Adobe Commerce vs Oracle ATG comparison

Why PeerSpot?

Adobe and Oracle are both solutions in the eCommerce Platforms category. Adobe is ranked #2 with an average rating of 7.8, while Oracle is ranked #9. Adobe holds a 6.0% mindshare in P, compared to Oracle’s 2.3% mindshare. Additionally, 87% of Adobe users are willing to recommend the solution, compared to 100% of Oracle users who would recommend it.

Adobe Commerce

Read 31 Adobe Commerce reviews

5,358 Views
5,304 Comparison Views

87% willing to recommend

Oracle ATG

Read 9 Oracle ATG reviews

2,037 Views
1,996 Comparison Views

100% willing to recommend

Adobe Commerce

Oracle ATG

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Executive SummaryUpdated on Feb 2, 2025

Oracle ATG and Adobe Commerce are products competing in the e-commerce platform space, with Adobe Commerce generally holding the upper hand due to stronger feature integration, offering a comprehensive e-commerce solution.

Features: Oracle ATG provides robust data management capabilities, offering real-time data processing, extensive personalization, and scalability options. Adobe Commerce is noted for its seamless Adobe Analytics integration, extensive API-driven customization, and AI-driven product recommendations.

Room for Improvement: Oracle ATG needs a cloud-based solution to reduce infrastructure dependencies, improve ease of use, and support for modern integrations. Adobe Commerce can enhance pricing flexibility, increase the intuitive design for easier management, and provide broader support for third-party integrations.

Ease of Deployment and Customer Service: Oracle ATG involves traditional deployment methods with comprehensive support, often requiring intricate setups, whereas Adobe Commerce benefits from smoother cloud-based deployment within Adobe's ecosystem, supported by extensive documentation and generally quicker customer service response times.

Pricing and ROI: Oracle ATG typically involves higher upfront costs due to its extensive features, leading to longer ROI timelines. Adobe Commerce, though requiring significant initial investment, often demonstrates faster ROI attributed to streamlined deployment and superior marketing capabilities, providing a better balance between pricing and functionality.

To learn more, read our detailed Adobe Commerce vs. Oracle ATG Report (Updated: August 2026).

Buyer's Guide

Adobe Commerce vs. Oracle ATG

August 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Commerce

Ranking in eCommerce Platforms

2nd

Average Rating

8.0

Reviews Sentiment

5.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle ATG

Ranking in eCommerce Platforms

9th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 6.0%, down from 11.9% compared to the previous year. The mindshare of Oracle ATG is 2.3%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Mindshare Distribution
Product	Mindshare (%)
Adobe Commerce	6.0%
Oracle ATG	2.3%
Other	91.7%

eCommerce Platforms

Featured Reviews

AnkurPorwal

Staff Engineer at a tech vendor with 10,001+ employees

Unified B2B and B2C setup has streamlined complex catalogs and real-time customer pricing

Adobe Commerce offers many features, such as the customer group, which is the best common feature for B2B. Additionally, we have implemented both B2B and B2C in a single instance, meaning B2B also uses the same code as B2C. That type of flexibility is only available in Adobe Commerce. The customer group feature helps my organization by allowing us to create specific customer groups for catalogs. For example, we have three companies—Company A, Company B, and Company C—and we need to create three customer groups: Company A customer group, Company B customer group, and Company C customer group. We always assign a number of products belonging to that particular customer group, ensuring that if a customer logs in with Company A, we showcase only those products available for that particular customer. If Customer B has a different set of products, we choose the Customer Group B and assign the catalog for that specific customer. This is the best feature for company-specific catalog management. Adobe Commerce has positively impacted my organization as I am a developer here and work in a service-based company that handles multiple client requirements. In terms of work and all, Adobe Commerce has created a lot of opportunities for the organization, improving revenue and performance substantially. Regarding how Adobe Commerce has improved revenue or performance, I believe that having multiple projects in Adobe Commerce translates into substantial revenue. I do not have specific metrics, as I am a developer and do not handle that type of data.

Read full review

Naved Hussain

Chief Technology Officer at Adani Enterprises Ltd

Integrates with different scanners and helps to scan customer documents

One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use. A feature that could be improved is the ease of integrating various systems. We currently use it as a standalone solution and integrate it with other systems. A better way to integrate with newer systems, especially mobile apps, could exist. I think the compression technology could be improved even more, and it would be helpful if the software could integrate directly with certain applications.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution's valuable features are the presentation layout and ease of use. When we have new people joining the team, it is simple for them to get involved very quickly."

"The open-source PHP code allows our developers to customize pretty much anything on the platform, including allowing us to add some of the most complex shipping and inventory features for clients who have very specific, industry-related business specifications."

"Magento is generally considered to be the most advanced e-commerce program available in the market."

"Adobe Commerce already provides many functionalities that run an e-commerce store seamlessly, so from my observation, this is the best fit in the market."

