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HPE Alletra Storage vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 22, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
5.7
Many organizations found HPE Alletra Storage cost-effective, easy to manage, reliable, and beneficial for efficiency and performance improvements.
Sentiment score
6.7
NetApp AFF boosts ROI with improved performance, efficiency, reduced costs, and enhanced productivity through flash technology and reliability.
If you wait more than seven years to buy another one, you get a return on your investment.
Sales Manager at Multicomputos PR
For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.
CTO & Presales Manager at Pleiades Tecnologia
Uptime is ROI.
Network System Analyst at a government with 5,001-10,000 employees
With Alletra, it downloads the software, and you just hit the button, and go.
System Engineer at University of Nebraska
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
6.5
HPE Alletra Storage support is highly rated for responsive, skilled service, quick resolutions, and effective problem-solving, especially Nimble support.
Sentiment score
7.7
NetApp AFF's customer service is praised for responsiveness, though some users highlight delay issues in technical support escalation.
Customers always have their issues resolved promptly.
Sales Manager at Multicomputos PR
Technical support is good at least through vendors, not directly with the principal.
Infrastructure Specialis at a tech services company with 1-10 employees
We have four-hour support, and 99% of our issues are resolved within that timeframe.
System Administrator at a consumer goods company with 1,001-5,000 employees
Last week, a ticket that needed to be solved in six hours took one week.
Solution Architect at a tech services company with 51-200 employees
As soon as we have a problem, we open a ticket with them, and they immediately get back to us well within the four hour SLA that we have with them.
Infrastructure Architect at Enloe Medical Center, Inc.
The support for NetApp AFF is comprehensive—not just the documentation for self-guided reading, but for simple questions, spare parts, or urgent needs, you can have a contract that enables delivery the next business day or within four hours, depending on your process requirements.
Analyst at a manufacturing company with 1,001-5,000 employees
I have communicated with them, and they are effective and responsive.
Presales Manager at Spartec
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.0
HPE Alletra Storage offers efficient scalability, enabling easy expansions with minimal downtime, despite some limitations in certain models.
Sentiment score
7.6
NetApp AFF offers scalable, non-disruptive expansion, ideal for various enterprise sizes, despite some cost concerns with controllers.
It is highly scalable.
Sales Director at systemzwo group
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
Sales Manager at Multicomputos PR
We've had zero downtime.
Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees
Alletra provides modular, non-disruptive scale-up and scale-out.
Senior Consultant at a tech vendor with 10,001+ employees
If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.
Operations Technician at a energy/utilities company with 201-500 employees
You can add more disks, more disk shelves, or migrate the data seamlessly.
Analyst at a manufacturing company with 1,001-5,000 employees
I would assess the scalability of NetApp AFF as excellent in handling massive data volumes.
Presales Manager at Spartec
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
7.9
HPE Alletra Storage is recognized for high uptime, reliability, and performance, with some concerns about future stability.
Sentiment score
8.4
NetApp AFF offers exceptional stability and reliability, with minimal downtime and responsive support, ensuring seamless operation and high availability.
I would rate the stability of the product at seven out of ten.
Project Manager at a government with 11-50 employees
The solution is stable and rock-solid.
Infrastructure Architect at Enloe Medical Center, Inc.
I have not experienced any downtime, crashes, or performance issues.
Manager, Information Technology at a agriculture with 5,001-10,000 employees
I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.
Head of Information Technology at a media company with 51-200 employees
They have always been upgrading very fast and implementing patches to resolve these issues.
Analyst at a manufacturing company with 1,001-5,000 employees
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
HPE Alletra users seek NVMe integration, improved setup, intuitive management, AI capabilities, and better compatibility with protocols and platforms.
NetApp AFF needs improvements in setup, support, integration, performance, flexibility, latency, monitoring, and management for competitive advantage.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
Sales Director at systemzwo group
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
Sales Manager at Multicomputos PR
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Cloud Architect at DXC Technology
They shouldn't strip out anything from InfoSight. That is really helpful software to see how the storage arrays are performing and has helped us do a lot of troubleshooting.
