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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
215
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of May 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.5%, up from 6.3% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.6% compared to the previous year. The mindshare of NetApp AFF is 8.3%, down from 9.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
NetApp AFF8.3%
Everpure FlashArray7.5%
Dell VMAX All Flash0.7%
Other83.5%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It allows engineers to focus on other things rather than doing the more manual tasks. It automates tasks, so the ease of use is extreme. It simplifies the storage."
"NVMe data storage platform that's easy to set up and easy to use. It's stable, with a lower response time, and quick technical support."
"We have perfect run through times and latency."
"Their evergreen solution is probably the most needed in any industry, especially today in unprecedented times and supply chain issues, their evergreen solution is amazing."
"The initial setup was straightforward in the way that it was a database vacuum storage."
"It worked flawlessly."
"Service and support is phenomenal."
"From an investment standpoint, the support staff I require for it is greatly reduced, so I don't have the in-depth requirements that I had on other products."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The product's initial setup phase was good."
"It works very well."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The most valuable features of VMAX are its performance and GUI interface."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"Support is definitely good, knowledgeable, and responsive."
"For the company I installed this for, their data warehouse system and ERP is ten times faster than it was before when they were using hard discs."
"Technical support is good."
"I would definitely recommend AFF."
"The most valuable feature of the solution is data protection and snapshot technology for backup."
"The speed is great. That's probably number one in terms of features we appreciate."
"​It supports our virtualization, our VMware environment."
"These queries are now done in seconds rather than minutes, affecting everything we do on a day-to-day basis."
 

Cons

"We would like to see more development on their Copy Automation Tool (CAT) for Oracle, as well as better integration for our customers running Oracle VM."
"It would be nice to have a better view of the allocated capacity on their Platform as a Service solution because we have to do some manual calculations to understand how much we are going to pay every month to use the storage that is allocated."
"The way Pure Storage does the controller storage warranty or replacement has been an issue for some people who just replace the controllers every couple of years, and that's where some of the confusion with pricing and support has come in."
"A noticeable area for improvement is the support for object storage. The FlashArray does not natively support object storage like S3 or Swift, which pushes customers needing these features towards the more expensive FlashBlade."
"I would rate this solution an eight because we have had outages. The commit times went very high in the database, the whole array went down, so our customers were down for around eight hours."
"Larger capacity and more storage ports would be the two things I'd like to see."
"Reports of performance and LUN utilization could be improved."
"I would like to see the NAS add-on component become more fault-tolerant than just a single virtual machine running inside the array. I'm unwilling to use it for that reason."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"Improvements are needed in both partition recovery and scalability."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"There is room for improvement in the centralized administration."
"More performance features. We need our jobs to run faster."
"Technical support can be a little slow when it comes to escalating through levels of support."
"Customer service was 7/10, as there were a couple of issues which took technical support some time to handle."
"The web management interface has fewer options than the on-prem console."
"This solution should be made easier to deploy."
"The quality of technical support has dwindled over time and needs to be improved."
"There are two areas that I think NetApp needs to improve upon, pricing structure and support."
"In terms of improvements, they could have a couple more things that are usually done through the command line."
 

Pricing and Cost Advice

"We are finding the TCO of flash to be lower than SSD implementations."
"We evaluated Oracle and Hitachi, but Pure Storage had the better pricing."
"Pricing is moderate. It is neither cheap nor expensive."
"There is always room for negotiation."
"Pure Storage FlashArray's pricing is very competitive."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"Because of the SSD, it is cheaper because I am not purchasing so many disks."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It's expensive but we think over time all the prices are going to go down."
"ATTO bridges add to the total cost of the system."
"I am comfortable with the pricing, which is fair compared to others."
"It is relatively cheap compared to other vendors."
"The list price of AFF is too expensive... they need to be careful with the pricing of the new NVMe disks. They are way too expensive."
"The only area where the product has room for improvement is the cost."
"The solution is moderately priced."
"I do not deal with pricing, but the pricing of NetApp and Dell seems pretty close. NetApp support is cheaper than Dell support."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
9%
Construction Company
9%
Manufacturing Company
8%
Financial Services Firm
17%
Computer Software Company
16%
Construction Company
9%
Manufacturing Company
7%
Manufacturing Company
12%
Computer Software Company
11%
Financial Services Firm
8%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business64
Midsize Enterprise36
Large Enterprise151
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: April 2026.
892,678 professionals have used our research since 2012.