ActiveCampaign vs Sales Creatio comparison

ActiveCampaign and Creatio are both solutions in the CRM category. ActiveCampaign is ranked #33 with an average rating of 8.5, while Creatio is ranked #22 with an average rating of 9.0. ActiveCampaign holds a 0.3% mindshare in CRM, compared to Creatio’s 0.7% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

114 Views
72 Comparison Views

100% willing to recommend

Sales Creatio

Read 8 Sales Creatio reviews

365 Views
270 Comparison Views

100% willing to recommend

ActiveCampaign

Sales Creatio

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Sales Creatio and ActiveCampaign compete in the CRM and marketing automation landscape. Sales Creatio has the upper hand in comprehensive CRM functionalities and customization options, whereas ActiveCampaign stands out in email marketing and automation tools.

Features: Sales Creatio provides dynamic case management, business process automation, and end-to-end customer lifecycle management. ActiveCampaign offers email marketing tools, segmentation, and automation workflows.

Ease of Deployment and Customer Service: Sales Creatio delivers flexible and customizable deployment adapted to organizational needs with detailed support resources. ActiveCampaign provides a simplified deployment with straightforward onboarding, focusing on small to midsize businesses.

Pricing and ROI: Sales Creatio involves higher initial costs with long-term ROI for large implementations, whereas ActiveCampaign offers competitive pricing with faster ROI due to lower initial investments.

To learn more, read our detailed ActiveCampaign vs. Sales Creatio Report (Updated: April 2025).

Buyer's Guide

ActiveCampaign vs. Sales Creatio

April 2025

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Helped 847,772 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

33rd

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Sales Creatio

Ranking in CRM

22nd

Average Rating

9.0

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Sales Force Automation (8th)

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of ActiveCampaign is 0.3%, up from 0.2% compared to the previous year. The mindshare of Sales Creatio is 0.7%, down from 1.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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HaroldBusby

Senior Sales Manager at Sales Informatics

Offers agility and how quickly it can be modified to meet the workflows of any organization

The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"Creatio's mobile app could be more intuitive."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"There is still some room for improvement in the overall look and feel of the software."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"Sales Creatio should include better customizations."

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

22%

Computer Software Company

17%

Comms Service Provider

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...

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What needs improvement with Sales Creatio?

See all answers

Comparisons

No data available

Oracle CX Sales vs Sales Creatio

Compared 58% of the time

Oracle Fusion Service vs Sales Creatio

Compared 42% of the time

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Product Reports

Buyer's Guide

CRM

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Buyer's Guide

Sales Creatio

March 2025

Download Sales Creatio product report

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

Information Not Available

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

ActiveCampaign vs. Sales Creatio

April 2025

Free Report: ActiveCampaign vs. Sales Creatio

Find out what your peers are saying about ActiveCampaign vs. Sales Creatio and other solutions. Updated: April 2025.

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