Senior Director, Information Technology at a tech vendor with 201-500 employees
They would like to have one tool that can take them everywhere. There should be a single pane of glass.
Sr. Storage and Virtualization Engineer at a tech services company with 201-500 employees
Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.
Solution Architect at CBTS
The GUI of ONTAP Command Manager could be better, but the CLI is perfect.
Senior System Engineer at a tech services company with 51-200 employees
Our backup system, Commvault, has an amazing capacity to do compression and deduplication better than NetApp AFF by itself.
Analyst at a manufacturing company with 1,001-5,000 employees
All of this is the same for all product ranges, whether E-series, NetApp AFF, or FAS series, because they are very efficient to respond.
IT Manager at Synergy Computers
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
HPE Alletra Storage pricing is competitive, with varying opinions on cost, licensing complexity, and alignment with consumption-based models.
NetApp AFF offers competitive value with features included, often more cost-effective than Oracle and EMC for comparable performance.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Sales Manager at Multicomputos PR
I would rate the solution as an eight out of ten in terms of costliness.
Sales Director at systemzwo group
For future use, we bill based on device consumption rather than the traditional datacenter model.
System Engineer at Kenera International Trading PLC
The predictability of having that one-time cost is everything for the data center.
Senior Director, Information Technology at a tech vendor with 201-500 employees
It's expensive.
Network System Analyst at a government with 5,001-10,000 employees
NetApp support is cheaper than Dell support.
Senior System Engineer at a tech services company with 51-200 employees
While it is not cheap, they have introduced a new series of AFF that are more affordable.
Analyst at a manufacturing company with 1,001-5,000 employees
The licensing cost of the product is expensive, and when combined with support, it becomes quite costly.
Presales Manager at Spartec
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
HPE Alletra Storage offers easy management, fast deployment, cost savings, VMware integration, predictive analysis, and proactive support for efficient operations.
NetApp AFF excels in speed, low latency, and integration, offering efficient storage, high reliability, and scalability for varied needs.
Its data compression feature is the best that we have ever seen.
Sales Manager at Multicomputos PR
The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability.
Sales Director at systemzwo group
Pure FlashArray X NVMe helps to improve our processing speed.
Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.
With NVMe drives, a single drive can provide up to thirty thousand IOPS.
Solution architect at Aeris
The guarantee of data availability is very important to us. Data runs everything.
Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees
The guarantee of data available to our organization is important. We're a manufacturing company. If our systems go down, we lose dollars every minute that system's offline.
System Administrator at a consumer goods company with 1,001-5,000 employees
You can even download the ONTAP simulator and deploy it on your virtualization platform and test almost all features.
Senior System Engineer at a tech services company with 51-200 employees
Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF.
Presales Manager at Spartec
They have 4:1 data reduction techniques, which is really very high. If you have a size of 100 terabytes, you will get 400 terabytes of usable capacity when applying compression, deduplication, or other data reduction technologies.
IT Manager at Synergy Computers
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
12th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
2nd
Average Rating
9.2
Reviews Sentiment
7.1
Number of Reviews
87
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of December 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.2%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 9.3%, up from 5.8% compared to the previous year. The mindshare of NetApp AFF is 9.1%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
HPE Alletra Storage9.3%
NetApp AFF9.1%
Pure FlashArray X NVMe1.2%
Other80.4%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
TL
Systems Specialist at a comms service provider with 201-500 employees
Data management operations are streamlined with impressive metrics and responsive support
Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.
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Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.
879,310 professionals have used our research since 2012.
 

Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
13%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Computer Software Company
15%
Manufacturing Company
10%
Financial Services Firm
8%
Government
6%
Manufacturing Company
15%
Computer Software Company
14%
Financial Services Firm
8%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise25
Large Enterprise36
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
In HPE Alletra Storage, areas that have room for improvement include the network-attached storage, specifically the N...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about HPE Alletra Storage vs. NetApp AFF and other solutions. Updated: December 2025.
879,310 professionals have used our research since 2012.