Intercom is a powerful customer messaging platform that enables organizations to effectively communicate with their customers at every stage of the customer lifecycle. Its primary use case is to facilitate personalized and real-time conversations between businesses and their customers.
The most valuable functionality of Intercom is its ability to centralize all customer communication channels into one platform. It allows businesses to engage with their customers through various channels like live chat, email, and social media, ensuring a seamless and consistent experience across all touchpoints.
Intercom's key features include automated messaging, chatbots, and customer segmentation. Automated messaging enables businesses to send targeted messages to specific customer segments based on their behavior or attributes. Chatbots help automate routine tasks and provide instant responses to customer queries, improving efficiency and reducing response times. Customer segmentation allows businesses to tailor their messaging and offers based on customer preferences, increasing engagement and conversion rates.
Intercom helps organizations in several ways. Firstly, it enhances customer satisfaction by providing quick and personalized responses to their queries, leading to improved customer loyalty and retention. Secondly, it streamlines customer support operations by automating repetitive tasks, freeing up agents to focus on more complex issues. Thirdly, it enables businesses to proactively engage with customers, nurturing leads and driving conversions. Lastly, Intercom provides valuable insights and analytics on customer behavior, enabling businesses to make data-driven decisions and optimize their customer communication strategies.
Sprinklr is an established customer experience platform (CMX) used by many well-known business giants to advertise, market, and research. Sprinklr understands the needs of customers for a unified experience and provides them with modern research, modern care, modern marketing and advertising, and social engagement and sales, helping companies improve their reach as well as their ROI.
Sprinklr Features
Sprinklr aims to bring the ultimate unified digital experience through services like enablement, success management, transformation and managed services, strategy and analytics, and moderation services. The features that Sprinklr offers include:
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Modern care: Sprinklr is dedicated to customer support, helping companies enhance the digital experience through features that include conversational AI, IVR deflection, case management, CSAT prediction, guided workflows, knowledge base, AI agent assistance, AI routing, and automated quality audits.
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Modern research: Sprinklr not only allows companies to manage incoming customer inquiries, but it also provides extensive data about the digital experience companies are providing to their clients. Organizations can easily access performance reports all in one place and use the data to change the areas where they're not performing well. The insights are provided thanks to features such as AI-powered insight on current events, allowing companies to fix potential risk issues and transform feedback from customers into solutions for the improvement of the digital experience.
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Modern marketing and advertising: Once a company decides to provide its users with a digital experience, it should concentrate not only on the content it's providing, but also on the way it's reaching its target. That's why Sprinklr offers features for marketing and advertising that allow organizations to access the marketing for their brands in a single platform while delivering their content across many different channels. This category features campaign planning, workflow management, automated task assignment, integrated asset management, unified calendar, ads management, dark post moderation, omnichannel analytics, and advocacy. All the provided features allow companies to deliver marketing and advertising that will expand their digital experience and reach a vast array of clients.
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Social engagement and sales: Sprinklr provides features that help companies to enhance their social engagement and sales and potentially generate more revenue. These features, which include conversational commerce, a gallery, and customization for communities, allow companies to deliver a more efficient digital experience through social media and reach more groups of clients.
Sprinklr Benefits
The benefits of Sprinklr include:
- Easy, all-in access to user insight and data
- Thorough social media engagement reports
- AI integrations for customer support
