Dell PowerMax NVMe vs HPE Alletra Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #8 with an average rating of 8.5, while Hewlett Packard Enterprise is ranked #5 with an average rating of 9.1. Dell Technologies holds a 4.1% mindshare in AFS, compared to Hewlett Packard Enterprise’s 8.0% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 98% of Hewlett Packard Enterprise users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

Dell PowerMax NVMe and HPE Alletra Storage compete in the storage solutions category. Users are happier with the features and performance of Dell PowerMax NVMe, but overall satisfaction leans towards HPE Alletra Storage due to its balance in ROI and ease of deployment.

Features: Dell PowerMax NVMe is known for its performance, scalability, and mission-critical workload optimization. HPE Alletra Storage is valued for its simplicity, efficiency, and design for cloud-native environments. Dell prioritizes raw power, while HPE focuses on streamlined operations.

Room for Improvement: Dell PowerMax NVMe could benefit from improved automated management tools, enhanced user-friendly management improvements, and increased integration capabilities. HPE Alletra Storage needs better integration capabilities, expanded ecosystem, and further simplification of management tasks.

Ease of Deployment and Customer Service: Dell PowerMax NVMe deployment is seen as complex but benefits from responsive customer service. HPE Alletra Storage is praised for straightforward deployment and satisfactory customer support. Dell offers robust support, while HPE boasts a more seamless deployment experience.

Pricing and ROI: Dell PowerMax NVMe has higher initial setup costs but delivers strong ROI through performance benefits. HPE Alletra Storage offers a balanced cost structure, leading to favorable ROI evaluations. Users feel Dell's performance justifies its price, whereas HPE's pricing strategy is appreciated for cost-efficiency.

To learn more, read our detailed Dell PowerMax NVMe vs. HPE Alletra Storage Report (Updated: March 2025).

Buyer's Guide

Dell PowerMax NVMe vs. HPE Alletra Storage

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of March 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell PowerMax NVMe is 4.1%, down from 4.2% compared to the previous year. The mindshare of HPE Alletra Storage is 8.0%. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Lisa Whalen

System Engineer at University of Nebraska

Provides a cloud-like operation model on-prem for managing data infrastructure

I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I appreciate the performance."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"Technical support has been helpful and responsive."

"Overall stability is very good. It is a very stable solution."

"Everything, especially the VMs inside, is pretty fast."

"The latency is good."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

More Pure FlashArray X NVMe pros

"The stability is amazing. Zero downtime reported over the last years."

"We like the compression, dedupe, and I/O on the PowerMax. They are better than on the XtremIO."

"It is a true, stable product."

"It is efficient and very simple for our administrators to use."

"You can use PowerMax for all workloads and consolidation. We have used it to scale thousands of VMs."

"The performance is very good on our servers. It's superior. And the QoS capabilities for providing work congestion protection are also important because about 99 percent of our servers are production servers."

"Dell PowerMax NVMe has been a significant enhancement for data handling in my industry. Its improved security features and data calculation capabilities make it a valuable solution for our customers. The most critical feature of Dell PowerMax NVMe for performance enhancement is its strong network support and integration with other vendors, along with its efficient use of hardware components like CPU and memory. Data reduction technologies in PowerMax have been highly beneficial for our company, allowing us to optimize storage and reduce costs by consolidating files"

"We're consolidating two to three arrays down to one which means that our data center footprint has decreased by like 90%. So we're saving 90% of our space, and it also is much better on power and everything else in our data center. And on top of that, the performance is much, much better than our older arrays."

More Dell PowerMax NVMe pros

"The all-flash system we have is incredibly fast."

"The most valuable feature is the integration with vCenter with the HPE multi-storage plugin. That makes it more comfortable to use the storage with just a few clicks."

"The overall redundancy and performance of the system is valuable."

"HPE Alletra Storage helps simplify storage operations, integrating with vCenter."

"The most value aspect is the data reduction and compression."

"The tool's notable feature is that we don't need to log a case directly with the vendor. The tool has access to all the logs on-premises. This is an on-premises solution. Additionally, we can provision data as thick or thin provisioned. Moreover, it includes data grid duplication and compression features."

