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Heap vs SimilarWeb comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Heap
Ranking in Web Analytics
7th
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
SimilarWeb
Ranking in Web Analytics
12th
Average Rating
9.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the Web Analytics category, the mindshare of Heap is 7.0%, up from 6.0% compared to the previous year. The mindshare of SimilarWeb is 2.1%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
 

Featured Reviews

Anil Kumar Shrestha - PeerSpot reviewer
Helps to debug issues quickly
We've been using Heap for some time, mainly to understand how users interact with our application and identify the most important features. Our product owner finds it valuable for this purpose. As a QA team, we use Heap's session replay and event capture features to debug issues our customer support team reported. When a support ticket comes in about a bug or issue, we review the session replay and event logs to see how the user encountered the problem and where the error occurred. This has been helpful for us. What I like best about it is the session replay feature. It saves a lot of time. I don't need to go and debug or replicate issues multiple times. We can go to the session replay for a few minutes. We can ask when the issue occurred, go to that time in the replay, and see whether the user made a mistake or if there's an app caching issue. That has been very helpful. I can describe how data visualization tools have impacted our decision-making process from a QA perspective. These tools have helped show us how users are interacting with our product. This allows us to focus on creating more user-centric test cases. We can see which features are used most and focus our testing efforts there. However, for more detailed information about data-centric decision-making, it would be best to contact our product owner. We're primarily using these tools for test case development and to guide our development process. Before using the tool, we faced challenges when clients reported bugs. It was hard to replicate issues because clients didn't share exactly how they used our application. It would take us one or two days to replicate the problem four or five times. This was frustrating for us. After integrating the solution's analytics, we bought their session review feature. This was very helpful for debugging. We could check exactly what the client did, making it much easier to reproduce and fix issues. It significantly improved our ability to respond to bug reports.
Malte Landwehr - PeerSpot reviewer
Analyzing web traffic and gaining competitive insights with comprehensive data
The website analysis feature in SimilarWeb is vital for my work. It provides everything I need by allowing me to input any domain and filter by country. I can see the number of visitors over time, the number of unique users, session duration, clicks per session, and more. This helps me understand traffic patterns, user engagement metrics, and user journeys before and after visiting a site. Having this comprehensive data in one feature gives me crucial information for strategic planning. Additionally, there is a unique feature to look at outgoing traffic from ChatGPT or Perplexity, showing how much traffic certain websites receive from these tools.
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Top Industries

By visitors reading reviews
Insurance Company
19%
Financial Services Firm
16%
Computer Software Company
16%
Healthcare Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Heap?
It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.
What needs improvement with Heap?
From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.
What advice do you have for others considering Heap?
Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...
What needs improvement with SimilarWeb?
Apart from the hefty price tag, SimilarWeb is already an amazing piece of software. They should be careful not to add too many distracting features that could hide the core functionality.
What is your primary use case for SimilarWeb?
My main use case for SimilarWeb is analyzing website traffic and understanding how much traffic a website receives in a specific country. I also use it to understand market share and market dynamic...
What advice do you have for others considering SimilarWeb?
Just use it. It is the best software out there for what it offers. I rate SimilarWeb a nine out of ten. It just works, and the data is helpful and insightful. I enjoy using it, and I have been usin...
 

Comparisons

 

Overview

 

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce
British Airways, Taboola, Microsoft, eBay, Google, Airbnb, P&G, Deloitte, Alibaba
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849,190 professionals have used our research since 2012.