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BotFarm vs Microsoft Power Automate comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 4, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fortra's Automate
Sponsored
Ranking in Robotic Process Automation (RPA)
4th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
37
Ranking in other categories
Business Orchestration and Automation Technologies (5th)
BotFarm
Ranking in Robotic Process Automation (RPA)
22nd
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
36
Ranking in other categories
No ranking in other categories
Microsoft Power Automate
Ranking in Robotic Process Automation (RPA)
3rd
Average Rating
7.8
Reviews Sentiment
6.9
Number of Reviews
133
Ranking in other categories
Process Mining (4th), Agentic Automation (3rd), Business Orchestration and Automation Technologies (4th)
 

Mindshare comparison

As of January 2026, in the Robotic Process Automation (RPA) category, the mindshare of Fortra's Automate is 2.7%, up from 1.3% compared to the previous year. The mindshare of BotFarm is 0.8%, up from 0.3% compared to the previous year. The mindshare of Microsoft Power Automate is 13.0%, down from 20.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Robotic Process Automation (RPA) Market Share Distribution
ProductMarket Share (%)
Microsoft Power Automate13.0%
Fortra's Automate2.7%
BotFarm0.8%
Other83.5%
Robotic Process Automation (RPA)
 

Featured Reviews

Jane Rachma Kiniti - PeerSpot reviewer
IT Project Manager at Labo des histoires
Automate has streamlined workflows and increased efficiency with powerful automation
The best features of the solution are the flexible automation features, it is rich with beautiful connectors, and it is easy to use with little to no coding knowledge required to get started, so anybody can use the tool. The intuitive interface of Automate has an intuitive design, which makes it easy to learn and use even without a strong technical background, and it has a drag-and-drop interface, which makes everything so easy and straightforward. The error handling capabilities in complex automation tasks are powerful, as it handles all types of tasks, whether complex or simple. I've never faced any problems even when dealing with complex tasks, so everything is super smooth and highly reliable, even when dealing with big tasks, as it has never slowed down. Automate's compatibility with existing IT infrastructure has impacted our business operations positively by providing smooth integration with other software that we use, such as Gmail, Jira, and Microsoft 365 apps, which gives us a unified platform instead of having to keep switching from one software to another, saving a lot of time and streamlining the whole workflows. The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies. It is also cost-saving. By minimizing manual labor, it decreases human errors that can lead to costly mistakes. By automating the tasks, it helps to save costs, and it also improves our accuracy by reducing these errors to ensure that tasks are done almost perfectly.
Ganesh-Subramanian - PeerSpot reviewer
Digital Transformation Lead at a tech vendor with 10,001+ employees
Offers enhancement in data accuracy with low-code requirements and easy onboarding
It's a scalable product. In our organization, we sometimes write a script once and reuse it several times, which improves workflow efficiency. Our team inputs the datasets one by one or in a batch mode into BotFarm and schedules them or calls individually as needed. For instance, if one individual has 15 or 20 forms that need to be scanned and logged immediately, it's possible to implement with BotFarm and its scheduling operations. The solution is ideal for small and medium-sized enterprises and can fit in for large enterprises as well, depending upon the use case. For instance, if 100 agents are working across different locations through a mobile app, all the data from the agents can be stored in a common repository and scheduled. BotFarm can be configured based on the architecture and business operations.
Ayobami Shobaloju - PeerSpot reviewer
Customer Solution Provider at Wema Bank
Automating processes has saved time and improved communication
Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I find the ease of use from a programming perspective very valuable."
"We have found the pricing to be very reasonable."
"The ability to connect to websites and pull data is the solution's most valuable feature."
"Fortra's Automate has a user-friendly interface that is quite easy to understand for new use cases."
"The automated analytics have helped improve our business processes since it has increased our efficiency by automating our everyday tasks, freeing up time for us to focus more on strategic activities such as analyzing data and developing new business strategies."
"It gives us a central place to schedule tasks and run them distributed."
"Compared to other vendors, it's the scheduling tool because a lot of vendors want to charge you extra for their enterprise-level license to have a scheduling tool built in to give you the ability to set up regular schedules to run and do certain data checks."
"The drag and drop workflow builder is what I genuinely appreciate about Fortra's Automate, as it allows me to sketch out logic the way I am thinking about it, is visual, reduces the back and forth of writing scripts from scratch, and is quite friendly for people who are not hardcore developers."
"The main features of the solution are the IQ Bot and web-based automation."
"The solution seems to offer high stability. We haven't seen any bugs or glitches. It doesn't crash or freeze."
"Automation Anywhere has good document extraction features where it can learn patterns."
"Productivity increased far more than thirty percent."
"The most valuable features of this solution are the Excel automation and support for SharePoint."
"Automation Anywhere provides a very flexible UI."
"The most valuable feature is the interface, which helps to provide a good user experience."
"The most valuable features are the portals for extracting data from PDF files, appending data to SAP, automating the SAP, downloading reports, and mapping and creating the reports accordingly to your requirements."
"Technical support is available regionally and it's quite good."
"With these features in place, it has definitely improved the overall turnaround time by approximately 20% to 30% at least."
"The solution is easy to understand and to develop connectors."
"I like the scalability option and the simplicity, the way we can really use the interface to easily scale up."
"The initial setup was easy. It was very easy for people to pick up. The deployment took a few hours."
"The engineers on-site can generate an automated report that takes approximately 10 minutes, while before it took them two days."
"We use Power Automate for applicant tracking and automated around 80 percent of the process."
"It's not hard to learn, which means we'll be able to make more workflows in the future."
 

