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AWS Application Migration Service vs Zerto comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Turbonomic
Sponsored
Ranking in Cloud Migration
5th
Average Rating
8.8
Reviews Sentiment
7.4
Number of Reviews
205
Ranking in other categories
Cloud Management (4th), Virtualization Management Tools (4th), IT Financial Management (1st), IT Operations Analytics (4th), Cloud Analytics (1st), Cloud Cost Management (1st), AIOps (5th)
AWS Application Migration S...
Ranking in Cloud Migration
10th
Average Rating
8.4
Reviews Sentiment
8.6
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Zerto
Ranking in Cloud Migration
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
304
Ranking in other categories
Backup and Recovery (2nd), Cloud Backup (2nd), Disaster Recovery (DR) Software (2nd)
 

Mindshare comparison

As of April 2025, in the Cloud Migration category, the mindshare of IBM Turbonomic is 4.0%, down from 5.3% compared to the previous year. The mindshare of AWS Application Migration Service is 3.0%, down from 4.3% compared to the previous year. The mindshare of Zerto is 5.1%, up from 3.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Migration
 

Featured Reviews

Keldric Emery - PeerSpot reviewer
Saves time and costs while reducing performance degradation
It's been a very good solution. The reporting has been very, very valuable as, with a very large environment, it's very hard to get your hands on the environment. Turbonomic does that work for you and really shows you where some of the cost savings can be done. It also helps you with the reporting side. Me being able to see that this machine hasn't been used for a very long time, or seeing that a machine is overused and that it might need more RAM or CPU, et cetera, helps me understand my infrastructure. The cost savings are drastic in the cloud feature in Azure and in AWS. In some of those other areas, I'm able to see what we're using, what we're not using, and how we can change to better fit what we have. It gives us the ability for applications and teams to see the hardware and how it's being used versus how they've been told it's being used. The reporting really helps with that. It shows which application is really using how many resources or the least amount of resources. Some of the gaps between an infrastructure person like myself and an application are filled. It allows us to come to terms by seeing the raw data. This aspect is very important. In the past, it was me saying "I don't think that this application is using that many resources" or "I think this needs more resources." I now have concrete evidence as well as reporting and some different analytics that I can show. It gives me the evidence that I would need to show my application owners proof of what I'm talking about. In terms of the downtime, meantime, and resolution that Turbonomic has been able to show in reports, it has given me an idea of things before things happen. That is important as I would really like to see a machine that needs resources, and get resources to it before we have a problem where we have contention and aspects of that nature. It's been helpful in that regard. Turbonomic has helped us understand where performance risks exist. Turbonomic looks at my environment and at the servers and even at the different hosts and how they're handling traffic and the number of machines that are on them. I can analyze it and it can show me which server or which host needs resources, CPU, or RAM. Even in Azure, in the cloud, I'm able to see which resources are not being used to full capacity and understand where I could scale down some in order to save cost. It is very, very helpful in assessing performance risk by navigating underlying causes and actions. The reason why it's helpful is because if there's a machine that's overrunning the CPU, I can run reports every week to get an idea of machines that would need CPU, RAM, or additional resources. Those resources could be added by Turbonomic - not so much by me - on a scheduled basis. I personally don't have to do it. It actually gives me a little bit of my life back. It helps me to get resources added without me physically having to touch each and every resource myself. Turbonomic has helped to reduce performance degradation in the same way as it's able to see the resources and see what it needs and add them before a problem occurs. It follows the trends. It sees the trends of what's happening and it's able to add or take away those resources. For example, we discuss when we need to do certain disaster recovery tests. Over the years, Turbo will be able to see, for example, around this time of year that certain people ramp up certain resources in an environment, and then it will add the resources as required. Another time of year, it will realize these resources are not being used as much, and it takes those resources away. In this way, it saves money and time while letting us know where we are. We've saved a great deal of time using this product when I consider how I'd have to multiply myself and people like me who would have to add resources to devices or take resources away. We've saved hundreds of hours. Most of the time those hours would have to be after hours as well, which are more valuable to me as that's my personal time. Those saved hours are across months, not years. I would consider the number of resources that Turbonomic is adding and taking away and the placement (if I had to do it all myself) would end up being hundreds of hours monthly that would be added without the help of Turbonomic. It helps us to meet SLAs mainly due to the fact that we're able to keep the servers going and to keep the servers in an environment, to