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InsightSquared vs ZoomInfo comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

InsightSquared
Ranking in Predictive Sales Intelligence
8th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
ZoomInfo
Ranking in Predictive Sales Intelligence
2nd
Average Rating
7.8
Number of Reviews
10
Ranking in other categories
Sales and Market Intelligence (1st)
 

Featured Reviews

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Deepak Kenguva - PeerSpot reviewer
Offers the ability to customize the filters, like targeting specific job levels (executive, manager, etc.) and real-time updates
There are many areas for improvement. For example, unlike 6sense, ZoomInfo lacks features like lead scoring, that focuses solely on data. Sometimes, it is really difficult to identify the right data. In my experience, around 30% to 40% of the records extracted are bounces or invalid, making it cost-ineffective. I spend a lot of money purchasing data from ZoomInfo, but end up with low quality and a high bounce rate, yet they still charge for those bounces. ZoomInfo could improve data validation by introducing features like integrating with bounce-checking tools, removing invalid records, and ensuring better quality for customers. This may affect pricing and revenue, but it would benefit customers. A data cleanup feature within the admin tool would be helpful.
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
20%
Computer Software Company
14%
Construction Company
9%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for ZoomInfo?
ZoomInfo is the highest in the market, which can be frustrating, as they also try to add on potentially unnecessary things, and there have been many other players that have come out in the space.
What needs improvement with ZoomInfo?
ZoomInfo ( /products/zoominfo-reviews ) could improve data accuracy.
What is your primary use case for ZoomInfo?
I primarily use ZoomInfo ( /products/zoominfo-reviews ) for prospecting.
 

Comparisons

No data available
 

Also Known As

No data available
OperationsOS, RingLead
 

Overview

 

Sample Customers

Allen Recruitment, Austin Fraser, Armada Human Capital Group, MemberSuite, Switch Video, MarketStar, Swipely
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv