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NetApp AFF vs Pure Storage FlashBlade comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
311
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
Pure Storage FlashBlade
Ranking in All-Flash Storage
16th
Average Rating
8.8
Reviews Sentiment
7.9
Number of Reviews
37
Ranking in other categories
Software Defined Storage (SDS) (7th), File and Object Storage (6th)
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of NetApp AFF is 9.3%, down from 9.8% compared to the previous year. The mindshare of Pure Storage FlashBlade is 1.8%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Anna Sofo - PeerSpot reviewer
Since switching, our clients have reported improved performance and reduced latency
I like NetApp AFF's deduplication. The solution's AutoSupport feature is efficient and effective because customers are notified of potential issues before they experience problems with NetApp. The support is sold based on metro clusters, so they guarantee the client's business continuity. NetApp has an Active IQ app that allows you to get information on your smartphone.
Eric Black - PeerSpot reviewer
The ability to leverage multi-tenancy along with immutability is a huge benefit for us
The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"I appreciate the performance."
"The solution is scalable."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"Technical support has been helpful and responsive."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."
"It's helping to leverage data. The storage is being utilized to implement larger, complex file sizes."
"Tech support has been absolutely amazing. I think on the technical aspects as well, my staff is able to get great support from the NetApp technical support resources that we have. What I love about NetApp is they have a health care division. At times, it's such an amazing thing because if we have a healthcare-related issue, there's no one better than having prior CIOs from health care organizations that NetApp has hired, and that are part of the health care team, to help out with any of those initiatives and support problems. Support has been absolutely phenomenal."
"Replication would be one of the most valuable features."
"The ability to do SnapMirror or SnapVault for data resiliency and backup."
"Efficient and easily scalable all-flash storage solution, significantly reducing latency, optimizing data management, and providing cost savings for businesses"
"The speed of data retrieval is the most valuable feature. We mostly use it for our SAP database and we are getting good IO from the hard drive."
"The most valuable features of this solution are snapshotting and cloning."
"The tool's most valuable feature is SVM. I also like the speed and response of the filers."
"It is very easy to use, and it is very fast."
"The most valuable features are the Metro clustering, and disaster recovery."
"The main feature I have found to be product replication."
"The most valuable feature is Safe Mode."
"Among its most appealing features are its ease of handling and minimal maintenance requirements."
"The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power outages when we need to quickly move data between different data centers. It ensures efficient replication and helps maintain our data centers' uptime."
"The ease of deployment and management has helped us simplify our storage. We also do not have to worry about capacity management as much. A lot of these things are native to Pure Storage."
"The most valuable features include the ease of implementation, ease of use and the speed that you can do backup and recovery on."
 

Cons

"The UI for this solution needs to be improved."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"We need better data deduplication."
"I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert."
"There is room for improvement in the pricing of the product."
"It is on the expensive side."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."
"NetApp could improve its security and AI features. In the latest version, I would like to see some ransomware protection."
"I do not like the NetApp GUI. For example, the GUI of ONTAP Command Manager could be better, but the CLI is perfect."
"I don't work on the technical side of things, so it's hard for me to highlight areas of improvement, but maybe the price could be a little better."
"In the current atmosphere, private cloud is improving. NetApp AFF needs to provide flexibility in terms of hardware and capital expense."
"They should make these features a little more affordable."
"The cost of this solution should be reduced."
"The certification classes are good, but they don't cover enough of the material, and the exams only test on what is covered in class."
"Going forward, I would like improvement in the response latencies, capacity size, cache, and controller size."
"The technical support needs to improve. When we open a case, it is auto assigned to a support tech person. Nine out of ten times, we get an email right back saying that person is off until tomorrow. I cannot handle that. They just did this over the weekend to us, too. I had to call our rep and have them do something about it."
"I would like to see more VM-Aware features in the next release of this solution."
"I want efficiency. FlashBlade doesn't have efficiency now."
"Its configuration should be easier."
"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."
"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."
"There is some room for new features related to authentication and integration with Kubernetes, and other solution using S3 Bucket."
"The features provided for SMB customers are limited."
 

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"We pay approximately $50,000 USD per year in licensing fees."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Our licensing fees are $500,000+ USD."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Our TCO has increased by 15 to 18 percent."
"Disk level encryption is already in the solution, but it is very costly. Its pricing should come down."
"If you go for Replication, Vault, and NAS, please ensure that the license has been ordered at the very beginning. However, licenses can been added or modified without rebooting the system at any time."
"The pricing is good."
"It is pretty expensive compared to other solutions. I would give it a seven or eight out of 10 in price (where 10 is expensive) compared to similar solutions."
"ATTO bridges add to the total cost of the system."
"It is relatively cheap compared to other vendors."
"NetApp AFF is an expensive solution."
"Our customers have seen a reduction in TCO."
"The price could be cheaper."
"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."
"I have seen ROI. It has allowed me to increase the density of my VMs without having to purchase anything additional."
"I rate the tool's pricing a seven to eight out of ten."
"I understand that it is competitively priced compared to other brands."
"Licensing fees are paid yearly."
"The pricing for FlashBlade is between cheap and moderate."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Educational Organization
67%
Computer Software Company
6%
Manufacturing Company
6%
Financial Services Firm
3%
Educational Organization
27%
Computer Software Company
12%
Financial Services Firm
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
What do you like most about Pure Storage FlashBlade?
The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
The pricing for FlashBlade is between cheap and moderate. FlashBlade is worth the money due to the experience and per...
What needs improvement with Pure Storage FlashBlade?
Its configuration should be easier. There should be easier language for the configuration.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
DreamWorks Animation, FICO, Yahoo! Japan
ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL
Find out what your peers are saying about NetApp AFF vs. Pure Storage FlashBlade and other solutions. Updated: April 2025.
850,671 professionals have used our research since 2012.