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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
12th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (5th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of September 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.3%, down from 3.7% compared to the previous year. The mindshare of Rubrik is 8.8%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup Market Share Distribution
ProductMarket Share (%)
Rubrik8.8%
AvePoint Cloud Backup3.3%
Other87.9%
Cloud Backup
 

Featured Reviews

Hendrik Belitz - PeerSpot reviewer
Has a straightforward setup process and valuable data security policies
The product's sales process needs improvement. It takes a lot of work to acquire it. AvePoint doesn't sell products directly to the customers. They take the help of IT system distributors. It is challenging for small or medium-sized businesses to purchase it. This particular area needs improvement compared to other companies.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is the only product in the market that offers platform backup."
"The product's initial setup phase was super easy."
"The initial setup is super easy."
"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"The most promising feature of the product is data security policies, which make it simpler to include compliance processes."
"The most valuable features are the email backup and the SharePoint backup."
"The backup and recovery functionalities of the product are very useful."
"The most valuable feature has been the Live Mount feature."
"One platform for instant recovery."
"The security and the ransomware protection are most valuable."
"Takes me 80 percent less time to manage my backup environment."
"Cut backup remediation to nearly nothing."
"The solution’s ransomware recovery, from a security perspective, is one of the biggest features of the product. We don't have to worry about the operational complexity of air-gapped backups and can rely more on the immutability approach. It is a highly valued feature in this solution."
"The search functionality is second to none as the speed of the search is fast across the whole system and predictive."
"The tech support is extremely helpful."
 

Cons

"The configuration could be made easier."
"It would be beneficial to have a more optimal Google Backup for larger environments."
"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"Some customers choose other backup solutions because AvePoint is Office 365 and CRM backup system, but they have other backup needs for Azure and so on. Such customers often choose another backup solution instead of AvePoint."
"AvePoint Cloud Backup's pricing could be lower and more flexible. Particularly, when dealing with smaller customers or more minor businesses, obtaining competitive pricing for bundles rather than on a one-by-one basis remains challenging."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"The product's price is an area of concern where improvements are required."
"It is challenging for small or medium-sized businesses to purchase it."
"The product’s user interface needs improvement."
"I don't like Rubrik's user interface because it's not intuitive, and I find it hard to get the information I need."
"Capacity reports could definitely be improved. It's hard to determine what is using the space and why. For instance, you can see that some host is using 2 TB on the Rubrik node and the disk space on that host is 400 GBs. It's hard to explain how there can be 2 TBs of data on local storage when nothing has changed on the host for the past three days."
"It needs to keep innovating to stay relevant in the data management field."
"I would improve the cost part of Rubrik; they should improve in that area."
"It needs to support more applications natively, like MySQL/MariaDB."
"Global management of multiple systems is lacking, as is reporting across multiple installed units."
"It is not Windows Cluster-Aware at the moment or Exchange DAG-Aware. If they add support for these particular use cases, it would be even better."
 

Pricing and Cost Advice

"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"It costs a little bit more than other competitors in the market."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"The platform is more expensive than other vendors."
"I would say that the pricing policy of the product is flexible and good."
"I am not sure, but I believe that the cost is $7 USD per user."
"Rubrik is a little bit expensive, but it's worth the price."
"The cost was less than our previous provider, and this is a much better product."
"Rubrik is an all inclusive price. No additional implementation costs or licencing."
"Its price tends to go up with time. Its pricing definitely has room for improvement. If you negotiate right with them, you might get a good price. Support is a part of the package, and every three years, when we renew our contract, we get new hardware."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"We pay yearly and it's based on the number of bricks."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
Retailer
7%
Financial Services Firm
11%
Computer Software Company
11%
Manufacturing Company
10%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise2
Large Enterprise4
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise21
Large Enterprise54
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: September 2025.
867,783 professionals have used our research since 2012.