Automate vs Datamatics TruBot comparison

Fortra and Datamatics are both solutions in the Robotic Process Automation (RPA) category. Fortra is ranked #5 with an average rating of 8.9, while Datamatics is ranked #29 with an average rating of 7.0. Fortra holds a 1.5% mindshare in RPA, compared to Datamatics’s 0.2% mindshare. Additionally, 95% of Fortra users are willing to recommend the solution, compared to 100% of Datamatics users who would recommend it.

Automate

Read 26 Automate reviews

1,578 Views
764 Comparison Views

95% willing to recommend

Datamatics TruBot

Read 3 Datamatics TruBot reviews

259 Views
136 Comparison Views

100% willing to recommend

Automate

Datamatics TruBot

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Mar 4, 2025

Automate and Datamatics TruBot are competing in the automation solutions category. Datamatics TruBot seems to have the upper hand due to its advanced features that cater to complex automation needs, despite its higher cost.

Features: Automate's ease of use and flexible automation capabilities are ideal for straightforward workflows. It also includes robust support and competitive pricing, making it attractive for businesses with simpler needs. Datamatics TruBot shines with AI-driven automation, which significantly enhances data processing capabilities. Its detailed analytics are indispensable for industries relying on data-intensive operations. Moreover, Datamatics TruBot's advanced functionality allows for seamless handling of complex processes, drawing companies looking for thorough automation solutions.

Ease of Deployment and Customer Service: Automate is known for its straightforward deployment process, ensuring quick adoption with minimal downtime. Its responsive customer service further aids in seamless integration. Datamatics TruBot, though more complex initially, offers extensive documentation and enviable support, assisting organizations in integrating TruBot comprehensively when investing in long-term automation strategies.

Pricing and ROI: Automate offers a pricing model that is affordable with lower setup costs, particularly appealing for smaller projects, providing good ROI. Datamatics TruBot is more expensive upfront but rewards larger-scale deployments by enhancing productivity and reducing manual labor, resulting in substantial long-term ROI, making it suitable for companies weighing initial costs against eventual operational efficiencies.

To learn more, read our detailed Automate vs. Datamatics TruBot Report (Updated: March 2025).

Buyer's Guide

Automate vs. Datamatics TruBot

March 2025

Download the complete report

Helped 846,617 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Ranking in Robotic Process Automation (RPA)

5th

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Datamatics TruBot

Ranking in Robotic Process Automation (RPA)

29th

Average Rating

8.4

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.5%, up from 1.0% compared to the previous year. The mindshare of Datamatics TruBot is 0.2%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

Read full review

Iqbal-Siddique

Business Head at MCS india

Offers good UI but needs to improve its integration capabilities

Speaking about how the tool is useful in automating repetitive tasks in our company, I would say that my company started to collect data with the help of Datamatics while also using its GPS tracking features. The tool's UI is much better than the ones offered by other similar products in the market. I recommend the product to others who plan to use it. I suggest that others use their own method of interrogation since it will help them achieve more growth in their organizations through the use of the tool. I rate the tool a seven and a half out of ten.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

"This product is quite easy to install, learn, and use, with our new employees being able to start using it in projects for clients after only two weeks of internal training."

"The best feature of Automate is its ease of use, which is a major selling point."

"It's very easy to use. That's a big selling point for it. It has got a drag-and-drop interface, so you can quickly deploy bots."

"I find it very user-friendly. Our IT department and other departments can seamlessly collaborate without requiring extensive training. As a business department, we particularly value this aspect, as our team doesn't consist of many IT users. However, we couldn't solely rely on a drag-and-drop approach to implement and utilize the solution within our departments."

"We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us."

"A great feature that you seldom see in these kind of systems is the ability to use a database as trigger to launch a task. This is something I asked for a few years ago and that was added."

"The ability to connect to websites and pull data is the solution's most valuable feature."

