Dell PowerMax NVMe vs IBM FlashSystem comparison

Dell Technologies and IBM are both solutions in the All-Flash Storage category. Dell Technologies is ranked #7 with an average rating of 8.6, while IBM is ranked #12 with an average rating of 8.5. Dell Technologies holds a 3.9% mindshare in AFS, compared to IBM’s 6.6% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and Dell PowerMax NVMe are high-performance storage solutions. Dell PowerMax NVMe holds the upper hand due to its advanced features, justifying the higher cost.

Features: IBM FlashSystem’s valuable features include efficient data compression, ease of management, and competitive pricing. Dell PowerMax NVMe features robust data services, high performance, and advanced data replication.

Room for Improvement: IBM FlashSystem needs better scalability, improved integration capabilities, and enhanced user documentation. Dell PowerMax NVMe can improve its initial setup process, simplify user interface, and offer better user documentation.

Ease of Deployment and Customer Service: IBM FlashSystem is known for straightforward deployment and responsive customer support. Dell PowerMax NVMe has a complex setup but offers comprehensive support once deployment is complete.

Pricing and ROI: IBM FlashSystem offers a cost-effective solution with faster ROI. Dell PowerMax NVMe, despite higher initial costs, provides justified investment through its advanced capabilities and performance gains.

To learn more, read our detailed Dell PowerMax NVMe vs. IBM FlashSystem Report (Updated: April 2025).

Buyer's Guide

Dell PowerMax NVMe vs. IBM FlashSystem

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell PowerMax NVMe is 3.9%, down from 4.2% compared to the previous year. The mindshare of IBM FlashSystem is 6.6%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Haseeb Khalid Sheikh

Senior Manager Enterprise Solutions at a comms service provider with 10,001+ employees

End-to-end NVMe capabilities helps improve availability, performance, and capacity

The solution's most valuable feature is the data reduction ratio. You can store a 5:1 ratio of your data in Dell PowerMax NVMe. For example, if you have 200 terabytes of usable capacity, you can save up to five times of data on that capacity. That means you can save one petabyte of data on just 200 terabytes of usable capacity. The solution's end-to-end NVMe capabilities have improved our operations. Everything is fast, and you don't have to map your storage to old hybrid storage technologies. Our organization has experienced positive change, and the solution has improved our uptime, availability, performance, and capacity.

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Raanan Sitton

Vice President Sales at BELOCAL LTD

Offers cost-effective storage for small companies with budget constraints

IBM FlashSystem 5300 is offered at a very low cost in Israel, which is advantageous for small companies. However, other features like deduplication and compression do not perform effectively. The price sensitivity makes it a viable option for clients with budgetary constraints, as it allows us to secure deals based on the cost rather than advanced performance.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The database workloads are pretty fast because I frequently move data from here to there."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"The most valuable feature of this solution is reliability."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

More Pure FlashArray X NVMe pros

"Enterprise Cloud Storage is the most valuable feature, along with the data services which come with it, plus the deduplication and compression."

"The compression and deduplication are the most valuable features because of the cost savings."

"We are most interested in cloud utilization."

"The smaller footprint of the device has been really nice. We have gone from eight bays to one bay. Having one floor tile in our data center has been pretty awesome. A lot less power and HVAC cooling is being consumed."

"A huge benefit of the PowerMax has been the decreasing of our physical footprint. We recently did a consolidation where we went from 58 tiles down to 5. If we had used just the PowerMax, we could have gone from 58 tiles down to 2 tiles, which is huge space savings. If you have 56 newly available floor tiles on a raised floor data center, which you previously had to cool and provide power to, then now, not only are my costs going down, I now have more revenue opportunities because I have more space to put new customers."

"The SRDF site-to-site replication for the volumes is the most important feature for us. That enables us to do site recovery and replication for our VMware infrastructure."

"The performance is very good. Our predominant workloads are all less than 5 milliseconds and it's most common to have a sub-1-millisecond response time for our applications. In terms of efficiency, we've turned on compression and we're able to get as high as two-to-one compression on our workloads, on average."

"It significantly simplifies storage."

More Dell PowerMax NVMe pros

"The most valuable features are flexibility and performance."

"Virtualization of external storage, while adding cache and speed to the external storage."

"This solution is really user friendly. It also offers good performance and is highly reliable."

"IBM FlashSystem is a powerful effective storage solution. Additionally, it is user-friendly, anyone can use it."

"IBM's technical support do excellent work."

"The pricing is reasonable."

"The solution allows for easy migrations from previous products or vendors via its embedded storage virtualization function."

"The valuable features are high availability, compression, and a failover mechanism. It's a very highly available storage solution."

More IBM FlashSystem pros

Cons

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"The tool's portfolio is minimal. It is expensive."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Adding some functions to the product would be beneficial."

"I would like to see replication and DR features in the next release of this solution."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

More Pure FlashArray X NVMe cons

"The initial setup could be easier."

"There is some room to grow, especially with some of the installation quirks."

