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Affinity vs Interactive Intelligence comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Affinity
Ranking in CRM
23rd
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Interactive Intelligence
Ranking in CRM
70th
Average Rating
9.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of Affinity is 1.4%, up from 1.0% compared to the previous year. The mindshare of Interactive Intelligence is 0.1%, down from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Marcus Quinn - PeerSpot reviewer
Open source, stable and capable of working with existing Adobe files
Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn all the shortcuts and keystrokes. And if they're not the same as the same type of products that you migrated from, you lose productivity because you forget how to do things. You don't know where things are on the menu. You don't know the icon for it because you just know it as, "Oh, if I press this key, I get that." You forget the user interface. You just remember the keystrokes and the shortcuts. So, if that could align as much as possible with what I'm used to from Adobe, that would be good. And there's another product I use called Pixelmator Pro. And as much as I wish Affinity Photos did everything that Photoshop did, I actually ended up using this other product, Pixelmator, more for image editing because I just find it faster and more in line with what I remember from Photoshop. So, they are good. They've designed a good product. It's just the shortcuts and keystrokes need to match what people are used to, especially coming from Adobe because, let's say, it didn't exist. Affinity is a newer product.
Luis Teran - PeerSpot reviewer
Reliable with very good social media integration and easy to use
The deployment is a bit harder as you sometimes need help. For us, we have experience. It is not so hard, however, we have a dependency on the operative system, such as Microsoft with Windows Server 2019 or 2016. You must get that kind of system. Also, you need to get this updated and you have many dependencies that you have to work with. The deployment is easy, however, when you want to get the IDR or you want to get the integrations as you want them, you need to deal with so many dependencies with other platforms that it can get hard. That's what's hard with the solution. The solution itself is, of course, it's easy for us, for an engineer, however, for untrained people, that is hard. For the deployment, if the contact center is a large contact center, you must get four engineers or five engineers to do the deployment. Most of them will make the integration and the others will configure the IDR. Another will deploy the integration, and that's all. Of course, then, there will be the documentation you need to deal with.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I like that it's completely automated. It's a very robust system. You are not going to have faults in it."
"For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good."
"The most valuable features of Affinity are the connection features it provides because you have a large database of startups. The people who worked in the companies and founded them are displayed in Affinity. It can show if they are using some special intelligence feature and that you may know this person, of your connections. For example, if they know the person. It works similar to the way LinkedIn does when you seek a connection. Additionally, Affinity shows how close this person is and how often they contact each other."
"Interactive Intelligence is quite user friendly."
"The social media integration is excellent."
 

Cons

"It would be better if it were "pay-per-user" instead of "pay-per-account." For example, I'm Siddharth Mallya, and I have two email accounts. Each of those accounts is a separate payable account for me. For instance, I have created a network using my personal email ID, and now I have moved to my company email ID. It'll choose any one of those accounts, and that will become my paid account. For example, if I put in my personal email ID, then that's the account that I pay for. But I'm no longer using it, and it's not going to get updated. If I put in my work email ID, then that's an entirely separate account that I have to pay for."
"To get people to migrate, Affinity needs to somehow give them an incentive to change. The key is to make it as similar as possible. Shortcuts and keystrokes would be my biggest learning curve. So, to scale, you're going to have to convince people to relearn their workflow, and everybody's too busy to do that. Scalability is kind of mid because you face adoption resistance if you're pushing out to a studio or staff that are used to Adobe. Many products don't think beyond Microsoft and Adobe. If it's not Microsoft, then they don't understand. So, scalability is a challenge."
"Affinity could improve by adding more features. It has been a while since I have used it, but when I did, the features could improve."
"The problem with this current system is that the support is not great."
"The initial setup can be a bit difficult."
 

Pricing and Cost Advice

"Affinity follows a pay-per-account model, and I think there will be a monthly or a yearly paid subscription. I have heard that it was expensive."
"Affinity is an expensive solution. However, they over a free version trial. The solution is expensive but the people that have used it say it is worth the money."
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Top Industries

By visitors reading reviews
Financial Services Firm
18%
Computer Software Company
14%
University
8%
Real Estate/Law Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What do you like most about Affinity?
For me, the most valuable feature is the fact that they work with existing Adobe files. And open and edit PDFs and web-optimized exports. It's been very good.
What needs improvement with Affinity?
Affinity Photo needs to work more. They need to align as much as possible with the shortcuts and keystrokes of Adobe. It's just because when you learn a tool as a professional, you tend to learn al...
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Overview

 

Sample Customers

T3 Advisors, Cushman & Wakefield,
ABC Financial, AFAS Software, Quality Bicycle Products, CryptoLogic & WagerLogic, SERVOData, Shinsei Bank, TENAQUIP, MCAP, Visaya Knowledge Process Outsourcing Corporation, Allianz-Tiriac Asigurari, Memira
Find out what your peers are saying about Affinity vs. Interactive Intelligence and other solutions. Updated: April 2025.
847,646 professionals have used our research since 2012.