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Freshsales vs ServiceNow Customer Service Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Freshsales
Ranking in CRM Customer Engagement Centers
10th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
7
Ranking in other categories
CRM (26th), Opportunity Management (7th), Sales Force Automation (10th)
ServiceNow Customer Service...
Ranking in CRM Customer Engagement Centers
4th
Average Rating
8.4
Reviews Sentiment
7.8
Number of Reviews
12
Ranking in other categories
Customer Experience Management (2nd)
 

Mindshare comparison

As of April 2025, in the CRM Customer Engagement Centers category, the mindshare of Freshsales is 1.6%, up from 1.4% compared to the previous year. The mindshare of ServiceNow Customer Service Management is 10.4%, up from 3.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers
 

Featured Reviews

Cristina Neri - PeerSpot reviewer
Cheaply-priced and does not require much customizations
It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten. At the moment, the tool functions quite well for our needs. Around five people use the tool. In the future, my company might plan to increase the use of the solution. Currently, all the sales people in our company use the product.
Rupesh Jethwa - PeerSpot reviewer
A stable tool to help manage infrastructures, deployments, and different products from different vendors
The product lacks customization capabilities. In the future, the product should include more options for customization to be able to meet the demands of the customers. Though our company prefers to implement the solution directly out of the box, we need better customization capabilities if there are some complex requirements from the customers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"Email integration is easy."
"Freshsales is user-friendly, scalable and stable."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"The setup phase of the solution was straightforward...Regarding the product's user interface, there is an in-built portal developed by ServiceNow, which is good."
"The tool is very useful as it helps us run businesses smoothly."
"The tool's most valuable feature is the service portal."
"The integration capabilities of ServiceNow are wonderful."
"Our organization has received excellent tech support for ServiceNow Customer Service Management."
"One of the solution's most valuable features is its integration with the ITSM suite. When you acquire it, you also get access to incident and problem management from ITSM. This allows you to register a ticket in the product to work with the end user while using ITSM to handle the internal resolution process."
"The product provides flexibility in managing and categorizing the incidents."
"What I like best about ServiceNow Customer Service Management is that it's a good tool. I like how fast it is and that it's cloud-based. I also like that it's very easy to use. ServiceNow Customer Service Management has minimum options, for example, column options and tab options when compared to other solutions, which makes it easier to use over others."
 

Cons

"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"It lacks customizability for complex and larger use cases."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"The price of this solution could be improved as well as the reporting functionality."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"We can use only one domain in the basic package."
"The solution needs to improve the user experience and leads capture."
"The pricing must be more flexible."
"Sometimes ServiceNow Customer Service Management lags, meaning the speed is low or there is a delay in operations."
"The product does not cater to businesses of every scale and budget."
"One area for improvement would be integrating IVR systems. Many customers need the ticketing solution and a native IVR system within the same platform. ServiceNow Customer Service Management doesn't offer an IVR solution that works natively or comes in the same package. Customers often have to integrate their IVR with third-party solutions like Twilio. However, the agreement between ServiceNow and Twilio ended some months ago, making it more challenging to integrate IVR functionalities."
"I do not have any notes for improvements."
"The product lacks customization capabilities. In the future, the product should include more options for customization to be able to meet the demands of the customers."
"The product's AI feature should be improved."
"The price could be better. ServiceNow should price products more reasonably."
 

Pricing and Cost Advice

"The price for this solution is good in general, but in Brazil we do pay additional taxes."
"The basic price is affordable. The add ons are expensive."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"The tool is not that expensive."
"Freshsales is an economical product."
"I rate the product's pricing a five on a scale of one to ten, where one is cheap, and ten is expensive. The solution is neither cheap nor expensive."
"The product has a premium price"
"ServiceNow Customer Service Management is expensive. It's one of the most costly CSM options in the marketplace."
"I rate the tool's pricing a six out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
19%
Financial Services Firm
12%
Government
10%
Outsourcing Company
8%
Educational Organization
23%
Computer Software Company
8%
Financial Services Firm
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Freshsales?
Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap.
What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the application. The number of clients in the tool is 500, which is less in number.
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople do. We track the email, then the appointment, and the feedback from the appointme...
What do you like most about ServiceNow Customer Service Management?
We can integrate different technologies in ServiceNow Customer Service Management. An organization would like to offer a digital transformative experience to its employees and customers, which the ...
What is your experience regarding pricing and costs for ServiceNow Customer Service Management?
The pricing is around a seven, making it rather expensive. However, even with the cost, it is justified because it significantly aids business operations.
What needs improvement with ServiceNow Customer Service Management?
Sometimes ServiceNow Customer Service Management ( /products/servicenow-customer-service-management-reviews ) lags, meaning the speed is low or there is a delay in operations. These are the areas n...
 

Also Known As

No data available
ServiceNow CSM
 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Siemens Healthineers, SAP SuccessFactors, Asurion
Find out what your peers are saying about Freshsales vs. ServiceNow Customer Service Management and other solutions. Updated: April 2025.
846,617 professionals have used our research since 2012.