BotFarm vs Microsoft Power Automate comparison

Automation Anywhere and Microsoft are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #20 with an average rating of 8.0, while Microsoft is ranked #3 with an average rating of 8.2. Automation Anywhere holds a 0.3% mindshare in RPA, compared to Microsoft’s 21.1% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 87% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

BotFarm and Microsoft Power Automate compete in the automation space. BotFarm has the upper hand in pricing and support, while Microsoft Power Automate leads in features and functionality.

Features: BotFarm is known for scalability, intuitive process automation, and strong support, ideal for cost-effective solutions. Microsoft Power Automate excels in integration within the Microsoft ecosystem, automation features, and enabling complex workflows across platforms.

Room for Improvement: BotFarm could enhance integration capabilities, user interface, and feature set for complex automation. Microsoft Power Automate may improve user-friendliness, deployment time, and ease of use for non-Microsoft users.

Ease of Deployment and Customer Service: BotFarm offers straightforward deployment with reliable customer support. Microsoft Power Automate provides extensive documentation and integration support, leveraging Microsoft’s customer service.

Pricing and ROI: BotFarm's lower setup costs and continued support ensure solid ROI. Microsoft Power Automate's higher costs are justified by its features and integration, resulting in greater long-term value for businesses prioritizing advanced automation.

To learn more, read our detailed BotFarm vs. Microsoft Power Automate Report (Updated: March 2025).

Buyer's Guide

BotFarm vs. Microsoft Power Automate

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of April 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.5%, up from 1.0% compared to the previous year. The mindshare of BotFarm is 0.3%, down from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 21.1%, down from 21.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Ganesh-Subramanian

Digital Transformation Lead at Expleogroup

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

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Nilesh Pundkar

IVR Developer at Orange

Good for email routing and management features but additional costs for plug-ins

Power Automate has fewer features and more limitations in general. It's not as mature a product as some of the others, like UiPath or Automate Anywhere. One of the main issues I've found is that Power Automate struggles with accessing Excel or other Office documents on servers. Even though it's a Microsoft product, we often have to log in through remote systems, and syncing can be problematic due to the way we use servers. At the very least, they should provide access to Office 365 directly, without requiring additional logins on servers. Most people utilizing Power Automate are already working within the Office 365 environment. Any proof of concepts (POCs) using Power Automate would naturally be built on top of Office 365.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The product effectively handles all the tasks we require."

"The licensing of the product is very good. You only need to license it once and then you have it forever."

"The most valuable features of Fortra's Automate include its FTP functionality and file manipulation capabilities."

"The most valuable feature is the drag-and-drop interface, which is very Windows-like."

"Web scraping is quite good since it offers a lot of possibilities."

"I like the interface; it makes managing automation easy. We can set different schedules and templates for each task."

"We have tried other RPA solutions like UiPath or Automation Anywhere. They are fantastic products but complex, and it's hard to understand everything. It would be best if you had a skilled developer or several. Automate is easy to implement, administer, and use. It's appropriate for us because our cases are simple and easy to automate. We don't need complicated tools with many features; We prefer to get a significant ROI quickly."

"We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us."

More Automate pros

"The ability to drag and drop various components and the customizability are good features."

"Automation Anywhere provides a very flexible UI."

"The most valuable feature of BotFarm is the fact that we can use escalations when we need more computer power to fulfill all embargo that we receive in one day."

"The product has increased efficiency and reduced the time spent on tasks."

"The most valuable features are PDF extraction and emailing."

"The most valuable features of this solution are the Excel automation and support for SharePoint."

"They recently released the newest version that has a good program flow, quality, and blueprints that are all good improvements to the automation. They also have good integration with SAP."

"The most valuable features I have found to be the screen scraping and the integration with third-party solutions."

More BotFarm pros

"We have a good overview of our processes now thanks to Power Automate."

"The most valuable feature is the ability and ease of linking multiple connectors within the same flow."

"I have found the scheduling and email notifications features to very good compared to other RPA tools I have used."

"The product is very stable."

"The solution is comparatively quick to deploy for making smaller automation processes."

"It works best to build cloud flows."

"It's not hard to learn, which means we'll be able to make more workflows in the future."

"Automation is the best feature of the product."

More Microsoft Power Automate pros

Cons

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

"Sometimes when we communicate with the ERP system and there is an issue, we are not always aware of the specifics of Automate and the source of the problem."

"Error messages should be better. For error status, there should be better documentation because a lot of times, error messages that you get are quite vague. For example, you get a message saying that the workflow has run into an unknown status, which is vague. It just tells you that it failed, but you don't know how or why it failed. It makes debugging difficult."

