BotFarm vs Microsoft Power Automate comparison

Automation Anywhere and Microsoft are both solutions in the Robotic Process Automation (RPA) category. Automation Anywhere is ranked #22 with an average rating of 8.0, while Microsoft is ranked #3 with an average rating of 8.0. Automation Anywhere holds a 0.5% mindshare in RPA, compared to Microsoft’s 17.7% mindshare. Additionally, 91% of Automation Anywhere users are willing to recommend the solution, compared to 87% of Microsoft users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

BotFarm and Microsoft Power Automate compete in the automation space. BotFarm has the upper hand in pricing and support, while Microsoft Power Automate leads in features and functionality.

Features: BotFarm is known for scalability, intuitive process automation, and strong support, ideal for cost-effective solutions. Microsoft Power Automate excels in integration within the Microsoft ecosystem, automation features, and enabling complex workflows across platforms.

Room for Improvement: BotFarm could enhance integration capabilities, user interface, and feature set for complex automation. Microsoft Power Automate may improve user-friendliness, deployment time, and ease of use for non-Microsoft users.

Ease of Deployment and Customer Service: BotFarm offers straightforward deployment with reliable customer support. Microsoft Power Automate provides extensive documentation and integration support, leveraging Microsoft’s customer service.

Pricing and ROI: BotFarm's lower setup costs and continued support ensure solid ROI. Microsoft Power Automate's higher costs are justified by its features and integration, resulting in greater long-term value for businesses prioritizing advanced automation.

To learn more, read our detailed BotFarm vs. Microsoft Power Automate Report (Updated: September 2025).

Buyer's Guide

BotFarm vs. Microsoft Power Automate

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of October 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 2.0%, up from 1.1% compared to the previous year. The mindshare of BotFarm is 0.5%, up from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 17.7%, down from 21.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA) Market Share Distribution
Product	Market Share (%)
Microsoft Power Automate	17.7%
Automate	2.0%
BotFarm	0.5%
Other	79.8%

Robotic Process Automation (RPA)

Featured Reviews

Jane Rachma Kiniti

IT Project Manager at Labo des histoires

Automate has streamlined workflows and increased efficiency with powerful automation

The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.

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Ganesh-Subramanian

Digital Transformation Lead at Expleogroup

Offers enhancement in data accuracy with low-code requirements and easy onboarding

It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.

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Ayobami Shobaloju

Customer Solution Provider at Wema Bank

Automating processes has saved time and improved communication

Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is continuously adding more integrations to help with workflows and bot and task creation."

"It gives us a central place to schedule tasks and run them distributed."

"The most valuable features of Fortra's Automate include its FTP functionality and file manipulation capabilities."

"Compared to other vendors, it's the scheduling tool because a lot of vendors want to charge you extra for their enterprise-level license to have a scheduling tool built in to give you the ability to set up regular schedules to run and do certain data checks."

"Fortra's Automate performs the job effectively and has the capability to alert us of any issues."

"I like the interface; it makes managing automation easy. We can set different schedules and templates for each task."

"We are still in the process of rolling it to production and tweaking it (our AD groups are a mess), but the improvements are priceless. Having users ID's created the same way every time without human error is the best part. We don't need to worry about why groups were not added, user rights not set to folders or missing a private folder being created, typos or just even knowing when things are done and logged."

"The most valuable feature is the drag-and-drop interface, which is very Windows-like."

More Automate pros

"It is easy to use and very stable. It is a rugged product, and it doesn't break so easily."

"The solution has been very user-friendly."

"The most valuable feature is the interface, which helps to provide a good user experience."

"The best aspect is the UI, as it is very user-friendly."

"The record option and the OCR technology have been great."

"What I like most about BotFarm is that it's one of the leading RPA products in the market. Very few products focus on robotics today, so I like that BotFarm offers a lot in terms of what general customers expect it to do."

"Automation Anywhere has good document extraction features where it can learn patterns."

"The most valuable features I have found to be the screen scraping and the integration with third-party solutions."

More BotFarm pros

"The most advantageous aspect of the solution is its cloud capabilities."

"Microsoft Power Automate offers over 200 connectors that enhance the user experience."

"Third-party integrations with third-party applications are quite easy."

"It is very easy to learn and use. It is quite useful for any sort of back-office work. Any kind of work with low and medium complexity is very doable in ProcessRobot. For higher complexity, some refinement is required, but it is doable."

"In just in one click, we can see any documentation, etc., that we need. It makes it very easy to navigate."