More Automate pros

"The solution is inexpensive compared to many other solutions in the market."

"Ability to calculate the ROI on the jobs that are running."

"The product's initial setup phase is straightforward and easy to use."

Cons

"The technical support could be better. We suffer from language barriers, as we are in Argentina."

"I would prefer not having to log in to update a ticket; being able to respond via email would be beneficial."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"The vendor is currently working on a solution that allows us to automatically create a process that is based on a document that we receive via email."

"The documentation is not that great."

"We really need a free development environment for customers. Building and testing automation on production isn't ideal."

"The OCR for Hebrew text needs to be improved."

"Error messages should be better. For error status, there should be better documentation because a lot of times, error messages that you get are quite vague. For example, you get a message saying that the workflow has run into an unknown status, which is vague. It just tells you that it failed, but you don't know how or why it failed. It makes debugging difficult."

More Automate cons

"The stability of the product has certain shortcomings, making it an area where improvements are required."

"There is a learning curve, and some training could be included to bring users up to speed."

"Would like to see more additions to the library."

Pricing and Cost Advice

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"Once you buy the software, you just pay for the support for backend help."

"It comes with a package that costs approximately $20,000 USD per year."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

More Automate pricing and cost advice

"The tool is expensive."

See which vendors are best for you

Use our free recommendation engine to learn which Robotic Process Automation (RPA) solutions are best for your needs.

See recommendations

846,617 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

I am a consultant and I am making a lot of processes in human resources, payroll, certifications, trainings, web scraping, pre-reporting, and many processes that need to be automated on the web. My...

See all answers

What is your experience regarding pricing and costs for Fortra Automate?

The pricing is quite good compared to its competitors. Competitors are often more expensive than Automate. I would rate the pricing as an eight out of ten.

See all answers

What do you like most about Datamatics TruBot?

The product's initial setup phase is straightforward and easy to use.

See all answers

What is your experience regarding pricing and costs for Datamatics TruBot?

The tool is expensive.

See all answers

What needs improvement with Datamatics TruBot?

The stability of the product has certain shortcomings, making it an area where improvements are required. The integration capabilities of the product have some concerns and need improvements. The p...

See all answers

Comparisons

Microsoft Power Automate vs Automate

Compared 42% of the time

UiPath vs Automate

Compared 38% of the time

Automation Anywhere vs Automate

Compared 8% of the time

VisualCron vs Automate

Compared 6% of the time

Blue Prism vs Automate

Compared 6% of the time

More Automate Competitors

UiPath vs Datamatics TruBot

Compared 58% of the time

Blue Prism Cloud vs Datamatics TruBot

Compared 42% of the time

More Datamatics TruBot Competitors

Product Reports

Buyer's Guide

Automate

April 2025

Download Automate product report

Buyer's Guide

Robotic Process Automation (RPA)

April 2025

Download Datamatics TruBot product report

Also Known As

HelpSystems Automate, Automate

TruBot

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

TruBot is a proprietary product for Robotic Process Automation. It is a team of virtual assistants that automates repetitive and rule-based processes without any manual intervention. When powered with Artificial Intelligence, it can recognize and replicate human actions, creating a smarter bot that can make informed decisions. TruBot is sector agnostic and can be deployed across Banking, Healthcare, Insurance, Manufacturing, and Logistics.

Datamatics TruBot - https://trubot.datamatics.com/

Datamatics

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Aditya Birla Sunlife Insurance Company, IndusInd Bank

Buyer's Guide

Automate vs. Datamatics TruBot

March 2025

Free Report: Automate vs. Datamatics TruBot

Find out what your peers are saying about Automate vs. Datamatics TruBot and other solutions. Updated: March 2025.

DOWNLOAD NOW

846,617 professionals have used our research since 2012.

See our Automate vs. Datamatics TruBot report.

See our list of best Robotic Process Automation (RPA) vendors.

We monitor all Robotic Process Automation (RPA) reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.