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AWS Backup vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in Cloud Backup
10th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
26
Ranking in other categories
SaaS Backup (4th)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.2
Reviews Sentiment
7.4
Number of Reviews
91
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of April 2025, in the Cloud Backup category, the mindshare of AWS Backup is 3.5%, up from 2.7% compared to the previous year. The mindshare of Rubrik is 10.6%, up from 10.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
CarlosCastells - PeerSpot reviewer
Easy to do backup, easy to deploy and scalable
I have experience with different solutions like Oracle, Veeam, andCommvault Cloud. Right now, we are testing a solution for Kubernetes. We are trying to replace it, so we just don't know yet. I don't really know if Rubrik is a good solution for this. We are testing Velero (Open Source) or Kasten K10, and I don't know Rubrik's view for this type of technology.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features of AWS Backup are very service-oriented and user-friendly."
"When I was using an on-premises backup, there was an external hard drive or something like that. I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted. I had to wait for after-office hours to do something like that, but now I just have to send a mail. Within one hour, I have my restored file."
"It is highly scalable for both SMEs and large enterprises."
"Reporting is one of the key elements that are valuable for C-suite executives. In terms of monitoring, the solution provides comprehensive details into ongoing processes, flagging issues and warnings as necessary."
"The most valuable feature is its ease of use."
"The snapshots we take through AWS Backup are very effective."
"It's very easy to configure. Since it's a managed service, it's very straightforward to set up and use. And my customers get on with it very fast."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"Disk mount that lets a restore happen immediately, no need to re-hydrate."
"The most valuable feature is the archive to cloud location and the automation around the PowerShell script. There are also reports and dashboards."
"When it comes to saving time managing our backups, Rubrik has saved us a lot of time compared to what we were using. It feels like it has saved us lifetimes of time because the process used to be difficult. It's not just the day to time savings. When something goes wrong, that's where the real time savings comes into play. We are able to get back to where we need to be more confidently and with much fewer steps."
"The solution is extremely stable. They've been phenomenal, especially for a young company."
"The security and the ransomware protection are most valuable."
"The most valuable feature of Rubrik for me is its user-friendliness and efficiency."
"The solution's technical support team is very responsive and proactive."
"ubrik's One-Touch Recovery helps address this. Using backup as a migration tool can also help overcome challenges when moving to a hybrid cloud."
 

Cons

"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"The service disconnects a lot."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"For additional functionalities, it should be more intelligent, like more AI-capabilities."
"The time it takes to complete the backups could be reduced."
"There are some limitations to partial backup in AWS Backup."
"Its cost could be better than a few of its competitors."
"One improvement I would like to see in AWS Backup is the implementation of incremental backups."
"The integrated reporting is not really that nicely built. The reporting functionality could definitely be a little bit more customizable from an administration perspective, with an easier to understand interface."
"I have a personal want which might not necessarily make sense with Rubrik as a company or Rubrik as a software, but it'd be really nice if they could also handle things like item-level backups and restores of Active Directory objects and DNS and DCP objects."
"Rubrik could improve in customization options for dashboards."
"There could be better reporting and better filtering."
"The licensing cost is quite high. That is something that needs to be worked out, because so many times it happens that the team does not have the budget or there are other issues at that time. Cost has become an important factor in deciding whether to continue with the Rubrik solution."
"In terms of what could be improved with Rubrik, we need to improve the backup for remote sites. The competitors are stronger in terms of their remote office back up. Rubrik needs to improve to be stronger for backup. This is the main thing."
"With Windows, it is difficult to configure Oracle Database."
"Rubrik needs to continue to listen to their customers and what they want/need, not just care about money and the bottom line."
 

Pricing and Cost Advice

"The pricing is okay."
"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"It's a myth that Cloud is cheap. Cloud is cheap initially, but the cost over time can be equal to your own infrastructure if you consume a lot."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"Its price is much cheaper than some vendors but more expensive than others."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"Price-wise, I rate the solution a six out of ten. One only has to pay for the storage cost of AWS solutions, which is the standard cost provided by AWS."
"AWS Backup is free of cost, but we need to pay for the backup storage being used."
"I rate the pricing an eight on a scale of one to ten, where one is low, and ten is high."
"Rubrik is an expensive solution."
"The cost was less than our previous provider, and this is a much better product."
"It’s simple, straightforward, and we were able to see 50% hard savings."
"Rubrik is priced high, but it was the solution that was providing us encryption and was secure. The solution price is high, but you get what you pay for."
"Rubrik is a little bit expensive, but it's worth the price."
"Rubrik is quite expensive for small businesses."
"Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Financial Services Firm
15%
Manufacturing Company
7%
Retailer
6%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
There are multiple enhancements needed in terms of compatibility with all database services, as AWS Backup is currently limited to specific ones.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Rubrik is considered expensive, with a price rating of three out of ten. Improvements in pricing and licensing would be beneficial.
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about AWS Backup vs. Rubrik and other solutions. Updated: April 2025.
849,190 professionals have used our research since 2012.