HPE Primera vs IBM FlashSystem comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 8.1, while IBM is ranked #13 with an average rating of 8.5. Hewlett Packard Enterprise holds a 4.3% mindshare in AFS, compared to IBM’s 6.6% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and HPE Primera represent two leading competitors in enterprise storage solutions. IBM FlashSystem seems to have the advantage in terms of pricing and support, while HPE Primera’s features make it a superior choice for many users who find it worth the higher cost.

Features: Users notice the performance and scalability of IBM FlashSystem, highlighting its ability to handle high workloads efficiently. HPE Primera is appreciated for its robust reliability and advanced data protection features, making it a preferred choice despite its higher price. Both products are highly effective with HPE Primera standing out for those who prioritize advanced functionality over cost efficiency.

Room for Improvement: IBM FlashSystem reviews often mention the need for enhanced analytics and better integration capabilities. HPE Primera users note a steep learning curve and express a desire for more comprehensive support documentation. IBM FlashSystem users seek more advanced technical enhancements, while HPE Primera’s areas for improvement generally relate to user onboarding.

Ease of Deployment and Customer Service: IBM FlashSystem is generally easier to deploy, with straightforward setup processes and responsive support. HPE Primera, while offering extensive features, can require more effort and time to deploy correctly. IBM FlashSystem users report quicker resolutions and more effective support interactions compared to HPE Primera.

Pricing and ROI: IBM FlashSystem is noted for its competitive pricing and quicker return on investment (ROI), making it a cost-effective choice for many organizations. HPE Primera commands a higher setup cost, but users feel the long-term ROI justifies the initial investment due to superior performance and functionality.

To learn more, read our detailed HPE Primera vs. IBM FlashSystem Report (Updated: March 2025).

Buyer's Guide

HPE Primera vs. IBM FlashSystem

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of March 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of HPE Primera is 4.3%, down from 5.4% compared to the previous year. The mindshare of IBM FlashSystem is 6.6%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Raanan Sitton

Vice President Sales at BELOCAL LTD

Offers cost-effective storage for small companies with budget constraints

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support has been helpful and responsive."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"Everything, especially the VMs inside, is pretty fast."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"The initial setup was extremely simple and straightforward."

More Pure FlashArray X NVMe pros

"Primera's main advantage is its support for NVM drives and normal flash drives. It has some sort of AI analysis that automatically tells us how to optimize the performance."

"HPE Primera is an all-flash storage product that's very stable and has a higher storage capacity. It can also give better ROI compared to NetApp."

"It is a stable solution...It is a scalable solution."

"The product's initial setup phase was easy."

"The performance of the solution is good."

"It serves as the primary storage in my production environment."

"HPE Primera is stable."

"Stability-wise, I rate the solution a ten out of ten."

More HPE Primera pros

"They have a virtualization feature and, even if you do not want to buy that feature, you can have it as a trial for two to three months. If you have another brand of storage from another company, you can use this tool to transfer all your data from the old system to the new Storwize system, which really shortens the migration time."

"One of the valuable features is the performance, it is one of the best in the market."

"The performance of IBM FlashSystem is very good. The new technology and high throughput have given us more confidence in the solution. The management of the system has improved and we can control the monitoring system alerts and multiple FlashSystems with the Enterprise Cloud Edition, which is free. The migration of recently stored data to a new flash is much easier. You can move your data because you can utilize it externally."

"Ability to manage third-party arrays and virtualise them: One screen to control multiple arrays. Simplified administration."

"Speed (IOPS/second) – It is most vital for applications that need low latency and high speed for transferring the data."

"IBM FlashSystem has been stable in our operations."

"The FlashSystem 900 consistently delivers performance below 1ms for read/write. This performance is essential for an effective SVC stretch-cluster configuration across two datacenters, and presenting active-active storage to the customer."

"The most valuable features are deduplication and compression, which together, enable you to have more space."

More IBM FlashSystem pros

Cons

"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"They could add more support for file storage and different types of storage."

