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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
9th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.2
Reviews Sentiment
7.4
Number of Reviews
92
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of May 2025, in the Cloud Backup category, the mindshare of AWS Backup is 3.5%, up from 2.9% compared to the previous year. The mindshare of Rubrik is 10.4%, up from 10.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
CarlosCastells - PeerSpot reviewer
Easy to do backup, easy to deploy and scalable
I have experience with different solutions like Oracle, Veeam, andCommvault Cloud. Right now, we are testing a solution for Kubernetes. We are trying to replace it, so we just don't know yet. I don't really know if Rubrik is a good solution for this. We are testing Velero (Open Source) or Kasten K10, and I don't know Rubrik's view for this type of technology.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The replication in the recovery region is the most valuable feature."
"It is an easy-to-use solution."
"The solution's most valuable features are its backup capability and tight integration with other AWS services."
"Reporting is one of the key elements that are valuable for C-suite executives. In terms of monitoring, the solution provides comprehensive details into ongoing processes, flagging issues and warnings as necessary."
"It provides an easy data migration process from on-premise to cloud."
"What I like about AWS Backup is its simple approach to a complex problem."
"The features of AWS Backup are very service-oriented and user-friendly."
"The snapshots we take through AWS Backup are very effective."
"What I like about Rubrik is that you can back up to the cloud. It is a different kind of backup where you're not archiving the tape. Rubrik is a physical appliance. It is a dedicated appliance to which you can back up, and you can also back up to another device. So, you can back up to Rubrik and then to another device. If you have more than one site, you can set up Rubrik on site A and also on site B. You can back up to the Rubrik on site A and then replicate that data to the Rubrik on site B."
"When it comes to saving time managing our backups, Rubrik has saved us a lot of time compared to what we were using. It feels like it has saved us lifetimes of time because the process used to be difficult. It's not just the day to time savings. When something goes wrong, that's where the real time savings comes into play. We are able to get back to where we need to be more confidently and with much fewer steps."
"Rubrik is cheap, and you get good performance."
"It has also saved us time managing backups. It's pretty stable. So it sends us a report if something goes wrong, then you get a report. You don't really need to manually monitor this software over time. If something happens, you'll get an error and you'll get an email notification and then address it. We found the product pretty stable if it's configured correctly. So it has reduced management time."
"The product's protection against ransomware is a significant benefit."
"Also, the web interface is really great. The design, from a user-experience standpoint, is really straightforward and easy to use... they nailed it. Usually, from the very first panel, the dashboard that you land on after login, you've got most of your functionality right around where you need it to be. You've got your new items on the left, you've got your support on the top right. Nothing really seems out of place or just stuck in someplace."
"One platform for instant recovery."
"Automation functions, image based backup, and the ability to instantly recover anything from files to databases."
 

Cons

"When it comes to encrypting data, it is not so convenient."
"It requires a lot of time to connect the snapshot, identify the files, and restore a single file manually."
"One of the limitations of AWS Backup is that it only does file-based copying."
"The solution's reporting features and restore features can be improved."
"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"AWS Backup could improve because you cannot use Glacier or anything but EFS."
"The notifications on the backup and on the mobile app could be more useful. If they could arrange notes or notifications properly and offer services for managing it in our region, it would be helpful for us."
"Two areas I would like to see improvement in Rubrik are pricing and localization."
"User interface could be improved."
"I have a personal want which might not necessarily make sense with Rubrik as a company or Rubrik as a software, but it'd be really nice if they could also handle things like item-level backups and restores of Active Directory objects and DNS and DCP objects."
"The price of Rubrik is too high, especially when you are considering a change in the total backup solution."
"It needs more storage array integration options and an easier restore for files that download using a browser."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"We have some challenges with the solution's reporting because historical reports have some limitations."
"Global management of multiple systems is lacking, as is reporting across multiple installed units."
 

Pricing and Cost Advice

"The pricing is decent."
"The pricing is okay."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"AWS is more expensive than some competitors like Azure."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"Our customers pay a monthly AWS fee that includes the AWS Backup service."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"Rubrik is an expensive solution."
"Rubrik is expensive, but due to its data management capabilities, customers can save a lot by reducing hardware and storage."
"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."
"Rubrik was probably the most expensive solution but in the long run, it's justified by the value of the data that it protects."
"It is a great value, but its cost is still a bit high."
"Due to this effective, faster backup and recovery solution, we are now able to focus on other creative tasks to meet our entire pipeline. So, we have seen ROI in terms of the improvement of productivity in our team. We save around one million dollars a year."
"High priced when considering a total change in backup solution."
"We pay yearly and it's based on the number of bricks."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
14%
Manufacturing Company
7%
Government
6%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
There are multiple enhancements needed in terms of compatibility with all database services, as AWS Backup is currently limited to specific ones.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Rubrik is considered expensive, with a price rating of three out of ten. Improvements in pricing and licensing would be beneficial.
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.