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D&B Hoovers vs ZoomInfo comparison

Dun & Bradstreet and ZoomInfo are both solutions in the Sales and Market Intelligence category. Dun & Bradstreet is ranked #3, while ZoomInfo is ranked #1 with an average rating of 8.3. Dun & Bradstreet holds a 8.2% mindshare in SMI, compared to ZoomInfo’s 26.6% mindshare. Additionally, 100% of Dun & Bradstreet users are willing to recommend the solution, compared to 88% of ZoomInfo users who would recommend it.
D&B Hoovers
Read 1 D&B Hoovers review
  • 137 Views
  • 63 Comparison Views
100% willing to recommend
ZoomInfo
Read 8 ZoomInfo reviews
  • 477 Views
  • 189 Comparison Views
88% willing to recommend

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

D&B Hoovers
Ranking in Sales and Market Intelligence
3rd
Average Rating
10.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
ZoomInfo
Ranking in Sales and Market Intelligence
1st
Average Rating
8.2
Number of Reviews
8
Ranking in other categories
Predictive Sales Intelligence (2nd)
 

Mindshare comparison

As of April 2025, in the Sales and Market Intelligence category, the mindshare of D&B Hoovers is 8.2%, down from 10.3% compared to the previous year. The mindshare of ZoomInfo is 26.6%, down from 34.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Sales and Market Intelligence
 

Featured Reviews

it_user841146 - PeerSpot reviewer
Conceptual Search for key words helps us focus on very targeted accounts
Standardization in our database We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot. They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool,…
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Deepak Kenguva - PeerSpot reviewer
Offers the ability to customize the filters, like targeting specific job levels (executive, manager, etc.) and real-time updates
There are many areas for improvement. For example, unlike 6sense, ZoomInfo lacks features like lead scoring, that focuses solely on data. Sometimes, it is really difficult to identify the right data. In my experience, around 30% to 40% of the records extracted are bounces or invalid, making it cost-ineffective. I spend a lot of money purchasing data from ZoomInfo, but end up with low quality and a high bounce rate, yet they still charge for those bounces. ZoomInfo could improve data validation by introducing features like integrating with bounce-checking tools, removing invalid records, and ensuring better quality for customers. This may affect pricing and revenue, but it would benefit customers. A data cleanup feature within the admin tool would be helpful.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot."
"The tool is easily accessible."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"The solution saves us time and money."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
"The overall product is fantastic and it serves its purpose."
"It is a stable product."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
"The technical support team has been very responsive and helpful."
 

Cons

"They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool, not a contact provider like ZoomInfo."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
"The product's setup process could be easy to understand for new users."
"The team should look into enriching their database, especially for the European and Middle East region."
"We face difficulty while collecting data from small companies."
"A data cleanup feature within the admin tool would be helpful."
"Most of the time the information is old."
"The pricing is way too high."
"The implementation process must be improved."
 

Pricing and Cost Advice

Information not available
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
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844,944 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Computer Software Company
15%
Financial Services Firm
15%
Construction Company
9%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for ZoomInfo?
We are using the free version of the solution.
See all answers
What needs improvement with ZoomInfo?
Most of the time, we cannot find the address, and the information is old. We have not found recent information. That is a problem. I have two more tools.
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What is your primary use case for ZoomInfo?
We use it to find out the value of companies. That is the main focus.
See all answers
 

Comparisons

No data available
InsideView vs ZoomInfo Logo
InsideView vs ZoomInfo
Compared 38% of the time
DiscoverOrg vs ZoomInfo Logo
DiscoverOrg vs ZoomInfo
Compared 32% of the time
More ZoomInfo Competitors
 

Also Known As

Hoovers
OperationsOS, RingLead
 

Overview

D&B Hoovers is a business research platform offering comprehensive data on industries and companies. It supports informed decision-making by delivering detailed insights and analytics to businesses globally.

D&B Hoovers provides extensive business data, helping users explore target markets and understand industry trends. Its powerful analytics and research capabilities empower informed strategies. With a vast database, users can quickly access relevant information, making it a valuable tool for business growth. However, there is room for improvement in terms of integrating CRM functionalities and enhancing data accuracy to ensure users receive the most up-to-date information.

What are the key features of D&B Hoovers?
  • Comprehensive Database: Offers access to extensive data on companies worldwide.
  • Detailed Industry Insights: Provides in-depth analysis of market trends and industry profiles.
  • Advanced Search Capabilities: Enables users to find specific information with precision.
  • Lead Generation: Supports effective lead identification and targeting.
  • Customizable Reports: Allows users to tailor reports to meet their needs.
What benefits should users look for in reviews?
  • Improved Market Understanding: Enhanced knowledge of industry dynamics.
  • Increased Efficiency: Streamlined research process for quicker insights.
  • Strategic Decision-Making: Better-informed strategies based on reliable data.
  • Targeted Marketing: More efficient lead identification for marketing efforts.

D&B Hoovers is implemented across sectors such as finance, marketing, and sales, where businesses leverage its industry reports and detailed analytics to refine strategies and drive growth. Its actionable insights facilitate effective competitive analysis and market positioning in fields like real estate and manufacturing.

Dun & Bradstreet

ZoomInfo is a platform designed to get you in touch with the right people and companies.

ZoomInfo
 

Sample Customers

ADP, Aon, Denali Group, GE Capital, Kerridge Commercial Systems, Savills
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
See our list of best Sales and Market Intelligence vendors.

We monitor all Sales and Market Intelligence reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.