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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
222
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of May 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.5%, up from 6.3% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.6% compared to the previous year. The mindshare of NetApp AFF is 8.3%, down from 9.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
NetApp AFF8.3%
Everpure FlashArray7.5%
Dell VMAX All Flash0.7%
Other83.5%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"My advice to others looking into using Everpure FlashArray is that it's a really good product, especially if your main purpose is to get high speed with more redundancy and reliability; then go for it."
"The most valuable feature of Pure Storage FlashArray is the all-flash storage performance, low latency, and efficiency of their de-duplication technology. Additionally, the ease of use is good compared to other storage systems. The features in data protection, snapshotting, and replication between data centers and sites are superior to other solutions."
"The dashboard is nice. It is easy to manage compared to other storage solutions such as Dell EMC."
"The white glove customer service that I get is their greatest value."
"Despite the overuse of buzzwords and re-classifications, the storage industry has actually seen dramatic improvements over the last 3-4 years."
"I find two features of Pure Storage most valuable. The first is the "safe mode" function, and the second is its simplicity."
"Pure Storage technology allowed us to automate tasks, reducing something which started as a 12-hour turnaround down to about 15 minutes."
"The stability is very good. I've done destructive testing on it and never had any type of storage outages from it."
"It works very well."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The most valuable features of VMAX are its performance and GUI interface."
"The product's initial setup phase was good."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"Before we implemented AFF, Oracle was running on a traditional storage spindle and at a very low speed with high latency, and the database was not running very well. After we converted from the spinning disk to the all-flash array, it was at least four times faster to access the volume than before."
"Lower latency means faster end products."
"With clustered data ONTAP, it's actually a true enterprise solution that has upgrade paths that don't require actual downtime."
"The performance gains over traditional FAS systems and spinning media make it invaluable for an organization."
"If you've already got NetApp, you can't go wrong."
"Some of the performance improvement that we've seen is 100 times I/O and microsecond latency."
"Of all the new hardware we bought for the new building, it's the only thing that we've yet to have any troubles with."
"The technical support is fantastic. No one else is like their team. We're happy with them."
 

Cons

"Beyond a certain amount of petabytes, you have to have a separate system. Basically, it's not infinitely scalable."
"Larger capacity and more storage ports would be the two things I'd like to see."
"The price of this solution could be improved."
"Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography."
"The one major gripe I have is that there is no snapshotting enabled by default on the SAN."
"I recognize it's a difficult challenge, but I would like to see them make the pricing more reasonable."
"The only time that we had problems with it was that there was a bug in the VVol implementation but, outside of that, it has been flawless."
"Once, before Pure went public, we were a member of their customer advisory board and beta tested replication. One requested enhancement yet to manifest is the scheduling of snapshot replications."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"There is room for improvement in the centralized administration."
"Improvements are needed in both partition recovery and scalability."
"I do not like the NetApp GUI. For example, the GUI of ONTAP Command Manager could be better, but the CLI is perfect."
"There are things you can do from the command line that you can't do from the GUI."
"Technical support is getting better. Historically, it's been painful."
"NetApp could improve its security and AI features. In the latest version, I would like to see some ransomware protection."
"We have not used technical support specifically for this product, but in general, it's hit or miss."
"The product should be more competitive and come up with additional features. They should keep the client always in mind and as the top priority."
"I would like to improve the ransomware aspect. We get a lot of false positives, and there are no details of what is happening. This seems to be already fixed in the new version."
"The total cost of ownership has increased a little."
 

Pricing and Cost Advice

"Pure is typically more expensive than everyone else. You get what you pay for, but I have lost deals to similar solutions because of pricing. They include everything, and that's another positive about Pure Storage. They aren't trying to nickel and dime their customers for different features. It is all included in one price. The license is by capacity, and the price depends on the capacity and the discount we're getting from the vendor. You get the SKU of the physical appliance, support, and maintenance, and that's it. You're licensed for whatever feature they offer. It is all rolled up into the price of the appliance."
"It is light years beyond anything else with the same price point."
"We feel that the pricing is fair and the licensing process was easy for both."
"Pure Storage has not helped us to reduce our licensing costs."
"The cost has room for improvement."
"Cost-wise, it's been very effective."
"We have seen a reduction in TCO."
"The price of the solution is not expensive."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"We have used the solution’s thin provisioning to add new applications without having to purchase additional storage. We use thin provisioning on all of our flash arrays at this point. It gives us the choice to be able to overprovision and take advantage of compression, compaction, and thin provisioning all at the same time. We can get more out of the purchases that we make."
"The total cost, the pricing of it, has gone up quite a bit."
"The pricing is competitive when we compare it to other products."
"It's expensive but we think over time all the prices are going to go down."
"Always consider whether you can afford the solution."
"Using NetApp, our total cost of ownership decreased by 17%."
"Comparing this solution to others it may seem expensive, but the price to performance for NetApp is greater."
"Its price is quite competitive, but there is still scope for better pricing."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Construction Company
8%
Manufacturing Company
8%
Computer Software Company
8%
Financial Services Firm
17%
Computer Software Company
16%
Construction Company
9%
Manufacturing Company
7%
Manufacturing Company
12%
Computer Software Company
11%
Financial Services Firm
7%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business67
Midsize Enterprise37
Large Enterprise156
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The only issue is the pricing. Because we have competition, our customers always take another brand and say they can ...
What needs improvement with Pure Storage FlashArray?
Our customers using Dell storage also use competing solutions. Our customers who have Everpure FlashArray may also ha...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: April 2026.
895,151 professionals have used our research since 2012.