LeadSquared and Freshsales are competing in the CRM platform category. Freshsales gains the upper hand due to its advanced feature offerings and more efficient catering to complex sales-driven needs.
Features: LeadSquared offers valuable features such as lead scoring, automation, and marketing analytics, enhancing lead management effectiveness. Freshsales stands out with AI-driven lead scoring, intuitive sales pipelines, and built-in telephony to support sales teams efficiently.
Room for Improvement: LeadSquared could improve by enhancing integration capabilities, refining its reporting tools, and expanding customization options. Freshsales may benefit from expanding its feature set for larger enterprises, improving its mobile app functionality, and enhancing its email integration for more robust interaction.
Ease of Deployment and Customer Service: LeadSquared provides straightforward deployment and comprehensive customer support, ensuring swift onboarding. Freshsales offers a simple setup process, alongside efficient customer service, making it easy for users to begin rapidly.
Pricing and ROI: LeadSquared is favored for its initial cost-effectiveness and high ROI through extensive marketing tools. Freshsales may have a higher setup cost but offers greater long-term value with enhanced features and promising ROI for sales-oriented returns.
Freshsales is a single solution CRM designed for high-growth, high-velocity sales teams. The software includes integrated phone and email, user behaviour tracking, and lead scoring on one platform. Users can track events and manage a visual sales pipeline, as well as view custom reports and analytics. Email tracking features enable users to know when and how many times an email was opened, or a link was clicked on. Users can effectively engage with prospects by targeting the next set of email actions, and create personalised sales campaigns from email templates. Insightful email metrics tell users which emails are performing well and which aren’t. The Awaiting Response feature automatically lists contacts that need to be replied to. Freshsales enables direct calling with a simple click on a contact’s phone number. The solution records the entire conversation history including email conversations in one place. Users can add notes, schedule tasks, as well as make appointments. Freshsales also offers personalised welcome and voicemail messages for greeting customers. In-depth customer insights on prospects allow users to plan relevant conversations, and keep track of touch points using the activity timeline. Freshsales collects data and segments activities based on a contact’s behaviour. Users can get perspective on leads with advanced lead scoring, and prioritises important follow-ups. The visual sales pipeline provides complete visibility of deals across various stages. Users can sort and filter by close dates, helping to make more guided decisions for climbing up the sales ladder. Freshsales’ drag and drop navigation tool enables users to move deals across the sales pipeline into any stage. Users can call or email prospects directly from the deals dashboard for a non-interruptive workflow. Visual sales reports and revenue analytics monitor sales progress and identify successful campaigns by source, sales rep, territory, and more. Freshsales mobile apps for iOS and Android let users access deals while on-the-move and stay up-to-date on prospects at all times. Freshsales is part of the Freshworks product family, whose products include Freshdesk Customer Support Software, Freshservice IT Service Management Software etc. – with more than 100000 customers worldwide, including Cisco, Honda, 3M, The Atlantic, and QuizUp.
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