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IBM Digital Analytics vs WebTrends comparison

IBM and WebTrends are both solutions in the Web Analytics category. IBM is ranked #26, while WebTrends is ranked #15. IBM holds a 0.1% mindshare in WA, compared to WebTrends’s 5.0% mindshare.
IBM Digital Analytics
  • 39 Views
  • 12 Comparison Views
WebTrends
  • 186 Views
  • 158 Comparison Views
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between IBM Digital Analytics and WebTrends based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics.

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To learn more, read our detailed Web Analytics Report (Updated: April 2025).
Buyer's Guide
Web Analytics
April 2025
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Helped 849,190 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Digital Analytics
Ranking in Web Analytics
26th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
WebTrends
Ranking in Web Analytics
15th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Data Analysis (11th)
 

Mindshare comparison

As of April 2025, in the Web Analytics category, the mindshare of IBM Digital Analytics is 0.1%, down from 0.3% compared to the previous year. The mindshare of WebTrends is 5.0%, up from 2.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Analytics
Buyer's Guide
Web Analytics
April 2025
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Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics. Updated: April 2025.
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849,190 professionals have used our research since 2012.
 

Comparisons

No data available
Google Analytics vs WebTrends Logo
Google Analytics vs WebTrends
Compared 57% of the time
Adobe Analytics vs WebTrends Logo
Adobe Analytics vs WebTrends
Compared 43% of the time
More WebTrends Competitors
 

Product Reports

Buyer's Guide
Web Analytics
April 2025
IBM Digital Analytics reportDownload IBM Digital Analytics product report
Buyer's Guide
Web Analytics
April 2025
WebTrends reportDownload WebTrends product report
 

Overview

IBM Digital Analytics is a cloud-based platform that provides analytics for your digital properties, with no additional IT effort.

IBM
Delivers insight into web visitor activity, allowing organizations to acquire, convert & retain more customers.
WebTrends
 

Sample Customers

Homebase, Koçtaş, FreshDirect
Microsoft, The Telegraph, Polaris, PenFed, Met Office, Kimberly-Clark, Europcar, Shoplocal, Cracka Wines, Otto Group, redspottedhanky.com, Legal Brand Marketing, BrightStarr, World Vision, T-Mobile, PetEdge, KLM
Buyer's Guide
Web Analytics
April 2025
Download Free Report
Find out what your peers are saying about Snowflake Computing, Amplitude, Matomo and others in Web Analytics. Updated: April 2025.
DOWNLOAD NOW
849,190 professionals have used our research since 2012.
See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.