Dell PowerMax NVMe vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #9 with an average rating of 8.5, while Hewlett Packard Enterprise is ranked #11 with an average rating of 8.1. Dell Technologies holds a 3.9% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.8% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Dell PowerMax NVMe and HPE Primera compete in the enterprise storage solutions category. Dell PowerMax NVMe seems to have the upper hand in data throughput and reliability, while HPE Primera excels in data management and system control.

Features: Dell PowerMax NVMe offers exceptional speed, robust reliability, and strong performance focus. HPE Primera provides AI-driven data management, streamlined performance, and enhanced data insights.

Room for Improvement: Dell PowerMax NVMe users often mention system setup complexity, high learning curve, and need for streamlined management tools. HPE Primera users look for better initial cost-effectiveness, more flexible scalability options, and improved system redundancy features.

Ease of Deployment and Customer Service: Dell PowerMax NVMe deployment is intricate but well-supported by customer service. HPE Primera offers user-friendly deployment but has mixed feedback on customer service consistency.

Pricing and ROI: Dell PowerMax NVMe has higher upfront costs but offers significant long-term ROI. HPE Primera also incurs high initial expenses but provides quicker ROI through intelligent data management.

To learn more, read our detailed Dell PowerMax NVMe vs. HPE Primera Report (Updated: January 2025).

Buyer's Guide

Dell PowerMax NVMe vs. HPE Primera

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 1.0% compared to the previous year. The mindshare of Dell PowerMax NVMe is 3.9%, down from 4.3% compared to the previous year. The mindshare of HPE Primera is 3.8%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"It has benefited my organization because it has reduced time to insights."

"The most valuable feature of this solution is its ease of use."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The solution is very straightforward to set up."

More Pure FlashArray X NVMe pros

"It was easy for teams to pick up the technology with very limited exposure and training, then implement and support it."

"We were able to move away from a middleware solution for high availability, going right to snapshots and data replication on arrays."

"The best feature is the protection - PowerMax NVMe is volume-based and replicates data, so it's very comfortable for us to use."

"It is a very stable solution. I would rate it a ten out of ten."

"The stability is great. It is five nines."

"We find the service level option to provision storage very valuable. The ability to define different service levels for storage groups helps us in prioritizing our workload at the infrastructure level."

"The tool is a fast-performing asset. It can perform millions of transactions within a second. I like the tool's architecture as well."

"It offers a high level of availability, so pretty much near zero downtime."

More Dell PowerMax NVMe pros

"HPE provides good support through their customer service."

"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."

"Stability-wise, I rate the solution a ten out of ten."

"HPE Primera is used for shared storage."

"The product is stable."

"It is a stable solution...It is a scalable solution."

"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

More HPE Primera pros

Cons

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"In the future, I would like to see integration with enterprise backup systems."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"In terms of what needs improvement, the dashboard and management could be simplified."

"We need better data deduplication."

"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."

More Pure FlashArray X NVMe cons

"The initial setup was complex, and we had experienced people working on it."

"We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache."

"The initial setup was a little bit complicated."

"The installation of equipment needed support's help."

"I would like to see more development in the cloud environment. It would be good if it comes in the cloud kind of setup."

"I hear from people on my team that they would like improved reporting. While there are some decent tools for doing reporting, they would like to see a lot more built-in functionality. This way when they are logged into the interface everyday doing basic management tasks, they could also see some statistics on what is their storage pool usage and will be their projected usage with their current data growth. They want to be able to see more detailed stats on how they are using the system and have forecasting."

"The disadvantage of PowerMax is its cost. It is expensive, mainly due to pricing."

"The REST API needs improvement. We are a very big automation company, and this would be big for us."

More Dell PowerMax NVMe cons

"The pricing is very high."

"They could work to make scalability easier."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"One of the drawbacks of the model we purchased is that it is not running NVMe drives. Even though they say that it is NVMe-ready, it is still on the SSD drives. The model that we purchased has only eight hard drives, and only the ones on the top could work on NVMe. The rest of them are still on the SSD. Its competitors, such as EMC and Pure Storage, are moving or have already moved to NVMe. HPE should improve this solution for NVMe. HPE should also improve IOs in this solution. IOs in HPE are weaker than Hitachi and Pure Storage."

"We used to receive hardware errors a lot of times. The ambient temperatures rise rate was approximately 35 to 55 degrees, but when it was approximately 27 or 28, we used to get errors a lot."

"Only HPE can manage the product."

"The product's stale snapshots feature needs improvement."

"We cannot use this storage for critical applications and data."

More HPE Primera cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"The licensing is on a yearly basis."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

"As far as the licensing costs, everything is included in the license."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"We hope that with the combination of both NVMe and SCM the next PowerMax will be much cheaper that the one which we acquired."

"The price is really high."

"The price is starting from $500,000."

"From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."

"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."

"Dell is expensive compared to other products and I would rate its pricing a four out of ten."

"The tool is very expensive."

"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."

More Dell PowerMax NVMe pricing and cost advice

"The solution is quite cost-effective."

"The license for HPE Primera is all-inclusive."

"HPE Primera service is cost-effective."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"I believe HPE Primera and Pure Storage are similar in price."

"HPE Primera is an expensive product but has competitive pricing."

"The pricing for HDD was good."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

11%

Government

Financial Services Firm

16%

Computer Software Company

14%

Manufacturing Company

10%

Government

Educational Organization

46%

Computer Software Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Maybe the price can be reduced since the solution is very expensive.

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

The price of Dell PowerMax depends on the project size. It is the best choice for large projects in terms of price an...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 38% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 11% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 9% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 26% of the time

HPE Alletra Storage vs Dell PowerMax NVMe

Compared 11% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 11% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 6% of the time

Hitachi VSP 5000 Series vs Dell PowerMax NVMe

Compared 3% of the time

More Dell PowerMax NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 29% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 18% of the time

HPE Nimble Storage vs HPE Primera

Compared 12% of the time

Dell PowerStore vs HPE Primera

Compared 9% of the time

Pure Storage FlashArray vs HPE Primera

Compared 2% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax NVMe

January 2025

Download Dell PowerMax NVMe product report

Buyer's Guide

HPE Primera

January 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

Primera

Learn More

Pure Storage

Dell Technologies

Hewlett Packard Enterprise

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax NVMe vs. HPE Primera

January 2025

Free Report: Dell PowerMax NVMe vs. HPE Primera

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