Dell Unity XT vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #6 with an average rating of 8.6, while Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8. Dell Technologies holds a 6.3% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.6% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Dell Unity XT and HPE Primera compete in the enterprise storage solutions category. HPE Primera appears superior due to its advanced features and higher operational efficiency despite higher pricing.

Features: Dell Unity XT is known for efficient data reduction, user-friendly management capabilities, and seamless integration with virtualized environments. HPE Primera stands out with intelligent predictive analytics, advanced reliability features, and enhanced operational efficiency.

Room for Improvement: Dell Unity XT could improve scalability, upgrade processes, and support response times. HPE Primera needs cost reduction, better integration with third-party tools, and users emphasize its cost aspect.

Ease of Deployment and Customer Service: Dell Unity XT offers straightforward deployment but initial setup challenges. Customer service has mixed reviews. HPE Primera provides quicker setups, intuitive deployment, and highly rated proactive support.

Pricing and ROI: Dell Unity XT is cost-effective with a competitive initial setup cost, preferred by budget-conscious buyers. HPE Primera, though higher-priced, offers better ROI through fewer downtimes and superior long-term efficiency gains.

To learn more, read our detailed Dell Unity XT vs. HPE Primera Report (Updated: September 2025).

Buyer's Guide

Dell Unity XT vs. HPE Primera

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of Dell Unity XT is 6.3%, down from 9.7% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
Dell Unity XT	6.3%
HPE Primera	3.6%
Pure FlashArray X NVMe	1.0%
Other	89.1%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Syed Habib

Head of Infrastructure Security (S.A.V.P) at EXIM Bank Ltd

Efficient data replication and fast IOPS have improved operational performance

Dell and a partner jointly implemented this solution in Auvink. We installed the Flash, which makes our IO operations fast and efficient. Replication is available, allowing us to replicate data simultaneously from one site to another. All-flash technology and vTXT enhance speed, and the IOPS are faster. The cache's IOPS are much better. Snapshots provide a unique feature for testing and make management more comfortable and easy. The platform is multi-supported and certification is more convenient and easy to manage.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It has good, reliable, fast storage."

"I appreciate the performance."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"One of the best features is the support, which is excellent."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"The most valuable feature of this solution is its ease of use."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

More Pure FlashArray X NVMe pros

"It is easy to set up the solution."

"It has compression, which allows you to store more data than you would normally under the arrays."

"The scalability is really good now that they have the Dynamic Pools. We don't always have the money to buy complete write sets when we have to expand the storage, so now with the Dynamic Pools we can add disks on the go."

"I like the easy management with the new Unisphere management and the HTML5 interface."

"The product has helpful local technical support."

"Because I always need to trouble shooting for IOPS & database (DB) performance issues. I can quickly focus on what is part of the issue. I can decrease downtime and can plan next year's extended capacity budget."

"The most valuable feature of Dell Unity XT is its support of protocols for both block, and file levels. It has the features a store solution should have."

"It's a much smaller footprint than our older storage arrays, which take up some six tiles, a lot of space in the data center. The Unity's are a lot smaller, and they're a lot faster."

More Dell Unity XT pros

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."

"Stability-wise, I rate the solution a ten out of ten."

"The initial setup is simple."

"The performance is very good."

"The product's initial setup phase was easy."

"The most valuable feature of HPE Primera is its performance and simple replication."

"It serves as the primary storage in my production environment."

More HPE Primera pros

Cons

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"There are some challenges with data encryption and reduction."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"The tool's pricing is higher than competitors."

"In terms of what needs improvement, the dashboard and management could be simplified."

"It is on the expensive side."

More Pure FlashArray X NVMe cons

"It could be a little easier to attach it to a network file system."

"Dell EMC's competitor has a clustering technology. In the next release, it would be nice if they could build that into the product."

"It could always use native replication. Then I could get rid of RecoverPoint."

"The price of Dell Unity XT could improve."

"We had one incident with a memory leak that led to controller reboot. Although it had no impact, when such things happens the storage should be more aware of it, send alerts, and propose corrective actions."

"Firmware Upgrades in EMC Unity require you to manually download OS and Drive firmware, this should be integrated (Nimble does this). When you order an EMC Unity, you have to specify the block size. This is weird for me and even weirder that you cannot change this afterwards, you should be able to specify per LUN/datastore (Nimble does this as well)."

"We need to improve the controller to work as active-active. We also need to improve the snapshot on the Unity site."

"The product’s pricing should be improved."

More Dell Unity XT cons

"The solution could prove the reporting."

"The interface needs to be more user-friendly in that sense that installation and management are still a bit on the high end."

"The product’s price needs improvement."

"The solution's compression ratio feature could be improved."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"On the hardware side, you should have the ability to expand capacity to larger numbers."

"There are certain features that require engineering-level access, which should be accessible to storage admins as well."

"The reporting console can be improved with out of the box reports."

More HPE Primera cons

Pricing and Cost Advice

"The product is expensive."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"We pay approximately $50,000 USD per year in licensing fees."

"The support cost per array is about $20,000 a year for 24/7 support."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With VMware, we pay $300,000 annually."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"Obtaining a warranty is easy."

"With the large Unity that we bought, it has saved us about one and a half rack space. That's our return on investment on our flash array. We also need less Fibre Channel connectivity."

