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Sana Commerce vs Softline eCommerce Solution comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Sana Commerce
Ranking in eCommerce Platforms
14th
Average Rating
8.2
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Softline eCommerce Solution
Ranking in eCommerce Platforms
36th
Average Rating
8.4
Number of Reviews
7
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2025, in the eCommerce Platforms category, the mindshare of Sana Commerce is 1.1%, down from 1.7% compared to the previous year. The mindshare of Softline eCommerce Solution is 0.1%, down from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
eCommerce Platforms
 

Featured Reviews

MB
Reduced the customer care team's time, got us new customers, and required no third-party integrations
Their support should have more in-depth knowledge about different ERP solutions that they connect to. There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area. There could also be more features coming out on the platform, but I know they are already working on that. I know they're changing the way they manage that.
EU
We can customize shopping carts according to our needs
We get support from them to implement different scenarios. Some technical things that our sales operations team work on should be done a bit faster as well as the analytical part. However, we also understand that we are not the only client. We know that Softline works with other Latin American offices. We also know that we can actually request some additional analytics from Softline and get them, but it's always better to receive them faster. Speeding up the analytics and implementation could be improved. There is an opportunity to do A/B tests inside the shopping cart. This could be an option.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is the direct ERP integration, as it allows us to provide product availability and specific pricing in real-time. Customers can also order themselves in real-time."
"I found it surprisingly easy from both the admin side and the customer side. The admin side has a limited set of features, but they are very well explained. They are very simple to understand. It is very easy to find out what every feature does. It is not really complicated. Sana provides an online university where you can learn everything that you need about it. When we needed to check a new feature or validate how something works, we found solid online information on their website. If there was anything that we couldn't find, or if we really couldn't understand how exactly something was working, their support was always very quick. So, it is quite easy."
"We use Sana Commerce with Microsoft Dynamics on the back end and the native ERP integration works well. The fact that no third-party integrations are needed between our Sana Commerce web store and Microsoft Dynamics is important. It's one less thing to worry about when it comes to troubleshooting."
"This product is highly customizable. We use the standard system but we have extended it quite a bit."
"The big benefit with Sana is our ability to interface with Microsoft Dynamics."
"I often communicate with Allsoft managers. The speed of their reaction is very important for me. They always respond very quickly and help with any questions."
"The technology is very simple to use."
"We are still doing more tests to see if we can use Softline eCommerce across the whole business. We are adopting Softline solutions in more countries now, i.e., Poland, Czech Republic, Slovakia, and the Balkans. All these regions are now using Softline eCommerce. So, it has really helped us to increase our sales."
"What we really appreciated is that they basically tailored their widget for us. They showed us their possibilities. They had some kind of widget, and we just asked them if it is possible to change the design, and they basically really tailored the design to our needs. That was great. Their team was very nice, and we really appreciated that they were prompt with any replies and any feedback. For example, we ran an AB test, and we saw that something could be changed. They fixed it in a couple of days, and we could go ahead without waiting. That was really amazing."
"We can customize shopping carts according to our needs. We constantly review with Softline the features and shopping cart templates that we need. Softline eCommerce is flexible and can provide additional features, e.g., the design of the shopping cart, disclaimers, and some customized emails to clients."
"The most valuable feature is the local support, meaning the support of local payment methods. For example, in Russia, they support online banks and some other simple types of online banking. In the Czech Republic they can do a wire transfer. And their cart schemes are pretty local. These features enable us to create a local experience where our customers can pay with the payment methods they are used to. Payment methods are a very local thing."
"We use Softline eCommerce in some of European countries and also a few Asian countries. They provide us with their services and local support in those regions. This is really important because our goal is to be as local as possible. We are trying to be local with our websites and products. We also want customers to have that same experience during their purchases. For example, if a user is from Thailand and goes to our website, then we want them to have the same experience when they go to the checkout. If they experience any issues, then they can contact the customer support team."
 

