Dell PowerMax NVMe vs HPE Alletra Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #7 with an average rating of 8.6, while Hewlett Packard Enterprise is ranked #4 with an average rating of 9.1. Dell Technologies holds a 3.9% mindshare in AFS, compared to Hewlett Packard Enterprise’s 9.2% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 98% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

Dell PowerMax NVMe and HPE Alletra Storage compete in the storage solutions category. Users are happier with the features and performance of Dell PowerMax NVMe, but overall satisfaction leans towards HPE Alletra Storage due to its balance in ROI and ease of deployment.

Features: Dell PowerMax NVMe is known for its performance, scalability, and mission-critical workload optimization. HPE Alletra Storage is valued for its simplicity, efficiency, and design for cloud-native environments. Dell prioritizes raw power, while HPE focuses on streamlined operations.

Room for Improvement: Dell PowerMax NVMe could benefit from improved automated management tools, enhanced user-friendly management improvements, and increased integration capabilities. HPE Alletra Storage needs better integration capabilities, expanded ecosystem, and further simplification of management tasks.

Ease of Deployment and Customer Service: Dell PowerMax NVMe deployment is seen as complex but benefits from responsive customer service. HPE Alletra Storage is praised for straightforward deployment and satisfactory customer support. Dell offers robust support, while HPE boasts a more seamless deployment experience.

Pricing and ROI: Dell PowerMax NVMe has higher initial setup costs but delivers strong ROI through performance benefits. HPE Alletra Storage offers a balanced cost structure, leading to favorable ROI evaluations. Users feel Dell's performance justifies its price, whereas HPE's pricing strategy is appreciated for cost-efficiency.

To learn more, read our detailed Dell PowerMax NVMe vs. HPE Alletra Storage Report (Updated: April 2025).

Buyer's Guide

Dell PowerMax NVMe vs. HPE Alletra Storage

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell PowerMax NVMe is 3.9%, down from 4.2% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Lisa Whalen

System Engineer at University of Nebraska

Provides a cloud-like operation model on-prem for managing data infrastructure

I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"I appreciate the performance."

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."

"Technical support has been helpful and responsive."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"What I really like about this program, is that it is easy to use and easy to configurate."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

More Pure FlashArray X NVMe pros

"Dell PowerMax NVMe has been a significant enhancement for data handling in my industry. Its improved security features and data calculation capabilities make it a valuable solution for our customers. The most critical feature of Dell PowerMax NVMe for performance enhancement is its strong network support and integration with other vendors, along with its efficient use of hardware components like CPU and memory. Data reduction technologies in PowerMax have been highly beneficial for our company, allowing us to optimize storage and reduce costs by consolidating files"

"The performance is very good. Our predominant workloads are all less than 5 milliseconds and it's most common to have a sub-1-millisecond response time for our applications. In terms of efficiency, we've turned on compression and we're able to get as high as two-to-one compression on our workloads, on average."

"The response time, compared to XtremIO, is far better."

"You can use PowerMax for all workloads and consolidation. We have used it to scale thousands of VMs."

"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."

"The UI is very easy to use. We can add volumes and manage them easily."

"The stability is great. It is five nines."

"The most valuable feature of Dell PowerMax NVMe is its replication feature."

More Dell PowerMax NVMe pros

"One of the best benefits I can think of is that the support team is top-tier."

"Alletra has helped reduce the time spent resolving storage-related support tickets by about 40%."

"The all-flash system we have is incredibly fast."

"The simplicity of use is great."

"We are saving a lot of money after procuring Alletra."

"The solution has been rock-solid since we've had it."

"The extended capacity offers a small footprint that's still meeting a large customer demand."

"The most value aspect is the data reduction and compression."

More HPE Alletra Storage pros

Cons

"They could add more support for file storage and different types of storage."

"There is room for improvement in the pricing of the product."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"It is on the expensive side."

More Pure FlashArray X NVMe cons

"The price could be lower, and we are unhappy with the price."

"I would like NVMe to be end-to-end in the next release. Right now, it is not end-to-end."

"There is room for improvement in adjusting into the existing infrastructure easily without much of the technical contribution."

"The GUI interface is very complicated and could be improved by streamlining the number of steps in the process."

"The installation of equipment needed support's help."

"I would like to see the rack change. They have defaulted to the standard rack, so our fiber cables are crowded when we shut our back door."

"I would like to see more development in the cloud environment. It would be good if it comes in the cloud kind of setup."

"Setting up PowerMax with VMAX is always complex."

More Dell PowerMax NVMe cons

"Since it's a slightly cutting-edge technology, we had to put in quite a lot of new fabric and stuff for it. That's probably the only thing people need to be aware of—to make sure you've got everything sorted out upfront to make the implementation smooth and fast."

"It was fairly difficult to migrate the data from 3PAR over."

"Maybe they could just reduce the number of racks and the amount of rack space."

"There can be more visibility and statistics for the customers to see. The customers would love to see AI."

"More training videos would help. We could learn some best practices. Sometimes, people may not follow the best practices and reach out to support, who will tell them that they need to follow these best practices to get this performance or result."

"One problem we had during the installation of HPE Alletra Storage was the connection to the cloud. Our company does not like cloud connections for storage, but it was necessary. It would be a good thing to start without the GreenLake cloud."

"They are starting to add more blocking tools. It's lacking natively, however, they seem to be adding in more."

"We had some issues while installing it on our servers. It required more resources while cross-checking. So, the initial setup process could be better."

More HPE Alletra Storage cons

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"The product is expensive."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Given its price, Pure is not the first option."

"The support cost per array is about $20,000 a year for 24/7 support."

"Our licensing fees are $500,000+ USD."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

More Pure FlashArray X NVMe pricing and cost advice

"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."

"The price is really high."

"Support pricing is very high. Our support contract is about to expire and Dell EMC provided us with an extremely high renewal quote. It was four times more than the support contract for our previous EMC VNX solution."

"The pricing is comparable to other vendors."

"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."

"The price is starting from $500,000."

"The pricing for this solution is good compared to other products in the market."

"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."

More Dell PowerMax NVMe pricing and cost advice

"The solution is expensive and can cost around five lakhs."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"HPE was a clear winner on price per terabyte. It was very smooth."

"So far, so good."

"It is reasonably priced."

"Overall, it was good. It had a good price per gigabyte."

"Its pricing is very competitive."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

More HPE Alletra Storage pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charge...

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What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

See all answers

What is your experience regarding pricing and costs for HPE Alletra?

Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...

See all answers

What needs improvement with HPE Alletra?

I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 31% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 28% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 8% of the time

Dell Unity XT vs Dell PowerMax NVMe

Compared 5% of the time

Huawei OceanStor Dorado vs Dell PowerMax NVMe

Compared 4% of the time

More Dell PowerMax NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 28% of the time

HPE Primera vs HPE Alletra Storage

Compared 14% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 8% of the time

NetApp AFF vs HPE Alletra Storage

Compared 5% of the time

More HPE Alletra Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

April 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax NVMe

May 2025

Download Dell PowerMax NVMe product report

Buyer's Guide

HPE Alletra Storage

April 2025

Download HPE Alletra Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Buyer's Guide

Dell PowerMax NVMe vs. HPE Alletra Storage

April 2025

Free Report: Dell PowerMax NVMe vs. HPE Alletra Storage

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