keep them to where (if we need to add resources) we can add them at any given time. It will keep our SLAs where they need to be. If we were to have downtime due to the fact that we had to add resources or take resources away and it was an emergency, then that would prevent us from meeting our SLAs. We also use it to monitor Azure and to monitor our machines in terms of the resources that are out there and the cost involved. In a lot of cases, it does a better job of giving us cost information than Azure itself does. We're able to see the cost per machine. We're able to see the unattached volume and storage that we are paying for. It gives us a great level of insight. Turbonomic gives us the time to be able to focus on innovation and ongoing modernization. Some of the tasks that it does are tasks that I would not necessarily have to do. It's very helpful in that I know that the resources are there where they need to be and it gives me an idea of what changes need to be made or what suggestions it's making. Even if I don't take them, I'm able to get a good idea of some best practices through Turbonomic. One of the ways that Turbonomic does to help bring new resources to market is that we are now able to see the resources (or at least monitor the resources) before they get out to the general public within our environment. We saw immediate value from the product in the test environment. We set it up in a small test environment and we started with just placement and we could tell that the placement was being handled more efficiently than what VMware was doing. There was value for us in placement alone. Then, after we left the placement, we began to look at the resources and there were resources. We immediately began to see a change in the environment. It has made the application and performance better, mainly due to the fact that we are able to give resources and take resources away based on what the need is. Our expenses, definitely, have been in a better place based on the savings that we've been able to make in the cloud and on-prem. Turbonomic has been very helpful in that regard. We've been able to see the savings easily based on the reports in Turbonomic. That, and just seeing the machines that are not being used to capacity allows us to set everything up so it runs a bit more efficiently.
Hussain-Shabbir - PeerSpot reviewer
Enable seamless enterprise migrations with minimal downtime
AWS Application Migration Service allows us to perform migrations with minimal downtime, which is crucial for our operations. The service is provided for free by AWS, so we don't incur additional costs while using it for our clients. It supports a variety of workloads, including applications and databases, and works reliably and efficiently.
Sachin Vinay - PeerSpot reviewer
Leverage disaster recovery with reliable support and cost-effective future-proof features
Zerto is straightforward to implement because it only requires the installation of an agent on the VMs designated for migration. A service, typically a VM, must also be deployed at the disaster recovery location. This entire process is simple and can be completed within three days. Zerto's near-synchronous replication occurs every minute, allowing for highly granular recovery points. This means that even if interruptions or malware disruptions occur within that minute, Zerto can restore to the last known good state, effectively recovering the entire setup to the latest backup. This capability ensures high data security and minimizes potential data loss. One of the main benefits of implementing Zerto is its data compression, which significantly reduces the load on our IPsec VPN. Zerto compresses data by 80 percent before transmitting it across the VPN, minimizing the data transferred between geographically dispersed locations. This compression and subsequent decompression at the destination alleviate the strain on the VPN, preventing overload and ensuring efficient data synchronization. Zerto simplifies malware protection by integrating it into its disaster recovery and synchronization features. This comprehensive approach eliminates the need for separate antivirus setups in virtual machines and applications. It streamlines our security measures and removes the need for additional software or solutions, resulting in an excellent return on investment. Zerto's single-click recovery solution offers exceptional recovery speed. Through the user interface, a single click allows for a complete restoration from the most recent backup within two to three minutes, enabling rapid recovery and minimal downtime. Zerto's Recovery Time Objective is excellent. In the past, if a virtual machine crashed, we would recover it from a snapshot, which could take one to two hours. With Zerto, the recovery process takes only five minutes, and users are typically unaware of any disruption. This allows us to restore everything quickly and efficiently. Zerto has significantly reduced our downtime. When malware affects our data, Zerto immediately notifies us and helps us protect other applications, even those not yet implemented with Zerto. By monitoring these applications, we can quickly identify and address any potential malware spread, minimizing downtime across our systems. Zerto significantly reduces downtime and associated costs during disruptions. Our services are unified, so in the event of a disruption without Zerto, even a half-day disruption would necessitate offline procedures. This would lead to increased manpower, service delays, and substantial financial losses due to interrupted admissions and other critical processes. By unifying service processes, Zerto minimizes the impact of outages. Zerto streamlines our disaster recovery