Oracle ATG and SAP Commerce Cloud are competing products in the e-commerce platform space. While Oracle ATG offers advantageous pricing and reliable support, SAP Commerce Cloud stands out with its comprehensive features.
Features: Oracle ATG offers robust personalization capabilities, a flexible framework for customization, and excellent merchandising tools. SAP Commerce Cloud provides an integrated suite supporting omnichannel commerce, strong analytics tools, and excellent promotion features.
Room for Improvement: Oracle ATG requires modernization towards cloud-native solutions and faces challenges with resource-intensive deployment. SAP Commerce Cloud could enhance back-end agent interfaces, reduce complexity in its vast ecosystem, and offer more straightforward integration options.
Ease of Deployment and Customer Service: SAP Commerce Cloud benefits from a cloud-native deployment model, providing scalability and robust customer support. Oracle ATG follows a more traditional deployment model that can be more resource-intensive, offering support but requiring more manual effort during implementation.
Pricing and ROI: Oracle ATG presents a more competitive initial setup cost, potentially offering faster ROI for mid-sized organizations. In contrast, SAP Commerce Cloud generally requires a higher initial investment but could result in long-term gains due to enhanced functionality and efficiency.
Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.
Oracle ATG Web Commerce is made up of three platform layers:
Oracle ATG Features
Oracle ATG has many valuable key features. Some of the most useful ones include:
Oracle ATG Benefits
There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:
SAP Commerce Cloud, SAP's e-commerce platform, is designed to empower businesses to establish reliable and scalable online stores. Emphasizing innovation at scale, it utilizes enterprise-wide data to enhance profitability and customer satisfaction. The platform focuses on delivering connected, insightful, and adaptable shopping experiences through feature-rich and scalable solutions. Businesses leveraging SAP Commerce Cloud can anticipate driving profitable outcomes, ensuring a seamless shopping journey, and harnessing data for informed decision-making. For a deeper understanding, the website delves into specific functionalities such as product content management, experience management, order management, and integration with other SAP solutions and third-party applications.
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