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Salesforce Marketing Cloud vs Siebel Marketing Resource Management comparison

 

Comparison Buyer's Guide

Executive Summary
 

Categories and Ranking

Salesforce Marketing Cloud
Average Rating
8.4
Number of Reviews
53
Ranking in other categories
Social CRM (1st), Marketing Automation (1st), Marketing Management (1st), Social Media Management Solutions (1st)
Siebel Marketing Resource M...
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Marketing Resource Management (6th)
 

Mindshare comparison

While both are Marketing Applications solutions, they serve different purposes. Salesforce Marketing Cloud is designed for Social CRM and holds a mindshare of 11.0%, up 10.8% compared to last year.
Siebel Marketing Resource Management, on the other hand, focuses on Marketing Resource Management, holds 3.6% mindshare, down 10.5% since last year.
Social CRM
Marketing Resource Management
 

Featured Reviews

SantoshKrishna - PeerSpot reviewer
Apr 7, 2023
Easy to deploy, stable, and scalable
The encryption and decryption have room for improvement. We need to be confident that the customer's data is secure when shared outside of the organization. I would like to request additional mobile app features that go beyond push notifications. As the mobile development industry continues to advance with new technologies, such as AI components, it is important to consider these advancements when setting up campaigns. Currently, campaigns are scheduled to be sent to customers at a prescribed time, but they may not be relevant to the customer unless they see them as valuable. For example, if I want to run a campaign offering loans, I would need to consider the customer's needs and balance. In the future, I hope Salesforce can incorporate an AI component that utilizes the shared data, rather than just scheduling campaigns.
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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pricing and Cost Advice

"The solution's pricing is very high and should be more flexible for smaller companies."
"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."
"The licensing cost for the solution is on a yearly basis."
"This is a low cost solution suited to larger organizations."
"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."
"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
"This solution is priced in the medium to high price range."
"The price is expensive."
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Top Industries

By visitors reading reviews
Educational Organization
54%
Computer Software Company
9%
Financial Services Firm
5%
Manufacturing Company
4%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Salesforce Marketing Cloud?
Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
The solution's pricing is very high and should be more flexible for smaller companies.
What needs improvement with Salesforce Marketing Cloud?
Salesforce Marketing Cloud should provide some debugging facilities for every user. Apart from Data Views, nothing is available for debugging purposes. I cannot check for any errors or status behin...
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Also Known As

ExactTarget
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Overview

 

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Hover Automotive India Pvt. Ltd., Southwest Airlines Co., Lawn Tennis Association, Grupo Arcor, BoxFusion, ec4u expert consulting AG, Telekom Deutschland GmbH, SMSA Express Transportation Company Ltd., Smiles S.A.
Find out what your peers are saying about Salesforce, Sprinklr, Qualtrics and others in Social CRM. Updated: October 2024.
814,649 professionals have used our research since 2012.