"Magento is very user friendly due to its various functionalities like one page checkout, comparison between products and also gives liberty to users to share the reviews on purchased products."

"Now with the website, all of their offline orders have been converted into the store business and their sales are improving 60% year on year and now they are one of the premium brands selling gym equipment across Australia."

"It provides AI features, including a tool called Insight for AI-driven product recommendations."

"On the plus side, when you build everything from scratch in Magento, you can do magic with it."

More Adobe Commerce pros

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

"Oracle ATG Commerce is the leading enterprise eCommerce solution with around 50% of Fortune 100 companies using it."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The best thing with Oracle Commerce is the personalization engine, and then the integration with one of the best search engines, which is Endeca."

"Merchandising and promotion features are very good."

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

More Oracle ATG pros

Cons

"The data analysis could be improved. The data that you receive whenever you go into the backend of the platform for the analysis is very simple and basic, it could be a little more sophisticated in order to be closer to the client. The data analysis and intelligence of the platform could be better."

"I am still playing around and trying to catch up with the latest version to understand all the features, but I do feel that its CMS can be much more streamlined. They provide a what-you-see-is-what-you-get editor, which many customers prefer, but based on the implementations that I have done for more than seven years, I have seen that many times, it is run by the marketing team, and they don't find it very comfortable to use. They feel uncomfortable managing and changing the content. As a business user, you need to have at least basic knowledge of HTML, which you cannot expect from all marketing teams. Some companies or organizations have that competency, but many organizations, especially in the Middle East, have a very small team, so it becomes quite difficult for them. This is a common challenge that I have seen across the platforms. Magento is better and easier than Oracle Commerce Cloud, but Shopify is much easier than Magento. A layman or my 10-year-old kid can go ahead and set up a store in Shopify in probably 45 minutes, which is not the case with Magento. Elasticsearch has really been a pain. It takes a toll on the performance. Starting with version 2.4, Magento requires Elasticsearch, which has been causing a lot of serious performance issues. We had a client in the US who was running a promo, and they lost a subsequent number of orders over one and a half hours. They were on the enterprise platform, not open-source. The team had to open a ticket with Magento. Its performance needs to be upgraded, or some kind of guidelines have to be provided for the setup. It looks like even Magento has no clue. When you go through the answers given in the online community, it seems that in spite of having the hardware configurations that they suggest, it is not performing at the optimal level. It should also have a better way to measure performance. Performance measuring has to be much easier. Many times, we see CPU utilization going up and down. We see spikes without any reason. Therefore, we need a better performance management system."

"I'm not a technical person, but we had some kind of late response in page loading, let's say page load speed."

"Should have a way to communicate properly with the team that builds the platform"

"It would be great to have a way to communicate properly with the team that builds the platform because you can get stuck at certain points, and it's hard to search for solutions on forums and tutorials."

"The solution takes a huge amount of time to complete the root cause analysis."

"Magneto is monolithic in character, making it difficult for us to scale up very high quickly on the content side."

"The way that Magento is built isn’t the friendliest for this kind of thing."

More Adobe Commerce cons

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

"Our impressions from testing out ATG is that it requires a lot of customization and professional services, which is not what we were looking for."

"There should also be a mechanism for user surveys and product reviews."

"Its licensing cost could be brought down."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"In order to scale, you need more hardware, so the product itself is not scalable."

"The only issue with the tool is that it is not cloud-based."

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

More Oracle ATG cons

Pricing and Cost Advice

"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."

"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."

"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."

"The cost of implementation is cheap compared to other solutions."

"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."

"Oracle ATG is an expensive solution."

"The product's pricing is moderate. We use a license module."

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

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Comparison Review

it_user9726

Architect at a tech services company with 1,001-5,000 employees

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Financial Services Firm

14%

Construction Company

11%

Manufacturing Company

Outsourcing Company

13%

Construction Company

11%

Financial Services Firm

11%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	23
Midsize Enterprise	3
Large Enterprise	7

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

Questions from the Community

What needs improvement with Magento?

An additional feature I would want to see included in the next release relates to integrating or moving data from one environment to another. There is no automated way to do that, so if we have a p...

See all answers

What is your primary use case for Magento?

My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were projects where customers were migrating from either an open-source version of Ad...

See all answers

What is your experience regarding pricing and costs for Magento?

I have experience regarding pricing and costs. Adobe Commerce is not inexpensive. It is not set up for customers with low budgets. Depending on the version you're implementing, the environment will...

See all answers

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

What advice do you have for others considering Oracle ATG?

The merchandising tools in Oracle ATG are good but the only thing is if it is moving out from the BCC, then things get a bit difficult. Once you get used to it, Oracle ATG is a wonderful tool. Main...

