Try our new research platform with insights from 80,000+ expert users

NetApp AFF vs Pure Storage FlashBlade comparison

Sponsored
 

Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.
Sentiment score
7.7
NetApp AFF enhances performance and storage efficiency with cost savings, better response times, and reduced downtime, proving ROI.
Sentiment score
8.5
Pure Storage FlashBlade boosts ROI by reducing costs, enhancing efficiencies, increasing VM density, and saving 20%-85% in time.
By opting for the gold subscription every three years, you get a free upgrade to the latest controller release.
If you wait more than seven years to buy another one, you get a return on your investment.
It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.
 

Customer Service

Sentiment score
7.1
Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.
Sentiment score
8.2
NetApp AFF's customer service is praised for responsiveness and resolution speed, though response times and consistency can vary.
Sentiment score
7.0
Pure Storage FlashBlade support is praised for responsiveness and knowledge but criticized for slower responses and occasional language barriers.
With Pure FlashArray X NVMe, we need to escalate the issue and get an account manager for its resolution.
We also had one outage where a controller of one of the products had failed and had to be replaced on-site.
Customers always have their issues resolved promptly.
The support for NetApp AFF is comprehensive—not just the documentation for self-guided reading, but for simple questions, spare parts, or urgent needs, you can have a contract that enables delivery the next business day or within four hours, depending on your process requirements.
I would rate them an eight out of ten.
The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.
 

Scalability Issues

Sentiment score
7.1
Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.
Sentiment score
7.8
NetApp AFF offers scalable, adaptable storage solutions, easily expanding without disruption, though cost and physical limits present challenges.
Sentiment score
8.8
Pure Storage FlashBlade is praised for scalability, ease of expansion, and support, despite some areas needing improvement.
You cannot increase capacity if latency is present.
It is highly scalable.
It is suitable for both medium-sized and enterprise businesses.
You can add more disks, more disk shelves, or migrate the data seamlessly.
Pure Storage FlashBlade is scalable.
 

Stability Issues

Sentiment score
8.1
Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.
Sentiment score
8.4
NetApp AFF is highly stable, reliable, and handles tasks without disruption, with minor bugs resolved quickly.
Sentiment score
8.8
Pure Storage FlashBlade is praised for its impressive stability and reliability, with minimal disruptions and consistent uptime even during upgrades.
During the eight years, there have been no problems such as hardware failure or stopping.
I would rate the stability of the solution as a ten out of ten.
I would rate the stability of the product at seven out of ten.
They have always been upgrading very fast and implementing patches to resolve these issues.
In case there is any issue with any blade, the data is moved to another.
 

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.
NetApp AFF users seek easier setup, enhanced management, lower latency, better support, improved documentation, and cost-effective, scalable solutions.
Users seek better cloud integration, enhanced deduplication, improved support, protocol enhancements, simpler configuration, and a more intuitive interface.
Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe.
We would appreciate a built-in transparent failover in the next release to eliminate the need for a separate metro cluster.
I'm eagerly anticipating the roadmap's promise of introducing multiple controllers, which could significantly boost scalability and resilience.
The GUI of ONTAP Command Manager could be better, but the CLI is perfect.
Our backup system, Commvault, has an amazing capacity to do compression and deduplication better than NetApp AFF by itself.
Technical support definitely needs significant improvement.
Its configuration should be easier.
 

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.
NetApp AFF pricing varies widely, viewed as expensive yet cost-effective, with negotiation impacting affordability and overall value justifying costs.
Pure Storage FlashBlade offers high performance and features, justifying its cost with no extra software fees and fixed support costs.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
Pure FlashArray X NVMe’s pricing is cheaper than other products.
NetApp support is cheaper than Dell support.
While it is not cheap, they have introduced a new series of AFF that are more affordable.
The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.
 

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.
NetApp AFF excels with efficiency, seamless ONTAP integration, ease of use, high availability, low latency, and real-time replication.
Pure Storage FlashBlade offers fast, scalable, and user-friendly storage with efficient integration, analytics, and versatility for diverse needs.
Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator.
The platform's robust features include excellent sustainability tracking, and a comprehensive dashboard offering insights into IOPS, bandwidth, performance, and virtual activities.
Its data compression feature is the best that we have ever seen.
You can even download the ONTAP simulator and deploy it on your virtualization platform and test almost all features.
Two important features that NetApp AFF has are the performance and the capacity to save data against attacks in general or hardware failure.
We can plug in many blades, and we can have data up to one terabyte.
The best features of Pure Storage FlashBlade include better throughput and better performance.
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
Pure Storage FlashBlade
Ranking in All-Flash Storage
16th
Average Rating
8.8
Reviews Sentiment
7.8
Number of Reviews
38
Ranking in other categories
Software Defined Storage (SDS) (8th), File and Object Storage (8th)
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.
Eric Black - PeerSpot reviewer
The ability to leverage multi-tenancy along with immutability is a huge benefit for us
The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.
report
Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.
861,524 professionals have used our research since 2012.
 

Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Educational Organization
21%
Computer Software Company
14%
Manufacturing Company
13%
Financial Services Firm
7%
Computer Software Company
14%
Financial Services Firm
11%
Educational Organization
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...
What needs improvement with Pure Storage FlashBlade?
I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
DreamWorks Animation, FICO, Yahoo! Japan
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashBlade and other solutions. Updated: July 2025.
861,524 professionals have used our research since 2012.