Cons

"There is a lack of good development for artificial intelligence, such as machine learning."
"The user interface could be slightly enhanced to make it more modern."
"The workflow for variables could be better. The input and output of task-level variables could be made a little clearer in terms of passing those around from one task to another upon success, etc. Things like that could be a little easier potentially."
"One aspect I dislike about Fortra's Automate is that debugging slows me down."
"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."
"If Fortra's Automate could add more logging in jobs, that could be helpful."
"The documentation is not that great."
"Sometimes when we communicate with the ERP system and there is an issue, we are not always aware of the specifics of Automate and the source of the problem."
"I would like to have access to self-service support."
"The OCR command needs to improve. This feature is used to convert the extracted data from an image file. While converting this file I was facing a lot of issues with the data because it was getting lost and some of the data which was extracted was mismatched. The data loss was rated as a nine and the data accuracy was a massive decrease and was up to 80%."
"The deployment could be made a little bit easier."
"The stability needs to be improved."
"The solution automation is incapable of interacting with our Pega software application development. It is based on the nested table concept and it is unable to read these tables. Several projects have been put on hold because of that."
"There should be more support for developing in environments such as Citrix and Linux."
"We have connectivity and integration with pretty much every single tech stack across the table that we have in the world, and there are a few areas that they don't do that well yet. I'd be looking for some improvement there, in terms of their integration with certain products."
"The only challenge that we have faced with BotFarm is that there is no continuous deployment. The whole world is moving to the DevOps model, but BotFarm is still not on the DevOps model. It should have integration with the DevOps model. The migration of the bots or bots pipeline is currently purely manual."
"The licensing model is difficult to understand and is something that should be improved."
"The solution is difficult to customize. I would like to see more flexibility when it comes to using different kinds of activities."
"The tool should improve its price."
"The solution could benefit from mirroring Oracle's use of videos and community forums to help users get acquainted with the product. It could use better online training and/or documentation."
"It should work better for Angular websites, as it has a lot of problems."
"The coding part could be improved. Sometimes, there are triggers that require coding."
"Their OCR capabilities are not as evolved as the other tools."
"The solution could have more integration with different platforms."
 

Pricing and Cost Advice

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."
"It comes with a package that costs approximately $20,000 USD per year."
"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."
"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."
"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."
"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."
"From a distributor's perspective, one of the biggest selling points of Automate is its price point."
"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."
"I am very happy with the pricing."
"Automation Anywhere is more reasonable than Blue Prism and UiPath in terms of cost."
"Its price is quite high as compared to other solutions, but it has a lot of features and good stability. They should reduce its price."
"Licenses are paid on a yearly basis and the cost is quite high."
"An unattended bot license costs around $5,000, whereas an attended bot license costs roughly $1,500."
"The pricing is fair."
"The license of this solution is on an annual basis. The price is fair. However, what we did initially was a POC, but now we are looking at moving from a POC to expanding it out further. I would appreciate some kind of discount."
"Pricing for this solution can be better."
"It's more fragmented licensing, where every little thing that you add, you get an extra license cost."
"This is a cost-effective RPA solution."
"Licensing is on an annual basis."
"There is flexibility in pricing."
"The free version is quite good."
"This solution is bundled with our Office 365, so there is no additional licensing fee."
"The pricing of this solution is very good and for me, it's the best option there is."
"Its license is a part of our enterprise agreement. It is a three-year contract, but we pay yearly. So, it is a yearly license. There are no additional costs."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
8%
Performing Arts
6%
Financial Services Firm
17%
Computer Software Company
10%
Performing Arts
8%
Outsourcing Company
8%
Financial Services Firm
14%
Computer Software Company
11%
Manufacturing Company
9%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business25
Midsize Enterprise10
Large Enterprise9
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise14
Large Enterprise18
By reviewers
Company SizeCount
Small Business50
Midsize Enterprise17
Large Enterprise66
 

Questions from the Community

What is your primary use case for HelpSystems AutoMate?
I have used it mainly for internal process automation, including file transfer, data extraction, and scheduling jobs.
What is your experience regarding pricing and costs for Fortra Automate?
Regarding the pricing of Fortra's Automate, I think it is neither expensive nor inexpensive. From what I have seen, i...
What needs improvement with Fortra Automate?
One aspect I dislike about Fortra's Automate is that debugging slows me down. When the workflow fails, tracing the ex...
What do you like most about BotFarm?
The product has increased efficiency and reduced the time spent on tasks.
What is your experience regarding pricing and costs for BotFarm?
The product is slightly expensive. In comparison to competitor tools like UiPath, BotFarm's cost is greater. Our orga...
What needs improvement with BotFarm?
The solution can improve the accuracy of hand-written data reading. In some situations, the data needs to be hand-wri...
RPA that Bots can run without centralized control?
Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...
How do I choose between UiPath and Microsoft Power Automate?
Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...
How is Automation Anywhere compared to Microsoft Power Automate?
‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...
 

Also Known As

HelpSystems Automate, Automate
No data available
Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit
 

Overview

 

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories
Cisco, CocaCola Bottlers Japan, Macy's, Whirlpool, Unilever
1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter
Find out what your peers are saying about BotFarm vs. Microsoft Power Automate and other solutions. Updated: December 2025.
879,986 professionals have used our research since 2012.