HPE Alletra Storage vs HPE Primera comparison

HPE Alletra Storage and HPE Primera are both solutions in the All-Flash Storage category. HPE Alletra Storage is ranked #3 with an average rating of 9.0, while HPE Primera is ranked #9 with an average rating of 7.9. HPE Alletra Storage holds a 9.8% mindshare in AFS, compared to HPE Primera’s 3.9% mindshare. Additionally, 98% of HPE Alletra Storage users are willing to recommend the solution, compared to 94% of HPE Primera users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

HPE Primera and HPE Alletra Storage are advanced storage solutions designed to meet enterprise needs. HPE Alletra Storage seems to have the upper hand due to its advanced features and overall user satisfaction.

Features: HPE Primera offers robust data reducing capabilities, high availability, and consistent performance. HPE Alletra Storage provides intelligent data management, enhanced scalability, and is suitable for dynamic workloads. The advanced feature set of HPE Alletra Storage is more useful for users handling complex data environments.

Room for Improvement: HPE Primera needs better integration with cloud services, improvements in system updates, and enhanced software integration. HPE Alletra Storage requires simplification of licensing, resolution of occasional firmware inconsistencies, and better usability.

Ease of Deployment and Customer Service: HPE Primera is known for its straightforward deployment processes and reliable customer service. HPE Alletra Storage is recognized for quick installation, though it has a steeper learning curve. Users find Alletra's customer service prompt and knowledgeable.

Pricing and ROI: HPE Primera offers a more budget-friendly initial setup cost with satisfactory return on investment. HPE Alletra Storage involves higher upfront expenses but delivers a greater ROI due to its extensive feature set and better scalability.

To learn more, read our detailed HPE Alletra Storage vs. HPE Primera Report (Updated: July 2025).

Buyer's Guide

HPE Alletra Storage vs. HPE Primera

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.8%, up from 1.6% compared to the previous year. The mindshare of HPE Primera is 3.9%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anand Algesan

Database Administrator at CyrusOne

Provisioning and encryption ease improve data storage efficiency

To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Everything, especially the VMs inside, is pretty fast."

"One of the best features is the support, which is excellent."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"It has good, reliable, fast storage."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe pros

"The feature I appreciate the most about HPE Alletra Storage is how easy it is to provision storage."

"The features of the HPE Alletra Storage benefit my organization by providing space saving through dedupe."

"Right now, it's offered both cost reduction and space reduction."

"We have the most advanced HPE products available that we can monitor with the HP InfoSight feature, which enables us to check every metric, including bandwidth and latency, at a granular level. Alletra's mechanism is excellent and can handle multiple traffic sources. Anything is possible. Regarding your application, the IO behavior can be random, sequential, or a database. It serves web and e-commerce applications better."

"Alletra has helped reduce the time spent resolving storage-related support tickets by about 40%."

"The features of HPE Alletra Storage that I appreciate the most are speed and reliability."

"The uptime is excellent."

"It took nothing really to set it up. It was all online, and we were able to set it up and start using it within about three hours."

More HPE Alletra Storage pros

"The performance is very good."

"HPE Primera is used for shared storage."

"There has been a lot of changes in HPE Primera OS, and most of the time any package related to it is simple to upgrade. It does not require any support for the operation. The customer can easily deploy any code directly from the GUI which is very good. Additionally, we have individual storage we can allocate and easily manage."

"The most valuable feature is the ability to provide the IOPS ratio which is required by a lot of our customers."

"The initial setup is simple."

"Scalability-wise, I rate the solution a ten out of ten."

"All of the capabilities of the hardware such as replication, snapshot, and the specific features are all included from the start as opposed to being on another license."

"HPE Primera is quite a stable storage system that provides good provisioning and allows for the changing of partition sizes."

More HPE Primera pros

Cons

"It feels more suitable for small and medium-sized businesses rather than enterprises."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"They could add more support for file storage and different types of storage."

"It is on the expensive side."

"In the future, I would like to see integration with enterprise backup systems."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"The software layer has to improve."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

More Pure FlashArray X NVMe cons

"Some of the upgrades can take a while to come through. The release cadence of versions is a little bit slow."

"HPE Alletra does not really provide a cloud-like operational model on-prem for managing data infrastructure."

"Maybe they could just reduce the number of racks and the amount of rack space."

"Pricing could be optimized, as it is always a challenge. The competition offers some storage solutions at lower prices, making the cost a significant factor."

"On a scale of one to ten, I would give HPE Alletra Storage around a seven."

"Since it's a slightly cutting-edge technology, we had to put in quite a lot of new fabric and stuff for it. That's probably the only thing people need to be aware of—to make sure you've got everything sorted out upfront to make the implementation smooth and fast."

"I cannot think of a specific area that needs improvement."

"The plug-in for vCenter and integration into vCenter is spotty at best."

More HPE Alletra Storage cons

"We would like to have more flash storage and its stability. This is an area of challenge for us."

"HPE Primera's deduplication area is not as good as the one offered by Dell PowerStore, making it an area where improvements are required."

"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."

"The reporting console can be improved with out of the box reports."

"We face challenges with false alarms, particularly daily alerts related to replication link breaks. I'm not happy with the customer service and support."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."

"When we asked for HPE support to resolve issues, their help was punctual and on time. However, the depth of root cause analysis provided was not satisfying."

More HPE Primera cons

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"As far as the licensing costs, everything is included in the license."

"The licensing is on a yearly basis."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"There is a license. HPE Alletra uses a cloud-based model."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"It is reasonably priced."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"The solution is expensive and can cost around five lakhs."

"So far, so good."

"Overall, it was good. It had a good price per gigabyte."

"The pricing is somewhat high, but when customers choose HPE, they often prioritize the brand value over pricing. The pricing is higher compared to other vendors."

More HPE Alletra Storage pricing and cost advice

"HPE Primera service is cost-effective."

"The cost is $75,000 for a three-year contract."

"The product is expensive."

"The price of the solution should be cheaper."

"The solution is quite cost-effective."

"The pricing for HDD was good."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

"The price of HPE Primera could improve, it is expensive."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

15%

Manufacturing Company

12%

Financial Services Firm

10%

Educational Organization

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The pricing, setup cost, and licensing for HPE Alletra Storage are in line with the market from both CapEx and OpEx p...

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What needs improvement with HPE Alletra?

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From ...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 28% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 10% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

NetApp AFF vs HPE Alletra Storage

Compared 5% of the time

More HPE Alletra Storage Competitors

HPE 3PAR StoreServ vs HPE Primera

Compared 20% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 5% of the time

NetApp AFF vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

July 2025

Download HPE Alletra Storage product report

Buyer's Guide

HPE Primera

July 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Information Not Available

Buyer's Guide

HPE Alletra Storage vs. HPE Primera

July 2025

Free Report: HPE Alletra Storage vs. HPE Primera

Find out what your peers are saying about HPE Alletra Storage vs. HPE Primera and other solutions. Updated: July 2025.

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