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Everpure FlashBlade vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.4
Everpure FlashArray offers cost efficiency with reduced ownership costs, enhanced performance, and impressive ROI despite higher initial costs.
Sentiment score
6.2
Everpure FlashBlade reduces TCO by 85%, increases VM density, enhances efficiency, and mitigates ransomware impact, providing significant ROI.
Sentiment score
7.0
NetApp AFF cut costs, boosted reliability and performance, enhanced data processing speed, and delivered substantial ROI through efficiency.
Operational tasks such as provisioning storage and monitoring performance happen faster, and less downtime risk and hardware consolidation mean we support more workloads with fewer resources and less data center overhead.
System Engineer at a tech vendor with 10,001+ employees
We have never had an outage in my four and a half years, but in our company's ten or eleven years, there has never been any planned upgrades that required downtime.
System Engineer at Data Sciences Corporation
Faster application performance and fewer storage-related issues also reduce operational effort as well as maintenance costs.
Project Lead at Persistent Systems
It does not require much management once you set up correctly, so it saves time, allowing an admin to focus on other work.
Senior Network Engineer at Holy Redeemer Health System, Inc.
I have seen a return on investment for my customers through money saved on electrical and heating, as well as lower footprint in the data center.
Senior Solution Architect at a tech vendor with 10,001+ employees
I have seen a return on investment with NetApp AFF, as the storage footprint has been reduced significantly due to deduplication and compression, leading to substantial cost savings.
Assistant Manager at a outsourcing company with 51-200 employees
 

Customer Service

Sentiment score
8.1
Everpure FlashArray provides exceptional 24/7 global support with proactive engagement, quick resolutions, and highly knowledgeable assistance.
Sentiment score
5.7
Everpure FlashBlade support is praised for efficiency and expertise, though some note language barriers and scaling delays.
Sentiment score
7.8
NetApp AFF support is praised for responsive, knowledgeable service, with some noted delays at Tier 1 but strong resolutions.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
Director of Engineering at a computer software company with 1,001-5,000 employees
I would rate the technical support an 11 out of 10.
Cyber Security Consultant at Jonkoping Energi AB
Everpure FlashArray is probably not cheap storage, but it provides great performance, scalability, and everything a customer needs.
Sr. Engineer at a consultancy with 51-200 employees
The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Their technical support has been perfect lately, so I would give it a 10.
IT Manager at Regin Dalarna
The support for NetApp AFF is comprehensive—not just the documentation for self-guided reading, but for simple questions, spare parts, or urgent needs, you can have a contract that enables delivery the next business day or within four hours, depending on your process requirements.
Analyst at a manufacturing company with 1,001-5,000 employees
I have communicated with them, and they are effective and responsive.
Presales Manager at Spartec
It is among the best in the enterprise environment.
Assistant Manager at a outsourcing company with 51-200 employees
 

Scalability Issues

Sentiment score
7.0
Everpure FlashArray is praised for easy, modular scalability and efficient performance, with manageable challenges in large expansions.
Sentiment score
7.9
Everpure FlashBlade's scalability is praised for easy expansion, dynamic scaling, and high satisfaction across various industries.
Sentiment score
7.6
NetApp AFF is praised for adaptability and scalability, though some users note cost implications and occasional configuration challenges.
A big banking client had around 300 petabytes of data on Pure Storage.
Manager, Infrastructure Services Storage & Backup Vmware UNIX at Mphasis
Our customers can scale up or scale out, raise the performance, and expand the storage spaces by investing every year.
Senior Ai Architect at Logicalis
We have successfully upgraded the controllers, scaled capacity, and scaled arrays without much impact on the system and with seamless planning.
Platform Engineer at a tech vendor with 5,001-10,000 employees
Pure Storage FlashBlade is scalable.
Senior Network Engineer at Holy Redeemer Health System, Inc.
There are between 5 and 10,000 people using it in our organization.
IT Manager at Regin Dalarna
You can add more disks, more disk shelves, or migrate the data seamlessly.
Analyst at a manufacturing company with 1,001-5,000 employees
I would assess the scalability of NetApp AFF as excellent in handling massive data volumes.
Presales Manager at Spartec
NetApp AFF has strong scalability, especially for enterprise workloads, as I can start with a small cluster and then add more controllers as demand grows.
Assistant Manager at a outsourcing company with 51-200 employees
 