Cons

"There could also be more support about everything that is related to website management, which is not strictly related to the B2B tool. These are the things like knowing about GDPR regulations, knowing about digital consents, and in general, all the laws that go with having a website. Sometimes, we would have liked more support in that area."
"One problem that we encounter is that it's difficult to upgrade as a result of making a large number of customer-specific adaptations."
"The performance can be improved. Sometimes, the system is really slow because of the ERP integration. I'm not sure whether this is a problem with Sana Commerce or the ERP system but overall, it could be faster. When it comes to usability, if it takes too much time to load, then it's not the best."
"We also didn't realize this going into it, but there is an RQS (requirements gathering) phase, which takes about a month. After that, there is a development phase that takes another month. There are also testing and go-live. If you want to introduce any new features or functionality, it's at least a three to four-month process, possibly more, because of the way their structure works. Everything has to be customized. They are resource-challenged as well."
"I'd rate their customer service a nine out of 10. I think they're in demand and a little overloaded on work. Sometimes it takes a little bit of time for them to get to our work."
"We get support from them to implement different scenarios. Some technical things that our sales operations team work on should be done a bit faster as well as the analytical part."
"Some unification of their systems could be beneficial, e.g., having some default complex systems that could serve other systems and databases systems. This improvement is connected with their technical part, like backend systems, databases, and reporting, because there are some items that could be improved in their technical part."
"They should provide more training once the client comes onboard, or have something more scripted. With most companies, once you are onboard, then you know the process and what happens next. Currently, Softline's process is customized. While I know what they are going to deliver, I don't know how it will be done. It's just about getting it more streamlined on their side with their customer service."
"Our previous partner had a really good admin panel. We could apply some settings on our own without any additional help from our partner. For example, we could change the design, settings, and the fields that show up on the widget, whereas with Softline, we cannot do that. Everything is on their end. It would be good if they provide some tools in the admin panel to make some minor changes. They should also allow us to customize the widget, at least the color. In this aspect, we are currently limited. We cannot really change the design, and the widget is just the way it was developed. The admin panel is also a bit confusing. Our previous partner had a really intuitive and user-friendly admin panel. We could easily find everything. Softline's admin panel is a bit complicated. So, it took us time. I think they plan to improve it, and they might apply some changes in the future."
"There is also room for improvement in the preparation they do for projects, their 'homework.' They need to be better at gathering as much information as possible regarding the project before the start, so we can eliminate troubles during the implementation and later stages."
"The work done by the legal team is an area that can be improved."
"Scalability is average; it's not really good. There are some limitations: They don't have a solution that can be used worldwide nor do they provide a self-service for users or customers."
"I would like to get an advanced level of sales analytics for free. However, it is provided only for money."
 

Pricing and Cost Advice

"They have a policy of a price per legal entity. So, if you are a company that operates in one country, that is, if you're just an American company, or you're just a Spanish company or just a British company, then that probably makes sense. We are a global company, and we have operations in 20 to 30 different countries. So, we are interested in implementing Sana in potentially 20 to 30 countries. Right now, the pricing model of Sana has a limitation. They are almost asking for the same price for the new country when in many cases, a new country will just be a new small rollout. That's because it is the same solution that gets implemented everywhere. So, to me, it is not the same price if you are maintaining 10 Sanas that are looking exactly the same and are working exactly the same in 10 different countries. To me, these should not cost 10 times more than one. They don't yet have a good grasp of how to manage global companies like ours. That is something we are talking to them about, and we are in discussions with them about. So, hopefully, they will learn."
"When we got version 9.2, it was a good price. Everything is moving to the subscription-based cloud model, and that's probably a little high when you look at the lifetime cost."
"Sana's pricing is fair. It could be more competitive. It's not so much the licensing cost, it's the additional development."
"Support costs are in addition to the standard licensing fees, and they vary per month, based on how much we use them. It is not very expensive."
"We are satisfied with their prices at the moment."
"In terms of licensing, it was definitely the best price on the Russian market and everything is pretty simple."
"Softline's pricing is above average because of all the things that I mentioned: a more localized solution and closer cooperation with us. They give us a team that is more or less dedicated to us. Those developers are mainly working on our tasks."
"For us, its pricing was really nice. It was more or less the same one as everyone else. I don't know what they offer to others, but for us, the offer was perfect."
"Softline eCommerce has helped to increase our eCommerce sales."
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Top Industries

By visitors reading reviews
Computer Software Company
22%
Manufacturing Company
11%
Educational Organization
8%
Financial Services Firm
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Comparisons

No data available
 

Overview

 

Sample Customers

Akzo Nobel B.V., Atkins, Century Martial Arts, Forbo Flooring Systems, Michelin Group, Ravensburger AG Learn more about our customers.
Google, Microsoft, Kaspersky, Avast, ABBYY, ESET, Symantec, Acronis, Xerox, Autodesk.
Find out what your peers are saying about Sana Commerce vs. Softline eCommerce Solution and other solutions. Updated: January 2025.
831,265 professionals have used our research since 2012.