"The technical support is good."

"This product has an easy-to-use interface with nice detail in the features."

"Its complete integration with Microsoft tools and the inclusion of the CRM are the most valuable features. It is embedded directly in the Office package, so clients have direct access to it. It has a lot more functionality than other standalone solutions, such as UiPath or Blue Prism."

More Microsoft Power Automate pros

Cons

"The technical support could be better. We suffer from language barriers, as we are in Argentina."

"It's possible that they could use a stronger community for seeking guidance and help."

"Error messages should be better. For error status, there should be better documentation because a lot of times, error messages that you get are quite vague. For example, you get a message saying that the workflow has run into an unknown status, which is vague. It just tells you that it failed, but you don't know how or why it failed. It makes debugging difficult."

"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."

"I believe we need to test various OCR tools that assist in evaluating, let's say, six different customer resyncs. We analyze their spending patterns and documentations, but current OCR support has limitations, requiring highly standardized documents, which isn't always the case. With a more advanced OCR system, we could improve processes related to credit risk management and legal matters. We're exploring how to integrate Fortra's Automate with our CRM platform, taking cues from instances where Salesforce seamlessly merged with Automate. However, we use a different CRM, Insight for New Enterprise, and we're seeking ways to connect the automation process within our CRM. We aim for the automation to continue smoothly, even in instances where traditional automation methods might face hurdles."

"There is room for improvement regarding cloud functionality; there are a few missing features, and the logging could be better, especially air logging. We can go into logging events and create our own task, but it would be nice if this were more detailed."

"There is a lack of good development for artificial intelligence, such as machine learning."

"Currently, there are many instances where I see empty logs, indicating that, while tasks are scheduled, commands are not executing successfully."

More Automate cons

"I would definitely be wanting to see OCR features for improving the solution."

"Normally we need to monitor the solution using an AWS console and the control room. We would like to have a standardized dashboard to see all the information in one place."

"There should be more support for developing in environments such as Citrix and Linux."

"The OCR command needs to improve. This feature is used to convert the extracted data from an image file. While converting this file I was facing a lot of issues with the data because it was getting lost and some of the data which was extracted was mismatched. The data loss was rated as a nine and the data accuracy was a massive decrease and was up to 80%."

"BotFarm newer version has been difficult to install, we have been in contact with the support on this matter."

"The machine learning needs to be improved so that they perform better in terms of predictive analysis and sentiment analysis."

"The tool must execute remedial actions to resolve problems before they cause significant incidents."

"The OCR tool, the optical character recognition tool, could be more efficient."

More BotFarm cons

"The solution could use some more advanced AI tools. It's one of the solution's only weaknesses."

"Microsoft could offer more AI education and training."

"It should be more stable, and their technical support should be faster. It should also have more integration with tools from other vendors, such as SAP and Oracle, and technology partners, such as Salesforce."

"It doesn't have any OCR capabilities."

"While Microsoft has a way of integrating well with itself and its own internal tools, it could do more to include external options and add them to the mix."

"I rate the technical support from Microsoft Power Automate a four out of five."

"The product should improve its RPA capabilities."

"The BPM component needs improvement."

More Microsoft Power Automate cons

Pricing and Cost Advice

"Once you buy the software, you just pay for the support for backend help."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

More Automate pricing and cost advice

"The pricing is fair."

"The product is slightly expensive"

"The solution prices are expensive. It would be more beneficial for customers to lower the pricing."

"The pricing model could be simplified."

"Pricing for this solution can be better."

"Licenses are paid on a yearly basis and the cost is quite high."

"An unattended bot license costs around $5,000, whereas an attended bot license costs roughly $1,500."

"There is a license for this solution and it is on an annual basis. I am satisfied with the price."

More BotFarm pricing and cost advice

"It's more fragmented licensing, where every little thing that you add, you get an extra license cost."

"With our Microsoft Office 365 license, we are able to use Microsoft Power Automate."

"The license cost could be better."

"There is zero licensing cost. It comes with our Microsoft Office subscription."

"There is a per-user licensing model for individual users."

"The solution is $150 per month for the unattended add-on, and the normal Power Automate comes with an E3 license."

"We are using the free version of Power Automate."

"This is the cheapest option among competitors. You can choose to have the RPA with attendance at $40/month with add-on's totaling about $190. There are standalone options that require someone to run the process and there are fully automated options that are integrated within the cloud."

