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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
11th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (3rd)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.2
Reviews Sentiment
7.4
Number of Reviews
89
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of April 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.8%, up from 3.1% compared to the previous year. The mindshare of Rubrik is 10.6%, up from 10.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Robert Hedblom - PeerSpot reviewer
Focuses on not just backup but also on providing highly granular restore capabilities, ensuring that data can be restored at a very specific level rather than restoring entire environments
The fact that AvePoint focuses on restore capabilities, not just backup is valuable. The main intention of backup is to restore data, and that's the major differential with AvePoint compared to other vendors. Many claim to do backup, but that's not the same. The crucial part is the ability to perform granular restores, having restore-level objectives (RLO) instead of restoring entire SharePoint sites when you only need a single document. AvePoint excels in providing extremely granular restore capabilities with great Recovery Time Objectives (RTO). AvePoint Cloud Backup comes with Immutable Storage and our OPEX licensing model also includes Unlimited Storage.
CarlosCastells - PeerSpot reviewer
Easy to do backup, easy to deploy and scalable
I have experience with different solutions like Oracle, Veeam, andCommvault Cloud. Right now, we are testing a solution for Kubernetes. We are trying to replace it, so we just don't know yet. I don't really know if Rubrik is a good solution for this. We are testing Velero (Open Source) or Kasten K10, and I don't know Rubrik's view for this type of technology.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is super easy."
"It is the only product in the market that offers platform backup."
"I rate the overall solution a 9 out of 10."
"The backup and recovery functionalities of the product are very useful."
"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"I don't know if it is the best or the worst but it's very easy to install and very easy to balance. Sometimes that it's a problem because the installer of these data gets extremely scared because it's so easy. The product is easy to install, easy to balance, and easy to work with. Another really good point is the instant recovery."
"The solution is extremely stable. They've been phenomenal, especially for a young company."
"It has a good interface which is simple to navigate and utilize."
"Rubrik has brought all of our backups under a single pane of glass and made recovery extremely simple."
"We do like the instant recovery... Now, we say, "Okay, give me 15 seconds and I can get this back up for you." And within that 15 seconds it's on and the only thing that we have to do afterwards is vMotion it off of the Rubrik storage back to where it should rest."
"Rubrik has improved our organization by minimizing downtime."
"They have a great PowerShell module and easy mediums to speak to the people who create and enhance them."
"Rubrik has led to improvement by reducing the amount of failed backups, leading to a reduced workload in IT operations."
 

Cons

"It is challenging for small or medium-sized businesses to purchase it."
"It would be beneficial to have a more optimal Google Backup for larger environments."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"The product's price is an area of concern where improvements are required."
"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"The configuration could be made easier."
"The restoration could be faster."
"Rubrik can only leverage cloud storage for archiving and has no cloud failover."
"There are some corner cases where the Rubrik Connector (Agent) still doesn't work for our clients."
"Improving PowerShell integration would greatly simplify Rubrik management."
"The interface is still slightly clunky and has room for improvement. They do work with us whenever we mention anything that needs to be done or anything that we want. We find that bringing up the management interface is a little slow and not as intuitive as we would like, but it's been getting better as it evolves."
"I would like to see more information on encryption with the next release."
"It needs to keep innovating to stay relevant in the data management field."
"The dashboard and user interface could be improved to make them more user-friendly."
"With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
 

Pricing and Cost Advice

"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"I would say that the pricing policy of the product is flexible and good."
"I am not sure, but I believe that the cost is $7 USD per user."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"It costs a little bit more than other competitors in the market."
"The platform is more expensive than other vendors."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"There are additional costs for add-ons, and they recently upgraded a new cluster, which also carries a price."
"Rubrik is a little bit expensive, but it's worth the price."
"We pay annually for the license for Rubrik. There are no additional costs. Initially, we needed to set it up, negotiate and finalize the offer."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"The pricing and licensing of Rubrik is better than products that we've had in the past. It was quite a bit cheaper than Commvault and NetBackup."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Manufacturing Company
9%
Financial Services Firm
9%
Retailer
5%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Rubrik is considered expensive, with a price rating of three out of ten. Improvements in pricing and licensing would be beneficial.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: April 2025.
848,716 professionals have used our research since 2012.