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Dell PowerStore vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
6.9
Dell PowerStore offers significant ROI through improved performance, cost savings, and efficient storage management, enhancing productivity and minimizing overhead.
Sentiment score
7.8
Pure Storage FlashArray enhances efficiency, lowers costs, and boosts ROI with simple management, data reduction, and evergreen updates.
By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.
If you wait more than seven years to buy another one, you get a return on your investment.
If you purchase storage with 300 terabytes, you can easily achieve one petabyte of effective capacity.
It's been trouble-free the entire time, with very high performance, as it has been designed and built properly.
We have reduced infrastructure but the same performance.
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
We have seen a return on investment as the solution has reduced resource requirements, allowing less experienced personnel to manage the storage.
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.1
Dell PowerStore's customer service is responsive and knowledgeable, with most users satisfied despite occasional delays and global consistency issues.
Sentiment score
8.7
Pure Storage FlashArray is praised for excellent, responsive customer support, offering swift issue resolution and proactive problem identification.
With Pure FlashArray X NVMe, we need to escalate the issue and get an account manager for its resolution.
We also had one outage where a controller of one of the products had failed and had to be replaced on-site.
Customers always have their issues resolved promptly.
If necessary, they will search for a specialist within their Dell network who we can approach with our questions.
I would rate the technical support of Dell PowerStore between nine and ten out of ten.
They're responsive, knowledgeable, and have a quick turnaround.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
The support from Pure Storage is excellent.
Opening a case with Pure is a smooth process, and they prove to be reliable, even in severe cases where infrastructure issues arise.
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.2
Dell PowerStore is praised for seamless scalability and flexibility, easily supporting upgrades and diverse organizational needs.
Sentiment score
7.8
Pure Storage FlashArray offers seamless scalability, ease of upgrades, and efficient storage, satisfying diverse enterprise needs with flexible growth options.
You cannot increase capacity if latency is present.
It is highly scalable.
It is suitable for both medium-sized and enterprise businesses.
The solution's scalability is a ten out of ten.
The customer likely exceeds 20,000 users globally.
You can create as many tools as needed, providing scalability based on the use case.
A big banking client had around 300 petabytes of data on Pure Storage.
The solution is highly scalable, particularly when there is a need to expand capacity.
I rate FlashArray's scalability nine out of 10.
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
7.7
Dell PowerStore is praised for its stability and reliability, with high user ratings and effective support mitigating minor issues.
Sentiment score
8.0
Pure Storage FlashArray is praised for its stability, reliability, 100% uptime, and efficient support with minimal downtime issues.
During the eight years, there have been no problems such as hardware failure or stopping.
I would rate the stability of the solution as a ten out of ten.
I would rate the stability of the product at seven out of ten.
When I removed all the cables, it failed over within five minutes.
There are no bugs or glitches and it doesn't crash or freeze.
I would rate the stability of Dell PowerStore as ten out of ten.
I have not encountered any significant issues, such as applying firmware that introduces bugs.
Stability has never been an issue except for minor controller glitches causing failover events, similar to brakes and tires on a car.
I encountered instances where the entire cluster went down due to workload and throughput issues.
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
Dell PowerStore needs enhanced replication, stability, integration, user interface, pricing, support, monitoring, and documentation for improved user experience.
Pure Storage FlashArray needs improvements in scalability, cloud integration, user controls, pricing, and compatibility with VMware and third-party environments.
Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.
If you want to delve into where your I/Os are going, the reporting might need more in-depth information to make informed decisions.
In my organization, we have had to go through two weeks with no replication, which is not very handy for our production environment.
Something needs to be done with the caching to ensure that if some issue occurs, there needs to be an ability to disable caching during maintenance to make it static, safe, and good.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
Currently, the limited selection of on-premise instruments hinders Pure Storage FlashArray's ability to compete effectively with other vendors.
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
Dell PowerStore offers value with performance and deduplication; pricing varies by market, with potential expansion cost concerns.
Pure Storage FlashArray is costly but valued for performance, all-inclusive features, and efficiency-enhancing Evergreen upgrades.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Pure FlashArray X NVMe’s pricing is cheaper than other products.
Likely the cost is $400,000 whereas IBM may be $250,000.
Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market.
There's no need to pay for a license; it's all-inclusive.
They're expensive.
The cost of Pure FlashArray is a bit high compared to peers, but its sustainability and features justify the price.
We lost a lot of customers because we couldn't compete on price with other vendors.
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
Dell PowerStore excels with VMware integration, AI management, efficient storage, and NVMe speed, enhancing scalability and energy efficiency.
Pure Storage FlashArray offers fast, user-friendly data management with exceptional performance, scalability, and integration, ensuring efficient and reliable operations.
Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.
The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.
Its data compression feature is the best that we have ever seen.
The solution promotes data reduction, often meeting the compression ratio.
The PowerStore's compression ratio is even higher than the Unity system.
The deduplication part of the solution is valuable since, as a user, you get more space for less money.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell PowerStore
Ranking in All-Flash Storage
1st
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
119
Ranking in other categories
Data Warehouse (4th), NAS (1st), Enterprise SAN (1st), NVMe All-Flash Storage Arrays (1st)
Pure Storage FlashArray
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 16.8%, up from 16.4% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.5%, down from 7.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Hassan_Zaki - PeerSpot reviewer
Integrated AI and clustering enhance storage operations effectively
I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.
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Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
9%
Government
6%
Computer Software Company
16%
Educational Organization
12%
Manufacturing Company
11%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about Dell PowerStore vs. Pure Storage FlashArray and other solutions. Updated: July 2025.
861,524 professionals have used our research since 2012.