"3PAR took it to another level, but Alletra and GreenLake have impressed me utterly and totally and made life easier."

"It is the simplicity of the deployment. They have unified all the features they have."

More HPE Alletra Storage pros

Cons

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"There is room for improvement in the pricing of the product."

"I would like to see replication and DR features in the next release of this solution."

"The tool's pricing is higher than competitors."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"The tool's portfolio is minimal. It is expensive."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

More Pure FlashArray X NVMe cons

"The installation of equipment needed support's help."

"I would also like to see a real-time, graphical view of metrics. I don't know how far back in time we can look, but if we could see the performance from two months or three months back, and how it is performing now, that would be helpful."

"Support of the product can be slow and an administrative challenge: planning, scheduling, and overseeing data center access for a Dell EMC rep. One improvement could be to enable a self-maintenance option. The requirements that we go through to get Dell EMC onsite to replace failed drives, power supplies, and other small redundant parts can be unnecessarily complex. If simplified, they could send us the parts, then we could replace them much faster, more easily, and truly within the SLA parameters."

"Dell PowerMax needs more connectivity options for projects that require separate web access."

"We are very interested in NVMe over Fibre Channel, which I understand is on the horizon. We would like to see that come to fruition."

"The solution does not use new versions of OS and patches. Its installation is also difficult. The solution is not as fast as other storage in the market."

"Since the merging of EMC and Dell into Dell Technologies, there has been a hurdle that they've had to overcome, and they're not over it yet. It takes two to three times longer for things to get fixed than it did when they were separate companies. That is something that has to be fixed."

"We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache."

More Dell PowerMax NVMe cons

"The energy usage could be further improved."

"There can be more visibility and statistics for the customers to see. The customers would love to see AI."

"It would be great if we had a direct integration with Veeam repositories so we wouldn't have to go through Linux or Windows."

"We have more than traditional use cases. If they could explore new configurations for data storage, it would be ideal."

"In the perfect world, it would be cheaper."

"Moving from Nimble to Alletra was a little difficult."

"It could use improvement in correctly identifying and naming the systems. The solution keeps changing the names of everything. It's been hard to track."

"I'd like to see larger cluster sizes beyond four nodes."

More HPE Alletra Storage cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"With VMware, we pay $300,000 annually."

"The licensing is on a yearly basis."

"The support cost per array is about $20,000 a year for 24/7 support."

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing is comparable to other vendors."

"The price is really high."

"It scales enormously, but it's expensive to do so."

"The tool is very expensive."

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."

"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."

"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."

More Dell PowerMax NVMe pricing and cost advice

"The solution is expensive and can cost around five lakhs."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"So far, so good."

"There is a license. HPE Alletra uses a cloud-based model."

"Its pricing is very competitive."

"It is reasonably priced."

"For us, its price is good."

"It is fairly priced. It is in line with industry standard pricing and cost models."

More HPE Alletra Storage pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

16%

Computer Software Company

14%

Manufacturing Company

10%

Government

Computer Software Company

19%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

The price is starting from $500,000. It's expensive.

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

See all answers

What is your experience regarding pricing and costs for HPE Alletra?

Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...

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What needs improvement with HPE Alletra?

I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 34% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 27% of the time

IBM FlashSystem vs Dell PowerMax NVMe

Compared 11% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 8% of the time

Dell Unity XT vs Dell PowerMax NVMe

Compared 6% of the time

Huawei OceanStor Dorado vs Dell PowerMax NVMe

Compared 5% of the time

More Dell PowerMax NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 29% of the time

HPE Primera vs HPE Alletra Storage

Compared 15% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 8% of the time

NetApp AFF vs HPE Alletra Storage

Compared 5% of the time

More HPE Alletra Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax NVMe

March 2025

Download Dell PowerMax NVMe product report

Buyer's Guide

HPE Alletra Storage

March 2025

Download HPE Alletra Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Buyer's Guide

Dell PowerMax NVMe vs. HPE Alletra Storage

March 2025

Free Report: Dell PowerMax NVMe vs. HPE Alletra Storage

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