HPE Primera vs IBM FlashSystem comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 8.1, while IBM is ranked #13 with an average rating of 8.4. Hewlett Packard Enterprise holds a 3.8% mindshare in AFS, compared to IBM’s 7.6% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and HPE Primera represent two leading competitors in enterprise storage solutions. IBM FlashSystem seems to have the advantage in terms of pricing and support, while HPE Primera’s features make it a superior choice for many users who find it worth the higher cost.

Features: Users notice the performance and scalability of IBM FlashSystem, highlighting its ability to handle high workloads efficiently. HPE Primera is appreciated for its robust reliability and advanced data protection features, making it a preferred choice despite its higher price. Both products are highly effective with HPE Primera standing out for those who prioritize advanced functionality over cost efficiency.

Room for Improvement: IBM FlashSystem reviews often mention the need for enhanced analytics and better integration capabilities. HPE Primera users note a steep learning curve and express a desire for more comprehensive support documentation. IBM FlashSystem users seek more advanced technical enhancements, while HPE Primera’s areas for improvement generally relate to user onboarding.

Ease of Deployment and Customer Service: IBM FlashSystem is generally easier to deploy, with straightforward setup processes and responsive support. HPE Primera, while offering extensive features, can require more effort and time to deploy correctly. IBM FlashSystem users report quicker resolutions and more effective support interactions compared to HPE Primera.

Pricing and ROI: IBM FlashSystem is noted for its competitive pricing and quicker return on investment (ROI), making it a cost-effective choice for many organizations. HPE Primera commands a higher setup cost, but users feel the long-term ROI justifies the initial investment due to superior performance and functionality.

To learn more, read our detailed HPE Primera vs. IBM FlashSystem Report (Updated: January 2025).

Buyer's Guide

HPE Primera vs. IBM FlashSystem

January 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 1.0% compared to the previous year. The mindshare of HPE Primera is 3.8%, down from 5.6% compared to the previous year. The mindshare of IBM FlashSystem is 7.6%, up from 6.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Raanan Sitton

Vice President Sales at BELOCAL LTD

Offers cost-effective storage for small companies with budget constraints

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Everything, especially the VMs inside, is pretty fast."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Technical support has been helpful and responsive."

"The solution uses newer technology for deduplication and compression."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

More Pure FlashArray X NVMe pros

"It is a stable and scalable solution with quick and efficient storage capability."

"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."

"The most important thing that we had found when we purchased this product around six months back was its 100% availability and uptime."

"The product is stable."

"The most valuable feature of HPE Primera is its performance and simple replication."

"Scalability-wise, I rate the solution a ten out of ten."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"It is a stable solution...It is a scalable solution."

More HPE Primera pros

"The price-performance ratio is most valuable."

"It's very easy to manage."

"IBM products at the enterprise level are stable solutions, with a score of nine out of ten for stability."

"No queuing and high ops, speed, and performance."

"The initial setup is straightforward and can be done in an hour and a half by one person."

"The most valuable feature of the solution is replication...Stability-wise, I rate the solution a nine out of ten."

"The maintenance service and support from IBM is very good."

"Virtualization of external storage, while adding cache and speed to the external storage."

More IBM FlashSystem pros

Cons

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Adding some functions to the product would be beneficial."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"The tool's pricing is higher than competitors."

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"There are some challenges with data encryption and reduction."

"The UI for this solution needs to be improved."

More Pure FlashArray X NVMe cons

"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."

"The IOPS and throughput could be better. That's the only drawback compared to other vendors."

"I would like to see improved training offered with HPE Primera."

"We have not had a good experience with support from HPE Primera. They can improve."

"We used to receive hardware errors a lot of times. The ambient temperatures rise rate was approximately 35 to 55 degrees, but when it was approximately 27 or 28, we used to get errors a lot."

"On the hardware side, you should have the ability to expand capacity to larger numbers."

"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."

"There are certain shortcomings in the technical support offered by HPE where improvements are required."

More HPE Primera cons

"The solution's pricing is a bit high so there is room for improvement."

