Hoovers vs ZoomInfo comparison

Hoovers and ZoomInfo are both solutions in the Sales and Market Intelligence category. Hoovers is ranked #3, while ZoomInfo is ranked #1 with an average rating of 8.3. Hoovers holds a 11.8% mindshare in SMI, compared to ZoomInfo’s 31.7% mindshare. Additionally, 100% of Hoovers users are willing to recommend the solution, compared to 88% of ZoomInfo users who would recommend it.

Hoovers

Read 1 Hoovers review

101 Views
59 Comparison Views

100% willing to recommend

ZoomInfo

Read 8 ZoomInfo reviews

548 Views
228 Comparison Views

88% willing to recommend

Hoovers

ZoomInfo

Categories and Ranking

Hoovers

Ranking in Sales and Market Intelligence

3rd

Average Rating

10.0

Number of Reviews

Ranking in other categories

No ranking in other categories

ZoomInfo

Ranking in Sales and Market Intelligence

1st

Average Rating

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of December 2024, in the Sales and Market Intelligence category, the mindshare of Hoovers is 11.8%, up from 7.7% compared to the previous year. The mindshare of ZoomInfo is 31.7%, down from 34.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Sales and Market Intelligence

Featured Reviews

it_user841146

Senior Database Specialist (SFDC & Marketo) at ClickSoftware

Conceptual Search for key words helps us focus on very targeted accounts

Standardization in our database We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot. They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool,…

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Deepak Kenguva

Senior Manager, Marketing Operations at Ethos

Offers the ability to customize the filters, like targeting specific job levels (executive, manager, etc.) and real-time updates

There are many areas for improvement. For example, unlike 6sense, ZoomInfo lacks features like lead scoring, that focuses solely on data. Sometimes, it is really difficult to identify the right data. In my experience, around 30% to 40% of the records extracted are bounces or invalid, making it cost-ineffective. I spend a lot of money purchasing data from ZoomInfo, but end up with low quality and a high bounce rate, yet they still charge for those bounces. ZoomInfo could improve data validation by introducing features like integrating with bounce-checking tools, removing invalid records, and ensuring better quality for customers. This may affect pricing and revenue, but it would benefit customers. A data cleanup feature within the admin tool would be helpful.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot."

"The technical support team has been very responsive and helpful."

"The overall product is fantastic and it serves its purpose."

"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."

"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."

"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."

"The solution saves us time and money."

"It is a stable product."

"The tool is easily accessible."

Cons

"They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool, not a contact provider like ZoomInfo."

"The pricing is way too high."

"The implementation process must be improved."

"A data cleanup feature within the admin tool would be helpful."

"The team should look into enriching their database, especially for the European and Middle East region."

"Most of the time the information is old."

"We face difficulty while collecting data from small companies."

"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."

"The product's setup process could be easy to understand for new users."

Pricing and Cost Advice

Information not available

"The tool costs around 10-15 dollars a month. It is a bit expensive."

"The pricing is moderate."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

16%

Construction Company

12%

Financial Services Firm

12%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What is your experience regarding pricing and costs for ZoomInfo?

We are using the free version of the solution.

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What needs improvement with ZoomInfo?

Most of the time, we cannot find the address, and the information is old. We have not found recent information. That is a problem. I have two more tools.

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What is your primary use case for ZoomInfo?

We use it to find out the value of companies. That is the main focus.

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Comparisons

No data available

InsideView vs ZoomInfo

Compared 100% of the time

More ZoomInfo Competitors

Learn More

Hoovers

ZoomInfo

Overview

Hoover’s Inc., a subsidiary of The Dun & Bradstreet Corporation, offers proprietary business information through our online platform and integrated workflow solutions. Whether you are looking for leads, companies, or industries, our data on more than 85 million corporations, 100 million people, and 1,000 industries fuels powerful data cleansing, analysis, list building, and corporate linkage capabilities that accelerate your sales and marketing cycles.

ZoomInfo is a platform designed to get you in touch with the right people and companies.

Sample Customers

Wells Fargo

Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv

See our list of best Sales and Market Intelligence vendors.

We monitor all Sales and Market Intelligence reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.