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NetApp Cloud Volumes ONTAP vs Rubrik comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

NetApp Cloud Volumes ONTAP
Ranking in Cloud Backup
9th
Average Rating
8.8
Reviews Sentiment
7.0
Number of Reviews
62
Ranking in other categories
Cloud Migration (1st), Cloud Storage (1st), Public Cloud Storage Services (5th), Cloud Software Defined Storage (1st)
Rubrik
Ranking in Cloud Backup
4th
Average Rating
9.2
Reviews Sentiment
7.4
Number of Reviews
89
Ranking in other categories
Backup and Recovery (4th), Disaster Recovery (DR) Software (4th)
 

Mindshare comparison

As of April 2025, in the Cloud Backup category, the mindshare of NetApp Cloud Volumes ONTAP is 0.6%, up from 0.6% compared to the previous year. The mindshare of Rubrik is 10.6%, up from 10.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Backup
 

Featured Reviews

Pramod-Talekar - PeerSpot reviewer
Allows customers to manage SAN and NAS data within a single storage solution
The tool's most valuable features are the SnapLock and SnapMirror features. If something goes wrong with the data, we can restore it. This isn't a mirror; we store data in different locations. If there's an issue on the primary site, we can retrieve data from the secondary site. Multiprotocol support in NetApp Cloud Volumes ONTAP is beneficial because it allows customers to manage SAN and NAS data within a single storage solution. This feature eliminates the need to purchase different types of storage.
CarlosCastells - PeerSpot reviewer
Easy to do backup, easy to deploy and scalable
I have experience with different solutions like Oracle, Veeam, andCommvault Cloud. Right now, we are testing a solution for Kubernetes. We are trying to replace it, so we just don't know yet. I don't really know if Rubrik is a good solution for this. We are testing Velero (Open Source) or Kasten K10, and I don't know Rubrik's view for this type of technology.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Cloud Manager application that's on the NetApp cloud site is easy to use. You can set up and schedule replications from there, so you don't have to go into the ONTAP system. Another feature we've recently started using is the scheduled power off. We started with one client and have been slowly implementing it with others. We can cut costs by not having the VM run all the time. It's only on when it's doing replication, but it powers off after."
"It's very easy to set up, and within 40 minutes, you can apply storage notes in Azure."
"Snapshots are one valuable feature within ONTAP, but CVO's appeal is that it acts just like the on-prem solution. It's the same OS, but in the cloud. We can continue to use ONTAP as we did on-premise."
"The main benefit we get from this product is the ability to deploy it anywhere we want, whether that's on-prem, a remote physical location, or in the cloud. It doesn't matter from an operational perspective where it is. The command line and operating system are the same."
"Another feature which gets a lot of attention in our environment is the File Services Solutions in the cloud, because it's a completely, fully-managed service. We don't have to take care of any updates, upgrades, or configurations."
"One of the features our customers like is that it can be used from one cloud provider to another. They can use it from Azure to AWS or vice versa. That way, they don't need to use the same provider for backups. If something goes wrong on the primary site, having the same data in another cloud service provider is important."
"The most valuable features are that it's reliable, simple, and performs well."
"We're using snapshots as well and it's a pretty useful feature. That is one of the main NetApp benefits. Knowing how to use snapshots in the on-prem environment, using snapshots on the cloud solution was natural for us."
"Drives the back-end through a powerful, well-documented API."
"The search functionality is second to none as the speed of the search is fast across the whole system and predictive."
"ubrik's One-Touch Recovery helps address this. Using backup as a migration tool can also help overcome challenges when moving to a hybrid cloud."
"I would rate the solution's web interface at eight out of ten. It's just fantastic and intuitive. It's so easy to use. I've never done any formal training on Rubrik, but I was able to quickly come to grips with its capabilities."
"In terms of usage, Rubrik has allowed us to retrieve data 80 to 90 percent faster than our previous technology."
"What I like about Rubrik is its strong focus on security, particularly in combating ransomware threats."
"The fact that the API is so available to us with the playground — there's an internal and public playground — is also valuable. We can write API calls — and although I'm sure there's a way we could hurt the data — we write those calls with a lot of certainty that we won't be destroying anything. We write these API calls using really easy mechanisms and generate automation a lot faster."
"It has a streamlined user interface, provides an improved tech support experience, and reduces time required to locate and restore data."
 

