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NetApp AFF vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
311
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.7% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Anna Sofo - PeerSpot reviewer
Since switching, our clients have reported improved performance and reduced latency
I like NetApp AFF's deduplication. The solution's AutoSupport feature is efficient and effective because customers are notified of potential issues before they experience problems with NetApp. The support is sold based on metro clusters, so they guarantee the client's business continuity. NetApp has an Active IQ app that allows you to get information on your smartphone.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The database workloads are pretty fast because I frequently move data from here to there."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The most valuable features of this solution are its ease of use and performance."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"The initial setup was extremely simple and straightforward."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"The solution is scalable."
"AFF has improved my organization because we now have better performance. We can scale up and we can create servers a lot faster now. With the storage that we had, it used to take a lot longer, but now we can provide the business what they need a lot faster."
"We just migrated two petabytes of data storage from IBM over to NetApp All Flash. Some of the performance improvement that we've seen is 100 times I/O and microsecond latency."
"The most valuable features are the ease of administration and configuration, as well as the speed of deployment."
"NetApp AFF handles tier-one workloads, including home drives, departmental shares, group shares, and application shares."
"I like NetApp AFF's deduplication."
"Scalability is excellent. If we need more space, it's a no downtime solution. It's harder to get the funding than it is to get the solution itself."
"Its top-tier performance ranks as the most valuable aspect."
"If the data is deduplicated, we'll hopefully begin to save space."
"Because we were able to afford to go all flash, we don't manage the tiers, we're not moving data up, and we're not waiting for overnight cycles."
"Redundancy and the fault tolerance of the platform are the most impressive."
"Data reduction and compression. Sub millisecond latency."
"One feature that's particularly valuable for our finance customers is Pure Storage's safe mode. It protects against ransomware attacks by taking snapshots. Our customers were very impressed with this capability. The data reduction is also impressive compared to other providers."
"The cost of Pure FlashArray is a bit high compared to peers, but its sustainability and features justify the price."
"The deduplication and compression meet all of our system requirements."
"It's easy to use, and the maintenance upgrades to get free controllers work really well."
"Having fast storage allows actual servers to perform in high capacity so we don't have slowdowns on our applications."
 

Cons

"They could add more support for file storage and different types of storage."
"In the future, I would like to see integration with enterprise backup systems."
"Maybe the price can be reduced since the solution is very expensive."
"I'd like to see the product implement active replication for vehicles such as VMware."
"It is on the expensive side."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"Adding some functions to the product would be beneficial."
"The tool's portfolio is minimal. It is expensive."
"Stability could be improved."
"A graphical user interface displaying efficiency metrics, such as compression and deduplication rates, would be a great addition."
"We'd like to see improvement in the time to retrieve from the Cloud, whether it's on-prem to cloud and whether it's public or private cloud."
"NetApp should have a local presence in Pakistan."
"We have had customers asking about S3 support for a while now. I heard that is coming in one of the next versions. So, I would like to see S3 targeted support on the FAS system."
"We have to work with technology that we can deploy ourselves, run where we decide, and not necessarily anywhere, and that can survive for long periods of time disconnected from a cloud. For us, that's probably been one of the bigger cybersecurity challenges: how do we maintain security, maintain updates, patches, profiles, policies, and all that stuff without subscribing to a service from your friendly neighbourhood cloud provider? This product does a better-than-average job of that."
"We currently use some thin provisioning for our planning system, but we will probably move away from thin provisioning because our Solaris planning system actually has some issues with the thin provisioning and way Solaris handles it, since Solaris uses a ZFS file system. The ZFS file system doesn't like the thin provisioning changing things and it brings systems down, which is bad."
"There are little things that need improvement. For example, if you are setting up a SnapMirror through the GUI, you are forced to change the destination name of the volume, and we like to keep the volume names the same."
"The price of the solution can improve."
"I would like some performance analytics which go deeper than today. It should be specific to some hosts and applications. This would be good."
"They could improve the price."
"There was some complexity in the initial setup."
"The time-to-market could be better at times, but I think that's true for all vendors of hardware."
"Going forward, don't complicate things for the customers."
"Its price needs improvement. Its price is almost double than any other flash storage solution."
"I would like the ability to swap out the network adapters into it. So, without taking out the whole controller, I would like to be able to swap adapters. This would make things easier."
 

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"The licensing is on a yearly basis."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The product is expensive."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"As far as the licensing costs, everything is included in the license."
"Its price is quite competitive, but there is still scope for better pricing."
"It can get a little expensive if you need to add more disks. The cost is a pain point for us, especially in terms of expansion."
"The pricing is not a lot considering what you get and it bundles hardware and licensing."
"NetApp AFF is an expensive solution."
"Our TCO decreased significantly because we were paying maintenance on nine different arrays throughout the country. We've condensed those down to three arrays, and our maintenance fees from the IBM product dropped by over a half million dollars a year, saving us $500,000 USD."
"We don't like the cost. We would like to buy more."
"The price of NetApp is very expensive, but we don't know how much Pure is, so we can't compare."
"The only area where the product has room for improvement is the cost."
"The licensing is $100,000."
"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"You can pay extra for Evergreen support, which gives you free upgrades when new features are introduced."
"There are no licensing fees or other costs."
"We consume it as a service, and that's actually something we really like, or at least I really like from the technical perspective. That's because it means there is no hassle when we need to upgrade arrays to add capacity. We just interact directly with technical counterparts, and we say, "Hey, we're filling up," and they say, "All right, here's another data pack." They ship it in, and we install it. So, the as-a-service model has worked very well. Given the outstanding data reduction rates, it has improved our profitability because we're selling allocated volumes as part of the cloud service or recovering those costs from our tenants. It is very efficient, but that has offset the premium price. It started out that way, but over time, as we've added capacity, the price per gig has gone down a lot because we have a lot of it."
"We have an Evergreen Storage subscription, which I think is a great feature."
"Pure Storage FlashArray is expensive."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Educational Organization
68%
Computer Software Company
6%
Manufacturing Company
6%
Financial Services Firm
3%
Educational Organization
35%
Computer Software Company
11%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
DreamWorks Animation, FICO, Yahoo! Japan
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashArray and other solutions. Updated: January 2025.
841,004 professionals have used our research since 2012.