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AvePoint Cloud Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AvePoint Cloud Backup
Ranking in Cloud Backup
9th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
11
Ranking in other categories
SaaS Backup (3rd)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
95
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (5th)
 

Mindshare comparison

As of July 2025, in the Cloud Backup category, the mindshare of AvePoint Cloud Backup is 3.6%, up from 3.4% compared to the previous year. The mindshare of Rubrik is 10.0%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Robert Hedblom - PeerSpot reviewer
Focuses on not just backup but also on providing highly granular restore capabilities, ensuring that data can be restored at a very specific level rather than restoring entire environments
The fact that AvePoint focuses on restore capabilities, not just backup is valuable. The main intention of backup is to restore data, and that's the major differential with AvePoint compared to other vendors. Many claim to do backup, but that's not the same. The crucial part is the ability to perform granular restores, having restore-level objectives (RLO) instead of restoring entire SharePoint sites when you only need a single document. AvePoint excels in providing extremely granular restore capabilities with great Recovery Time Objectives (RTO). AvePoint Cloud Backup comes with Immutable Storage and our OPEX licensing model also includes Unlimited Storage.
AmarpreetSingh - PeerSpot reviewer
Optimal data security and management achieved with smooth deployment and strong support
I plan to expand the number of users for Rubrik in the future. Currently, I have approximately 10 to 12 customers on Rubrik, as we are partners to Rubrik and a service provider, SIS. I am working with large to medium organizations, not small ones. Regarding Artificial Intelligence, Rubrik is in the initial phase, and I am expecting more from them. I can give them seven out of ten for their improvements in that area. I would recommend Rubrik to other organizations because it is easy to install, easy to manage, and very compact in terms of a solution, with good support from Rubrik. These features allow it to match from small scale to large scale customers very easily. The number of people who usually take part in maintenance from my side depends on the customer size. For large customers, we involve four to five people, but for small customers, one person is enough. I rate Rubrik eight out of ten.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The recovery options in Microsoft 365 are not adequate and it does not help to recover data from the recycle bin that is older than 90 days. The solution has made us more efficient and helps to recover data that is older than 90 days."
"It is the only product in the market that offers platform backup."
"The product's initial setup phase was super easy."
"It is the best product in the market for Office 365 backup, and our customers are satisfied with it."
"The backup and recovery functionalities of the product are very useful."
"It is a very good and stable solution...With AvePoint's support, our experience has been exceptional"
"The SaaS feature of AvePoint Cloud Backup is very strong."
"The most valuable features are the email backup and the SharePoint backup."
"Rubrik is cheap, and you get good performance."
"It has reduced our maintenance efforts. The amount of time and effort that would have gone in troubleshooting various issues related a data crash has been addressed by Rubrik. So, it has helped to improve our productivity. The data is being captured about our customers periodically that is secure and safe."
"The system is able to determine when it is the best time to do backups. This is SLA-driven, and if it is not possible to maintain this SLA, the system will tell you too."
"I don't know if it is the best or the worst but it's very easy to install and very easy to balance. Sometimes that it's a problem because the installer of these data gets extremely scared because it's so easy. The product is easy to install, easy to balance, and easy to work with. Another really good point is the instant recovery."
"Since switching to Rubrik, our backup times have decreased significantly, going from two and a half days to one and a half hours for certain systems."
"It has also saved us time managing backups. It's pretty stable. So it sends us a report if something goes wrong, then you get a report. You don't really need to manually monitor this software over time. If something happens, you'll get an error and you'll get an email notification and then address it. We found the product pretty stable if it's configured correctly. So it has reduced management time."
"Instant recovery is a good feature."
"Rubrik can also serve as a secondary host for emergency recoveries."
 

Cons

"It would be beneficial to have a more optimal Google Backup for larger environments."
"It is challenging for small or medium-sized businesses to purchase it."
"I would like to see improvements in the tool's initial seed. The initial seed of around 10 TB of SharePoint data took 45 days to complete."
"The restoration could be faster."
"The component in the product that can be improved revolves around the area where the tool should focus on providing more of a custom touch to the policies."
"The configuration could be made easier."
"The product's price is an area of concern where improvements are required."
"It is not a traditional restore process and it is somewhat limited in what we can do."
"Pricing is something that needs to be considered for improvement."
"Rubrik is expensive."
"When errors do occur, it can be a somewhat painful process to get to the bottom of issues."
"It is an expensive product."
"Could be improved from an analytics point of view."
"Two areas I would like to see improvement in Rubrik are pricing and localization."
"They should give more access to the backend capabilities. From a customer point of view, you do not have access to all the features on the system. You have to engage their support to perform some of the tasks. It would be helpful for an experienced engineer to be able to go and do some of those tasks prior to contacting the support."
"With multiple Rubrik clusters setup in an environment, it becomes painfully obvious that this product needs a central management console."
 

Pricing and Cost Advice

"The platform is more expensive than other vendors."
"I would say that the pricing policy of the product is flexible and good."
"I rate the product's price a nine on a scale of one to ten, where one is cheap and ten is expensive."
"It is very good for many of my customers in the banking and finance segments. The price isn't a problem there, but in some other industries, people ask for a cheaper solution. When the price is an issue for the customer, we recommend Veeam, Metallic."
"The pricing part of the solution is based on a subscription model, which is based on the number of users or storage capacity."
"I am not sure, but I believe that the cost is $7 USD per user."
"It costs a little bit more than other competitors in the market."
"It is an expensive product."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"We pay yearly and it's based on the number of bricks."
"Rubrik is an expensive solution."
"The initial setup cost includes support and maintenance costs, followed by a monthly fee."
"Originally, we bought the units on perpetual licenses. Now, we have switched to Rubrik Go. I think the Rubrik Go subscription is a better model, where it is based on your onsite environment and you consume what you use."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"Some people say it is expensive, but you get what you pay for. If you want a Maserati, you have to pay for it. If you want to buy a Porsche, you have to pay for it."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Manufacturing Company
9%
Financial Services Firm
8%
Retailer
6%
Computer Software Company
12%
Financial Services Firm
11%
Manufacturing Company
9%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

How does AvePoint Cloud Backup compare with Veeam Backup for Office 365?
AvePoint Cloud Backup for MS Office 365 is a SaaS backup whose features include secure storage and unlimited and automated backups. The storage is saved in AvePoint’s Azure storage or it can also b...
What do you like most about AvePoint Cloud Backup?
The product's initial setup phase was super easy.
What is your experience regarding pricing and costs for AvePoint Cloud Backup?
When I deal with enterprises, good pricing is achieved. However, pricing becomes less favorable for smaller companies. Offering a package plan for multiple small clients would be beneficial.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Regarding pricing, Rubrik is a costly solution, and I would rate it an eight.
 

Overview

 

Sample Customers

Swedish Match, Hydro, Mercury IT, Avepoint
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AvePoint Cloud Backup vs. Rubrik and other solutions. Updated: July 2025.
861,524 professionals have used our research since 2012.