Stability Issues

Sentiment score
8.4
Everpure FlashArray is highly reliable, with minimal issues, zero downtime, and excellent performance due to seamless upgrades and diagnostics.
Sentiment score
8.0
Users praise Everpure FlashBlade for exceptional stability and performance, with minimal downtime and no outages reported.
Sentiment score
8.4
NetApp AFF is acclaimed for its reliability, offering 100% uptime, effective data management, and swift support issue resolution.
For stability, I rate it a ten out of ten.
Senior Storage Administrator at a comms service provider with 5,001-10,000 employees
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
Senior Storage Engineer at Ensono
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
Technical Lead at Wipro Limited
They have always been upgrading very fast and implementing patches to resolve these issues.
Analyst at a manufacturing company with 1,001-5,000 employees
 

Room For Improvement

Everpure FlashArray needs competitive pricing, improved integration, enhanced features, and greater flexibility for better user experience and scalability.
Users seek improved deduplication, cloud integration, better support, simplified UI, and competitive pricing for Everpure FlashBlade.
NetApp AFF needs pricing adjustments, improved scalability, user interfaces, and support for better performance and seamless data management.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Lead Technical Architect at ePlus Technology, inc.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
Director of Engineering at a computer software company with 1,001-5,000 employees
As a technical professional, I lack visibility into the system logs.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Technical support definitely needs significant improvement.
Senior Network Engineer at Holy Redeemer Health System, Inc.
I would like to see tighter integration with backup vendor software, specifically around the retention lock, compliance lock, compliance mode, safe mode for immutability and indelibility, as well as how it handles the tiering.
Senior Solution Architect at a tech vendor with 10,001+ employees
For organizations with demanding data-intensive workloads, however, the value proposition is very compelling.
Vendor business manager at TD SYNNEX BRASIL
I rate NetApp AFF 9 out of 10 because I feel the licensing and product portfolio is somewhat complex, and it sometimes costs higher compared to competing solutions, along with the learning curve for new administrators being somewhat steep.
Assistant Manager at a outsourcing company with 51-200 employees
The GUI of ONTAP Command Manager could be better, but the CLI is perfect.
Senior System Engineer at a tech services company with 51-200 employees
Our backup system, Commvault, has an amazing capacity to do compression and deduplication better than NetApp AFF by itself.
Analyst at a manufacturing company with 1,001-5,000 employees
 

Setup Cost

Everpure FlashArray's higher price is justified by all-inclusive features, reliable performance, and cost-saving Evergreen hardware updates.
Pure Storage FlashBlade justifies its high price with exceptional performance, reliability, inclusive licensing, and long-term value through simplified management.
NetApp AFF is seen as premium due to high expansion costs, but bundling and discounts can improve affordability.
They're expensive.
Director of Engineering at a computer software company with 1,001-5,000 employees
While they say it's free, we actually pay for support upfront.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
Senior Storage Engineer at Ensono
The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the past, but one benefit is that they have built-in ransomware protection.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Regarding pricing, it is okay; we needed exactly this in size, and the price was a lot lower than competitors, making it good for us.
IT Manager at Regin Dalarna
NetApp support is cheaper than Dell support.
Senior System Engineer at a tech services company with 51-200 employees
While it is not cheap, they have introduced a new series of AFF that are more affordable.
Analyst at a manufacturing company with 1,001-5,000 employees
The licensing cost of the product is expensive, and when combined with support, it becomes quite costly.
Presales Manager at Spartec
 

