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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
227
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of June 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.4%, up from 6.4% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.7% compared to the previous year. The mindshare of NetApp AFF is 7.8%, down from 9.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
NetApp AFF7.8%
Everpure FlashArray7.4%
Dell VMAX All Flash0.7%
Other84.1%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If you factor in the ease in terms of operations, as well as the cost of the array compared to other solid state arrays, it becomes a clear positive for Pure Storage."
"The white glove customer service that I get is their greatest value."
"One of the features that my customers are really interested in is immutable snapshots. There are immutable snapshots to which your applications can be reverted back if you are hit by some kind of ransomware threat or malicious attack. That's kind of a key deal, and it is one of the selling points I use to point out to my customers the value and the features that Pure Storage brings to the table."
"Both the ease of setup and the reliability of the array makes it quite simple to manage for the customer."
"NVMe data storage platform that's easy to set up and easy to use. It's stable, with a lower response time, and quick technical support."
"This solution has improved our organization in the way that we used to see latency but now with this solution we don't. It also has good performance. Latencies have come down for our performance in the SQL databases. We can put a lot more in a lot less in terms of space savings. We also save data center space have good deduplication."
"We clearly have seen the difference between having storage on Dell EMC or NetApp versus what we have now on Pure Storage, and the investment was a clear win for us."
"It has simplified our storage."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The most valuable features of VMAX are its performance and GUI interface."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"It works very well."
"The product's initial setup phase was good."
"We are spending less time putting out fires, so there's a tangible benefit right there."
"Hands down, the most valuable feature is the speed of flash."
"We do a lot of financial modeling. We have a large compute cluster that generates a lot of files. It is important for us to get a quick response back for any type of multimillion file accesses across the cluster at one time. So, it's a lot quicker to do that. We found that solid-state performs so much better than than spinning drives, even over multiple clusters."
"The most valuable features of the solution are speed, performance, and reliability."
"Yes, I recommend the solution, and I even introduce myself by calling the clients to try the All-Flash, and after the client tries it, he/she does not go back to another player or another solution."
"NetApp offers the best value in terms of storage and compatibility. The solution is compatible with every product we use, including Dell and Cisco. NetApp is at the forefront of innovation. They've been doing this for a long time, and they provide excellent support to their partners."
"The speed and stability are the two most valuable features, and I've definitely seen a huge increase in speed and bandwidth from when we put it in production; it's been great."
"The most valuable features are the flexibility and level of technical support."
 

Cons

"In the next release I would like to see integration into other third-party player providers like Google."
"It needs to improve its price."
"I think replication is one area that still needs improvement. Earlier, Pure Storage FlashArray only had IP-based replication. There was no API-based replication, but they have enhanced the feature now. However, they need to work on API replication for C-type of arrays."
"The technical support is okay, but could be improved."
"The data reduction that we had initially anticipated when we bought Pure and we move over, is way lower than the expected reduction. It depends on the workloads, of course. But that has been a challenge at times."
"More cloud connectivity would enhance the solution."
"The main disadvantage of Pure Storage FlashArray is the price."
"One thing I'd like to see in a future release is integration between their main storage array and what they call their FlashBlade product; to be able to snapshot directly from the primary array into multiple different backup copies on FlashBlade."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"Improvements are needed in both partition recovery and scalability."
"There is room for improvement in the centralized administration."
"I would give it a perfect rating if they reduced the cost – it is still expensive – and then, what I have mentioned about HA."
"We need to find out what about the security of the information that we have on it. That's the main thing that they need to be talking about: how secure is that information?"
"Tech support is a place where there is room to improve the product experience. The response time when they are busy is not very good."
"One of the limitations we found with the All Flash FAS, using ONTAP version 8.3.1, is that we could not do foreign LUN import directly to the 8040."
"The SRA stuff that intergrades with SRM is a problem point. It's a pain point. The support personnel aren't always knowledgeable on that product. At times, they are not even aware what product is supported and what is not, when one has been deprecated and there is a new one out, and what the bug fixes of the newer version are."
"I would like for them to develop the ability to detach the fabric pool. Once you've added it to an aggregate it's there for life and it would be nice to disconnect it if we ever had to."
"I would like to see aggregate level encryption in the next release. This is critical."
"I believe that there were firmware issues. I think it was just a mismatch of things that were going on."
 

Pricing and Cost Advice

"I would prefer that they lower their pricing."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"The price of the solution can be a bit expensive. There is an additional fee for support."
"There is an annual or perpetual license required for this solution."
"Because of the SSD, it is cheaper because I am not purchasing so many disks."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"The cost has room for improvement."
"We lost a lot of customers because we couldn't compete on price with other vendors."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"There is room for improvement when it comes to the cost. The cost is very high compared to other devices."
"I looked at other vendors for other potential projects and thought NetApp's pricing was very competitive."
"NetApp AFF's pricing is competitive. It is not expensive or cheap. The tool's pricing is based on configurations and can cost around 150-160 dollars for 70 TB of storage."
"NetApp AFF is an expensive solution."
"I do not deal with pricing, but the pricing of NetApp and Dell seems pretty close. NetApp support is cheaper than Dell support."
"It is relatively cheap compared to other vendors."
"Using NetApp, our total cost of ownership decreased by 17%."
"It definitely reduces costs because it simply takes less power to run these systems. While the SSDs don't take power, they are in general very big right now. So, the running cost has decreased for a lot of our customers."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
8%
Construction Company
8%
Computer Software Company
8%
Financial Services Firm
16%
Computer Software Company
15%
Construction Company
9%
Manufacturing Company
8%
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
7%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business69
Midsize Enterprise37
Large Enterprise157
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What needs improvement with Pure Storage FlashArray?
I do not have any improvements at the moment; I like how it is. I have nothing to add about needed improvements.
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: April 2026.
896,510 professionals have used our research since 2012.