Cons

"If they could include clustering together multiple physical Cloud Volumes ONTAP devices as an option, that could be helpful."
"Some of the licensing is a little kludgy. We just created an HA environment in Azure and their licensing for SVMs per node is a little kludgy. They're working on it right now."
"The dashboard is a little bit clunky. I like to see it a little bit more on the simplistic side. I would like to be able to create my own widgets and customize what I want to see a little bit more versus what is currently there. That would be helpful so that when I log in, I go straight to my widget or my board without going to multiple places to get to what I need to find or build."
"In the next release, I would like to see more options on the dashboard."
"NetApp CVO needs to have more exposure and mature further before it will have greater acceptance."
"In terms of improvement, I would like to see the Azure NetApp Files have the capability of doing SnapMirrors. Azure NetApp Files is, as we know, is an AFF system and it's not used in any of the Microsoft resources. It's basically NetApp hardware, so the best performance you can achieve, but the only reason we can't use that right now is because of the region that it's available in. The second was the SnapMirror capability that we didn't have that we heavily rely on right now."
"Multipathing for iSCSI LUNs is difficult to deal with from the client-side and I'd love to see a single entry point that can be moved around within the cluster to simplify the client configuration."
"Something we would like to see is the ability to better manage the setup and tie it to our configuration management database. We manage our whole IT infrastructure out of that database."
"I hope to see enhancements in areas like data governance and the incorporation of new features in future updates."
"There are some features to improve on in Rubrik. For instance, they should have a tool where we can integrate with our SAP HANA. Directly from the HANA studio, we should be able to do a backup. That's what I'm looking forward to in the future."
"Capacity reports could definitely be improved. It's hard to determine what is using the space and why. For instance, you can see that some host is using 2 TB on the Rubrik node and the disk space on that host is 400 GBs. It's hard to explain how there can be 2 TBs of data on local storage when nothing has changed on the host for the past three days."
"Rubrik can only leverage cloud storage for archiving and has no cloud failover."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
"The main pain points we experienced was the stability of the system. We received a lot of instability when we have upgraded from a certain version to a new version. The newer version was completely filled with bugs and we needed to purge the system every week until we update to a newer version that was available one year later. The stability of the code is the main problem, they need to make it better."
"They have what's called an organization which means different groups of access to Rubrik, but the alerting only goes to the admins. My suggestion to Rubrik is to make sure that the separate organizations or groups of users get the appropriate alerting."
"Price-wise, Rubrik needs improvement as it is considered expensive compared to similar competitors."
 

Pricing and Cost Advice

"We purchased the product directly from NetApp."
"They allow a special price if you are working closely with them. Since we have a lot of NetApp systems, we got some kind of discount. That's something they do for other customers, not just for us. The price was fair. In addition to the licensing fees, you're paying Amazon for your usage..."
"The deal with the seller was acceptable; the pricing is reasonable."
"I know the licensing is a bit on the high-end. That's when we had to downsize our MetroCluster disks and just migrate to disks that were half used. We migrated into those just to reduce maintenance costs."
"Cloud is cloud. It's still expensive. Any good solution comes with a price tag. That's where we are looking to see how well we can manage our data in the cloud by trying to optimize the costs."
"Our licensing is based on a yearly subscription. That is an additional cost, but because of the storage efficiencies that the NetApp gives, even with the additional cost of the NetApp license, you still end up saving money versus straight Azure native for storage. It's definitely worth it."
"Make sure you investigate what your requirements are going to cost you using the native cloud solutions versus what NetApp is going to cost you, to make sure you have a business case to go with NetApp."
"Once we deploy the pay as you go model, we cannot convert this product as a BYOL model. This is a concern that we have."
"We do perpetual licensing... It was all based on the amount of storage we needed to use. We did a cost analysis compared to Tivoli and it was in line with other solutions."
"We pay yearly and it's based on the number of bricks."
"There is just one cost, and it includes software and hardware. So, everything is included. It is better than other solutions in terms of cost. We also have Dell EMC Avamar in our environment, and we have to pay for the hardware and data domain. We also have to pay for the software license for the data protection suite. So, based on my calculations, I find Rubrik cheaper, and we are also getting good performance."
"You need to understand what you're getting for the price. You are getting a backup solution, which is state of the art and works absolutely flawlessly. You are getting the storage needed to store your backups. You have all the sexy features that a modern backup solution can provide you, like deduplication, erasure coding, compression, fast execution time, secured data, and top-notch customer support. So, it might be expensive on paper. It's not free, but when you analyze what you are getting and the time you can spend on other stuff, then Rubrik is very cost-efficient."
"When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
"Rubrik is fairly priced."
"There is a license requirement for the solution. If you expand or if the maintenance period expires, there's a license renewal as well."
"The cost was less than our previous provider, and this is a much better product."
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Top Industries

By visitors reading reviews
Educational Organization
52%
Manufacturing Company
10%
Computer Software Company
8%
Financial Services Firm
6%
Computer Software Company
12%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about NetApp Cloud Volumes ONTAP?
So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the license consumption and also the consumption of the underlying cloud storage.
Which would you choose - Rubrik or Veeam Backup & Replication?
Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from scre...
What do you like most about Rubrik?
It's easy to manage and has an innovated solution.
What is your experience regarding pricing and costs for Rubrik?
Rubrik is considered expensive, with a price rating of three out of ten. Improvements in pricing and licensing would be beneficial.
 

Also Known As

ONTAP Cloud, CVO, NetApp CVO
No data available
 

Overview

 

Sample Customers

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
Find out what your peers are saying about NetApp Cloud Volumes ONTAP vs. Rubrik and other solutions. Updated: April 2025.
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