The most valuable feature is its reliability and stability. The first version of BizTalk was released in 2000, and many companies still use it. It was stable until 2013 when we had support.
BizTalk Server provides effective load distribution by forwarding messages to another server if one is overloaded. Its integration with Visual Studio enhances development. While its XML conversion ability is crucial, it is considered outdated with no new updates from Microsoft. The stability since 2000 is praised, though its complexity and lack of cloud support are challenging. Efficient messaging in bank integrations is notable, but deployment often requires physical servers, complicating updates.