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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
17th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell VMAX All Flash
Ranking in All-Flash Storage
28th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.8%, up from 0.6% compared to the previous year. The mindshare of NetApp AFF is 8.8%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
NetApp AFF8.8%
Pure FlashArray X NVMe1.5%
Dell VMAX All Flash0.8%
Other88.9%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"Everything, especially the VMs inside, is pretty fast."
"The latency is good."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"I appreciate the performance."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"It works very well."
"The most valuable features of VMAX are its performance and GUI interface."
"The product's initial setup phase was good."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"NetApp's most valuable features are ONTAP, FabricPool, and media storage."
"The most valuable features are the low latency and high-performance."
"If the AutoSupport is well configured, then you need not to do a monitoring. You will get call and mail when any issue is completed."
"Storage is very reliable. You don't have to do much maintenance."
"I think it is a very stable product."
"The most valuable features for AFF are the speed, durability, back up, the time, the workloads that we are using currently are much faster than what they used to be. We're getting a lot of different things out of All Flash."
"The valuable features are the fabric pool. We are taking our cold data and pumping it straight into an estuary bucket. Also, efficiency. We're getting about two and a half times upwards of data efficiency through compaction, compression, deduplication, and it's size. When we refreshed from two or three racks of spinning discs down into 5U of rack space, it not only saved us a whole heap of costs in our data center environment but also it's nice to be green. The power savings alone equated to be about 50 tons of CO2 a year that we no longer emit. It's a big game changer."
"The initial setup was straightforward."
 

Cons

"There are some challenges with data encryption and reduction."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"The software layer has to improve."
"There is room for improvement in the pricing of the product."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"There is room for improvement in the centralized administration."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"Improvements are needed in both partition recovery and scalability."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The initial setup has a lot more steps in it than are probably necessary for a base deployment, unlike other vendors where it's more straightforward. It could be a little bit more streamlined."
"A graphical user interface displaying efficiency metrics, such as compression and deduplication rates, would be a great addition."
"To enhance the already excellent administration, one area for potential improvement could be in terms of integration."
"We had a lot of issues with two-factor authentication using, for example, Okta."
"AFF could introduce different subscriptions on the platform."
"I would like to improve the ransomware aspect. We get a lot of false positives, and there are no details of what is happening. This seems to be already fixed in the new version."
"I do not like the NetApp GUI. For example, the GUI of ONTAP Command Manager could be better, but the CLI is perfect."
"It used to give us the volume where LANs should be placed when we created a LAN in the older version. However, in the newer version of ONTAP, it does not give where to place the LAN in the volume. So, that liberty has been taken away. If that was there again, it would be very good."
 

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"As far as the licensing costs, everything is included in the license."
"Our licensing fees are $500,000+ USD."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The licensing is on a yearly basis."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"With other options, you need to buy a couple of different products to achieve the same outcome."
"If you go for Replication, Vault, and NAS, please ensure that the license has been ordered at the very beginning. However, licenses can been added or modified without rebooting the system at any time."
"It's expensive but we think over time all the prices are going to go down."
"The price of NetApp is very expensive, but we don't know how much Pure is, so we can't compare."
"We have used the solution’s thin provisioning to add new applications without having to purchase additional storage. We use thin provisioning on all of our flash arrays at this point. It gives us the choice to be able to overprovision and take advantage of compression, compaction, and thin provisioning all at the same time. We can get more out of the purchases that we make."
"Obviously depending on the price point, NetApp is obviously a little more expensive than your generic Dell SAN solution or whatever."
"NetApp is getting too expensive."
"From an application standpoint, we have seen a lot of return investment on the speeds and responsiveness of the actual storage."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Financial Services Firm
17%
Computer Software Company
16%
Government
7%
Healthcare Company
7%
Manufacturing Company
14%
Computer Software Company
13%
Financial Services Firm
8%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What do you like most about Dell EMC VMax?
The product's initial setup phase was good.
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: December 2025.
881,360 professionals have used our research since 2012.