Valuable Features

Everpure FlashArray is acclaimed for high performance, simplicity, scalability, and seamless management through intuitive features and robust support.
Everpure FlashBlade delivers high-performance storage with scalability, low latency, and ease of use, ideal for AI and analytics.
NetApp AFF excels with high-speed flash storage, efficient data reduction, seamless integration, and robust data recovery and management features.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
Lead Technical Architect at ePlus Technology, inc.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
Director of Engineering at a computer software company with 1,001-5,000 employees
The cyber resiliency features of immutability and indelibility resonate with my customers as well. Given today's cyber threat landscape, the immutability and indelibility features of Everpure FlashBlade are no longer a nice-to-have; they are hard requirements coming from the top leadership, C-suite, down to a lot of the customers that I talk to.
Senior Solution Architect at a tech vendor with 10,001+ employees
The best features Everpure FlashBlade offers, which stand out to both me and our customers, are its exceptional performance for AI and analytics workloads, its ability to scale seamlessly, its unified file and object storage architecture, and simplicity of management.
Vendor business manager at TD SYNNEX BRASIL
The best features of Pure Storage FlashBlade include better throughput and better performance.
Senior Network Engineer at Holy Redeemer Health System, Inc.
You can even download the ONTAP simulator and deploy it on your virtualization platform and test almost all features.
Senior System Engineer at a tech services company with 51-200 employees
Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF.
Presales Manager at Spartec
They have 4:1 data reduction techniques, which is really very high. If you have a size of 100 terabytes, you will get 400 terabytes of usable capacity when applying compression, deduplication, or other data reduction technologies.
IT Manager at Synergy Computers
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
234
Ranking in other categories
No ranking in other categories
Everpure FlashBlade
Ranking in All-Flash Storage
12th
Average Rating
8.8
Reviews Sentiment
7.1
Number of Reviews
41
Ranking in other categories
Software Defined Storage (SDS) (9th), File and Object Storage (8th)
NetApp AFF
Ranking in All-Flash Storage
4th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
315
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
 

Mindshare comparison

As of November 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.4%, down from 6.5% compared to the previous year. The mindshare of Everpure FlashBlade is 2.7%, up from 2.0% compared to the previous year. The mindshare of NetApp AFF is 6.8%, down from 9.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.4%
NetApp AFF6.8%
Everpure FlashBlade2.7%
Other84.1%
All-Flash Storage
 

