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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
18th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of March 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.6%, up from 0.8% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.6% compared to the previous year. The mindshare of NetApp AFF is 8.7%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
NetApp AFF8.7%
Pure FlashArray X NVMe1.6%
Dell VMAX All Flash0.7%
Other89.0%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup was extremely simple and straightforward."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"I appreciate the performance."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"It has good, reliable, fast storage."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"The solution uses newer technology for deduplication and compression."
"The most valuable features of VMAX are its performance and GUI interface."
"The product's initial setup phase was good."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"It works very well."
"The most valuable feature is the support. If we have any issues, we can call into NetApp and their support is really good."
"We have a comprehensive solution that could accommodate anything. We can fly it earlier and get them in the air testing and prototyping much faster than they could have with other solutions."
"The newest version of ONTAP has a bit of a learning curve because you need to learn where things are to find them. It is not impossible, but when you are accustomed to the older version of ONTAP, it just takes a bit getting used to it, but it is about the same as before."
"Our AFF 8040 is currently helping us in terms of response time and speed because it is a flash system. Most importantly, it enables our SQL Cluster to respond to database queries and things a lot faster. It minimizes latency."
"I work on the infrastructure engineering side. I usually get to install NetApp appliances, and I like how easy the installation is. It seems to be easier than other technologies that we use."
"The tool's most valuable feature is SVM. I also like the speed and response of the filers."
"I would say the consistency with the ONTAP versions and the speed and performance from the flash."
"The mirroring of two different sites is great."
 

Cons

"There are some challenges with data encryption and reduction."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"Maybe the price can be reduced since the solution is very expensive."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"There is room for improvement in the centralized administration."
"Improvements are needed in both partition recovery and scalability."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"There is room for improvement with the user interface. There are a few things that cannot be done in the GUI. We do a lot of things through the CLI, but that's grown out of a lack of ability to do them in the GUI. An example is QTrees. You can manage them within the GUI, but the GUI is missing a few options."
"I come tech support with difficulty because I installed NetApp for many years I know what to expect when I call. When I don't get their support tech that I'm expecting and I'm trying to get to the right one, it can get very frustrating for me personally, trying to all-flash push my way into the right person. NetApp has the right people, it's just a matter of getting to them."
"In terms of what needs improvement, I would like to see more consistency with the UI. It seems to change every few versions. The menus can be in a completely different place."
"They should provide easier integration with multiple systems."
"For ONTAP, in general, the deduplication ratio and Snapshot limitation are areas that need improvement. There is a global limitation on the number of Snapshots or clones that can be spun off of a particular Snapshot. If those limitations are increased, it might be helpful."
"I honestly don't have anything of note on how they can improve."
"After the three-year prepay, the extended warranty is a little expensive."
"The NetApp support could be better."
 

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"As far as the licensing costs, everything is included in the license."
"Given its price, Pure is not the first option."
"Our licensing fees are $500,000+ USD."
"The licensing is on a yearly basis."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"NetApp is getting too expensive."
"It's expensive. it's in the hundreds of thousands. It's beneficial, but at times, I feel compared to other vendors, we are paying a premium for the licensing that other vendors include."
"The only area where the product has room for improvement is the cost."
"The stability of AFF alone has been a significant ROI."
"Disk level encryption is already in the solution, but it is very costly. Its pricing should come down."
"The price of NetApp is very expensive, but we don't know how much Pure is, so we can't compare."
"I think the pricing and licensing are a little high, but compared to those of other storage vendors, it's within reason. After the three-year prepay, the extended warranty is a little expensive."
"We have used the solution’s thin provisioning to add new applications without having to purchase additional storage. We use thin provisioning on all of our flash arrays at this point. It gives us the choice to be able to overprovision and take advantage of compression, compaction, and thin provisioning all at the same time. We can get more out of the purchases that we make."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Computer Software Company
18%
Financial Services Firm
15%
Healthcare Company
7%
Government
7%
Manufacturing Company
13%
Computer Software Company
12%
Financial Services Firm
7%
Marketing Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: February 2026.
883,448 professionals have used our research since 2012.