Adobe Commerce vs Oracle ATG comparison

Adobe and Oracle are both solutions in the eCommerce Platforms category. Adobe is ranked #1 with an average rating of 8.0, while Oracle is ranked #6 with an average rating of 7.5. Adobe holds a 6.2% mindshare in P, compared to Oracle’s 2.4% mindshare. Additionally, 86% of Adobe users are willing to recommend the solution, compared to 100% of Oracle users who would recommend it.

Adobe Commerce

Read 30 Adobe Commerce reviews

4,171 Views
4,129 Comparison Views

86% willing to recommend

Oracle ATG

Read 9 Oracle ATG reviews

1,668 Views
1,635 Comparison Views

100% willing to recommend

Adobe Commerce

Oracle ATG

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Executive SummaryUpdated on Feb 2, 2025

Oracle ATG and Adobe Commerce are products competing in the e-commerce platform space, with Adobe Commerce generally holding the upper hand due to stronger feature integration, offering a comprehensive e-commerce solution.

Features: Oracle ATG provides robust data management capabilities, offering real-time data processing, extensive personalization, and scalability options. Adobe Commerce is noted for its seamless Adobe Analytics integration, extensive API-driven customization, and AI-driven product recommendations.

Room for Improvement: Oracle ATG needs a cloud-based solution to reduce infrastructure dependencies, improve ease of use, and support for modern integrations. Adobe Commerce can enhance pricing flexibility, increase the intuitive design for easier management, and provide broader support for third-party integrations.

Ease of Deployment and Customer Service: Oracle ATG involves traditional deployment methods with comprehensive support, often requiring intricate setups, whereas Adobe Commerce benefits from smoother cloud-based deployment within Adobe's ecosystem, supported by extensive documentation and generally quicker customer service response times.

Pricing and ROI: Oracle ATG typically involves higher upfront costs due to its extensive features, leading to longer ROI timelines. Adobe Commerce, though requiring significant initial investment, often demonstrates faster ROI attributed to streamlined deployment and superior marketing capabilities, providing a better balance between pricing and functionality.

To learn more, read our detailed Adobe Commerce vs. Oracle ATG Report (Updated: April 2026).

Buyer's Guide

Adobe Commerce vs. Oracle ATG

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Commerce

Ranking in eCommerce Platforms

1st

Average Rating

8.0

Reviews Sentiment

5.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle ATG

Ranking in eCommerce Platforms

6th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of June 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 6.2%, down from 13.8% compared to the previous year. The mindshare of Oracle ATG is 2.4%, down from 9.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Adobe Commerce	6.2%
Oracle ATG	2.4%
Other	91.4%

eCommerce Platforms

Featured Reviews

Andrew Christodoulou

Principal Product Manager at Swoon

Customization supports complex needs, though speed challenges persist

We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.

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PankajKumar22

Field Activities In Banking, Telecom and Insurance Sector at YASH Technologies

Useful for B2B retail operations and order management but UI is bland and old

The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house. It's quite basic and bland compared to today's modern web developments, which have enhanced user experiences. We're just providing support services to our customers, and they’ve been exploring a move to Oracle Commerce. However, there's some concern about Oracle Commerce's future, especially since support for version 11.3.2 is set to end in March 2025. We haven’t heard back from Oracle regarding any plans to extend support. We’re just keeping the lights on for now, but a transformation might be on the horizon. We have done some proof of concept with Oracle Commerce.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is its ease of integration with any upfront platform or CMS solution."

"The platform provides an easy way to customize its features."

"As compared to platforms such as ATG or Commerce Cloud, its interface is easy to use. Magento also provides seamless administration for business users. You can also integrate an OMS to an extent. You don't need to have a dedicated OMS. You can leverage the out-of-the-box features of Magento, which is very valuable for startups. Other platforms, such as Commerce Cloud, don't have an OMS, and you have to have your own OMS solution."

"We have the ability to resolve service issues since Magento enables us to invest more time in dealing with custom requirements."

"Magento has changed over the years, but one of the most interesting aspects is that it gets the job done, and a vast community of experts is knowledgeable about the solution."

