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F5 Advanced WAF vs Imperva Web Application Firewall comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Average Rating
8.4
Reviews Sentiment
7.2
Number of Reviews
74
Ranking in other categories
CDN (1st), Distributed Denial-of-Service (DDoS) Protection (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (14th)
F5 Advanced WAF
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
68
Ranking in other categories
Web Application Firewall (WAF) (3rd)
Imperva Web Application Fir...
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Web Application Firewall (WAF) (5th)
 

Featured Reviews

Spencer Malmad - PeerSpot reviewer
It's easy to set up because you point the DNS to it, and it's working in under 15 minutes
Cloudflare is highly scalable. Cloudflare is a system with a web portal that the end users like me see. It's a console where we can adjust the DNS, caching, and security features all in that console. Cloudflare owns thousands of servers across the world that cache the data. It's a powerful solution. When clients sign up for Cloudflare, they're getting this monster content delivery network, security, and a web application firewall in one. It's all rolled into one, and it's massive. Unless you have your website hosted on a massive hosting provider, there's no way that you can deliver the amount of data that Cloudflare can provide to the end users. If you have static content, there's no way that you can ever match what Cloudflare can do. Obviously, there are competitors to Cloudflare that do the same, but I'm saying other types of solutions. Let's say you go with F5. Great, that's on-prem. That's in your colo. You can't deliver as much data to the internet as you can with a CDN. You don't have to spend $20,000 on a net scaler, F5, or whatever Cisco's selling now. You don't have to buy that. You pay them $50 a month or $150 a month. It's totally worth it because even in five years, you'll never get the performance value, not just the actual ROI. You have to consider how much throughput you can get with Cloudflare.
Richard Polyak - PeerSpot reviewer
Easy event identification, highly stable, and customizable
Generally, F5 Advanced WAF initial setup is straightforward. However, our environment was more complex and it took us a little more time to customize the solution to where we needed it to be. Additionally, the customization didn't rectify everything. We had to do customization to a certain event to prevent attacks that it wasn't catching, but that might not necessarily be the solutions' fault. It could be more of our setup than the solution's fault and not being able to run the latest version or the newer version could be more of a limitation on our ability to put it in the right place. The whole implementation to have the solution run at the level we wanted it to take approximately five months. Our company's environment is one that we can't put a canned solution in front of. Our environment, cannot have a canned solution that might fit everybody else because of how customized this environment is. It does need a lot of tuning to meet our environment's requirements. I rate the initial setup of F5 Advanced WAF a three out of five.
Abdullah Jin - PeerSpot reviewer
Offers bot protection and DDoS Protection and protects public-facing portals
Support is one thing I wish Imperva could improve. They follow the phone model and keep rotating you from one customer service person to another. The layer one support isn't very clear about the workings of the product. My feedback is primarily about Imperva Cloud, not on-premise. On-premise is a whole new story. Support is the issue for Imperva Cloud. It's also a bit pricey. It's a premium service and very expensive. The licensing model is not very straightforward. Every feature is priced separately, and to enjoy maximum protection, you'll have to spend a lot of money. The licensing model is a bit complex, and each feature is very pricey. For example, API security and web application protection are two separate license packages.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Many websites require an SSL certificate because they sell stuff and want SSL. Cloudflare comes with an SSL certificate built in. It's automatic. You sign yourself up for Cloudflare, and an SSL certificate automatically protects your website. You don't necessarily need a certificate if you have a connection between your website and your host, the server, Cloudflare, and the host."
"Generally, I am satisfied with this product."
"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"The attacker won't have details since my public IP is anonymous. It offers us good privacy."
"It is a fast and secure DNS."
"It is a fast and secure DNS."
"We're using dynamic components to build flexible pages to create and manage Git merge requests for code and reviews."
"The most valuable features of the solution are performance and security."
"F5 helped to meet compliance and regulatory requirements."
"It provides web application security and reduces bot attacks."
"The most valuable features of F5 Advanced WAF are the balancer and you can change policies very easily."
"Provides good protection from attacks."
"F5 Advanced WAF helps our engineers to learn the complete configuration, including fundamental and advanced policies."
"F5 Advanced WAF has very good stability and scalability. Its initial setup was straightforward."
"The solution's most valuable features include application DDoS protection, bot blocking, and HTTP header verifications."
"I appreciate the way F5 Advanced WAF builds policies by configuring a basic policy and queuing it in learning mode."
"The solution integrates seamlessly with other tools and has a good alert mechanism."
"Imperva is a Gartner leader, so its scalability, performance, and features are excellent."
"Configuration for different application sources is most valuable. We can segregate the traffic that an application is carrying and identify the sizing in Imperva."
"It has fewer false positives"
"The most important feature I have found to be the ease in how to do the backup and restores."
"Imperva Web Application Firewall is stable."
"The dynamic profiling of websites is the solution's most valuable feature. The security is also good."
"Learning mode and custom policies are helpful features."
 

