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Dell VMAX All Flash vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
213
Ranking in other categories
No ranking in other categories
Dell VMAX All Flash
Ranking in All-Flash Storage
29th
Average Rating
8.2
Reviews Sentiment
7.6
Number of Reviews
5
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
314
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of April 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 7.9%, up from 6.3% compared to the previous year. The mindshare of Dell VMAX All Flash is 0.7%, up from 0.6% compared to the previous year. The mindshare of NetApp AFF is 8.6%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
NetApp AFF8.6%
Everpure FlashArray7.9%
Dell VMAX All Flash0.7%
Other82.8%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
AS
Solution Architect at a agriculture with 10,001+ employees
Performance and interface improve data processing speeds but require complex configuration
The most valuable features of VMAX are its performance and GUI interface. We have seen significant improvements in technology over the last four to five years. The snap feature, along with deduplication, has notably enhanced our data processing speeds. We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution.
KennethEtsula - PeerSpot reviewer
Presales Manager at Spartec
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is its upgradeability."
"It's very fast and very easy to use. It performs well and is both flexible and compatible. We like it because it's easy to use."
"The stability is perfect. The reliability is 100% and the latency is always lower than 1 millisecond."
"Reliability and performance are its most valuable feature."
"It is an SSD array that has awesome performance, low submillisecond latency, and does what it is supposed to do. It just works, which is difficult for things to do anymore."
"It's easy to use, and the maintenance upgrades to get free controllers work really well."
"Before we used Pure Storage it took 93 days of employees who run the database to back up and restore databases, and the scale of deployment basically went from several days to a few minutes."
"The deduplication and compression rates are beyond impressive."
"The snapshot feature has been precious for our testing processes, application development, and managing testing environments due to its efficiency and ease of use."
"The product's initial setup phase was good."
"We haven't experienced any outages or core-level issues in the last ten years, making us comfortable with the storage solution."
"The ransomware protection feature is housed in a separate unit, specifically addressing the top twenty most critical threats."
"The most valuable features of VMAX are its performance and GUI interface."
"It works very well."
"All-flash storage has definitely delivered the most value to our organization. We have a large VDI deployment, and there is now no wait time when they are booting up. Everything is quick. Everything builds fast."
"It's really, really good for everything that we've used it for."
"The most valuable feature is the ease of management."
"The product is robust, solid, easy to manage, and provides a number of features with speed of operations."
"The usability of actually being able to scale it out has been great."
"NetApp is the leader in the field for high performance and storage systems."
"The most valuable features are the flexibility and level of technical support."
"It promises to deliver lower-latency throughput to our database servers."
 

Cons

"If they could make it cheaper, that would be something."
"In the next release, I would like to see file-level encryption."
"The time-to-market could be better at times, but I think that's true for all vendors of hardware."
"Awareness about Pure Storage needs to increase. Currently, people mostly think of Dell and NetApp when it comes to storage."
"I would rate this a seven out of ten because it's a good performance storage, but the price is a little bit high."
"The internal garbage collection process has been fixed recently in some OS updates so it is more efficient but that could be just a little better."
"I would like a feature to integrate with external or cloud solutions."
"The price of Pure Storage FlashArray could be better."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additional engines to address this limitation."
"The scalability of VMAX is somewhat limited, especially in terms of cache scalability."
"There is room for improvement in the centralized administration."
"Improvements are needed in both partition recovery and scalability."
"The configuration part of the product is an area with certain shortcomings where improvements are required."
"We encountered some challenges during large data migrations that could be addressed for smoother transitions."
"For us, probably the best feature would be an ONTAP-as-a-whole feature, the fabric pulling directly to cloud with unaccessed blocks over time. It's actually a feature that they're introducing now, it's just not mature."
"AFF could introduce different subscriptions on the platform."
"There are some bugs with the solution which need to be fixed."
"Initial setup is a little bit complex, but we use a guy who pretty much builds all of our NetApp for us."
"I don’t like the monitoring systems available from NetApp as they do not give me the proper insight into performance problems which might occur."
"Higher communication: I love the professional services and I love everything that everyone's able to offer us, but I find sometimes we're not aware of all the things that NetApp can do."
"The graphical interface is still heavy and slow. Needs more improvement in this area."
"The scaling needs improvement. NetApp is limited for scaling options."
 

Pricing and Cost Advice

"There are no fees for licensing. The hardware is paid for only once."
"Price is about the only thing that's wrong with it. A little bit better pricing would be great."
"All storage is expensive so any price improvement would help."
"The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive than NetApp, but it is cheaper than EMC. Performance varies with data workload, making cost considerations complex."
"The solution could be cheaper."
"Because the price is a bit higher than other products, the data reduction equalizes the price with amount of the data reduction."
"It's a good price point and it's a solid product for the price."
"It is a more expensive solution, but it is worth it. You are getting what you paid for."
"It is not a cheap product."
"The price falls within the mid-range, neither inexpensive nor high-priced."
"One of the reasons we like this solution is that all of the features are included with the one license."
"We would like it to be free."
"With other options, you need to buy a couple of different products to achieve the same outcome."
"NetApp is getting too expensive."
"The stability of AFF alone has been a significant ROI."
"The price of the upgrading of the solution is high. I could buy a whole unit of All Flash FAS 300 with a shelf for around $285,000. Yet if I want to add one additional shelf, it'll cost me $275,000. So they want you to upgrade by replacing it. It's cheaper to buy a whole new unit than to just scale out. The upside is they last. AFF lasts us three or four years. So that's a good investment."
"NetApps offers a lot of different options. Just take your time and work with the consulting teams. Lay out what your needs are to ensure you are purchasing what will help you be successful."
"Other vendors may come in at a cheaper price point, but you will pay in the end with management costs and downtime."
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Computer Software Company
9%
Construction Company
9%
Manufacturing Company
8%
Financial Services Firm
17%
Computer Software Company
16%
Construction Company
9%
Healthcare Company
7%
Manufacturing Company
12%
Computer Software Company
11%
Financial Services Firm
7%
Construction Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business64
Midsize Enterprise36
Large Enterprise146
No data available
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't really know much about the pricing for Pure Storage FlashArray in terms of the absolute cost. Regarding Everg...
What needs improvement with Pure Storage FlashArray?
Despite liking Pure Storage FlashArray, there is room for improvement in automation. Pure Storage FlashArray needs to...
What needs improvement with Dell EMC VMax?
The scalability of VMAX is somewhat limited, especially in terms of cache scalability. We've had to procure additiona...
What is your primary use case for Dell EMC VMax?
We use the solution for SAP ERP applications. We utilize both VMAX and PowerMax for different aspects of our operations.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure Storage FlashArray
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Dell VMAX All Flash vs. NetApp AFF and other solutions. Updated: April 2026.
890,027 professionals have used our research since 2012.