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HPE Alletra Storage vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
5th
Average Rating
9.2
Reviews Sentiment
7.5
Number of Reviews
50
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of HPE Alletra Storage is 8.8%, up from 0.3% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Lisa Whalen - PeerSpot reviewer
Provides a cloud-like operation model on-prem for managing data infrastructure
I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"The latency is good."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"It has benefited my organization because it has reduced time to insights."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"One of the best features is the support, which is excellent."
"The solution uses newer technology for deduplication and compression."
"The high availability of the product is the most valuable feature."
"It took nothing really to set it up. It was all online, and we were able to set it up and start using it within about three hours."
"We have improved storage performance."
"It offers rich features and high speed for transferring data."
"Alletra has helped us improve our storage performance."
"We now have much more storage and the uptime is very good."
"The ease of setup was huge for me, as I'm the only storage admin for our company."
"It's really easy to use."
"The most value aspect is the data reduction and compression."
"One of the lesser sung advantages was when we started running our interface engine on Pure Storage. The ability to process messages and pass them through in our organization skyrocketed purely because of a disk that I owned which we were getting out of Pure Storage."
"The top-tier support and reliable storage are the most valuable features of this solution."
"I have seen a huge increase in speed and performance on our databases."
"The product cheaper compared to other solutions concerning the technology that they are using."
"The snapshot feature is valuable. It protects data based on the policy."
"All our junior partners can administer the storage arrays. It is simple and easy to use. We don't have to dedicate a whole team of full time people to work on it."
"The initial setup is very straightforward. You simply plug it in and turn it on."
"The technical support is very good."
 

Cons

"The tool's pricing is higher than competitors."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"There is room for improvement in the pricing of the product."
"In terms of what needs improvement, the dashboard and management could be simplified."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"They can continue developing their V vaults and peer persistence. They can implement active-active peer persistence so that our organization can use it."
"It was fairly difficult to migrate the data from 3PAR over."
"I cannot think of a specific area that needs improvement."
"We haven't had any issues with the solution so far."
"We faced many problems with HPE Alletra 6000, and we did not understand whether it was because of some issue with the controllers or the disk."
"There can be more visibility and statistics for the customers to see. The customers would love to see AI."
"They are starting to add more blocking tools. It's lacking natively, however, they seem to be adding in more."
"I'm not sure if I've gone through all the features. There's always room for improvement."
"I would like to see more cloud integration."
"We would like to integrate it more with our backup solutions."
"We haven't seen ROI yet."
"There are scenarios with very specific functionality around VMware integration particularly to do with the way we'd like to manage LUNs in VMware. The tools are pretty good but there's room for improvement there."
"When we were doing some tests, we found that there was an I/O freeze when they were switching the controller."
"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"As long as they always improve on IOPS speed, that's all we're really looking for. The faster the storage can be the more we can do speed of application and speed of use."
"The setup needs to be improved the most. They can do a little more with the user interface, but the setup is what I would like to see made a bit easier."
 

Pricing and Cost Advice

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The product is expensive."
"Our licensing fees are $500,000+ USD."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"As far as the licensing costs, everything is included in the license."
"Given its price, Pure is not the first option."
"The support cost per array is about $20,000 a year for 24/7 support."
"There is a license. HPE Alletra uses a cloud-based model."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"It is reasonably priced."
"Overall, it was good. It had a good price per gigabyte."
"So far, so good."
"The solution is expensive and can cost around five lakhs."
"For us, its price is good."
"Its pricing is very competitive."
"Our Evergreen Storage subscription is supposed to be good when we go to upgrade."
"We would like them to improve the pricing, so we could put them to use some more product, like backup or long-term storage. In the future, if the price goes down, then we could buy different types of products."
"We have 16 or 18 arrays. We like to do the three-year support model so that we get Evergreen and therefore, we get free upgrades. We pay around more than 1.5 million dollars."
"The price was slightly higher than others, but competitive, if you consider all the other features that you get from it."
"The price, in general, is around $100,000, however, I know it costs more."
"There is always room for negotiation."
"When we bought the unit, we bought per capacity. So, the licensing is per capacity, and the only thing that we have to buy every year or every three years is maintenance. Included in that maintenance is the upgrade of the controllers every three years at no cost to us."
"They have a standardized fee; it's been the same price for 10 years straight. I am happy with the price — I think it's good."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
19%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Educational Organization
34%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...
What needs improvement with HPE Alletra?
I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about HPE Alletra Storage vs. Pure Storage FlashArray and other solutions. Updated: March 2025.
845,040 professionals have used our research since 2012.