testing across multiple locations by enabling efficient failover testing without disrupting live services. Traditionally, DR testing required downtime of critical systems, but Zerto's replication and failover capabilities allow us to test in parallel with live operations. This non-disruptive approach ensures continuous service availability while validating our DR plan, even in scenarios like malware attacks, by creating a separate testing environment that mirrors the live setup. This comprehensive testing provides confidence in our ability to handle real-world incidents effectively. This saves us over 60 percent of the time. Zerto streamlines system administration tasks by automating many processes, thereby reducing the workload for multiple administrators. This allows them to focus on other university services that require attention and effectively reallocate support resources from automated tasks to those requiring more dedicated management. Zerto is used exclusively for our critical services, providing up to a 70 percent improvement in our IT resilience.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We like that Turbonomic shows application metrics and estimates the impact of taking a suggested action. It provides us a map of resource utilization as part of its recommendation. We evaluate and compare that to what we think would be appropriate from a human perspective to that what Turbonomic is doing, then take the best action going forward."
"The most valuable features are the cluster utilization reports and the resource capacity planning. We can simulate how much capacity we can add to the current resources. The individual DM reports and VM-facing recommendations report are also helpful."
"It helps us get a consolidated view of all customer spending into a single dashboard, allowing us to identify opportunities to improve their current spending."
"Turbonomic has helped optimize cloud operations and reduced our cloud costs significantly. Overall, we are at about 40 percent savings, and we spend about three million a year just in Azure. It reduces the size of the VMs, putting them into the right template for usage. People don't realize that you don't have to future-proof a virtual machine in Azure. You just need to build it for today. As the business or service grows, you can scale up or out. About 90 percent of all the costs that we've reduced has been from sizing machines appropriately."
"I only deal with the infrastructure side, so I really couldn't speak to more than load balancing as the most valuable feature for me. It provides specific actions that prevent resource starvation. It always keeps things in perfect balance."
"On-premises, one advantage I find particularly appealing is the ability to create policies for automatic CPU and memory scaling based on demand."
"The recommendation of the family types is a huge help because it has saved us a lot of money. We use it primarily for that. Another thing that Turbonomic provides us with is a single platform that manages the full application stack and that's something I really like."
"We have a system where our developers automate machine builds, and that is constantly running out of resources. Turbonomic helps us with that, so I don't have to keep buying hardware. The developers always say, "They don't have enough. They don't have enough. They don't have enough," when they just configured it improperly. Therefore, Turbonomic helps us identify configuration issues on their side so it doesn't cost me money on the other end to buy resources that I don't really need."
"The most valuable feature is the live, block-to-block replication."
"The CloudEndure feature is most valuable because it is user friendly and very simple."
"The product is reasonably priced."
"Live Migration's best feature is that it's free."
"AWS Application Migration Service allows us to perform migrations with minimal downtime, which is crucial for our operations."
"Stability-wise, I rate the solution a ten out of ten...Scalability-wise, I rate the solution a ten out of ten...I rate the solution's support a ten out of ten."
"Zerto has improved our restoration time and made it easier to test software upgrades. It has simplified tasks like decommissioning a site and replicating virtual machines from one location to another."
"The most valuable for us and for my company is that we are replicating most of our production customers to the DR site, and we can do testing whenever we want."
"The UI is straightforward. It makes it very simple to group our resources and understand that our production workloads are covered because we can set them up as granular or as non-granular as we want."
"The ability to perform DR testing to ensure data integrity is critical."
"Zerto stands out for its user-friendly approach to data protection and recovery, allowing for quick and efficient backups and restores."
"The most valuable features of this solution is the ease of use. In the event of a disaster, you don't need a technical person to actually run the software. You can bring anybody in, with the right instructions and credentials, and they can run the solution."
"I like that the failover is simple and that it's a stable platform. It makes it easy for us to do failovers in the event that we have an issue. It also makes it easier to do test failovers because we can test it prior to actually doing a real failover. This means that we can pull things back or commit them over on the other side. Zerto streamlines the process instead of having to have a whole team of people who are dedicated to disaster recovery."
"I find Zerto's ability to restore a virtual VM much more quickly than Veeam or vCenter's restoration capabilities to be incredibly valuable."
 