Cons

"Cloudflare's free plan is limited to 5,000 records for their free plan. They should increase that. For example, if I create a domain called abc.com and a subdomain called a.abc.com, my record count will be two. I can make a maximum of 5,000 subdomains. However, if we use our own DNS hosted on another provider, there is no limit. Their free plan also lacks name server customization."
"Sometimes their more advanced caching tools can cause higher first-byte times and problems with JavaScript."
"The solution could be more user-friendly."
"There could be more courses with engineers. I like e-learning, however, having a specialist in a classroom is more comfortable for me."
"DNS Management."
"The product support needs to be accessible from more places, a wider area of coverage."
"An integrated SSO feature would be useful for Cloudflare DNS."
"The timing aspect can lead to it being considered overpriced. This is a particular concern we have with Cloudflare, as they may struggle with accurately detecting the client."
"This solution can be made more user-friendly."
"I think the deployment templates can be better."
"I would say their graphical interface, the GUI. I don't like the GUI as much as before."
"Its price should be better. It is expensive."
"The reporting could be clearer and embedded to include our movement data."
"I would like to see improved features in the F5 Advanced WAF solution, especially with a focus on enabling Kubernetes fully."
"The solution could improve by having an independent capture module. It has a built feature that you can deploy the capture on your published website. However, it's not very user-friendly. When you compare this feature to Google Capture or other enterprise captures, they are very simple. It needs a good connection to the F5 Advanced WAF sandbox. When you implement this feature in the data center, you may suffer some complications with connecting to the F5 Advanced WAF sandbox. This should be improved in the future."
"The solution should include RASP for another level of protection at the code itself."
"One potential improvement for Imperva is enhancing its alert system."
"I loved the approach of the cloud. The cloud has a lot of new features, like advanced web protection and DDoS protection. If those could also be on-boarded onto the on-prem versions, that would be ideal. They need to pay attention to both deployment options and not just favor one."
"I would like to improve the tool's turnaround time in terms of support."
"Their portal is very limited and needs improvement."
"Sometimes our web application firewall will slow down."
"I think that better bot protection is needed in this solution."
"The UI interface needs improvement."
"There's always room for improvement. Occasionally, there might be false-positive alerts."
 

Pricing and Cost Advice

"We are using the free version."
"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"I give the price a five out of ten."
"The solution has many features but there are ones that you need to pay for. Sometimes you have to find out which is available for free and which you have to pay for."
"For Cloudflare, I recommend it heavily for small businesses with revenue under a couple of million dollars. Onboarding is easy, and they even have a free plan. This makes it simple for businesses in the $100,000-$500,000 range to try it out and see its value, allowing them to scale up their infrastructure as needed."
"In terms of licensing costs, we don't pay for licensing for Cloudflare. We only establish communication, then for peering, Cloudflare takes care of the cross-connection in different data centers."
"The solution is expensive when compared to other products but offers unlimited bandwidth."
"The tool is a premium product, so it is very expensive."
"It is a little bit costly, but it has all the features that are required."
"After buying the program, you just pay for the support every year."
"Its price is fair. We have done a couple of deals where they were able to give some kind of discount to the customers. The price was initially high for the customers, but after a couple of negotiations, it came within their budget. They were happy with that."
"A yearly license for F5 Advanced WAF is expensive."
"There is an annual subscription for this solution."
"The pricing for F5 Advanced WAF is comparable to a Rolls-Royce. Its price is a bit high when you compare it with other vendors. F5 Advanced WAF is a bit expensive. The customer was on a three-year plan and it was around $560,000."
"It's more expensive than other solutions and depending on the modules, there can be additional fees."
"The price of F5 Advanced WAF could improve it is expensive."
"Imperva Web Application Firewall's pricing is expensive."
"The solution's pricing is an issue."
"Make sure you understand the way that Imperva charges. It's very affordable. However, I would like to see a package with the Virtual Patching included. You get to do patching separately."
"The tool is expensive."
"Imperva’s pricing is a bit higher in the market since it offers a full-blown WAF."
"There are some licenses that you have to buy to use some features. Its price could be better. Price is always important because, at the end of the day, customers have a budget. If you can meet the budget, you can sell, and if you don't, you cannot sell."
"It is a very affordable solution."
"The pricing is somewhat expensive. It is actually a huge investment when compared to other countries."
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Top Industries

By visitors reading reviews
Educational Organization
21%
Computer Software Company
13%
Comms Service Provider
9%
Financial Services Firm
8%
Financial Services Firm
15%
Computer Software Company
14%
Government
8%
Manufacturing Company
6%
Financial Services Firm
17%
Computer Software Company
13%
Insurance Company
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about F5 Advanced WAF?
It's a fairly easy-to-use and user-friendly tool. My administrators and team also like its ability to customize the r...
What is your experience regarding pricing and costs for F5 Advanced WAF?
Subscription models have competitive pricing, while perpetual licenses involve an upfront higher cost, leading to amb...
What needs improvement with F5 Advanced WAF?
F5 Advanced WAF sells perpetual licenses as perpetual assets during sales without informing me that support ends afte...
Is Citrix ADC (formerly Netscaler) the best ADC to use and if not why?
For ADC, any ADC can do a good job. But in case if you want to add WAF functionality to the same ADC hardware you hav...
DDoS solutions: Any other solutions to consider aside from Radware DDoS Protection Service and F5 Silverline DDoS Protection?
You can have a look to Imperva Cloud WAF, the anti-DDoS mitigation is under 1s and works very well. I observed a lot ...
 

Also Known As

Cloudflare DNS
No data available
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Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
MAXIMUS, Vivo, American Systems, Bangladesh Post Office, City Bank
BlueCross BlueShield, eHarmony, EMF Broadcasting, GE Healthcare, Metro Bank, The Motley Fool, Siemens
Find out what your peers are saying about F5 Advanced WAF vs. Imperva Web Application Firewall and other solutions. Updated: March 2025.
842,296 professionals have used our research since 2012.