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Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.
Oracle ATG Web Commerce is made up of three platform layers:
Oracle ATG Features
Oracle ATG has many valuable key features. Some of the most useful ones include:
Oracle ATG Benefits
There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:
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