Cons

"Enhanced executive reporting standard with the tool beyond the reports that can be created today. Something that can easily be used with upper management on a monthly or quarterly basis to show the impact to our environment."
"It would be nice for them to have a way to do something with physical machines, but I know that is not their strength Thankfully, the majority of our environment is virtual, but it would be nice to see this type of technology across some other platforms. It would be nice to have capacity planning across physical machines."
"The implementation could be enhanced."
"We don't use Turbonomic for FinOps and part of the reason is its cost reporting. The reporting could be much more robust and, if that were the case, I could pitch it for FinOps."
"In Azure, it's not what you're using. You purchase the whole 8 TB disk and you pay for it. It doesn't matter how much you're using. So something that I've asked for from Turbonomic is recommendations based on disk utilization. In the example of the 8 TB disk where only 200 GBs are being used, based on the history, there should be a recommendation like, "You can safely use a 500 GB disk." That would create a lot of savings."
"They have a long road map when we ask for certain things that will make the product better. It takes time, but that's understandable because there are other things that are higher on the priority list."
"Additional interfaces would be helpful."
"It sometimes does get false positives. Sometimes, it'll move something when it really wasn't a performance metric. I've seen it do that, but it's pretty much an automated tool for performance. We've only got about 500 virtual machines, so lots of times, I'm able to manage it physically, but it's definitely a nice tool for a larger enterprise that might be managing 2,000 or 3,000 virtual machines."
"We would like to have a disaster recovery feature included in this solution."
"Live Migration has some issues with target setups."
"I do not see any improvements required for the CloudEndure."
"There are some features in the Migration Factory that could be integrated directly into AWS Application Migration Service."
"One drawback to using CloudEndure is that the default is to give one small, lightweight server, which is created in the cloud."
"I think it is important to have more logs, and more details would be great because we have just logged on the client's side, but there weren't many details on the cloud."
"It would be nice if we were able to purchase single licenses for Zerto. As it is now, scaling requires that we purchase a multi-pack."
"The pricing could always be lower."
"In general, the solution is pretty good, but because it is geared toward simplicity, sometimes, when things go wrong, the answer is not very detailed so that things can be solved quickly. If things do go wrong, it does require a little bit deeper troubleshooting to resolve the issues. That's the only area where improvement could occur. There should be a little bit more details about if things go wrong, how to remedy them."
"Patch management can be better. Although we are doing patch management on the Zerto platform in an automated manner, it can be improved by leveraging some AI-assisted technology. With the help of AI, things are going to be faster in terms of patching the solution."
"With secure boot enabled, which is the case for newer systems, it is not easy to rotate passwords and we would have to reinstall the DRAs."
"I would like to see them continuously improve Zerto's automated functions, such as putting hosts in maintenance mode within vSphere and not having to worry as much about how Zerto is going to react... Sometimes, Zerto almost holds the vSphere environment hostage when it comes to taking certain actions. You really need to be cognizant about what you're about to do. They should further automate that and increase Zerto's ability to handle things like that in a very slick, automated way, without intervention."
"If I had to pick anything, it would be the documentation for upgrades. They need to make it easier for users to do upgrades without having to contact support, by providing better documentation for that."
"I would like to see different reporting options than what is currently available. I would like to be able to grab different data points that do not currently exist in the reporting system."
 

