Dell PowerMax NVMe vs IBM FlashSystem comparison

Dell Technologies and IBM are both solutions in the All-Flash Storage category. Dell Technologies is ranked #8 with an average rating of 8.5, while IBM is ranked #13 with an average rating of 8.5. Dell Technologies holds a 4.0% mindshare in AFS, compared to IBM’s 6.7% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and Dell PowerMax NVMe are high-performance storage solutions. Dell PowerMax NVMe holds the upper hand due to its advanced features, justifying the higher cost.

Features: IBM FlashSystem’s valuable features include efficient data compression, ease of management, and competitive pricing. Dell PowerMax NVMe features robust data services, high performance, and advanced data replication.

Room for Improvement: IBM FlashSystem needs better scalability, improved integration capabilities, and enhanced user documentation. Dell PowerMax NVMe can improve its initial setup process, simplify user interface, and offer better user documentation.

Ease of Deployment and Customer Service: IBM FlashSystem is known for straightforward deployment and responsive customer support. Dell PowerMax NVMe has a complex setup but offers comprehensive support once deployment is complete.

Pricing and ROI: IBM FlashSystem offers a cost-effective solution with faster ROI. Dell PowerMax NVMe, despite higher initial costs, provides justified investment through its advanced capabilities and performance gains.

To learn more, read our detailed Dell PowerMax NVMe vs. IBM FlashSystem Report (Updated: March 2025).

Buyer's Guide

Dell PowerMax NVMe vs. IBM FlashSystem

March 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of Dell PowerMax NVMe is 4.0%, down from 4.2% compared to the previous year. The mindshare of IBM FlashSystem is 6.7%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Raanan Sitton

Vice President Sales at BELOCAL LTD

Offers cost-effective storage for small companies with budget constraints

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is its ease of use."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"On a scale of one to ten, I rate Pure FlashArray as ten."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"Technical support has been helpful and responsive."

More Pure FlashArray X NVMe pros

"The speed and the compatible interface with IBM are the most valuable features of the PowerMax product."

"The solution's snapshot capabilities and replication are very good features. Snapshots are allowing us to quickly build analytical models directly from production data. This gives us amazing insights into market trends and allows us to build more effective trading algorithms. Replication offers us unparalleled levels of resilience."

"It offers a high level of availability, so pretty much near zero downtime."

"We are able to provide storage at the right service levels without overmanaging it."

"The best feature is the protection - PowerMax NVMe is volume-based and replicates data, so it's very comfortable for us to use."

"It is a true, stable product."

"PowerMax NVMe has made it a lot easier to understand how much we are able to provision. It has made it a lot faster to provision new things. 90% of my time for provisioning has been reduced. Also, it has made it very easy to understand and see everything behind it versus the older heritage, where Dell EMC was very convoluted and hard to get working. Things that used to take an hour, probably now take five to 10 minutes."

"We were able to move away from a middleware solution for high availability, going right to snapshots and data replication on arrays."

More Dell PowerMax NVMe pros

"The speed and the ease of installation are the most valuable features."

"At the FlashSystem level, customers are especially fond of multi-tier and distributed rate systems, particularly the dynamic rate six arrays."

"One of the most valuable features is that it's very easy to use and configure. It used to be more difficult, but now it's almost flawless."

"The compression and deduplication features are the most valuable."

"The speed of the unit is its best feature. It performs very well."

"Over the years, it has become increasingly user-friendly."

"The ability to create LUNs and modify them are the most valuable features of this solution."

"No queuing and high ops, speed, and performance."

More IBM FlashSystem pros

Cons

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"The UI for this solution needs to be improved."

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"There are some challenges with data encryption and reduction."

"It is on the expensive side."

More Pure FlashArray X NVMe cons

"Dell PowerMax NVMe is costly compared to other solutions."

"The main challenge with the product was to have control over the simultaneous failures of controllers. For recovery, manual intervention is required."

"The solution does not use new versions of OS and patches. Its installation is also difficult. The solution is not as fast as other storage in the market."

"We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache."

