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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
17th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
Dell VMAX All Flash
Ranking in All-Flash Storage
28th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of February 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.5%, up from 0.7% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.8%, up from 0.6% compared to the previous year. The mindshare of NetApp AFF is 8.8%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
NetApp AFF8.8%
Pure FlashArray X NVMe1.5%
Dell VMAX All Flash0.8%
Other88.9%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Chief Technology Officer at Lambda256
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The latency is good."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The high availability of the product is the most valuable feature."
"It has good, reliable, fast storage."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"The most valuable features of VMAX are its performance and GUI interface."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"It works very well."
"The product's initial setup phase was good."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"Snapshots, snap clones, backups, flexibility, and agility are valuable features. I like that NetApp AFF is easy to use. We can automate everything for our backups and use cases. It's fast and simple, and provides storage to all of our VMware ESX hosts. It expands easily as well."
"Organizations can reduce data storage footprint and lower power and cooling costs, helping to adopt "Green IT.""
"The speed, inline deduplication, and compression are really nice. It's also just easy to manage. We use Snapshot and SnapMirror offsite, which give us some good recovery options."
"Technical support is good."
"AFF has improved my organization because we now have better performance. We can scale up and we can create servers a lot faster now. With the storage that we had, it used to take a lot longer, but now we can provide the business what they need a lot faster."
"Over the past 18 years, it has been extremely easy to upgrade to newer products and technology. We can upgrade as we move along. So, we have been able to keep up with the newest technology with zero downtime."
"The solution’s thin provisioning has allowed us to add new applications without having to purchase additional storage. We use thin provisioning for everything. We use the deduplication compression functionality for all of our NetApps. If we weren't using thin provisioning, we'd probably have two to times more storage on our floor right now than we do today."
"The stability is solid. It doesn't fail on us, which is exactly what we want. We are in a critical business that we can't have any percentage of downtime."
 

Cons

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"There is room for improvement in the pricing of the product."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"The tool's portfolio is minimal. It is expensive."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"Improvements are needed in both partition recovery and scalability."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"There is room for improvement in the centralized administration."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"We don't have any challenges with NetApp. We only need to update it on emerging software and versions that are put out or any enhancements that they've included or things that they've deprecated. NetApp's product is superior, so our engineers must stay on top of all the features and things that they've taken away."
"There are no pNFS with VMware VVOLs."
"The initial setup has a lot more steps in it than are probably necessary for a base deployment, unlike other vendors where it's more straightforward. It could be a little bit more streamlined."
"NetApp's price could be improved. All storage is expensive. NetApp is not cheap, but we can't return to anybody else now. We'd lose too much value. We'd be, reinventing ourselves."
"In terms of improvement, the support could be a little better."
"It would be nice to have better integration between SRM and VMware, as I've had some issues with that."
"FC and ATTO bridges are still needed for cross datacenter replication."
"The only downside to NetApp AFF is its price."
 

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The support cost per array is about $20,000 a year for 24/7 support."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"With VMware, we pay $300,000 annually."
"The product is expensive."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Our licensing fees are $500,000+ USD."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"We benefited from implementing all-flash by reducing our data center footprint. We took it from 30 racks to just over five. This is one of the biggest savings for us."
"The licensing and pricing are fine. As a reseller for the product, we need to make the differentiation in the minds of the customer. They are not just buying some tool that does only one thing, e.g., showing a LAN for a customer. The pricing is fair for what it is."
"Obviously depending on the price point, NetApp is obviously a little more expensive than your generic Dell SAN solution or whatever."
"Using NetApp, our total cost of ownership decreased by 17%."
"The list price of AFF is too expensive... they need to be careful with the pricing of the new NVMe disks. They are way too expensive."
"It is relatively cheap compared to other vendors."
"I am able to store two times more data than what I'm purchasing, which affects the way funds are being utilized."
"From an application standpoint, we have seen a lot of return investment on the speeds and responsiveness of the actual storage."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
11%
Government
6%
Computer Software Company
17%
Financial Services Firm
15%
Government
7%
Healthcare Company
7%
Manufacturing Company
13%
Computer Software Company
12%
Financial Services Firm
7%
Marketing Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: February 2026.
882,886 professionals have used our research since 2012.