D&B Hoovers vs ZoomInfo comparison

Dun & Bradstreet and ZoomInfo are both solutions in the Sales and Market Intelligence category. Dun & Bradstreet is ranked #3, while ZoomInfo is ranked #1 with an average rating of 8.3. Dun & Bradstreet holds a 8.2% mindshare in SMI, compared to ZoomInfo’s 26.6% mindshare. Additionally, 100% of Dun & Bradstreet users are willing to recommend the solution, compared to 81% of ZoomInfo users who would recommend it.

D&B Hoovers

Read 1 D&B Hoovers review

137 Views
63 Comparison Views

100% willing to recommend

ZoomInfo

Read 10 ZoomInfo reviews

477 Views
189 Comparison Views

81% willing to recommend

D&B Hoovers

ZoomInfo

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

D&B Hoovers

Ranking in Sales and Market Intelligence

3rd

Average Rating

10.0

Number of Reviews

Ranking in other categories

No ranking in other categories

ZoomInfo

Ranking in Sales and Market Intelligence

1st

Average Rating

7.8

Number of Reviews

Ranking in other categories

Predictive Sales Intelligence (2nd)

Mindshare comparison

As of April 2025, in the Sales and Market Intelligence category, the mindshare of D&B Hoovers is 8.2%, down from 10.3% compared to the previous year. The mindshare of ZoomInfo is 26.6%, down from 34.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Sales and Market Intelligence

Featured Reviews

it_user841146

Senior Database Specialist (SFDC & Marketo) at ClickSoftware

Conceptual Search for key words helps us focus on very targeted accounts

Standardization in our database We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot. They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool,…

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Deepak Kenguva

Senior Manager, Marketing Operations at Ethos

Offers the ability to customize the filters, like targeting specific job levels (executive, manager, etc.) and real-time updates

There are many areas for improvement. For example, unlike 6sense, ZoomInfo lacks features like lead scoring, that focuses solely on data. Sometimes, it is really difficult to identify the right data. In my experience, around 30% to 40% of the records extracted are bounces or invalid, making it cost-ineffective. I spend a lot of money purchasing data from ZoomInfo, but end up with low quality and a high bounce rate, yet they still charge for those bounces. ZoomInfo could improve data validation by introducing features like integrating with bounce-checking tools, removing invalid records, and ensuring better quality for customers. This may affect pricing and revenue, but it would benefit customers. A data cleanup feature within the admin tool would be helpful.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot."

"The technical support team has been very responsive and helpful."

"The tool is easily accessible."

"The solution saves us time and money."

"The overall product is fantastic and it serves its purpose."

"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."

"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."

"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."

"It is a stable product."

Cons

"They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool, not a contact provider like ZoomInfo."

"The product's setup process could be easy to understand for new users."

"Most of the time the information is old."

"A data cleanup feature within the admin tool would be helpful."

"We face difficulty while collecting data from small companies."

"The implementation process must be improved."

"The team should look into enriching their database, especially for the European and Middle East region."

"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."

"The pricing is way too high."

Pricing and Cost Advice

Information not available

"The tool costs around 10-15 dollars a month. It is a bit expensive."

"The pricing is moderate."

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

20%

Computer Software Company

14%

Construction Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

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What is your experience regarding pricing and costs for ZoomInfo?

ZoomInfo is the highest in the market, which can be frustrating, as they also try to add on potentially unnecessary things, and there have been many other players that have come out in the space.

See all answers

What needs improvement with ZoomInfo?

ZoomInfo ( /products/zoominfo-reviews ) could improve data accuracy.

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What is your primary use case for ZoomInfo?

I primarily use ZoomInfo ( /products/zoominfo-reviews ) for prospecting.

See all answers

Comparisons

No data available

InsideView vs ZoomInfo

Compared 28% of the time

Aidentified vs ZoomInfo

Compared 26% of the time

DiscoverOrg vs ZoomInfo

Compared 22% of the time

More ZoomInfo Competitors

Also Known As

Hoovers

OperationsOS, RingLead

Overview

D&B Hoovers is a business research platform offering comprehensive data on industries and companies. It supports informed decision-making by delivering detailed insights and analytics to businesses globally.

D&B Hoovers provides extensive business data, helping users explore target markets and understand industry trends. Its powerful analytics and research capabilities empower informed strategies. With a vast database, users can quickly access relevant information, making it a valuable tool for business growth. However, there is room for improvement in terms of integrating CRM functionalities and enhancing data accuracy to ensure users receive the most up-to-date information.

What are the key features of D&B Hoovers?

Comprehensive Database: Offers access to extensive data on companies worldwide.
Detailed Industry Insights: Provides in-depth analysis of market trends and industry profiles.
Advanced Search Capabilities: Enables users to find specific information with precision.
Lead Generation: Supports effective lead identification and targeting.
Customizable Reports: Allows users to tailor reports to meet their needs.

What benefits should users look for in reviews?

Improved Market Understanding: Enhanced knowledge of industry dynamics.
Increased Efficiency: Streamlined research process for quicker insights.
Strategic Decision-Making: Better-informed strategies based on reliable data.
Targeted Marketing: More efficient lead identification for marketing efforts.

D&B Hoovers is implemented across sectors such as finance, marketing, and sales, where businesses leverage its industry reports and detailed analytics to refine strategies and drive growth. Its actionable insights facilitate effective competitive analysis and market positioning in fields like real estate and manufacturing.

Dun & Bradstreet

ZoomInfo is a platform designed to get you in touch with the right people and companies.

ZoomInfo

Sample Customers

ADP, Aon, Denali Group, GE Capital, Kerridge Commercial Systems, Savills

Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv

See our list of best Sales and Market Intelligence vendors.

We monitor all Sales and Market Intelligence reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.