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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
11th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (5th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of October 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.1%, down from 3.6% compared to the previous year. The mindshare of Rubrik is 8.6%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik8.6%
AvePoint Cloud Backup3.1%
Other88.3%
Cloud Backup
 

Featured Reviews

Hendrik Belitz - PeerSpot reviewer
Has a straightforward setup process and valuable data security policies
The product's sales process needs improvement. It takes a lot of work to acquire it. AvePoint doesn't sell products directly to the customers. They take the help of IT system distributors. It is challenging for small or medium-sized businesses to purchase it. This particular area needs improvement compared to other companies.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is super easy."
"The backup and recovery functionalities of the product are very useful."
"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."
"I rate the overall solution a 9 out of 10."
"The SaaS feature of AvePoint Cloud Backup is very strong."
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"The product's initial setup phase was super easy."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"Rubrik provides excellent customer service and technical support."
"The feature that I found most valuable is Live Mount. You can either mount a virtual machine from a snapshot, or you can mount a volume from the snapshot. You can mount one disk to the server to retrieve data, or you can mount the whole VM, rename it, and use it as a test VM. If your VM gets corrupted, you just mount one from the snapshot, and you have your production VM's backup. So, Live Mount is definitely the best feature for me as an end-user."
"In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."
"It is easy to deploy."
"The most valuable feature of Rubrik for me is its user-friendliness and efficiency."
"The management and ease of installation are the most valuable features."
"The product's protection against ransomware is a significant benefit."
"There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."
 

Cons

"The product's price is an area of concern where improvements are required."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"It is challenging for small or medium-sized businesses to purchase it."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."
"The configuration could be made easier."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"It would be beneficial to have a more optimal Google Backup for larger environments."
"The solution needs to be more secure and needs to better protect against ransomware."
"Its cost is high."
"With Windows, it is difficult to configure Oracle Database."
"It is already very well furnished, but live mounts for Nutanix AHV would be amazing."
"Could be improved from an analytics point of view."
"It needs more storage array integration options and an easier restore for files that download using a browser."
"Rubrik is expensive."
"I would like for unmanaged backups to be able to be saved in a separate policy."
 

Pricing and Cost Advice

"I would say that the pricing policy of the product is flexible and good."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"It costs a little bit more than other competitors in the market."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"The platform is more expensive than other vendors."
"I am not sure, but I believe that the cost is $7 USD per user."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"High priced when considering a total change in backup solution."
"Rubrik is fairly priced."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"We are on an annual license to use Rubrik and it is priced well."
"Rubrik's support is definitely on the expensive side, but I consider it to be top of the line. We incur no additional costs beyond the standard licensing fees."
"Rubrik is an expensive solution."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
Retailer
7%
Financial Services Firm
11%
Computer Software Company
10%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: September 2025.
872,778 professionals have used our research since 2012.