"One area for improvement would be integration with public cloud services. Compared to competitors such as NetApp, which integrates with public cloud hyperscalers (GCP, Azure, AWS), Dell PowerMax lacks in this aspect."

"The solution does not use new versions of OS and patches. Its installation is also difficult. The solution is not as fast as other storage in the market."

"They should work with the storage engineers to better tweak the management tools to give them improved visibility into their data."

"The NVMe integration could be improved."

"There are so many configurations in the tool that cannot be done by anyone who is not a Dell personnel."

"Since the merging of EMC and Dell into Dell Technologies, there has been a hurdle that they've had to overcome, and they're not over it yet. It takes two to three times longer for things to get fixed than it did when they were separate companies. That is something that has to be fixed."

More Dell PowerMax NVMe cons

"The pricing could be improved, but I think it's getting better and better with each version. IBM needs to implement NAS storage again, as this is a big flaw. Dell EMC is very good at this and if you compared them based on NAS storage, Dell EMC would win right away. IBM's solution for NAS storage is very complicated. We don't have a storage box that provides file sharing from itself, we have to put software on it and go through a whole complicated process. It should be simplified."

"The installation is not easy. You need to have extensive knowledge to handle it."

"IBM should improve its data reduction development."

"It could be easier to implement."

"The price is very costly."

"The ease of installation should be improved. We had issues with the configuration model."

"Customization features must be improved."

"There could be some extra features added."

More IBM FlashSystem cons

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."

"As far as the licensing costs, everything is included in the license."

"The licensing is on a yearly basis."

"The support cost per array is about $20,000 a year for 24/7 support."

"Given its price, Pure is not the first option."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"The product is expensive."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"From a general capital investment, it's one of the higher price points in the market. It depends on the size and software features that you would include in a system. So, the cost varies dramatically."

"Dell PowerMax NVMe's price is expensive."

"Our costs for the product are three million."

"Dell is expensive compared to other products and I would rate its pricing a four out of ten."

"The pricing is competitive. I would rate the pricing of the solution a six out of ten."

"In terms of price-performance, it beat out other competitors when we were taking a look and comparing it to the market. That was one of the biggest driving points for us."

"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."

"The price is okay."

More Dell PowerMax NVMe pricing and cost advice

"It pays to go back and get the best price you can from your supplier. The first offer is not always at the best discount."

"The price depends of the technology that our customers need. The price can come at a lower cost but this may increase as storage is added."

"The cost is pretty high in terms of licensing. We pay at least $100,000 USD in licensing fees for the storage."

"This solution is expensive compared to other solutions."

"The solution requires a license and could be less expensive."

"Among IBM, Dell EMC, and Pure Storage, IBM is the cheapest. The price is also based on our location, the size of our entity, and our regular annual purchases from them. We are a very big IBM customer, so we normally get very high discounts. We are not a big customer of Pure Storage. We don't buy that much from Pure Storage per year. Everything is included in the price. There is no extra license for different functions."

"Overall the price of the solution is expensive and this includes the license."

"The cost of the IBM FlashSystem is lower than the HPE solution."

More IBM FlashSystem pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Financial Services Firm

17%

Computer Software Company

14%

Manufacturing Company

Government

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

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What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

Dell offers various pricing models, including a pay-as-you-go option where storage is provided without upfront charge...

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What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

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What needs improvement with IBM FlashSystem?

The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete ...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 31% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax NVMe

Compared 28% of the time

HPE Alletra Storage vs Dell PowerMax NVMe

Compared 13% of the time

Dell VMAX All Flash vs Dell PowerMax NVMe

Compared 8% of the time

Dell Unity XT vs Dell PowerMax NVMe

Compared 5% of the time

Huawei OceanStor Dorado vs Dell PowerMax NVMe

Compared 4% of the time

More Dell PowerMax NVMe Competitors

Dell PowerStore vs IBM FlashSystem

Compared 23% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 8% of the time

Lenovo ThinkSystem DE Series vs IBM FlashSystem

Compared 4% of the time

More IBM FlashSystem Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

April 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax NVMe

May 2025

Download Dell PowerMax NVMe product report

Buyer's Guide

IBM FlashSystem

April 2025

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell EMC PowerMax, PowerMax

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax is the industry’s most secure mission-critical storage platform. With NVMe Dynamic Fabric technology, PowerMax breaks from traditional storage limitations, enabling seamless integration with cloud-native and legacy applications. Designed with a powerful scale-up and scale-out architecture, PowerMax supports mission-critical applications at scale with zero downtime and ultra-low latency. The latest PowerMaxOS 10 release harnesses AI-driven efficiencies for trusted performance, capacity, and security. By choosing PowerMax, you can trust in a secure, intelligent, and always modern storage solution that unlocks the full potential of your data to drive business success.

Dell Technologies

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Buyer's Guide

Dell PowerMax NVMe vs. IBM FlashSystem

April 2025

Free Report: Dell PowerMax NVMe vs. IBM FlashSystem

Find out what your peers are saying about Dell PowerMax NVMe vs. IBM FlashSystem and other solutions. Updated: April 2025.

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