"There is room for improvement in the pricing of the product."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

More Pure FlashArray X NVMe cons

"The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."

"They could work to make scalability easier."

"There really isn't any aspect of the solution that needs improvement for the customer other than its price."

"Some application solutions can be more acceptable on the HPE Primera site."

"Only HPE can manage the product."

"The cost of HPE Primera could be lower."

"We cannot use this storage for critical applications and data."

"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."

More HPE Primera cons

"They can improve its initial configuration. The initial configuration is currently very difficult. There are multiple choices or alternative ways to configure based on the use case and what you are targeting out of the device, that is, more capacity or more performance. These multiple alternatives cause a lot of confusion. They should increase the processing part of the nodes. Currently, you can cluster up to eight nodes. From my experience and the workload that I am facing in my environment currently, I would like to see either a bigger or stronger node or a larger number of nodes that can be clustered together. We formally communicated to them that we need to see either this or that, and they are working on something."

"GUI interface should be enhanced more as there is some issues in copy services."

"When you provision a datastore auto-format takes a long time"

"Enterprise data storage needs improvement. They should create a feature for data and file storage."

"The product could be cheaper."

"Replication features need improvement. Currently, they are there in the product, but I'm not sure as to how it works exactly."

"I think the only thing the developers can look at, is that it is limited to 25 gigabytes currently. In the next release they might want to increase that."

"The solution is not easy to implement. It takes a lot of time to study the product and it's a little complicated in general."

More IBM FlashSystem cons

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The product is expensive."

"Our licensing fees are $500,000+ USD."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Given its price, Pure is not the first option."

"With VMware, we pay $300,000 annually."

"The support cost per array is about $20,000 a year for 24/7 support."

More Pure FlashArray X NVMe pricing and cost advice

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"HPE Primera is less expensive than HPE Alletra."

"The solution’s pricing is affordable and worth the money."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"The pricing for HDD was good."

"The price of the solution should be cheaper."

"The cost is $75,000 for a three-year contract."

More HPE Primera pricing and cost advice

"The pricing is reasonable."

"The pricing may be a bit higher than other brands. If you compare the IBM FlashSystems in midrange with Dell EMC in midrange, IBM costs a bit more, but I prefer IBM because it has more specs that I can benefit from."

"It pays to go back and get the best price you can from your supplier. The first offer is not always at the best discount."

"I'd rate the basic licensing and the Virtualize software a ten out of ten, and the extra Spectrum and other an eight out of ten."

"Among IBM, Dell EMC, and Pure Storage, IBM is the cheapest. The price is also based on our location, the size of our entity, and our regular annual purchases from them. We are a very big IBM customer, so we normally get very high discounts. We are not a big customer of Pure Storage. We don't buy that much from Pure Storage per year. Everything is included in the price. There is no extra license for different functions."

"This is an expensive product and if the price were reduced it would be better."

"The cost is pretty high in terms of licensing. We pay at least $100,000 USD in licensing fees for the storage."

"The price depends of the technology that our customers need. The price can come at a lower cost but this may increase as storage is added."

More IBM FlashSystem pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Educational Organization

44%

Computer Software Company

Manufacturing Company

Financial Services Firm

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

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What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

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What needs improvement with IBM FlashSystem?

The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete ...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 34% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

Dell PowerMax NVMe vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 34% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 18% of the time

HPE Nimble Storage vs HPE Primera

Compared 10% of the time

Dell PowerStore vs HPE Primera

Compared 9% of the time

HPE StoreOnce vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Dell PowerStore vs IBM FlashSystem

Compared 24% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 7% of the time

HPE Nimble Storage vs IBM FlashSystem

Compared 1% of the time

More IBM FlashSystem Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

March 2025

Download HPE Primera product report

Buyer's Guide

IBM FlashSystem

March 2025

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Buyer's Guide

HPE Primera vs. IBM FlashSystem

March 2025

Free Report: HPE Primera vs. IBM FlashSystem

Find out what your peers are saying about HPE Primera vs. IBM FlashSystem and other solutions. Updated: March 2025.

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