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HPE Alletra Storage vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
5th
Average Rating
9.2
Reviews Sentiment
7.5
Number of Reviews
50
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
311
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of HPE Alletra Storage is 8.8%, up from 0.3% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Lisa Whalen - PeerSpot reviewer
Provides a cloud-like operation model on-prem for managing data infrastructure
I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.
Anna Sofo - PeerSpot reviewer
Since switching, our clients have reported improved performance and reduced latency
I like NetApp AFF's deduplication. The solution's AutoSupport feature is efficient and effective because customers are notified of potential issues before they experience problems with NetApp. The support is sold based on metro clusters, so they guarantee the client's business continuity. NetApp has an Active IQ app that allows you to get information on your smartphone.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of this solution are its ease of use and performance."
"The solution uses newer technology for deduplication and compression."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"Technical support has been helpful and responsive."
"The latency is good."
"The high availability of the product is the most valuable feature."
"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."
"The most valuable feature of this solution is reliability."
"The most value aspect is the data reduction and compression."
"There is ease of use for junior admins. We have VMware integrations for data stores, cloning operations of existing data stores, and InfoSight analytics."
"The reliability is very good."
"We have improved storage performance."
"Technical support is excellent."
"Clients like the insights tools within the solution that came from Nimble and were pulled in."
"We have the most advanced HPE products available that we can monitor with the HP InfoSight feature, which enables us to check every metric, including bandwidth and latency, at a granular level. Alletra's mechanism is excellent and can handle multiple traffic sources. Anything is possible. Regarding your application, the IO behavior can be random, sequential, or a database. It serves web and e-commerce applications better."
"The ease of setup was huge for me, as I'm the only storage admin for our company."
"We reduced our floor space by reducing 44 racks units to four rack units. It has helped us with our data center economies of scale. It reduces our support costs too, which is great."
"The speed is important; no more problems caused by high latency."
"The valuable features are the fabric pool. We are taking our cold data and pumping it straight into an estuary bucket. Also, efficiency. We're getting about two and a half times upwards of data efficiency through compaction, compression, deduplication, and it's size. When we refreshed from two or three racks of spinning discs down into 5U of rack space, it not only saved us a whole heap of costs in our data center environment but also it's nice to be green. The power savings alone equated to be about 50 tons of CO2 a year that we no longer emit. It's a big game changer."
"If the data is deduplicated, we'll hopefully begin to save space."
"The Snapshots and just the overall flexibility of the product have been great."
"It's helping to leverage data. The storage is being utilized to implement larger, complex file sizes."
"The most valuable feature of the solution is data protection and snapshot technology for backup."
"It impacts customer retention because of its overall ease. When you are running a business, where time is a factor, that is the biggest selling point. Things happen really rapidly, when they happen, and being able to say, "Yeah, we can get this up and running in a day, if you want," or even less time in some cases. Sometimes, that can be what makes or breaks our case."
 

Cons

"I would like to see replication and DR features in the next release of this solution."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"In terms of what needs improvement, the dashboard and management could be simplified."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"They could add more support for file storage and different types of storage."
"Adding some functions to the product would be beneficial."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"Some of the upgrades can take a while to come through. The release cadence of versions is a little bit slow."
"More training videos would help. We could learn some best practices. Sometimes, people may not follow the best practices and reach out to support, who will tell them that they need to follow these best practices to get this performance or result."
"It would be great if we had a direct integration with Veeam repositories so we wouldn't have to go through Linux or Windows."
"Long-distance, high-latency replication enhancements would be delightful to see in future versions."
"I cannot think of a specific area that needs improvement."
"Since it's a slightly cutting-edge technology, we had to put in quite a lot of new fabric and stuff for it. That's probably the only thing people need to be aware of—to make sure you've got everything sorted out upfront to make the implementation smooth and fast."
"We had a good base with 3PAR, which we're replacing Alletra right now. However, the integration with DCCS could still use some work. It's in its infancy and needs more features."
"I would like to see some form of direct connect fiber channel options."
"NetApp AFF could improve SAN storage because it feels as if it was not put together at the beginning, it functions as an afterthought. Additionally, the cloud features could be more mature."
"The only downside to NetApp AFF is its price."
"Their customer support can be better."
"I would like to see aggregate level encryption in the next release. This is critical."
"Customer service is one area of the product line where I would love to see improvement. I have had several vendor experiences with NetApp where I faced challenges in the initial call trying to navigate the requirements of the service level expectation. Their response could be better improved. However, the final result is great. It is just the initial support level where improvement would help to effectively solve problems."
"During the initial setup, you need to know what you are doing."
"AFF could introduce different subscriptions on the platform."
"Technical support could use some improvement."
 

Pricing and Cost Advice

"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"The support cost per array is about $20,000 a year for 24/7 support."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The licensing is on a yearly basis."
"The product is expensive."
"Our licensing fees are $500,000+ USD."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"It is reasonably priced."
"For us, its price is good."
"The solution is expensive and can cost around five lakhs."
"There is a license. HPE Alletra uses a cloud-based model."
"Overall, it was good. It had a good price per gigabyte."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"Its pricing is very competitive."
"HPE was a clear winner on price per terabyte. It was very smooth."
"When we bought NetApp, it was very reasonably priced. When you factor in the time savings, it's highly cost-effective."
"In addition to simplifying the management across a mix of solutions, AFF simplifies the cost. That was one of the main reasons we purchased AFF."
"The total cost, the pricing of it, has gone up quite a bit."
"ATTO bridges add to the total cost of the system."
"Other vendors may come in at a cheaper price point, but you will pay in the end with management costs and downtime."
"NetApp AFF is an expensive product, although not compared to other vendors."
"I would like it to be a lot less expensive, but it's been a very good solution for us."
"It can get a little expensive if you need to add more disks. The cost is a pain point for us, especially in terms of expansion."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Educational Organization
70%
Computer Software Company
5%
Manufacturing Company
5%
Financial Services Firm
3%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...
What needs improvement with HPE Alletra?
I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about HPE Alletra Storage vs. NetApp AFF and other solutions. Updated: April 2025.
848,207 professionals have used our research since 2012.