More Microsoft Power Automate pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

Manufacturing Company

Performing Arts

No data available

Financial Services Firm

15%

Computer Software Company

11%

Manufacturing Company

Insurance Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	18
Midsize Enterprise	8
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	14
Large Enterprise	18

By reviewers
Company Size	Count
Small Business	50
Midsize Enterprise	17
Large Enterprise	65

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

My main use case for Automate is to deliver enterprise-scale script execution jobs, which means we are using Automate...

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What is your experience regarding pricing and costs for Fortra Automate?

Until now, I have not specified any other tech products except Microsoft Power Automate, N8N, and Make.com that I've ...

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What do you like most about BotFarm?

The product has increased efficiency and reduced the time spent on tasks.

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What is your experience regarding pricing and costs for BotFarm?

The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...

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What needs improvement with BotFarm?

The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...

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RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

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How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

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How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

See all answers

Comparisons

UiPath Platform vs Automate

Compared 21% of the time

Nintex RPA vs Automate

Compared 16% of the time

Redwood Software - Finance Automation Edition vs Automate

Compared 9% of the time

Blue Prism vs Automate

Compared 8% of the time

Automation Anywhere vs Automate

Compared 7% of the time

More Automate Competitors

Automation Anywhere vs BotFarm

Compared 39% of the time

Edgeverve AssistEdge Cloud RPA vs BotFarm

Compared 29% of the time

More BotFarm Competitors

Automation Anywhere vs Microsoft Power Automate

Compared 18% of the time

UiPath Platform vs Microsoft Power Automate

Compared 17% of the time

Blue Prism vs Microsoft Power Automate

Compared 14% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 12% of the time

ServiceNow Automation Engine vs Microsoft Power Automate

Compared 1% of the time

More Microsoft Power Automate Competitors

Product Reports

Buyer's Guide

Automate

October 2025

Download Automate product report

Buyer's Guide

BotFarm

October 2025

Download BotFarm product report

Buyer's Guide

Microsoft Power Automate

September 2025

Download Microsoft Power Automate product report

Also Known As

HelpSystems Automate, Automate

No data available

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

BotFarm is an enterprise-level robotic process automation (RPA) solution. What is unique about BotFarm is that users can buy RPA processes based on demand and not be confined to a license or a strict capacity structure. BotFarm, a robust product of Automation Anywhere, is the only RPA solution that allows users to buy only the products they need when they need them. BotFarm allows users to launch all the robots they need to get tasks completed sooner and more efficiently than many other products in the marketplace today. This consumption-based business model will result in significant savings and increase an organization's overall profitability.

BotFarm Benefits

Scalable: The flexible nature of the solution makes it very easy to scale when needed.
User-friendly: The UI is simple to use and understand. Users do not have to be tech-savvy to deploy bots.
Improves efficiency: BotFarm will increase process integrity by reducing human error and the need for continuous manual human effort or interaction.
Integration: BotFarm integrates well with many third-party solutions.

BotFarm Features

No code/low code solutions: Users can easily create and deploy bots to perform undesirable, mundane tasks, freeing IT staff to work on more productive, complicated tasks.
IQ Bots: Easily extrapolate data from any document, such as resumes, invoices, and legal documents, to ensure data is correctly correlated and grouped together and that overall data integrity is never compromised.
Fast: Deployed bots can complete tasks significantly faster than any human component, and with less error.
Cost-effective: Users only pay for the bots they actually need, and create as they go. This innovative process will save your organization time and money while increasing overall productivity and profitability. BotFarm has a very good ROI and is a stable, secure, and scalable solution.

Reviews from Real Users

Akshay P., Associate Systems Analyst at NSEiT Limited, relates, “It is very easy, simple. You're working on a notepad, and you don't need to know programming to work on this. The dashboards are quite good, especially on the latest versions.”

A Digital Strategy Manager at an energy/utilities company shares, “The scalability is the solution's most valuable aspect. The reason Bot Farm is used is to have only one license available whenever you have a spike in the transactions. That is a core feature. That is something which we are using to the maximum. It's working well due to the fact that the solution use case is quite structured.”

A Senior RPA Developer at a tech services company tells us, “The solution is great to automate any repetitive tasks, which you might do on a daily basis. For example, the organization may need to be generating invoices or extracting data from PDF files daily. It is very versatile in what you can automate. This has improved my organization by cutting down on repetitive tasks that now can be automated.”

Automation Anywhere

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Buyer's Guide

BotFarm vs. Microsoft Power Automate

September 2025

Free Report: BotFarm vs. Microsoft Power Automate

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