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AWS Backup vs Rubrik Go comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Backup
Ranking in SaaS Backup
4th
Average Rating
8.0
Reviews Sentiment
7.4
Number of Reviews
27
Ranking in other categories
Cloud Backup (9th)
Rubrik Go
Ranking in SaaS Backup
7th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
15
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2025, in the SaaS Backup category, the mindshare of AWS Backup is 6.5%, down from 7.0% compared to the previous year. The mindshare of Rubrik Go is 2.5%, down from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
SaaS Backup Market Share Distribution
ProductMarket Share (%)
AWS Backup6.5%
Rubrik Go2.5%
Other91.0%
SaaS Backup
 

Featured Reviews

MuhammadAzhar Khan - PeerSpot reviewer
Simplify compliance and management of multiple backups with centralized cloud solutions
AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services. Also, it would be helpful if AWS Backup could integrate logs more thoroughly. This would allow not only new users but also experienced users to more easily check logs directly from AWS Backup.
AmarpreetSingh - PeerSpot reviewer
Streamlined data management reduces workload and costs significantly for the team
We are planning to use Rubrik Go's AI-powered insights for predictive analytics, but have not implemented this yet. I cannot provide updates on Rubrik Go's capability to automate data management tasks because I have not used that feature yet. Rubrik Go's integration capabilities with cloud providers have benefited my multi-cloud environment significantly. Rubrik Go's subscription model has helped me align my data protection investments, which is a good option as I am one of the customers who have deployed this subscription option. I am definitely satisfied with the licensing model as it is very simplified and easy to understand. On a scale of 1-10, I rate Rubrik Go a 9.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Reporting is one of the key elements that are valuable for C-suite executives. In terms of monitoring, the solution provides comprehensive details into ongoing processes, flagging issues and warnings as necessary."
"The most valuable features we have found are the flexibility in the services offered."
"When I was using an on-premises backup, there was an external hard drive or something like that. I had a backup server, but I had a few problems related to transfer when I had to restore something that I have deleted. I had to wait for after-office hours to do something like that, but now I just have to send a mail. Within one hour, I have my restored file."
"I rate the tool's stability a nine out of ten."
"It also saves costs and is quick."
"The auto-scaling feature and the time efficiency of setting up AWS Backup are the most valuable aspects for us."
"It is highly scalable for both SMEs and large enterprises."
"The most valuable feature is the daily incremental site backup."
"Rubrik Go is very simple to use."
"The automation capabilities streamline our operations significantly."
"The standout feature is its ransomware protection capabilities."
"It has an easy-to-use interface that is not complicated."
"The solution's main focus is on security and ransomware."
"Rubrik Go's best feature is data visualization."
"In terms of stability, the product is good."
"Even though the data is already in the cloud, it's an AWS, so by accessing the on-prem appliance you can still search because it is indexed from that appliance."
 

Cons

"If AWS could also add some hybrid cloud features to AWS Backup, that would be a significant improvement. For example, currently, AWS Backup only backs up to the S3 and Amazon Cloud, and you can only restore from the Amazon Cloud only. However, some people have hybrid environments. They have some workloads on-premises and some workloads in the cloud."
"AWS Backup could benefit from including more services. Currently, it only includes around ten services, while AWS offers over three hundred plus services."
"The tool is a good fit if your environment is VM-specific. However, it might not be the most suitable option if you have physical servers or an on-premise setup."
"Only the price could be improved."
"There are some limitations to partial backup in AWS Backup."
"Its cost could be better than a few of its competitors."
"When it comes to encrypting data, it is not so convenient."
"This backup tool does the full backup of the entire snapshot server. I would like to have the option to not do the full server backup."
"The solution’s pricing could be reduced."
"You should be able to add more workloads to Rubrik Go."
"Reporting could be improved. For now, it's only exported to CSB files."
"If you were to compare it to, say, EMC, the availability of the documentation, training programs, and end-user education aren't as good. Rubrik could improve this."
"I believe there's room for improvement in terms of support, particularly with Tier 3 support coming from the on-call team."
"Being a modern backup solution, Rubrik should have an option to back up a Kubernetes cluster."
"Integration with the client is something that needs to be improved."
"The AWS backups could be improved."
 

Pricing and Cost Advice

"There are no licensing costs for AWS Backup. You pay only for the amount of backup storage you use and then the data transferred between regions. Overall AWS Backup is priced reasonably."
"The pricing is okay."
"The clients pay for the whole AWS bundle. It is an affordable solution."
"Its price is much cheaper than some vendors but more expensive than others."
"We don't use a lot of space, only approximately 900 GB, so the price is reasonable. For standing, it's okay. We normally do a payment to SSML, and they are the ones who pay over there. It is around $100 monthly."
"AWS is more expensive than some competitors like Azure."
"There is a lot of flexibility with the services and pricing. The price is reasonable when compared to other products. This is very good for us."
"AWS Backup is a very cheap solution."
"I would rate the product's pricing a seven out of ten. The solution's costs are monthly."
"The client pays for the solution depending on what they use."
"On a scale from one to ten, where one is expensive and ten is cheap, I rate the solution's pricing a three out of ten."
"The solution is reasonably priced."
"Rubrick Go is quite expensive - I would rate its pricing four out of ten."
"It's an expensive product if you compare it to traditional backup solutions; however, if you compare it as a total cost of ownership for a solution, it is not."
"Rubrik Go is more cost-effective than similar solutions by other vendors."
"This is a very costly solution."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
14%
Manufacturing Company
8%
Government
7%
Computer Software Company
11%
Manufacturing Company
7%
Financial Services Firm
7%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise4
Large Enterprise15
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise4
Large Enterprise8
 

Questions from the Community

What do you like most about AWS Backup?
The solution's most valuable features are its backup capability and tight integration with other AWS services.
What is your experience regarding pricing and costs for AWS Backup?
AWS Backup operates on a pay-as-you-go model without requiring a license.
What needs improvement with AWS Backup?
Regarding disadvantages of AWS Backup, it can be expensive and not particularly user-friendly. To perform backups, we need to follow specific steps and queries. When refreshing, if we want to do da...
What do you like most about Rubrik Go?
The standout feature is its ransomware protection capabilities.
What is your experience regarding pricing and costs for Rubrik Go?
My costs have been reduced by almost 40 to 45% compared to legacy systems.
What needs improvement with Rubrik Go?
Rubrik Go could improve on the Kubernetes side; they should have more features for Kubernetes backup and orchestration. I would like to see more features for Kubernetes backups included in future u...
 

Comparisons

 

Overview

 

Sample Customers

TransferWise
Public Consulting Group
Find out what your peers are saying about AWS Backup vs. Rubrik Go and other solutions. Updated: September 2025.
867,497 professionals have used our research since 2012.