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Brevo vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Brevo
Ranking in Cloud Email
10th
Average Rating
8.0
Number of Reviews
1
Ranking in other categories
No ranking in other categories
MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2025, in the Cloud Email category, the mindshare of Brevo is 2.8%, down from 7.0% compared to the previous year. The mindshare of MailChimp is 14.8%, down from 18.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

it_user242526 - PeerSpot reviewer
The filters could be more efficient but the reports are clear and precise.
The filters could be more efficient. For example, when I send a campaign, I usually send it again seven days later. Sometimes, I update the database of emails in-between these mailings, and therefore, I have to re-enter all the filters of the first mailing, and it can take a very long time depending of the campaign.
Nabin Poudel - PeerSpot reviewer
Good templates, nice dashboards, and easy integration with other apps
Push notifications and SMS capabilities can be included in the next release. Also, a modern and updated template library would be great. The website builder can also be improved with more customization and hot reloading features. A standalone system for private servers would be ideal. Mobile apps can be improved to harness current hardware standards. The user dashboard can be made much more elegant. Some kind of gamification, reward, and loyalty programs for users would be awesome to have. Also, integration with more third-party systems would be a plus.
report
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838,640 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Computer Software Company
21%
Financial Services Firm
15%
Real Estate/Law Firm
11%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
 

Comparisons

 

Overview

 

Sample Customers

Choose Crazy Egg, Dispop, CmonSite, Unbounce, Ambassador, AdRoll
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about MailChimp, Amazon Web Services (AWS), Twilio and others in Cloud Email. Updated: February 2025.
838,640 professionals have used our research since 2012.