Pricing and Cost Advice

"The pricing is in line with the other solutions that we have. It's not a bargain software, nor is it overly expensive."
"I know there have been some issues with the billing, when the numbers were first proposed, as to how much we would save. There was a huge miscommunication on our part. Turbonomic was led to believe that we could optimize our AWS footprint, because we didn't know we couldn't. So, we were promised savings of $750,000. Then, when we came to implement Turbonomic, the developers in AWS said, "Absolutely not. You're not putting that in our environment. We can't scale down anything because they coded it." Our AWS environment is a legacy environment. It has all these old applications, where all the developers who have made it are no longer with the company. Those applications generate a ton of money for us. So, if one breaks, we are really in trouble and they didn't want to have to deal with an environment that was changing and couldn't be supported. That number went from $750,000 to about $450,000. However, that wasn't Turbonomic's fault."
"IBM Turbonomic is an investment that we believe will deliver positive returns."
"It is an endpoint type license, which is fine. It is not overly expensive."
"Everybody tells me the pricing is high. But the ROIs are great."
"Licensing is per socket, so load up on the cores rather than a lot of lower core CPUs."
"We see ROI in extended support agreements (ESA) for old software. Migration activities seem to be where Turbonomic has really benefited us the most. It's one click and done. We have new machines ready to go with Turbonomic, which are properly sized instead of somebody sitting there with a spreadsheet and guessing. So, my return on investment would certainly be on currency, from a software and hardware perspective."
"I don't know the current prices, but I like how the licensing is based on the number of instances instead of sockets, clusters, or cores. We have some VMs that are so heavy I can only fit four on one server. It's not cost-effective if we have to pay more for those. When I move around a VM SQL box with 30 cores and a half-terabyte of RAM, I'm not paying for an entire socket and cores where people assume you have at least 10 or 20 VMs on that socket for that pricing."
"For me, the price of the tool is cheap and very good. It is flexible pricing since you pay just for what you use."
"Live Migration's price is good."
"There may be less expensive solutions on the market but with Zerto, you get what you pay for."
"I would suggest getting a dedicated, well-informed rep."
"Zerto is expensive but offers many features that make it competitive."
"Obviously, I wish it were cheaper and more affordable. But I get what I pay for, so I can't complain."
"One of Zerto's main disadvantages is its pricing structure, which involves significant upfront costs and limited options for startups with minimal initial funding."
"Zerto does a per-workload licensing model, per-server. It is simple and straightforward, but it is not super flexible. It is kind of a one size fits all. They charge the same price for those workloads. I feel like they could have some flexible licensing option possibly based on criticality, just so we could protect less important work. I would love to protect every workload in my environment with Zerto, whether I really need it or not, but the cost is such that I really have to justify that protection. So, if we had some more flexibility, e.g., you could protect servers with a two-, three-, or four-hour RPO at a certain price point versus mission-critical every five minutes, then I would be interested in that."
"The pricing is based on virtual machines. They need to do better in regards to their tiering pricing rather than one price per VM. A lot of times we have VMs that are lower tier, such as Tier 2 or Tier 3, but we pay the same price as for Tier 1. I know they are developing this out, but it would be nice if they could provide a little better pricing in regards to their tiering protection."
"The pricing is straightforward."
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Comparison Review

it_user159711 - PeerSpot reviewer
Nov 9, 2014
VMware SRM vs. Veeam vs. Zerto
Disaster recovery planning is something that seems challenging for all businesses. Virtualization in addition to its operational flexibility, and cost reduction benefits, has helped companies improve their DR posture. Virtualization has made it easier to move machines from production to…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Computer Software Company
13%
Manufacturing Company
10%
Insurance Company
7%
No data available
Computer Software Company
22%
Financial Services Firm
11%
Manufacturing Company
8%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Turbonomic?
It offers different scenarios. It provides more capabilities than many other tools available. Typically, its price is...
What needs improvement with Turbonomic?
The implementation could be enhanced.
What is your primary use case for Turbonomic?
We use IBM Turbonomic to automate our cloud operations, including monitoring, consolidating dashboards, and reporting...
What do you like most about CloudEndure Live Migration?
Stability-wise, I rate the solution a ten out of ten...Scalability-wise, I rate the solution a ten out of ten...I rat...
What needs improvement with CloudEndure Live Migration?
There are some features in the AWS Cloud Migration Factory solution that could be integrated directly into AWS Applic...
What is your primary use case for CloudEndure Live Migration?
We generally help enterprise customers who want to move from on-premise data centers to the cloud. We use AWS Applica...
What advice do you have for others considering Oracle Data Guard?
Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie ...
What do you like most about Zerto?
Its ability to roll back if the VM or the server that you are recovering does not come up right is also valuable. You...
What is your experience regarding pricing and costs for Zerto?
The setup is somewhat expensive. I'd rate the pricing seven out of ten.
 

Also Known As

Turbonomic, VMTurbo Operations Manager
CloudEndure Live Migration
Zerto Virtual Replication
 

Interactive Demo

Demo not available
Demo not available
 

Overview

 

Sample Customers

IBM, J.B. Hunt, BBC, The Capita Group, SulAmérica, Rabobank, PROS, ThinkON, O.C. Tanner Co.
Agio, Cloud Nation, Limelight Networks
United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
Find out what your peers are saying about AWS Application Migration Service vs. Zerto and other solutions. Updated: April 2025.
847,862 professionals have used our research since 2012.