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Dell PowerStore vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 23, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Dell PowerStore
Ranking in All-Flash Storage
1st
Ranking in NVMe All-Flash Storage Arrays
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
84
Ranking in other categories
Data Warehouse (4th), NAS (2nd), Enterprise SAN (1st)
NetApp AFF
Ranking in All-Flash Storage
2nd
Ranking in NVMe All-Flash Storage Arrays
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
311
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 17.3%, up from 16.0% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Brian Ricci - PeerSpot reviewer
It's constantly enhanced and has impressive reliability and data compression
The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal. I hope Dell addresses that. Everything is pricey these days anyway. It is not like the old days of Compellent. We used to be able to see the metrics for our customers. On Compellent, we could look up that customer and see all the metrics. That is not allowed for us now. We cannot do that anymore. I have to be explicitly allowed by the customer to do that, and some companies' security does not allow that.
Anna Sofo - PeerSpot reviewer
Since switching, our clients have reported improved performance and reduced latency
I like NetApp AFF's deduplication. The solution's AutoSupport feature is efficient and effective because customers are notified of potential issues before they experience problems with NetApp. The support is sold based on metro clusters, so they guarantee the client's business continuity. NetApp has an Active IQ app that allows you to get information on your smartphone.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The high availability of the product is the most valuable feature."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"The solution uses newer technology for deduplication and compression."
"The most valuable feature of this solution is reliability."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The most valuable aspects of Dell PowerStore are integration with VMware and reliability."
"Moving and optimizing workloads within the cluster is quite easy based on my experience with Dell PowerStore."
"The latency and the security are the most valuable features of Dell PowerStore."
"This solution is very useful to us as we use it internally for all of the services that we need. We use it as a lab and we showcase new technology to the customers and how it can help them going forward."
"Its flexibility is valuable because we have had some moments where we had to adapt, and it has been quite flexible."
"The most valuable aspects of Dell PowerStore are the promising roadmap, and the interesting features to come."
"There is no complicated configuration for queries and calls. You just create a model and go."
"Dell PowerStore's valuable feature stems from an area named Metro Volume, which is quite simple to implement. The feature works fast and is good."
"I like the ability to snapshot, and the cloning features are valuable to us as well. I like that I can quickly and efficiently snapshot the data and move it to wherever I need to locally or in the cloud. Also, I know that when I take the snapshot that all of the data will be there and that it will be usable when I need to use it."
"It impacts customer retention because of its overall ease. When you are running a business, where time is a factor, that is the biggest selling point. Things happen really rapidly, when they happen, and being able to say, "Yeah, we can get this up and running in a day, if you want," or even less time in some cases. Sometimes, that can be what makes or breaks our case."
"It has improved performance for our enterprise applications, data analytics, and VMs. These improvements are a result of all-flash, throughput, reliability, compression, etc."
"The speed of data retrieval is the most valuable feature. We mostly use it for our SAP database and we are getting good IO from the hard drive."
"One of the main features that we love about the system is the ability to create snapshots. NetApp makes a lot of snapshots in a short space of time. Also, the speed of data recovery with NetApp, at the time we need it, is an important feature that we love."
"Speed. it's very performance designed. It's designed to have a lot of high speed."
"At the file level, the protocols they support are easy to use. This improves resiliency and helps us run the environment."
"We are a large-scale company, and our growth has been pretty significant over the last five or six years. We like the scale, and the way NetApp grows, so that's why we use it. It's mostly for block storage."
 

Cons

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."
"The tool's pricing is higher than competitors."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"In the future, I would like to see integration with enterprise backup systems."
"We need better data deduplication."
"The software layer has to improve."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"Adding some functions to the product would be beneficial."
"Horizontal scaling has room for improvement."
"There are some management issues in Dell PowerStore. I have managed several pieces of Dell PowerStore's hardware area, and I could feel that it was almost like a step back in certain areas when it came to the management interface."
"The product can improve by offering AI-based functionalities to users...Dell PowerStore's throughput limit of the boxes can be improved."
"It's also only supported with a limited amount of switches."
"Where the system needs to improve is by adding more enterprise features like replication on other sites. We would also like it to be much more aligned with the VMware version. For example, today we have two different versions of VMware ESXi running to keep the PowerStore online. It would be better if the software cycling was faster."
"The only area I can highlight for improvement is that the 4:1 data reduction target has not been reached. This may be due to an issue with Dell EMC's initial analysis of data compression. As a result, we have had to add new physical disks to reach our goal of total available disk space."
"The solution's pricing could be better."
"I would like to see a Snapshot feature. Currently, it is unable to occupy the capacity."
"It can get a little expensive if you need to add more disks. The cost is a pain point for us, especially in terms of expansion."
"Stability could be improved."
"In the past, NetApp designed it so that you have a 70% threshold. You would never fill up past 70% since you need to have that room available. Whereas with Pure, I can fill it up to 110% of what they listed and it's still going at full speed. NetApp can't do that."
"I would like to see better tutorials available, beyond the basics, that cover subjects like MetroCluster and automation."
"It used to give us the volume where LANs should be placed when we created a LAN in the older version. However, in the newer version of ONTAP, it does not give where to place the LAN in the volume. So, that liberty has been taken away. If that was there again, it would be very good."
"The graphical interface is still heavy and slow. Needs more improvement in this area."
"The user interface should be more user-friendly, and the configuration could be more accessible."
"NetApp could improve its security and AI features. In the latest version, I would like to see some ransomware protection."
 

Pricing and Cost Advice

"As far as the licensing costs, everything is included in the license."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Our licensing fees are $500,000+ USD."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Given its price, Pure is not the first option."
"We pay approximately $50,000 USD per year in licensing fees."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"It is expensive compared to one of its competitors."
"The rate is always too high. Nobody likes paying for it. I have not seen a client yet who says that the price should be higher. Initially, people look at it, but when they see what the benefits are, it is a no-brainer. We can give them good pricing at the outset."
"In the pricing and licensing department, the product is always too expensive."
"We only have a single machine and we are currently using half of the hard disk slots. We have asked for an upgrade for the rest of the hard disks but, from my point of view, it costs too much. We have 12 to 15 hard disks inside and if we try to upgrade only the hard disks, it costs the same as the complete system. This is something I don't understand."
"When we compared it with the other solutions, the pricing of PowerStore was equal. The pricing is good."
"We are happy with the pricing that we get from Dell."
"In terms of licensing, my organization has Dell Technologies End User License Agreement (EULA), but I don't know exactly how it works, though it is a big bundle of licenses for Dell Data Domain, Dell EMC Unity XT, Dell PowerStore, Dell ECS, and all such kinds of storage arrays."
"It is very expensive though when you get to this point of using the 3000 with a client. They will start to think about using another vendor. There are a lot of solutions similar to PowerStore in regards to networking capacity and their prices are very cheap compared to PowerStore."
"Its price is quite competitive, but there is still scope for better pricing."
"NetApp AFF's pricing is competitive. It is not expensive or cheap. The tool's pricing is based on configurations and can cost around 150-160 dollars for 70 TB of storage."
"Our TCO has increased by 15 to 18 percent."
"The price of NetApp is very expensive, but we don't know how much Pure is, so we can't compare."
"The entry point for potential customers, who are looking at coming onboard for flash systems, it may be a bit expensive. It would be good if the price comes down."
"We would like it to be free."
"ATTO bridges add to the total cost of the system."
"The price to performance ratio with NetApp is unmatched by any other vendor right now."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
9%
Government
7%
Educational Organization
67%
Computer Software Company
6%
Manufacturing Company
6%
Financial Services Firm
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell PowerStore vs. NetApp AFF and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.