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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
213
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of April 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.9%, up from 6.3% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.6% compared to the previous year. The mindshare of NetApp AFF is 8.6%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
NetApp AFF8.6%
Everpure FlashArray7.9%
Dell VMAX All Flash0.7%
Other82.8%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It releases those to new teams within minutes at a very small storage cost amount."
"The administration is very easy and quite minimal, the performance is very good, the installation is pretty straightforward, and technical support is good."
"It has improved my organization because now have lower latency, we get fewer complaints from customers, and we see a constant response time."
"The technical support is very good."
"Access speed and power consumption are most valuable."
"It's simple, powerful, and ready to use."
"The predictive performance analytics is a very good feature, as our system is performing better than before."
"The stability is very good. I've done destructive testing on it and never had any type of storage outages from it."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The product's initial setup phase was good."
"It works very well."
"The most valuable features of VMAX are its performance and GUI interface."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"We have been able to successfully use their high availability as well as run online upgrades without any disruption."
"It's helping us achieve our budget constraints while allowing us to work in other areas."
"Technical support has been really good; NetApp support has been really helpful, and we have a SAM who helps us with issues that come up and bugs."
"SnapMirror is definitely the most valuable feature for us, as it allows us to have a snapshot in minutes and we can use it to restore quickly from a backup."
"We're able to treat more patients now because our workloads are performing faster."
"We have SQL clusters across the United States. It has sped up our IOPS and made it a lot easier for users."
"It has the most consistent performance for storage for VMware."
"NetApp is like a one-point central management. For example, one can put everything on the right version and control the whole environment from one software solution."
 

Cons

"I recognize it's a difficult challenge, but I would like to see them make the pricing more reasonable."
"Historical analytics would be useful. At the moment, they don't have any type of application built for historical analytics."
"Pure Storage's logs could provide more visibility to the end-user. The logging algorithms are different from those of other vendors. For example, Cisco's logs provide extensive troubleshooting data, whereas Pure Storage logs offer limited information. We have to contact support to get more information."
"A three wave application or multi-wave application synchronization would be an improvement."
"The solution could improve by having a multi-tenant feature."
"We ran into some issues with the program at first and we had to work around those issues to fix our problems."
"We've had it in place for about a year and a half and have had zero complaints, other than that box-to-box replication is not encrypted."
"When creating a support case, visibility should be extended to others involved in assisting."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"Improvements are needed in both partition recovery and scalability."
"There is room for improvement in the centralized administration."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"I just got through the session where it looks like they are going to support Oracle running on Linux with SnapCenter. That is one of the main things that we are hoping to get integrated."
"Firmware upgrades consistently continue to be the weak spot in all NetApp products."
"It would be better if they just improved the performance of the system."
"There are no RDMA capabilities in CIFS (SMB) and NFS protocols."
"The graceful shut down feature is no longer there, in the version that I have."
"There are little things that need improvement. For example, if you are setting up a SnapMirror through the GUI, you are forced to change the destination name of the volume, and we like to keep the volume names the same."
"Tech support is a place where there is room to improve the product experience. The response time when they are busy is not very good."
"We have to work with technology that we can deploy ourselves, run where we decide, and not necessarily anywhere, and that can survive for long periods of time disconnected from a cloud. For us, that's probably been one of the bigger cybersecurity challenges: how do we maintain security, maintain updates, patches, profiles, policies, and all that stuff without subscribing to a service from your friendly neighbourhood cloud provider? This product does a better-than-average job of that."
 

Pricing and Cost Advice

"The pricing is very attractive and it delivers performance for the money."
"You get what you pay for. It is expensive, but it really works."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"The solution could be cheaper."
"I would rate the pricing of Pure Storage FlashArray a five out of ten. It is expensive but not too much."
"Pure Storage is all-flash, so this sometimes tends to make it a bit more expensive in the beginning."
"Pure is not a cheap product. It is not something that is inexpensive. But, the total cost of ownership tends to be lower than with other solutions, because you don't need a lot of expertise, you don't need a lot of training or very expensive engineers or very expensive consultants."
"In the beginning, we saw that the price is not very good. When we made some compilations about the deduplication and the compression and what the equipment does, including the differentiation of upper management of the storage, the price was not so bad. However, in the beginning, the price was very difficult to justify."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"NetApp AFF is an expensive product, although not compared to other vendors."
"With other options, you need to buy a couple of different products to achieve the same outcome."
"The entry point for potential customers, who are looking at coming onboard for flash systems, it may be a bit expensive. It would be good if the price comes down."
"Its price is quite competitive, but there is still scope for better pricing."
"The pricing is competitive when we compare it to other products."
"I understand the cost is less than many other storages of same/similar performance benchmark."
"We don't like the cost. We would like to buy more."
"From an application standpoint, we have seen a lot of return investment on the speeds and responsiveness of the actual storage."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
9%
Construction Company
9%
Manufacturing Company
9%
Financial Services Firm
17%
Computer Software Company
16%
Construction Company
9%
Healthcare Company
7%
Manufacturing Company
12%
Computer Software Company
11%
Financial Services Firm
7%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business64
Midsize Enterprise36
Large Enterprise148
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't really know much about the pricing for Pure Storage FlashArray in terms of the absolute cost. Regarding Everg...
What needs improvement with Pure Storage FlashArray?
Despite liking Pure Storage FlashArray, there is room for improvement in automation. Pure Storage FlashArray needs to...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: April 2026.
891,869 professionals have used our research since 2012.