"There is not a license required for the use of the solution. We purchased a maintenance contract."

"There is no capacity license for XT and no additional costs for expansions. I would rate its pricing as four out of five."

"It is priced at around or under $50,000."

"It's the performance combined with the gig-per-dollar value. That combination is superior to other storage options."

"The pricing is reasonable. We're using the Flex on Demand pricing. It's really good for us when we pay for what we use. It made it easy to get it inside since it's an OpEx and instead of CapEx expense."

"This unit is one of the cheapest storage all-flash arrays in the market and it does well for what it is intended. It can be combined for both file and block storage."

More Dell Unity XT pricing and cost advice

"The product is expensive."

"The solution’s pricing is affordable and worth the money."

"HPE Primera is less expensive than HPE Alletra."

"I believe HPE Primera and Pure Storage are similar in price."

"The pricing for HDD was good."

"The price of this solution is good for medium-sized and large businesses."

"The solution is quite cost-effective."

"The cost is $75,000 for a three-year contract."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

16%

Manufacturing Company

11%

Government

Financial Services Firm

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	61
Midsize Enterprise	49
Large Enterprise	94

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

I saw that you have doubts about what you chose. I have a lot of experience with the constructor, honestly I can reco...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

They’re both great solutions and I’ve used both. EMC is being VERY aggressive on pricing which may be the undoing of...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

First of all the decision should be taken looking at similar products in terms of capacity and performance. I will sh...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 12% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell Unity XT

Compared 34% of the time

NetApp AFF vs Dell Unity XT

Compared 11% of the time

HPE Alletra Storage vs Dell Unity XT

Compared 6% of the time

NetApp FAS Series vs Dell Unity XT

Compared 5% of the time

Pure Storage FlashArray vs Dell Unity XT

Compared 5% of the time

More Dell Unity XT Competitors

HPE Alletra Storage vs HPE Primera

Compared 33% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

IBM FlashSystem vs HPE Primera

Compared 3% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

October 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell Unity XT

October 2025

Download Dell Unity XT product report

Buyer's Guide

HPE Primera

October 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

EMC Unity, Dell EMC Unity

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell EMC Unity XT is one of the best all-flash storage arrays on the market today. Dell EMC Unity XT arrays are designed for performance, optimized for efficiency, and built for a multi-cloud world. In addition, they support digital transformation, enabling businesses to reach the full potential of their data capital quickly and easily. Dell EMC Unity’s All-Flash and Hybrid Flash storage platforms provide the performance, efficiency, enterprise-class software, and virtualization integrations required for running a wide range of virtualized applications.

Dell EMC Unity XT Features

Dell EMC Unity XT has many valuable key features, including:

Unified storage flexibility: With Dell EMC Unity XT you can consolidate separate storage platforms into a single Unity XT unified storage system via a simple and intuitive (HTML5) management GUI that also connects you to CloudIQ.
All-inclusive data protection: Dell EMC Unity XT offers a reliable way to protect application data with all-inclusive data protection services, including snapshots, data-at-rest drive encryption, replication, thin clones, and dynamic pools.
Software-defined solutions: Dell EMC Unity XT provides software-defined storage and HA for on-prem and in the cloud solutions.
Multi-cloud alignment: With Dell EMC Unity XT you have the ability to build and manage an effective data-first multi-cloud strategy. It allows you to consolidate public and private cloud resources that align with your business goals.
Metro node: This feature enables automated business continuity with zero RPO and RTO. It also provides greater flexibility through multi-platform support and replication to any array and has zero performance impact on the storage array.
Scalable file system: Dell EMC Unity XT is built with a robust 256TBu file system. The UFS64 file system includes up to 256 independent VMDK clones, 16 thin clones, space efficient snapshots with a simple space reclaim and low IO impact, file system shrink that can reclaim free blocks, simplified Quotas for User, and much more.
DevOps integrations: Dell EMC Unity XT supports the Container Storage Interface (CSI) plugin to run Kubernetes workloads.

Dell EMC Unity XT Benefits

Some of the benefits of using Dell EMC Unity XT include:

High-speed data access
Low latency
Dual-active controller architecture
Multi-cloud
Intuitive user interface
Cost efficient
Solid performance

Reviews from Real Users

Below are some reviews and helpful feedback written by Dell EMC Unity XT users.

A Systems Engineering Manager at a manufacturing company says, "It is definitely one of the most robust, solid, well-performing products that I have dealt with. It is set it and forget it, which is pretty amazing." He also mentions, “We can do both block and file storage on one unit without purchasing a separate device.”

Peter S., Senior Technical Specialist at a healthcare company, states, “The most valuable feature is reliability. At the end of the day, it just runs. This solution is easy to work with and easy to maintain.”

PeerSpot user Melvin T., Senior Systems Engineer at Prosperity Bank, explains that the solution is “easy to use and we can add LUNs or space without interruption to end-users. We're able to access it from just about anywhere, as long as we have access to a browser. That feature is really neat because sometimes we will go to a different data center or a different site, and if we need to access it to see a LUN or to see any type of storage, we can do that. That's one of the big takeaways with Unity."

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Draper, Rio Grande Pacific, Royal Victoria Regional Health Centre

Information Not Available

Buyer's Guide

Dell Unity XT vs. HPE Primera

September 2025

Free Report: Dell Unity XT vs. HPE Primera

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