Adobe Commerce vs Oracle ATG comparison

Adobe and Oracle are both solutions in the eCommerce Platforms category. Adobe is ranked #2 with an average rating of 8.0, while Oracle is ranked #5 with an average rating of 7.7. Adobe holds a 7.2% mindshare in P, compared to Oracle’s 2.8% mindshare. Additionally, 86% of Adobe users are willing to recommend the solution, compared to 100% of Oracle users who would recommend it.

Adobe Commerce

Read 30 Adobe Commerce reviews

2,541 Views
2,516 Comparison Views

86% willing to recommend

Oracle ATG

Read 9 Oracle ATG reviews

1,194 Views
1,170 Comparison Views

100% willing to recommend

Adobe Commerce

Oracle ATG

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Executive SummaryUpdated on Feb 2, 2025

Oracle ATG and Adobe Commerce are products competing in the e-commerce platform space, with Adobe Commerce generally holding the upper hand due to stronger feature integration, offering a comprehensive e-commerce solution.

Features: Oracle ATG provides robust data management capabilities, offering real-time data processing, extensive personalization, and scalability options. Adobe Commerce is noted for its seamless Adobe Analytics integration, extensive API-driven customization, and AI-driven product recommendations.

Room for Improvement: Oracle ATG needs a cloud-based solution to reduce infrastructure dependencies, improve ease of use, and support for modern integrations. Adobe Commerce can enhance pricing flexibility, increase the intuitive design for easier management, and provide broader support for third-party integrations.

Ease of Deployment and Customer Service: Oracle ATG involves traditional deployment methods with comprehensive support, often requiring intricate setups, whereas Adobe Commerce benefits from smoother cloud-based deployment within Adobe's ecosystem, supported by extensive documentation and generally quicker customer service response times.

Pricing and ROI: Oracle ATG typically involves higher upfront costs due to its extensive features, leading to longer ROI timelines. Adobe Commerce, though requiring significant initial investment, often demonstrates faster ROI attributed to streamlined deployment and superior marketing capabilities, providing a better balance between pricing and functionality.

To learn more, read our detailed Adobe Commerce vs. Oracle ATG Report (Updated: February 2026).

Buyer's Guide

Adobe Commerce vs. Oracle ATG

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Commerce

Ranking in eCommerce Platforms

2nd

Average Rating

8.0

Reviews Sentiment

5.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle ATG

Ranking in eCommerce Platforms

5th

Average Rating

8.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the eCommerce Platforms category, the mindshare of Adobe Commerce is 7.2%, down from 14.6% compared to the previous year. The mindshare of Oracle ATG is 2.8%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

eCommerce Platforms Market Share Distribution
Product	Market Share (%)
Adobe Commerce	7.2%
Oracle ATG	2.8%
Other	90.0%

eCommerce Platforms

Featured Reviews

Andrew Christodoulou

Principal Product Manager at Swoon

Customization supports complex needs, though speed challenges persist

We don't use the reporting tools from Adobe Commerce as we have our own reporting infrastructure. Adobe Commerce can be complex in terms of ease of use, as it's such a large platform. From the development side, you can customize everything, but that does require substantial resources. When working on Adobe Commerce, I would want Adobe Commerce specialist developers. Although it's all built in PHP, and there are many PHP developers, I would want Adobe Commerce specialist developers working on it because they have knowledge about what to customize and more importantly, what's best not to touch. There are always site speed issues with Adobe Commerce. It seems to be an ongoing issue with performance. When comparing it to Shopify, you don't tend to need to worry about that, but with Adobe Commerce, it remains an ongoing issue. Additionally, there are all the upgrades, which can be quite painful, including the regular patches, both on the open-source and licensed version, on-premises. The initial setup for migrating to Adobe Commerce from another e-commerce platform is not straightforward; it's a very big job. The pricing for Adobe Commerce varies dramatically. Quite often, you see their list prices and then you are able to negotiate very hefty discounts. My understanding is that they're moving away from heavily discounting. Although our license where I am at the moment is heavily discounted, I'm hearing that they're trying to move away from that practice.

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Naved Hussain

Chief Technology Officer at Adani Enterprises Ltd

Integrates with different scanners and helps to scan customer documents

One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use. A feature that could be improved is the ease of integrating various systems. We currently use it as a standalone solution and integrate it with other systems. A better way to integrate with newer systems, especially mobile apps, could exist. I think the compression technology could be improved even more, and it would be helpful if the software could integrate directly with certain applications.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We have the ability to resolve service issues since Magento enables us to invest more time in dealing with custom requirements."

