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HPE Alletra Storage vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
5th
Average Rating
9.2
Reviews Sentiment
7.5
Number of Reviews
50
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of HPE Alletra Storage is 8.8%, up from 0.3% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Lisa Whalen - PeerSpot reviewer
Provides a cloud-like operation model on-prem for managing data infrastructure
I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Everything, especially the VMs inside, is pretty fast."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The database workloads are pretty fast because I frequently move data from here to there."
"It has benefited my organization because it has reduced time to insights."
"What I really like about this program, is that it is easy to use and easy to configurate."
"One of the best features is the support, which is excellent."
"The solution is very straightforward to set up."
"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"It offers rich features and high speed for transferring data."
"The reliability is very good."
"Since we've implemented the solution, we've had zero downtime on the arrays."
"The uptime is excellent."
"The GUI for onboarding is straightforward."
"The most value aspect is the data reduction and compression."
"We now have much more storage and the uptime is very good."
"HPE Alletra Storage helps simplify storage operations, integrating with vCenter."
"As soon as we introduced our first Pure Storage FlashArray, the first benefit was at least twice the performance increase. Our production databases simply ran twice as fast with no other change."
"Pure Storage FlashArray's overall speed is its most valuable feature."
"The Direct FlashArray stands out as one of the best features in the market. The Pure1 storage management lets us see the details about utilization and everything else for all 40 storage boxes in one place."
"I find two features of Pure Storage most valuable. The first is the "safe mode" function, and the second is its simplicity."
"Very efficient storage"
"Access speed and power consumption are most valuable."
"The most valuable feature of the FlashArray is Pure One, which provides a comprehensive overview of our entire storage environment."
"It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage."
 

Cons

"In terms of what needs improvement, the dashboard and management could be simplified."
"The tool's pricing is higher than competitors."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"Maybe the price can be reduced since the solution is very expensive."
"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"I do not have any requirements. They can maybe have more flexibility for configurations or things like that."
"When you configure it, the system has to be connected to the Internet. Otherwise, you cannot configure it. That is the most difficult part. They need to have something that does not require a connection to the Internet."
"I would say that maybe the user interface and experience could be improved."
"One problem we had during the installation of HPE Alletra Storage was the connection to the cloud. Our company does not like cloud connections for storage, but it was necessary. It would be a good thing to start without the GreenLake cloud."
"I need the protocol expected. I want them to include NVMe protocol in VMware compatibilities."
"It would be great if it cost less."
"Everything is performing well with no major problems or complaints and complete data protection. However, it could benefit from integrating an AI assistant module to streamline data migration between different vendor arrays in a more automated fashion."
"In the future, it might be nice to get text notifications for issues beyond simply getting emails."
"Everything has been good, but we faced one issue last year while migrating volumes from one Pure Storage to another. The snapshots were not visible in the Veeam backup portal."
"I would like to get a weekly report of how our storage has been used, and if there is any storage sitting there not being used."
"The price could be better."
"For large storage needs, it is expensive."
"In terms of the future, I have been excited by some of the copy data management stuff that they're talking about building into the environment. There are feature sets where I've done a lot of automation work. So, I am always looking forward to extensions of their API. They're also talking about a phone home centralized analytics database being used as a centralized management console with a list of new cloud features, but this doesn't seem finalized."
"It needs to improve its price."
"The only time that we had problems with it was that there was a bug in the VVol implementation but, outside of that, it has been flawless."
"I feel like there is too much automation; the user doesn't have any manual input."
 

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"The licensing is on a yearly basis."
"As far as the licensing costs, everything is included in the license."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The product is expensive."
"For us, its price is good."
"HPE was a clear winner on price per terabyte. It was very smooth."
"Its pricing is very competitive."
"The solution is expensive and can cost around five lakhs."
"It is reasonably priced."
"There is a license. HPE Alletra uses a cloud-based model."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"FlashArray is expensive, but the quality justifies the price."
"The pricing of Pure Storage is all-inclusive. It is very fair, and very easy. In comparison, Dell EMC has licensing that needs to be added if you wan to work in a complex environment or in specific functionalities."
"No storage device is cheap, but Pure Storage is fairly priced and offers what you pay for. You get all the licenses in the future when you purchase a license."
"For us, as the customer, it reduced the price of the management."
"All storage is expensive so any price improvement would help."
"There are no licensing fees aside from the support."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
19%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Educational Organization
34%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...
What needs improvement with HPE Alletra?
I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about HPE Alletra Storage vs. Pure Storage FlashArray and other solutions. Updated: March 2025.
842,767 professionals have used our research since 2012.