Featured Reviews

Cristian Ion - PeerSpot reviewer
Senior Information Technology Engineer at Eta2u
All-flash storage has unified my clients’ workloads and has reduced TCO through efficient data services
The pricing and licensing of Everpure FlashArray is a problem because Everpure is considered more expensive than competitors. IBM, Lenovo, and Dell are more aggressive on prices. It is a very complicated market, especially now, and I understand the prices are higher at Everpure because of the software and all the enhancements it has. However, in this competitive market, we have a big problem selling to customers that are on a tight budget. A product with better pricing would be a win in the end. The RC or C20, for example, was a very good product that I could sell more easily than other options. Everpure FlashArray//C is sufficient for most workloads and virtualization workloads if you do not have very large databases. A product like that helps, and perhaps a new product in the future that is a little cheaper than the current options would be a possibility to gain more market share. I see the return on investment clearly from using Everpure FlashArray, but the challenge is selling it to customers for the first time. There are many customers who fall in the sweet spot where they are too small for an X or even a C model. They need something a little cheaper, they have the money for a cheaper version, and they need the performance of a Pure system. These customers could be more easily approached if Everpure offers a version of a local device in the future that is even cheaper than the C-class. I am trying now to help customers understand the concept behind AG1. I know that AG1 is not profitable if capacity is less than 50 terabytes. However, some customers would be very willing to pay for 25 terabytes in a cloud operated by Pure and to have it accessible with very good speed. We will see what the future brings.
JC
Vendor business manager at TD SYNNEX BRASIL
AI projects have gained momentum as our team has built a strong pipeline for data‑intensive workloads
The best features Everpure FlashBlade offers, which stand out to both me and our customers, are its exceptional performance for AI and analytics workloads, its ability to scale seamlessly, its unified file and object storage architecture, and simplicity of management. Customers also value the fast backup and recovery capabilities, which are critical for cyber resiliency strategies. One of the challenges we face in Brazil is the price point. Everpure FlashBlade is a premium solution, and for many customers, the initial investment can be difficult to justify unless they have very demanding workloads such as AI, large-scale analytics, high performance, or cyber recovery. Because of this, our focus is on identifying customers where the business value and performance benefits clearly outweigh the cost. Since we have not yet deployed Everpure FlashBlade in production with a customer in Brazil with TDCX, I cannot speak from direct operational experience regarding its positive impact. However, Everpure FlashBlade has helped us engage in strategic conversations around AI, cyber resiliency, and modern data architectures. We have Everpure FlashBlade available in Brazil with TDCX for proof of concept activities, which allows customers to validate performance, scalability, and their real-world use cases before making an investment decision. This has been a significant asset in the presales and technology evangelization process and has helped customers understand the business value of Everpure FlashBlade. We have a proof of concept with a customer called M. Dias Branco in Lardas in Brazil. The project is in progress and we hope to close this sale this year.
Mir Gulzar Ahmed - PeerSpot reviewer
IT Manager at Synergy Computers
Unified storage has delivered efficient AI analytics and low latency for critical workloads
There might be some lag or response time with respect to support cases, but even then I will rate it 8.5 out of 10. All of this is the same for all product ranges, whether E-series, NetApp AFF, or FAS series, because they are very efficient to respond. The only reason I rated it 8.5 is because the warehouse for spare parts, when a problem comes, a spare is needed to replace it, for example, a disk. In Pakistan, they have only one warehouse in Karachi. This warehouse manages all the problems when a problem comes. They ship the part based on the customer use case and customer service request. That is the only reason I rate it 8.5 because they have only one warehouse in Pakistan, which is in Karachi. For example, if a problem comes in Islamabad, it will take time to deliver the spare because the part will be shipped from Karachi to Islamabad, which will take around maybe a day. Other OEMs have their warehouses in Islamabad, Lahore, and Karachi also. In terms of part replacement requirements, they are very efficient in that area because they have warehouses in multiple cities of Pakistan.
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Comparison Review

it_user186357 - PeerSpot reviewer
Solutions Architect with 51-200 employees
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Manufacturing Company
14%
Comms Service Provider
10%
Financial Services Firm
10%
Outsourcing Company
9%
Financial Services Firm
12%
Manufacturing Company
11%
Outsourcing Company
8%
Government
7%
Manufacturing Company
12%
Outsourcing Company
12%
Construction Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business75
Midsize Enterprise38
Large Enterprise162
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise11
Large Enterprise24
By reviewers
Company SizeCount
Small Business47
Midsize Enterprise47
Large Enterprise242
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
When comparing cost, I find that the cost is either the same or slightly higher, but that is returned by the ease of ...
What needs improvement with Pure Storage FlashArray?
The only thing I think could be improved is price. The price is the main concern for our customers.
What is your experience regarding pricing and costs for Pure Storage FlashBlade?
I am a reseller, so I do not use Everpure FlashBlade personally, which means I do not have direct experience with pri...
What needs improvement with Pure Storage FlashBlade?
I would not rate Everpure FlashBlade as a perfect score primarily due to the price point in the Brazilian market. Eve...
What is your primary use case for Pure Storage FlashBlade?
Our main use case for Everpure FlashBlade is that we haven't closed a deal in Brazil yet. However, we are working...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the late...
 

Also Known As

Pure Storage FlashArray
Pure Storage FlashBlade
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about Everpure FlashBlade vs. NetApp AFF and other solutions. Updated: November 2026.
921,714 professionals have used our research since 2012.