Dell PowerStore vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.7, while Hewlett Packard Enterprise is ranked #11 with an average rating of 8.1. Dell Technologies holds a 17.5% mindshare in AFS, compared to Hewlett Packard Enterprise’s 4.3% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

HPE Primera and Dell PowerStore are two competing enterprise storage solutions with distinct advantages. User reviews indicate HPE Primera holds the upper hand in pricing and support, while Dell PowerStore leads with its advanced features and overall value.

Features: HPE Primera is praised for its fast deployment, availability, and performance reliability. Dell PowerStore offers adaptability, scalability, and innovative storage technologies. Dell PowerStore's features are considered more advanced and user-centric.

Room for Improvement: Users of HPE Primera often call for enhanced integration capabilities and more intuitive management tools. Dell PowerStore users suggest improvements in its initial setup complexity and actionable analytics. HPE Primera's integration limitations are frequently highlighted.

Ease of Deployment and Customer Service: HPE Primera is noted for its straightforward deployment and strong customer support. Dell PowerStore, recognized for its comprehensive documentation, can be more complex to deploy but is backed by solid customer service.

Pricing and ROI: HPE Primera is seen as offering competitive upfront costs and satisfactory ROI according to user reviews. Dell PowerStore, with potentially higher initial setup costs, delivers strong ROI through robust performance and scalability, making it worth the investment despite its higher price point.

To learn more, read our detailed Dell PowerStore vs. HPE Primera Report (Updated: March 2025).

Buyer's Guide

Dell PowerStore vs. HPE Primera

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of March 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell PowerStore is 17.5%, up from 15.4% compared to the previous year. The mindshare of HPE Primera is 4.3%, down from 5.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Ken Boyer

Associate Director, Systems & Engineer at IQVIA

Reduces the footprint, is easy to use, and can handle heavy workloads

The systems I currently have in place are old, and their support is running out. They're at the end of their life cycle. One of the key improvements that PowerStore is going to bring is that it will enable me to shrink the physical footprint. I'll be going from 5 physical HP arrays, which are about 12 racks in size, down to 4 PowerStores, which can fit on one rack. As a result, I'll be able to shrink the footprint, save power, cooling, etc. I will also be able to improve the existing performance and longevity of the platform. When we put the PowerStore in for the Oracle database, it was previously on NetApp. The staff wanted to do snapshots but also clone, and then be able to clone from a clone to add it to another system. PowerStore enabled them to do just that. They not only got their performance back to where it needed to be from previously being on the NetApp array but also got some of the feature functions that they require for the application.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I appreciate the performance."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"Technical support has been helpful and responsive."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The solution is scalable."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"It has benefited my organization because it has reduced time to insights."

More Pure FlashArray X NVMe pros

"Dell EMC PowerStore is scalable."

"Pricing is very good. It's very competitive against those of all the others that I looked at in the marketplace, such as Hitachi, IBM, HP, and Pure. Dell is right there in the mix as far as providing the best price point as well as meeting the performance requirements that we have."

"PowerStore's compression ratio is a valuable feature for our VMs because it gives us a lot back."

"It is a stable solution."

"The solution is very easy to implement."

"The most valuable features are the three-to-one data reduction and the ability to scale out and up."

"The initial setup was straightforward."

"The most valuable feature of Dell PowerStore is the metro cluster because we have two data centers and high availability."

More Dell PowerStore pros

"It is a stable solution...It is a scalable solution."

"HPE Primera has good integration. All the users are using HP servers and some systems, such as Synergy, which integrate well into the solution."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"HPE provides good support through their customer service."

"The product's initial setup phase was easy."

"The initial setup is very straightforward. It's not overly complex."

"HPE Primera is quite a stable storage system that provides good provisioning and allows for the changing of partition sizes."

"HPE Primera is used for shared storage."

More HPE Primera pros

Cons

"I would like to see replication and DR features in the next release of this solution."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"There are some challenges with data encryption and reduction."

"The UI for this solution needs to be improved."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"The software layer has to improve."

More Pure FlashArray X NVMe cons

"The performance is good, but the management experience and user interface are lacking."

"There could be better reporting."

"It was very new when we first deployed it a year ago. Even the upgrade processes and knowing what to expect, as well as documentation, could be more robust."

"The previous version of Dell PowerStore we used was easier to use compared to the current one. They have made it more cumbersome to handle, although it still works. It has become more complicated to manage."

"Dell PowerStore is too expensive, and it could be less complicated. It isn't as user-friendly as other options, especially regarding the user interface."

"We are happy with the service in general. The only thing would be the price of the platform."

"As a partner, I'd like to be added to each customer's CloudIQ to take a look."

"The replication part needs improvement, particularly the integration of RecoverPoint."

More Dell PowerStore cons

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

"The product's stale snapshots feature needs improvement."

"The IOPS and throughput could be better. That's the only drawback compared to other vendors."

"The file server embedded in Pure, the GUI, and the tracking and reporting features are better with Pure Storage."

"We cannot use this storage for critical applications and data."

"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

"The solution's compression ratio feature could be improved."

More HPE Primera cons

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"We pay approximately $50,000 USD per year in licensing fees."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The licensing is on a yearly basis."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"Dell PowerStore is more expensive than Dell EMC Unity All Flash. Dell PowerStore's performance metrics were way higher than what Dell EMC Unity All Flash offered."

"The solution's price was comparable to other products for the use case, size, and setup."

"I rate the price of Dell PowerStore a seven out of ten."

"There are no separate licenses required as all the basic licenses are included in the bundle."

"In terms of licensing, my organization has Dell Technologies End User License Agreement (EULA), but I don't know exactly how it works, though it is a big bundle of licenses for Dell Data Domain, Dell EMC Unity XT, Dell PowerStore, Dell ECS, and all such kinds of storage arrays."

"In the pricing and licensing department, the product is always too expensive."

"We only have a single machine and we are currently using half of the hard disk slots. We have asked for an upgrade for the rest of the hard disks but, from my point of view, it costs too much. We have 12 to 15 hard disks inside and if we try to upgrade only the hard disks, it costs the same as the complete system. This is something I don't understand."

"The solution’s pricing is always too high."

More Dell PowerStore pricing and cost advice

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"I believe HPE Primera and Pure Storage are similar in price."

"The price of this solution is good for medium-sized and large businesses."

"The license for HPE Primera is all-inclusive."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Educational Organization

44%

Computer Software Company

Manufacturing Company

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

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How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

Dell PowerMax NVMe vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell Unity XT vs Dell PowerStore

Compared 16% of the time

HPE Alletra Storage vs Dell PowerStore

Compared 14% of the time

IBM FlashSystem vs Dell PowerStore

Compared 9% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

HPE Alletra Storage vs HPE Primera

Compared 34% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 18% of the time

HPE Nimble Storage vs HPE Primera

Compared 10% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 5% of the time

Dell Unity XT vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

March 2025

Download Dell PowerStore product report

Buyer's Guide

HPE Primera

March 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Buyer's Guide

Dell PowerStore vs. HPE Primera

March 2025

Free Report: Dell PowerStore vs. HPE Primera

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