"Support of the product can be slow and an administrative challenge: planning, scheduling, and overseeing data center access for a Dell EMC rep. One improvement could be to enable a self-maintenance option. The requirements that we go through to get Dell EMC onsite to replace failed drives, power supplies, and other small redundant parts can be unnecessarily complex. If simplified, they could send us the parts, then we could replace them much faster, more easily, and truly within the SLA parameters."

"The REST API needs improvement. We are a very big automation company, and this would be big for us."

"We had challenges again with the initial setup. I don't know if there was a gap during the requirement-collection phase, but the box was partially delivered to us with missing parts and it delayed the implementation by about 60 days. It was not as smooth as I would have hoped."

"The initial setup could be easier."

More Dell PowerMax NVMe cons

"The customer's expectations are what they get on the cloud, they're expecting even in the on-premises deployments, going forward."

"GUI interface should be enhanced more as there is some issues in copy services."

"With regards to the IBM V7000 storage system, where we have multiple tiers of storage, a heat map would show I/O distribution across the tiers of storage."

"Cloud file sharing is an area that needs improvement."

"It has room for improvement in the area of stability."

"There is room for improvement in the troubleshooting part, specifically related to IBM Spectrum for Insight. Customers are uncomfortable with remote access, which affects automated remote support."

"A big area for improvement is that the data reduction pool feature is not recommended for use in a production environment because it has stability and performance issues."

"The product could be cheaper."

More IBM FlashSystem cons

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"We pay approximately $50,000 USD per year in licensing fees."

"As far as the licensing costs, everything is included in the license."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The licensing is on a yearly basis."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With VMware, we pay $300,000 annually."

More Pure FlashArray X NVMe pricing and cost advice

"The tool is very expensive."

"Dell is expensive compared to other products and I would rate its pricing a four out of ten."

"The cost of the solution is quite noticeable, but it provides a good fit regarding the price of the hardware and all of the required licenses."

"Our costs are on a yearly basis."

"I rate Dell PowerMax NVMe a five out of ten for pricing."

"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."

"The price is on the market. It's not inexpensive, but it's available on the market."

"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."

More Dell PowerMax NVMe pricing and cost advice

"We have no issues with the price as it is very competitive."

"The pricing has been very competitive for the last few years. IBM got to the point where they changed the pricing model and we feel very comfortable with the pricing. It's very competitive. Over the last two years, IBM has been coming up with all kinds of interesting promos, especially for the SMB systems. That makes it very competitive price-wise and in terms of performance..."

"The price of IBM FlashSystem is a little high because you pay a premium because the solution is from IBM. We had paid for the SLA prior to using the solution."

"If five is a good price and one is a high price, I would rate the price a two or three out of five."

"IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."

"Pricing can be considered as per market competition."

"Our customers would like IMB FlashSystem to be less expensive."

"The cost of the IBM FlashSystem is lower than the HPE solution."

More IBM FlashSystem pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Financial Services Firm

16%

Computer Software Company

14%

Manufacturing Company

10%

Government

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

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What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

The price is starting from $500,000. It's expensive.

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What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

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What needs improvement with IBM FlashSystem?

The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete ...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 33% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 8% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax NVMe

Compared 14% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 8% of the time

Dell Unity XT vs Dell PowerMax NVMe

Compared 5% of the time

Huawei OceanStor Dorado vs Dell PowerMax NVMe

Compared 4% of the time

More Dell PowerMax NVMe Competitors

Dell PowerStore vs IBM FlashSystem

Compared 24% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 8% of the time

Lenovo ThinkSystem DE Series vs IBM FlashSystem

Compared 4% of the time

More IBM FlashSystem Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

March 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax NVMe

March 2025

Download Dell PowerMax NVMe product report

Buyer's Guide

IBM FlashSystem

March 2025

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Buyer's Guide

Dell PowerMax NVMe vs. IBM FlashSystem

March 2025

Free Report: Dell PowerMax NVMe vs. IBM FlashSystem

Find out what your peers are saying about Dell PowerMax NVMe vs. IBM FlashSystem and other solutions. Updated: March 2025.

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