"Magento has changed over the years, but one of the most interesting aspects is that it gets the job done, and a vast community of experts is knowledgeable about the solution."

"The customization capabilities of Adobe Commerce are great."

"The most valuable feature in this solution I have found to be that I have the ability to find all the analytics that I need. It has very good integrations with social media platforms and other tools."

"On the plus side, when you build everything from scratch in Magento, you can do magic with it."

"Magento provides a strong backing, meaning it can handle the order processing, customer management, configuration, third party payment integration, and shipping matters. There is a standard, very well set up architecture already present in Magento that helps them set up their online shops with much precision. Clients can see their reports, their daily sales, their best selling products, and their best buying customers so that they can target them through mails or just follow up with them. These are the main default features which make Magento so attractive."

"As compared to platforms such as ATG or Commerce Cloud, its interface is easy to use. Magento also provides seamless administration for business users. You can also integrate an OMS to an extent. You don't need to have a dedicated OMS. You can leverage the out-of-the-box features of Magento, which is very valuable for startups. Other platforms, such as Commerce Cloud, don't have an OMS, and you have to have your own OMS solution."

"It provides AI features, including a tool called Insight for AI-driven product recommendations."

More Adobe Commerce pros

"The tool is useful for B2B retail operations. The e-commerce platform is helpful for our customers when searching for products they want to buy. They can look up items using part numbers or product descriptions, which helps them find exactly what they want. We rely on the search functionality a lot."

"The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application."

"The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally."

"The product is really good. It is a robust tool that can scale up in any business, including some multi-million businesses."

"The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

"The merchandising part is where the business user adds and configures permissions, which is quite important for us."

Cons

"The performance is a bottleneck in Magento and there is a lot of room for improvement in this regard."

"More technical knowledge is required to keep a Magento website running smoothly compared to many other platforms like OpenCart."

"The industry has evolved, and the main focus is composable solutions because of which now SAP and Magento are forced to tackle various aspects of commerce, including commerce tools and pricing strategies, among other things."

"The solution takes a huge amount of time to complete the root cause analysis."

"The price of Adobe Commerce is very high, actually. If it were possible to have a free version or a limited version, that would be good for users."

"There are always speed issues with Adobe Commerce. It seems to be an ongoing issue with performance."

"The product needs to improve its security. Also, they need to improve B2B features."

"Magneto is monolithic in character, making it difficult for us to scale up very high quickly on the content side."

More Adobe Commerce cons

"Oracle has a cloud solution, but some on-prem features are not available in the cloud version."

"The UI might not be the fanciest, and since it's an older system, our customers are sometimes hesitant to invest in it. They're even considering moving to new e-commerce solutions, maybe even something custom-built in-house."

"One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use."

"So far, with Oracle ATG, I haven't seen any good cloud-based solutions."

"The only issue with the tool is that it is not cloud-based."

"There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

Pricing and Cost Advice

"We transitioned from the platform's commercial license to the open-source version, which helped optimize costs without affecting our sales."

"The cost of implementation is cheap compared to other solutions."

"The price of the solution increased after Adobe acquired Magento. At this point, we know the price of Magento and SAP, and while they may have lower entry tickets, they are ultimately comparable."

"This solution is cheaper than some of its competitors. However, the price depends on which country you are in. In some countries, such as Greece or some Southeastern European countries, the price for the client can be expensive."

"Many implementations were open-source. We also had a couple of enterprise-level implementations, but I didn't have visibility on the licensing cost."

"The product offers an open-source version, which is free. There are licensing options for Adobe Commerce's cloud version."

"The product's pricing is moderate. We use a license module."

"The tool's licensing is costly. Finding the right talent to manage it is also a challenge."

"Oracle ATG is an expensive solution."

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Comparison Review

it_user9726

Architect at a tech services company with 1,001-5,000 employees

Oct 5, 2013

WCS vs Hybris vs ATG - Feature Smackdown

They say "Beauty is in the eyes of the beholder", so if you are a purist in one of these technologies you would probably never agree to my comparison matrix, However these are my personal opinion, From my experience standpoint I have longest exposure to WCS Commerce Suite and the least with ATG…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

Manufacturing Company

Media Company

Computer Software Company

14%

Retailer

14%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	22
Midsize Enterprise	3
Large Enterprise	5

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	2
Large Enterprise	5

Questions from the Community

What do you like most about Magento?

