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PeerSpot user
Director of Marketing at a tech company with 51-200 employees
Vendor
MailChimp is a very useful product for HTML dummies and experts.

I have been using MailChimp for almost seven years. The product keeps getting better and better with lots of useful functionality being added all of the time.

These are the things I find most helpful about MailChimp:

  • The interface is easy to use even if you don’t know HTML or CSS.
  • However you can write emails from scratch in HTML and CSS or edit emails using HTML and CSS if this is something you want to do.
  • There are wonderful prepared templates which can be customized as needed but can also be sent as is.
  • The stats generated post-sending are very helpful and easy to understand.

MailChimp also has a wealth of resources available to help users understand email best practices, understand the stats MailChimp generates and help improve the bottom lines of its users.

To MailChimp’s credit, the company goes to great efforts to keep spammers from using their product, even if it means they will lose money.

Unfortunately MailChimp does have one big drawback, the autoresponders have some bugs and the instructions can be a little hard to understand.

Overall MailChimp is a very good product that I would recommend to any small or large business. 

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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PeerSpot user
it_user918999 - PeerSpot reviewer
Executive Director at TiE NY
Real User
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It allows for dragging and dropping, which is much faster than writing HTML and CSS
Pros and Cons
  • "It allows for dragging and dropping, which is much faster than writing HTML and CSS."
  • "It needs more formatting flexibility, such as the ability to wrap text around photos."

What is our primary use case?

I manage a membership group where we use MailChimp to send newsletters and invitations primarily to events. MailChimp is easy to use once you get used to it. 

How has it helped my organization?

This does not apply, as I took over an existing account in an existing organization.

What is most valuable?

  • Templates
  • Statistics
  • Not having to write CSS code. 
  • Dragging and dropping is much faster than writing HTML and CSS. 

It is nice to be able to look back on your prior marketing to see what was done in the past.

What needs improvement?

  • Shorter how-to videos 
  • More formatting flexibility, such as the ability to wrap text around photos.
  • More explanation at the point of decision-making. 

I would have appreciated more how-to videos when getting started. There are some areas that could be made easier such as moving subscribers between list.

For how long have I used the solution?

One to three years.

How is customer service and technical support?

The chat room support is very responsive.

What other advice do I have?

I appreciate the feedback that MailChimp has provided us.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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November 2024
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PeerSpot user
Responsable de Comunicación y Marketing at a tech services company with 51-200 employees
Consultant
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The segmentation of campaigns for specific audiences is good but the ability to broaden the segments would be great.

What is most valuable?

  • The ease of integration with other platforms
  • The segmentation of campaigns for specific audiences

How has it helped my organization?

MailChimp has provided us an online email marketing solution to send newsletters and mailings to our customers.

What needs improvement?

It would be great to be able to create broader segments for campaigns. For example, easily target a newsletter to all our contacts in Latin America.

For how long have I used the solution?

I've been using it for a year and a half, and we are currently on the Forever Free option.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

Customer Service:

I haven't had to use it.

Technical Support:

I haven't had to use it.

Which solution did I use previously and why did I switch?

We didn't have a previous solution in place.

How was the initial setup?

It was very simple and intuitive. You chose gradually what you needed, and you're guided through the process step by step.

What about the implementation team?

We implemented in-house.

What was our ROI?

We have an average of 23% opens per marketing campaign.

What's my experience with pricing, setup cost, and licensing?

There is no cost.

Which other solutions did I evaluate?

We did not evaluate other options.

What other advice do I have?

It’s very easy, and you can start using it without being an expert in e-marketing.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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PeerSpot user
PeerSpot user
Graphic Design, Marketing, Lead Generation at a financial services firm with 1-10 employees
Vendor
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I save time with editable templates and can see who's viewed and clicked on my mails,

Valuable Features:

Analytics, templates, functionality.

I use MailChimp for newsletters. As a graphic designer, I usually hate working with templates. With MailChimp the templates are more editable and actually save me time instead of taking my time. I also love seeing who viewed and clicked on my mails. I also really enjoy the graphics of MailChimp and the big button to press when sending out my newsletters.

Use of Solution:

3 years

Deployment Issues:

N0

Stability Issues:

No

Initial Setup:

It was great, very user friendly. I didn't need any help. 