"GUI interface should be enhanced more as there is some issues in copy services."

"The marketing could be improved."

"The data reduction pool feature sucks and is not recommended for use with heavy workloads."

"They can improve its initial configuration. The initial configuration is currently very difficult. There are multiple choices or alternative ways to configure based on the use case and what you are targeting out of the device, that is, more capacity or more performance. These multiple alternatives cause a lot of confusion. They should increase the processing part of the nodes. Currently, you can cluster up to eight nodes. From my experience and the workload that I am facing in my environment currently, I would like to see either a bigger or stronger node or a larger number of nodes that can be clustered together. We formally communicated to them that we need to see either this or that, and they are working on something."

"Enterprise data storage needs improvement. They should create a feature for data and file storage."

"One area for improvement is in the GUI, where host clusters are not properly dealt with. With Hypervisor host clusters, all hosts must see the same volumes in the same order. Using the concept of a “host-group” has been around (even with IBM) for many years, so why not with the V7000?"

"The technical support in my region is satisfactory but it could improve. Support is very important for customers and downtime is very critical for us. We would like onsite or complete technical support which can help us to minimize our downtime or if problems occur."

More IBM FlashSystem cons

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."

"With VMware, we pay $300,000 annually."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Our licensing fees are $500,000+ USD."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"As far as the licensing costs, everything is included in the license."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

"The price of this solution is good for medium-sized and large businesses."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"HPE Primera service is cost-effective."

"The license for HPE Primera is all-inclusive."

"The product is expensive."

More HPE Primera pricing and cost advice

"Its price is very good."

"The cost of the IBM FlashSystem is lower than the HPE solution."

"You purchase it as a bundle and the price is comparable."

"The solution requires a license and could be less expensive."

"Pricing can be considered as per market competition."

"The pricing may be a bit higher than other brands. If you compare the IBM FlashSystems in midrange with Dell EMC in midrange, IBM costs a bit more, but I prefer IBM because it has more specs that I can benefit from."

"If five is a good price and one is a high price, I would rate the price a two or three out of five."

"The integration is already included in the license cost of IBM FlashSystem. The integration is very easy. You get the IBM storage core with all software, firmware, and upgrades. EMC provides the features in the box, but they are not free for customers. There is a licensing cost for features. We have yearly licensing, but IBM has also provided a new option where you pay as you go. They provide a big box, and I pay, for example, for 10 terabytes. If I exceed 10 terabytes, IBM will charge for the new storage after 10 terabytes. It is a good opportunity in the market for using the storage as a cloud and paying as you go."

More IBM FlashSystem pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

11%

Government

Educational Organization

46%

Computer Software Company

Manufacturing Company

Financial Services Firm

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Maybe the price can be reduced since the solution is very expensive.

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

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What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

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What needs improvement with IBM FlashSystem?

There is room for improvement in the troubleshooting part, specifically related to IBM Spectrum for Insight. Customer...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 38% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 11% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 29% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 18% of the time

HPE Nimble Storage vs HPE Primera

Compared 12% of the time

Dell PowerStore vs HPE Primera

Compared 9% of the time

Dell PowerMax NVMe vs HPE Primera

Compared 3% of the time

More HPE Primera Competitors

Dell PowerStore vs IBM FlashSystem

Compared 25% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 7% of the time

Hitachi Virtual Storage Platform vs IBM FlashSystem

Compared 6% of the time

HPE Nimble Storage vs IBM FlashSystem

Compared 2% of the time

More IBM FlashSystem Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

January 2025

Download HPE Primera product report

Buyer's Guide

IBM FlashSystem

January 2025

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

IBM Storwize

Learn More

Pure Storage

Hewlett Packard Enterprise

IBM

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Buyer's Guide

HPE Primera vs. IBM FlashSystem

January 2025

Free Report: HPE Primera vs. IBM FlashSystem

Find out what your peers are saying about HPE Primera vs. IBM FlashSystem and other solutions. Updated: January 2025.

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