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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
213
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of April 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.9%, up from 6.3% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.6% compared to the previous year. The mindshare of NetApp AFF is 8.6%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
NetApp AFF8.6%
Everpure FlashArray7.9%
Dell VMAX All Flash0.7%
Other82.8%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"One valuable feature of the Pure Storage FlashArray is its Flash-based architecture, which provides a significant advantage."
"This solution has improved the way our organization functions through its reliability and consistent platform for storage and has helped us to simplify storage because the management tools make everything a lot easier."
"Pure gives us better compression, it's easier to manage, a lot less hands-on."
"It worked flawlessly."
"We put a fair amount of stress on it because we run sequel workloads and we run web applications where the same web files are hit over and over, and we have had almost zero stability issues with that SAN, which has been really great for us."
"It has been very stable. I have not seen or heard of downtime storage issues after moving over to it."
"I would recommend Pure Storage FlashArray to other users because, first, the speed that I get with Pure Storage FlashArray is not remotely possible with any other product at this price range, and second, the support is absolutely fantastic."
"The initial setup was straightforward in the way that it was a database vacuum storage."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The most valuable features of VMAX are its performance and GUI interface."
"It works very well."
"The product's initial setup phase was good."
"The most valuable features are deduplication and compression, so we get more out of our storage."
"Before, we didn't have standardized storage, so adopting the solution across our organization has allowed us the ability to provide data across all our sites and dramatically improve our backup and disaster."
"We're able to treat more patients now because our workloads are performing faster."
"Regarding features, SnapMirror is one we depend on right now. It helps us provide snapshots to the customers on request. There are many scenarios in which we might take snapshots in various daily use cases. We trigger the snapshots, which gives us a sense of security because we know we have this technology in place if something happens."
"The initial setup is very simple."
"Until now, I have had no problems with the system."
"It helps simplify data management with unified data services across SAN and NAS environments."
"The speed and stability are the two most valuable features, and I've definitely seen a huge increase in speed and bandwidth from when we put it in production; it's been great."
 

Cons

"The time-to-market could be better at times, but I think that's true for all vendors of hardware."
"In the next release of the solution I would like to see Vormetric native block encryption."
"I would like to see a Nagios monitoring plugin which watches the health and performance of the system. The only one available just checks volume capacity."
"We did have one hiccup with the integration of vCenter. When we were installing Pure Storage, we were using vCenter 6.7, which defaults to the HTML5 Web Client. The current plugin for Pure Storage doesn't show up in that client at all. You have to go and use the legacy FlexFlash client to see the Pure Storage plugin in vCenter."
"It was not proactive communication."
"I like what they're doing, but some of my customers complain that they do not have all the bells and whistles and knobs to fine-tune workloads that some of the competitors have. In my opinion, that's good. All customers don't have dedicated storage gurus, and they can get themselves into trouble if they fine-tune too many of those high-performance knobs, but they do get knocked down. Pure Storage takes a hit in the minds and opinions of some of the customers because they cannot customize things as much as compared to a legacy storage provider's appliance such as NetApp, Dell EMC, or even HPE. I personally think 95% of my customers are better off letting the system fine-tune itself. That was something that you needed to do 12 or 15 years ago, but now with all-flash, the technology can handle what it needs to handle. Customers just end up shooting themselves in the foot if they are tweaking too many default settings."
"They should work on their upgrades, they're not smooth."
"With scalability, I have run into a little problem with our last upgrade. There were some undocumented limitations to the number of drives that our controller could run on. So, instead of putting in a new data pack as we had anticipated, we had to keep adding and removing to get up to the capacity that we needed to be. What should have been a one day process (or a few hours) turned into a month and a half process."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"Improvements are needed in both partition recovery and scalability."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"There is room for improvement in the centralized administration."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"The monitor and performance need improvement. Right now we are using the Active IQ OnCommand Unified Manager, but we also have to do the Grafana to do the performance and I hope we will be able to see the improvement of the Active IQ in terms of the performance graph."
"Our technical support experience hasn't been very good. However, we are hoping with our new contract that it will be a lot better."
"I don't like the newest GUI. It needs more options. Some features have been removed. Oversight is not as good in the new GUI compared to the previous version. Though, it might be something that we just need to get used to."
"I want an interface through ONTAP that look more like what it does for the E-Series with Santricity."
"Another issue is that for smaller customers, NetApp doesn't have enough disk sizes."
"They could maybe make the documentation more available. Every time I want to find a document, I have to log in with my username and password."
"Their customer support can be better."
"It has not reduced our data center costs. NetApp charges a pretty penny for their stuff."
 

Pricing and Cost Advice

"It is a cheaper solution."
"It is cost-effective because after buying a subscription, they provide a service to upgrade hardware for free. They are providing so many features. When you consider the features provided, it is cost-effective."
"The cost was initially high, but once more people were using it, the costs came down. This was because the University was reselling it to other departments."
"The pricing of Pure Storage FlashArray is reasonable."
"Pure Storage has not helped us to reduce our licensing costs."
"I'm good with the licensing. Of course, pricing can always be less... It's actually not a bad pricing model, considering I don't have to rip-and-replace."
"There is an annual or perpetual license required for this solution."
"Price per terabyte is substantially higher than their competition. We would like to see it drop."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"It is not a cheap product."
"We benefited from implementing all-flash by reducing our data center footprint. We took it from 30 racks to just over five. This is one of the biggest savings for us."
"I do not deal with pricing, but the pricing of NetApp and Dell seems pretty close. NetApp support is cheaper than Dell support."
"Once we did get into the NetApp ecosystem, we realized that the cost effectiveness was greater than we originally thought."
"The price to performance ratio with NetApp is unmatched by any other vendor right now."
"I am able to store two times more data than what I'm purchasing, which affects the way funds are being utilized."
"Planning of all the lifecycle storage with NetApp AFF is part of the solution. While it is not cheap, they have introduced a new series of AFF that are more affordable, providing options for more users."
"I am comfortable with the pricing, which is fair compared to others."
"From an application standpoint, we have seen a lot of return investment on the speeds and responsiveness of the actual storage."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
9%
Construction Company
9%
Manufacturing Company
9%
Financial Services Firm
17%
Computer Software Company
16%
Construction Company
9%
Healthcare Company
7%
Manufacturing Company
12%
Computer Software Company
11%
Financial Services Firm
7%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business64
Midsize Enterprise36
Large Enterprise148
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't really know much about the pricing for Pure Storage FlashArray in terms of the absolute cost. Regarding Everg...
What needs improvement with Pure Storage FlashArray?
Despite liking Pure Storage FlashArray, there is room for improvement in automation. Pure Storage FlashArray needs to...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: April 2026.
890,124 professionals have used our research since 2012.