Other Solutions Considered:

I have tried Yesware and Smartnote.

Other Advice:

I only use the free version of MailChimp and I find it to be perfect for my needs. Don't tell them, but I can't believe I have all that functionality for free.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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PeerSpot user
PeerSpot user
Dëvóps Engineer at a tech company with 51-200 employees
Real User
Leaderboard
Pricey but promise support, then quick to ditch you in case of trouble

Mailchimp is pricey, but with the promise of helping you achieve deliverability and support you when things go wrong.

which is exactly why we were totally dismayed that as we found out a major provider was rejecting our mails (not by mailchimp reporting it, but by an external tool), Mailchimp eschewed all responsibility nor tried to provide significant help. Everything about its conduct yelled "it's your problem'. Even data that was needed to properly diagnose the problem was not shared with us.

Needless to say, we will never use any RSG product again. yep, that bad.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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PeerSpot user
it_user341037 - PeerSpot reviewer
Marketing Coordinator at a tech services company with 51-200 employees
Consultant
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I can have a really good looking newsletter with minimum effort, but it gives me errors when I'm sending to 400+ people at the same time.

What is most valuable?

  • It provides many different templates.
  • It's free!

How has it helped my organization?

It makes sending newsletters a lot easier! I can have a really good looking newsletter with minimum effort.

What needs improvement?

It gives me errors every time I try to send a newsletter to more than 400 people at a time.

For how long have I used the solution?

I've used it for a year.

What was my experience with deployment of the solution?

No issues encountered.

What do I think about the stability of the solution?

No issues encountered.

What do I think about the scalability of the solution?

No issues encountered.

How are customer service and technical support?

I haven´t been in touch with MailChimp, and I haven´t had the need.

Which solution did I use previously and why did I switch?

We switched because this is easier to use.

How was the initial setup?

It was really easy.

What was our ROI?

It varies.

What's my experience with pricing, setup cost, and licensing?

We looked at a few other free ones on the market, but I can't remember names.

What other advice do I have?

I would advise you to get the premium version.

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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PeerSpot user
reviewer1599675 - PeerSpot reviewer
Project Manager at a tech services company with 1-10 employees
Real User
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Has many capabilities, but could be more user-friendly
Pros and Cons
  • "MailChimp has many capabilities."
  • "The solution could be easier to use."

What is our primary use case?

We use MailChimp to send campaigns to potential clients.

What needs improvement?

The solution could be easier to use. I'm still looking around. While it has many capabilities it could be more user-friendly. 

The limitations of the solution should also be better defined. I reached my maximum limit for Gmail use and now cannot work with my email. 

For how long have I used the solution?

I have been using MailChimp for around one week.

What do I think about the scalability of the solution?

I do not know if we will increase usage. This will depend on the growth of our work.

How are customer service and technical support?

We have not made use of technical support. 

Which solution did I use previously and why did I switch?

Previously, we used the CloudMail product of Gmail.

How was the initial setup?

As the solution is cloud-based, there is no installation involved. 

What other advice do I have?

The solution is one of CloudMail.

For the moment there is a single user. As mentioned, we primarily are involved in campaigns for email companies. 

I cannot provide a recommendation of the solution at this time as it is very early on and I would need to use it more. 

As MailChimp has many capabilities, but is not sufficiently user-friendly, I rate it as a seven out of ten. 

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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PeerSpot user
it_user217728 - PeerSpot reviewer
Emarketing Specialist at a printing company with 501-1,000 employees
Vendor
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Great because you are able to look at click throughs and robust analytics.

Valuable Features

  • Very user friendly
  • Drag and drop feature
  • Forms

Use of Solution

I've used MailChimp for six years.

Customer Service and Technical Support

Customer Service:

Customer service of this product is excellent.

Technical Support:

Tech support is great and they get back to you fairly fast.

ROI

ROI is great, I am able to look at click throughs and robust analytics.

Other Advice

It's very robust and easy to use as well as being very user friendly

Disclosure: I am a real user, and this review is based on my own experience and opinions.
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Buyer's Guide
Download our free MailChimp Report and get advice and tips from experienced pros sharing their opinions.
Buyer's Guide
MailChimp
November 2024
DOWNLOAD NOW
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