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Acquia Digital Experience Platform (DXP) vs Optimizely comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Acquia Digital Experience P...
Ranking in Digital Experience Platforms (DXP)
9th
Average Rating
8.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
Optimizely
Ranking in Digital Experience Platforms (DXP)
17th
Average Rating
9.2
Number of Reviews
7
Ranking in other categories
Web Analytics (14th)
 

Mindshare comparison

As of April 2025, in the Digital Experience Platforms (DXP) category, the mindshare of Acquia Digital Experience Platform (DXP) is 0.6%. The mindshare of Optimizely is 4.0%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Experience Platforms (DXP)
 

Featured Reviews

Adrian Campanelli - PeerSpot reviewer
Great digital DXP platform with asset management features and personalization tools but has unclear platform sizing
One area for improvement is how Acquia sizes its platform for customers, which can be ambiguous and often results in penalties after doing business. Issues with defining site requests and visits are not standard in the market. They also need to improve their support and technical advisory services. The manuals provided lacked clear and complete information.
it_user623373 - PeerSpot reviewer
It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use.
Ease of building the test via HTML, Java, and CSS. It's given us a powerful tool that's doesn't limit our test ideas by the confines of code we can or cannot use The thoroughness of results has helped our company make better decisions for our website. Decisions that help our customers with their…
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845,406 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Retailer
14%
Computer Software Company
11%
Financial Services Firm
9%
Media Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Acquia Digital Experience Platform (DXP)?
Acquia licensing works on a yearly subscription basis. The subscription amount is typically covered by the client as part of the agreement. I'm not sure about the current pricing, but it was a year...
What needs improvement with Acquia Digital Experience Platform (DXP)?
In terms of scalability, Acquia is not suitable for e-commerce; it's more suited for content publishing and marketing websites. Due to security concerns, Acquia and Drupal have not gained strength ...
What is your primary use case for Acquia Digital Experience Platform (DXP)?
I use Acquia primarily for front-end development and building reusable components. We employ a model approach with the paragraph model to build reusable components and layout builders. We also util...
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Comparisons

No data available
 

Overview

 

Sample Customers

ABInBev, MARS, Bayer, and more.
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Find out what your peers are saying about Acquia Digital Experience Platform (DXP) vs. Optimizely and other solutions. Updated: March 2025.
845,406 professionals have used our research since 2012.