See all answers

Comparisons

Salesforce Commerce Cloud vs Adobe Commerce

Compared 9% of the time

Shopify vs Adobe Commerce

Compared 7% of the time

SAP Commerce Cloud vs Adobe Commerce

Compared 7% of the time

Oracle Commerce Cloud vs Adobe Commerce

Compared 6% of the time

OroCommerce vs Adobe Commerce

Compared 3% of the time

More Adobe Commerce Competitors

SAP Commerce Cloud vs Oracle ATG

Compared 14% of the time

Oracle Commerce Cloud vs Oracle ATG

Compared 13% of the time

Salesforce Commerce Cloud vs Oracle ATG

Compared 10% of the time

MICROS-Retail Open Commerce Platform vs Oracle ATG

Compared 10% of the time

Oracle iStore vs Oracle ATG

Compared 9% of the time

More Oracle ATG Competitors

Product Reports

Buyer's Guide

Adobe Commerce

August 2026

Download Adobe Commerce product report

Buyer's Guide

eCommerce Platforms

August 2026

Download Oracle ATG product report

Also Known As

Magento, EPiServer Digital Commerce

ATG

Overview

Adobe Commerce offers a modular approach with user-friendly design and open-source adaptability. It provides seamless integration with third-party tools and AI-driven features, making it ideal for businesses seeking customizable and performance-focused e-commerce solutions.

Adobe Commerce, previously Magento, is a powerful platform equipped to handle complex business requirements through its extensive customization options. Its modular framework allows for easy third-party integration and robust functionality. Highly adaptable, it supports both B2B and B2C operations, offering a strong community backing and competitive pricing. While it shines in flexibility and extensibility, it does require improvements in areas such as CRM, accounting functionalities, and performance management. Challenges include a complex CMS, high development costs, and limited developer availability, impacting ease of use and customization setup. The lack of headless architecture also complicates scalability. It provides AI-driven recommendations and integrations with SAP for real-time data management, demonstrating its alignment with enterprise demands.

What are the key features of Adobe Commerce?

Modular Approach: Enables easy third-party integration and customization.
Open-Source Flexibility: Allows for extensive tailoring to fit business needs.
AI-Driven Recommendations: Provides personalized shopping experiences.
Community Support: Offers robust assistance and resources.
Seamless Integration: Compatible with various external tools and systems.

What benefits or ROI can users expect from Adobe Commerce?

Customizability: Easily adapts to unique business requirements, maximizing efficiency.
Performance Focus: Designed for high performance, optimizing e-commerce operations.
Flexibility: Supports diverse business models, including B2B and B2C.
Competitiveness: Offers competitive pricing and strong feature set.
Community Resources: Access to a wealth of knowledge and support.

In fashion, furniture, and technology industries, Adobe Commerce enables businesses to tailor e-commerce platforms for refined customer management and product handling. Its support for SAP integration allows real-time data processing and personalized inventory management setups, catering to small to medium enterprises across e-commerce sectors.

Adobe

Oracle ATG provides robust tools for e-commerce, offering features like tiered pricing and fast deployment. It integrates with mobile devices and supports B2B operations, making it a versatile choice for managing complex retail environments.

Oracle ATG stands out with its comprehensive capabilities designed for e-commerce platforms. It offers sophisticated CRM tools, retail solutions, personalization options, and a strong search engine. Users benefit from seamless integration with Oracle Apps, the ability to manage multiple sites efficiently, and robust order management features. Despite challenges like expensive licensing and complex setup, its customizability and strong B2B support continue to make it relevant. Though its cloud version lacks some on-premises features, issues with integration and outdated interfaces, Oracle ATG remains a strong contender in the market. Continuing to address these issues, particularly in mobile support and user customization, will enhance its value proposition.

What are the key features of Oracle ATG?

Robust Promotion Capabilities: Offers advanced promotional tools to enhance sales strategies.
Tiered Pricing: Provides flexible pricing models for different customer segments.
Personalization: Delivers personalized shopping experiences through advanced targeting.
Scalability: Designed to handle growing business demands efficiently.
Business Analytics: Includes tools for insightful data analysis and decision-making.

What benefits should users expect from Oracle ATG?

Integration Flexibility: Works seamlessly with Oracle Apps and third-party services.
Customizability: Allows for tailored solutions to fit specific needs.
E-commerce Efficiency: Streamlines multiple site management and order processing.
Mobile Integration: Enhances user experience with mobile device compatibility.
CRM and Retail Strength: Supports sophisticated CRM and retail operations for improved customer relations.

Companies in diverse industries use Oracle ATG for e-commerce, leveraging Business Control Center and Experience Manager to manage sites effectively. Businesses utilize its engine for promotions, targeting, and pricing strategies. It facilitates product configuration, order management, and integration with third-party services such as document scanning for financial services, addressing cost-effectiveness by easing migration from older versions.

Oracle

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Buyer's Guide

Adobe Commerce vs. Oracle ATG

August 2026

Free Report: Adobe Commerce vs. Oracle ATG

Find out what your peers are saying about Adobe Commerce vs. Oracle ATG and other solutions. Updated: August 2026.

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