The customization capabilities of Adobe Commerce are great.

See all answers

What needs improvement with Magento?

An additional feature I would want to see included in the next release relates to integrating or moving data from one environment to another. There is no automated way to do that, so if we have a p...

See all answers

What is your primary use case for Magento?

My use cases for Adobe Commerce involve projects with specific customers and different industries. Most of them were projects where customers were migrating from either an open-source version of Ad...

See all answers

What do you like most about Oracle ATG?

The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occ...

See all answers

What needs improvement with Oracle ATG?

The tool is not cloud-based, and licensing and hosting are expensive. The tool can be improved in both areas.

See all answers

What is your primary use case for Oracle ATG?

My company's clients use the tool for e-commerce.

See all answers

Comparisons

Salesforce Commerce Cloud vs Adobe Commerce

Compared 16% of the time

Shopify vs Adobe Commerce

Compared 10% of the time

SAP Commerce Cloud vs Adobe Commerce

Compared 9% of the time

Oracle Commerce Cloud vs Adobe Commerce

Compared 8% of the time

OroCommerce vs Adobe Commerce

Compared 5% of the time

More Adobe Commerce Competitors

Salesforce Commerce Cloud vs Oracle ATG

Compared 17% of the time

Oracle Commerce Cloud vs Oracle ATG

Compared 16% of the time

SAP Commerce Cloud vs Oracle ATG

Compared 13% of the time

Shopify vs Oracle ATG

Compared 9% of the time

MICROS-Retail Open Commerce Platform vs Oracle ATG

Compared 9% of the time

More Oracle ATG Competitors

Product Reports

Buyer's Guide

Adobe Commerce

February 2026

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Buyer's Guide

eCommerce Platforms

February 2026

Download Oracle ATG product report

Also Known As

Magento, EPiServer Digital Commerce

ATG

Overview

Adobe Commerce offers IT teams a versatile solution to effortlessly launch personalized commerce experiences while ensuring security and speed, all without starting from scratch. It provides a solid foundation of commerce functionality that allows businesses to swiftly enter the market with confidence. With pre-configured composable services, businesses can easily deploy and integrate these services to enhance their commerce foundation. The platform also supports the creation and integration of secure and scalable applications that extend native capabilities and seamlessly integrate with third-party solutions in a serverless PCI-compliant environment. Thanks to App Builder tools, customization becomes more accessible, reducing the overall cost of ownership.

For commerce teams, Adobe Commerce provides a dynamic platform that adapts as customer needs evolve. It enables omnichannel personalization through commerce data, delivering personalized content, promotions, recommendations, and site search through advanced AI and machine learning. This translates to an increased reach to new markets, brands, or business models. The platform empowers users with business-specific, user-friendly tools infused with AI capabilities, thereby enhancing marketing and merchandising efforts. Moreover, businesses can expand their commerce capabilities further by choosing from a vast array of free and premium apps and extensions available in the Commerce Marketplace, covering everything from back-office integrations to customer experience solutions, making it a comprehensive and flexible commerce solution.

Adobe

Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

Oracle ATG Web Commerce is made up of three platform layers:

The Dynamo application framework (DAF)
The personalization module (DPS)
The scenarios module (DSS)

Oracle ATG Features

Oracle ATG has many valuable key features. Some of the most useful ones include:

Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.

Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.

Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

Oracle ATG Benefits

There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

It has both B2B and B2C offerings.
It enables merchants to manage and sell complex products.
It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
With the solution’s data anywhere architecture, you can easily manage integrations.
Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
It is simple and easy to use with a clean interface.
Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.

Oracle

Sample Customers

Magento has over 200,000 customers worldwide, including Bjorn Borg, Heath Ceramics, Harper's Bazaar, Kidstuff, International Military Antiques, Gifts That Gives, and Rovio Entertainment Ltd.

Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite

Buyer's Guide

Adobe Commerce vs. Oracle ATG

February 2026

Free Report: Adobe Commerce vs. Oracle ATG

Find out what your peers are saying about Adobe Commerce vs. Oracle ATG and other solutions. Updated: February 2026.

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