"The open-source PHP code allows our developers to customize pretty much anything on the platform, including allowing us to add some of the most complex shipping and inventory features for clients who have very specific, industry-related business specifications."

"However, the fact that Magento is so complete, well-supported, and recognized makes it difficult to consider another system."

"I think it is adequate because Adobe Commerce has many software options; with Adobe-related software, I can purchase every software from here and I can use it, so I think it is perfect for using software."

More Adobe Commerce pros

"Merchandising and promotion features are very good."

"The merchandising part is where the business user adds and configures permissions, which is quite important for us."

"Oracle ATG Commerce is the leading enterprise eCommerce solution with around 50% of Fortune 100 companies using it."

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"The best thing with Oracle Commerce is the personalization engine, and then the integration with one of the best search engines, which is Endeca."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

More Oracle ATG pros

Cons

"Should have a way to communicate properly with the team that builds the platform"

"More technical knowledge is required to keep a Magento website running smoothly compared to many other platforms like OpenCart."

"Magento 2 is only three to four years old, so it is an evolving technology. In certain areas on the front there were some glitches. For example, you can't do certain kinds of filters on data and you have certain speed issues on category pages due to the way it was written within Magento. Those were a few minor tweaks where we, as a community, found that to be a necessary scope of improvement. But I think they are working on it and hopefully they can solve these issues earlier than later."

"The performance is a bottleneck in Magento and there is a lot of room for improvement in this regard."

"The product needs to improve its security. Also, they need to improve B2B features."

"The data analysis could be improved. The data that you receive whenever you go into the backend of the platform for the analysis is very simple and basic, it could be a little more sophisticated in order to be closer to the client. The data analysis and intelligence of the platform could be better."

"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."

"The way that Magento is built isn’t the friendliest for this kind of thing."

More Adobe Commerce cons

"Its licensing cost could be brought down."

"Our impressions from testing out ATG is that it requires a lot of customization and professional services, which is not what we were looking for."

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"There should also be a mechanism for user surveys and product reviews."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"The only issue with the tool is that it is not cloud-based."

"In order to scale, you need more hardware, so the product itself is not scalable."

More Oracle ATG cons

Pricing and Cost Advice

"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."

"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."

"The cost of implementation is cheap compared to other solutions."

"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."

"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."

"Oracle ATG is an expensive solution."

"The product's pricing is moderate. We use a license module."

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

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Comparison Review

it_user9726

Architect at a tech services company with 1,001-5,000 employees

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

10%

Manufacturing Company

10%

Construction Company

Computer Software Company

13%

Construction Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	3
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

Questions from the Community

What needs improvement with Magento?

An additional feature I would want to see included in the next release relates to integrating or moving data from one environment to another. There is no automated way to do that, so if we have a p...

See all answers

What is your primary use case for Magento?

My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were projects where customers were migrating from either an open-source version of Ad...

See all answers

What is your experience regarding pricing and costs for Magento?

I have experience regarding pricing and costs. Adobe Commerce is not inexpensive. It is not set up for customers with low budgets. Depending on the version you're implementing, the environment will...

See all answers

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

What advice do you have for others considering Oracle ATG?

The merchandising tools in Oracle ATG are good but the only thing is if it is moving out from the BCC, then things get a bit difficult. Once you get used to it, Oracle ATG is a wonderful tool. Main...

See all answers

Comparisons

Salesforce Commerce Cloud vs Adobe Commerce

Compared 11% of the time

Shopify vs Adobe Commerce

Compared 8% of the time

SAP Commerce Cloud vs Adobe Commerce

Compared 7% of the time

Oracle Commerce Cloud vs Adobe Commerce

Compared 6% of the time

Intershop vs Adobe Commerce

Compared 4% of the time

More Adobe Commerce Competitors

SAP Commerce Cloud vs Oracle ATG

Compared 14% of the time

Oracle Commerce Cloud vs Oracle ATG

Compared 14% of the time

Salesforce Commerce Cloud vs Oracle ATG

Compared 11% of the time

MICROS-Retail Open Commerce Platform vs Oracle ATG

Compared 11% of the time

Oracle iStore vs Oracle ATG

Compared 9% of the time

More Oracle ATG Competitors

Product Reports

Buyer's Guide

Adobe Commerce

June 2026

Download Adobe Commerce product report

Buyer's Guide

eCommerce Platforms

June 2026

Download Oracle ATG product report

Also Known As

Magento, EPiServer Digital Commerce

ATG

Overview

Adobe Commerce offers a modular approach with user-friendly design and open-source adaptability. It provides seamless integration with third-party tools and AI-driven features, making it ideal for businesses seeking customizable and performance-focused e-commerce solutions.

