Pega Sales Automation vs Sales Creatio comparison

Pega and Creatio are both solutions in the Sales Force Automation category. Pega is ranked #12 with an average rating of 8.0, while Creatio is ranked #8 with an average rating of 9.0. Pega holds a 0.5% mindshare in SFA, compared to Creatio’s 2.1% mindshare. Additionally, 100% of Pega users are willing to recommend the solution, compared to 100% of Creatio users who would recommend it.

Pega Sales Automation

Read 1 Pega Sales Automation review

51 Views
15 Comparison Views

100% willing to recommend

Sales Creatio

Read 8 Sales Creatio reviews

154 Views
116 Comparison Views

100% willing to recommend

Pega Sales Automation

Sales Creatio

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Pega Sales Automation and Sales Creatio based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, Zoho and others in Sales Force Automation.

To learn more, read our detailed Sales Force Automation Report (Updated: March 2025).

Buyer's Guide

Sales Force Automation

March 2025

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Helped 849,190 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pega Sales Automation

Ranking in Sales Force Automation

12th

Average Rating

8.0

Reviews Sentiment

8.3

Number of Reviews

Ranking in other categories

No ranking in other categories

Sales Creatio

Ranking in Sales Force Automation

8th

Average Rating

9.0

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

CRM (22nd)

Mindshare comparison

As of April 2025, in the Sales Force Automation category, the mindshare of Pega Sales Automation is 0.5%, up from 0.3% compared to the previous year. The mindshare of Sales Creatio is 2.1%, down from 3.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Sales Force Automation

Featured Reviews

Mohammed Tafazal

RPA Lead Architect and Manager at a computer software company with 501-1,000 employees

A scalable low-code platform with an easy initial setup phase

Stability-wise, I rate the solution an eight out of ten. The stability of Pega Sales Automation depends upon how an IT architecture is built, and because of this, I can say that users would experience no downtimes in an IT environment with high-availability servers. With Pega Sales Automation, I haven't seen any downtimes.

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HaroldBusby

Senior Sales Manager at Sales Informatics

Offers agility and how quickly it can be modified to meet the workflows of any organization

The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved. Only half of the mobile app uses the new architecture, and I believe their roadmap is to fully update it so there's a consistent user interface throughout the mobile app. Some of it uses the older Creatio technology, some of it's newer, and I think they're aiming to have it fully updated sometime in the second quarter. That will be a big jump. It supports the remote sales team, but it could be a lot better. Creatio needs to move the mobile app update higher on its priority list. We can see a difference when we look at other mobile CRM solutions out there – Creatio's mobile app isn't as fresh as other parts of the application. The other area I'd like to see Creatio improve – is the development of a robust field service application or enhancement to their existing Service Creatio module. It should be a separate product called Creatio Field Service. Field service is important because it addresses the large number of workers out there who aren't desk-bound, and that really corresponds with the mobile app improvements.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup of Pega Sales Automation was easy since it is a tool meant for sales-related activities, and moreover, it is a very low-code tool."

"Its configurability in terms of being able to change screens and fields and create workflows that are compatible with our business objectives is most valuable."

"There's not a single CRM out there that is quite as flexible as Creatio CRM."

"With Sales Creatio, you can have a customer service review, and it is GDPR compliant."

"It provides a customizable platform that enables companies to safely store and recognize customer data, as well as connect multiple channels and other related services."

"Intuitive, low-code CRM platform that's easy to integrate and use."

"I like Creatio's workflows, automation, and no-code features that we can update as we wish."

"Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an option."

Cons

"I want Pega Sales Automation to provide users with more predictive and adaptive models and on how to get a forecast of upcoming leads since these two are areas where the solution lacks."

"The biggest area of improvement for me is the mobile app. Creatio has moved towards this composable architecture and user interface, and it looks good and works well on a laptop or tablet. But the mobile app could be improved."

"On the sales side, I would like to see a CPQ product, and on the services side, I'd like to see more of a field service automation feature."

"Out of the box connectors are great, but the ability of what is there versus other CRMs is limited."

"Creatio's mobile app could be more intuitive."

"To benefit from this software you need to have somebody dedicated to customizing the features you're looking for and, to be honest, I do not have time to focus only on that."

"Sales Creatio should include better customizations."

"There is still some room for improvement in the overall look and feel of the software."

"The marketing feature needs to be improved. Documentation on their website, or their knowledge base, also needs expansion and improvement."

Pricing and Cost Advice

Information not available

"Pricing for this solution is more affordable than Salesforce, and the costs are upfront."

"Creatio's most basic plan, which has Growth, Enterprise, and Ultimate, I use the Enterprise version. It's a fully-featured CRM that includes sales, marketing, and service, along with the studio product."

"Sales Creatio's enterprise version is $60 per user per month. Other leaders in the Gartner Magic Quadrant for sales automation, such as SAP, Microsoft, Salesforce, and Oracle, are about $150 to $200 a month, and Creatio is $60."

"Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution."

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Top Industries

By visitors reading reviews

No data available

Manufacturing Company

22%

Computer Software Company

17%

Comms Service Provider

Real Estate/Law Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pega Sales Automation?

The initial setup of Pega Sales Automation was easy since it is a tool meant for sales-related activities, and moreover, it is a very low-code tool.

See all answers

What needs improvement with Pega Sales Automation?

I want Pega Sales Automation to provide users with more predictive and adaptive models and on how to get a forecast of upcoming leads since these two are areas where the solution lacks.

See all answers

What is your primary use case for Pega Sales Automation?

I have not worked full-fledged with Pega Sales Automation. In my company, we use Pega Sales Automation during presale phases with clients. Pega Sales Automation is used in our company because we us...

See all answers

What do you like most about Sales Creatio?

Each step of the customer journey is recorded by certain metrics and KPIs. If you want to do a lot deeper dive with Excel pivot tables or third-party analytics tools like Qlik or Tableau, that's an...

See all answers

What is your experience regarding pricing and costs for Sales Creatio?

Compared to Salesforce and other applications, Sales Creatio is a cost-effective solution. The fact that the solution is from an East European company makes it cheaper because of labor arbitrage. O...

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What needs improvement with Sales Creatio?

See all answers

Comparisons

No data available

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Product Reports

Buyer's Guide

Sales Force Automation

March 2025

Download Pega Sales Automation product report

Buyer's Guide

Sales Creatio

March 2025

Download Sales Creatio product report

Overview

Pega is delivering a new kind of sales force automation that combines artificial intelligence and digital process automation. With a built-in AI engine that dynamically presents content and offers you’ll see increased production from your sales reps.

Integrated call telephony, email, mobile app, and social collaboration features complement more than 50 out-of-the-box dashboards. On top of all that, Pega’s industry-leading digital process automation platform streamlines forecasting, opportunity management, lead assignment, and territory and quota assignments across multiple geographies and sales teams.

Pega

Sales Automation Software to accelerate the complete sales cycle — from lead to repeat sales

Sales Creatio is a cloud CRM system for comprehensive sales force automation from lead management to large enterprise sales. Employ out-of-the-box reference processes to manage the entire sales cycle! The product guides users through the entire sales process from the initial communication with a customer to the closed deal. Sales Creatio combines AI with leading UX to accelerate user adoption.

Creatio

Sample Customers

nissha, ocbc bank, telecom, bny mellon

ABLV Bank, Pelco, Heinz, Bayer, Century21, Allianz, ABB, Tele2, ABLV, Yandex, Pepsico, PSA Peugeot Citroen, Fiscale, Mitsubishi Electric, Vivino

Buyer's Guide

Sales Force Automation

March 2025

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