"The product also has a limited use case in some respects."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

"They do not encrypt passwords, so this is an issue with HIPAA compliance."

"While this solution is continually improving, as it is now, the user interface could use improvement when I compare it to a product like UiPath."

"The workflow for variables could be better. The input and output of task-level variables could be made a little clearer in terms of passing those around from one task to another upon success, etc. Things like that could be a little easier potentially."

More Automate cons

"I have called customer service three times and the experience has not been good. They do not offer 24/7 support, which forces us to wait till the next working day to solve a problem."

"The tool must execute remedial actions to resolve problems before they cause significant incidents."

"The only challenge that we have faced with BotFarm is that there is no continuous deployment. The whole world is moving to the DevOps model, but BotFarm is still not on the DevOps model. It should have integration with the DevOps model. The migration of the bots or bots pipeline is currently purely manual."

"The machine learning needs to be improved so that they perform better in terms of predictive analysis and sentiment analysis."

"The solution doesn't have support like they used to. They need support. We have personnel of our own, but sometimes we need assistance beyond our own team."

"The new version is not very stable. Sometimes I can't use the recording sound."

"The CL command poses an issue during the process of data conversion, accuracy, data loss and the assessment of certain data as false."

"Although I like the OCR technology, it could still be further improved."

More BotFarm cons

"When comparing with Automation Anywhere, there are a couple of things that this product doesn't have. One of the major things is the key management system. It would be great if they improve this. Its documentation can also be improved."

"It doesn't have any OCR capabilities."

"When you try to create a flow or work on the flow in Microsoft Power Automate you cannot undo changes. There are no options to edit or, undo an action. This feature would be useful. The editing option within the flow can be enhanced."

"The OCR functionality needs to be improved."

"There are frequent version updates and that impacts different algorithms so we have to adjust our code."

"The solution could offer more specific training. There should be more examples of what the functions can do and more instructions and explanations to the process."

"Looping can be a bit tricky."

"The tool must be more stable."

More Microsoft Power Automate cons

Pricing and Cost Advice

"Once you buy the software, you just pay for the support for backend help."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"It comes with a package that costs approximately $20,000 USD per year."

More Automate pricing and cost advice

"We pay approximately $15,000 USD per year."

"I am very happy with the pricing."

"The pricing model could be simplified."

"Our licensing costs are approximately $3,000 USD annually."

"The starter price is free."

"The solution prices are expensive. It would be more beneficial for customers to lower the pricing."

"The product is slightly expensive"

"There is a license for this solution and it is on an annual basis. I am satisfied with the price."

More BotFarm pricing and cost advice

"The free version is quite good."

"The solution is free with Microsoft 365."

"This is a cost-effective product and now that it has been acquired by Microsoft, we don't expect the cost to increase with the next release."

"We have it on our system. I don't really know if we need a separate license."

"It's more fragmented licensing, where every little thing that you add, you get an extra license cost."

"I am not aware of the recent pricing model, but during the time that I was using this solution is was reasonable."

"When we purchase the Microsoft Dynamics license, the Power Automate license is often free, albeit with some limitations, such as a certain number of transactions per user."

"I believe one of the advantages of this device is its low cost."

More Microsoft Power Automate pricing and cost advice

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844,944 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

16%

Computer Software Company

13%

Manufacturing Company

Healthcare Company

Financial Services Firm

29%

Computer Software Company

28%

Real Estate/Law Firm

University

Financial Services Firm

15%

Computer Software Company

13%

Manufacturing Company

10%

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

I am a consultant and I am making a lot of processes in human resources, payroll, certifications, trainings, web scra...

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What is your experience regarding pricing and costs for Fortra Automate?

The pricing is quite good compared to its competitors. Competitors are often more expensive than Automate. I would ra...

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What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

See all answers

What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

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What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

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RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

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How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

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How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

See all answers

Comparisons

UiPath vs Automate

Compared 38% of the time

Automation Anywhere vs Automate

Compared 9% of the time

Blue Prism vs Automate

Compared 6% of the time

VisualCron vs Automate

Compared 5% of the time

More Automate Competitors

No data available

UiPath vs Microsoft Power Automate

Compared 27% of the time

Automation Anywhere vs Microsoft Power Automate

Compared 16% of the time

Blue Prism vs Microsoft Power Automate

Compared 16% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 8% of the time

ServiceNow Automation Engine vs Microsoft Power Automate

Compared 2% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Automate

March 2025

Download Automate product report

Buyer's Guide

BotFarm

March 2025

Download BotFarm product report

Buyer's Guide

Microsoft Power Automate

March 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

BotFarm vs. Microsoft Power Automate

March 2025

Free Report: BotFarm vs. Microsoft Power Automate

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