Adobe Commerce, previously Magento, is a powerful platform equipped to handle complex business requirements through its extensive customization options. Its modular framework allows for easy third-party integration and robust functionality. Highly adaptable, it supports both B2B and B2C operations, offering a strong community backing and competitive pricing. While it shines in flexibility and extensibility, it does require improvements in areas such as CRM, accounting functionalities, and performance management. Challenges include a complex CMS, high development costs, and limited developer availability, impacting ease of use and customization setup. The lack of headless architecture also complicates scalability. It provides AI-driven recommendations and integrations with SAP for real-time data management, demonstrating its alignment with enterprise demands.

What are the key features of Adobe Commerce?

Modular Approach: Enables easy third-party integration and customization.
Open-Source Flexibility: Allows for extensive tailoring to fit business needs.
AI-Driven Recommendations: Provides personalized shopping experiences.
Community Support: Offers robust assistance and resources.
Seamless Integration: Compatible with various external tools and systems.

What benefits or ROI can users expect from Adobe Commerce?

Customizability: Easily adapts to unique business requirements, maximizing efficiency.
Performance Focus: Designed for high performance, optimizing e-commerce operations.
Flexibility: Supports diverse business models, including B2B and B2C.
Competitiveness: Offers competitive pricing and strong feature set.
Community Resources: Access to a wealth of knowledge and support.

In fashion, furniture, and technology industries, Adobe Commerce enables businesses to tailor e-commerce platforms for refined customer management and product handling. Its support for SAP integration allows real-time data processing and personalized inventory management setups, catering to small to medium enterprises across e-commerce sectors.

Adobe

Oracle ATG provides robust tools for e-commerce, offering features like tiered pricing and fast deployment. It integrates with mobile devices and supports B2B operations, making it a versatile choice for managing complex retail environments.

Oracle ATG stands out with its comprehensive capabilities designed for e-commerce platforms. It offers sophisticated CRM tools, retail solutions, personalization options, and a strong search engine. Users benefit from seamless integration with Oracle Apps, the ability to manage multiple sites efficiently, and robust order management features. Despite challenges like expensive licensing and complex setup, its customizability and strong B2B support continue to make it relevant. Though its cloud version lacks some on-premises features, issues with integration and outdated interfaces, Oracle ATG remains a strong contender in the market. Continuing to address these issues, particularly in mobile support and user customization, will enhance its value proposition.

What are the key features of Oracle ATG?

Robust Promotion Capabilities: Offers advanced promotional tools to enhance sales strategies.
Tiered Pricing: Provides flexible pricing models for different customer segments.
Personalization: Delivers personalized shopping experiences through advanced targeting.
Scalability: Designed to handle growing business demands efficiently.
Business Analytics: Includes tools for insightful data analysis and decision-making.

What benefits should users expect from Oracle ATG?

Integration Flexibility: Works seamlessly with Oracle Apps and third-party services.
Customizability: Allows for tailored solutions to fit specific needs.
E-commerce Efficiency: Streamlines multiple site management and order processing.
Mobile Integration: Enhances user experience with mobile device compatibility.
CRM and Retail Strength: Supports sophisticated CRM and retail operations for improved customer relations.

Companies in diverse industries use Oracle ATG for e-commerce, leveraging Business Control Center and Experience Manager to manage sites effectively. Businesses utilize its engine for promotions, targeting, and pricing strategies. It facilitates product configuration, order management, and integration with third-party services such as document scanning for financial services, addressing cost-effectiveness by easing migration from older versions.

Oracle

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Buyer's Guide

Adobe Commerce vs. Oracle ATG

April 2026

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