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Amazon WorkMail vs MailChimp comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Amazon WorkMail
Ranking in Cloud Email
2nd
Average Rating
8.4
Reviews Sentiment
7.7
Number of Reviews
12
Ranking in other categories
Email Applications (4th)
MailChimp
Ranking in Cloud Email
1st
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
32
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2025, in the Cloud Email category, the mindshare of Amazon WorkMail is 10.8%, down from 11.6% compared to the previous year. The mindshare of MailChimp is 14.8%, down from 18.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Email
 

Featured Reviews

Michael Olayemi - PeerSpot reviewer
Provides free messages and helps to keep customers updated
The solution is quite low-level and lacks some advanced features. For example, it doesn't provide tracking capabilities, such as knowing how many users opened an email, which is crucial for email marketing. You would need to integrate these analytics with other tools to get them. I need to know if there has been a bounce and how customers interacted with the email. I would only suggest that Amazon WorkMail relax the rules for using Amazon SES in production. When you create an account, it starts in Sandbox mode, which means you can't use it in production right away. You must go through a process, message Amazon, and request to move it to production. Since Amazon is a big company, I feel customers shouldn't need this permission to use the service in production.
Nabin Poudel - PeerSpot reviewer
Good templates, nice dashboards, and easy integration with other apps
Push notifications and SMS capabilities can be included in the next release. Also, a modern and updated template library would be great. The website builder can also be improved with more customization and hot reloading features. A standalone system for private servers would be ideal. Mobile apps can be improved to harness current hardware standards. The user dashboard can be made much more elegant. Some kind of gamification, reward, and loyalty programs for users would be awesome to have. Also, integration with more third-party systems would be a plus.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There is no need for me to set up security."
"We use the tool for transactional emails and marketing."
"The most valuable feature of the Amazon WorkMail for me is the SMC server. It makes my work much easier, especially since I often work with Spring Boot. There are many built-in APIs in Spring Boot that help with messaging. What I appreciate about it is that it simplifies the process. I don't need to write much code; I define the credentials in my properties or environment variables. The Java Message API, an internal API from Spring Boot, does most of the work. I set up the properties and connected them to the SMC server, and I can send emails."
"The product is very user-friendly."
"Amazon SES is very easy to configure."
"Amazon SES can handle a high volume of emails, making it suitable for organizations with large email lists or that need to send a large number of emails on a regular basis."
"Amazon WorkMail integrates with Route 53 and other AWS services, providing a seamless experience when using AWS infrastructure."
"The best feature is that Amazon SES provides verified email messages."
"Running email campaigns is easy and straightforward."
"The email scheduling has been quite useful."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"MailChimp has many capabilities."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"MailChimp's most important functionality is its automation feature."
 

Cons

"It would be ideal to have detailed data and reporting on email opens, clicks, bounces, and other metrics, as well as integration with other business intelligence tools."
"There is room for improvement in the support. It's just that customer support, though good, takes time to resolve issues."
"I would like to see detailed reports on email success and failure rates."
"WorkMail is not available in all the regions."
"When we first set up an email on Amazon SES, they had to verify it, which was not fast enough."
"The product should improve technical support."
"Email service is definitely a requirement from an enterprise standpoint. Many organizations have their own on-premise email services, which take a lot of memory, backup, and other resources. If we can have a completely managed backup solution where we have a tiered backup or a tiered archival to be able to retrieve emails, it would be great. I would like to be able to retrieve emails in real-time (hot retrieval), over the 90-days period (warm retrieval), and over the one-year period (cold retrieval). It would be useful to have tiered backup and retrieval. It would help us in managing emails better and have a better backup solution. So, backup is something that we require."
"There is room for improvement in the scalability."
"A standalone system for private servers would be ideal."
"I don't have any issues with the service."
"The solution could be easier to use."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
 

Pricing and Cost Advice

"I rate the solution's pricing as one out of ten. It is close to being cheap. Sometimes, the tool offers a generous amount of free messages, up to 40,000, which is great for startups like ours. This means that we don't accumulate any costs for some months because we stay within the free usage tier. When we exceed the free allocation, the costs are reasonable, and no hidden charges exist."
"WorkMail does require a license, it is, per user."
"The solution should improve its price."
"It's very cheap. The cheapest among all the services available."
"MailChimp is affordable."
"I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages."
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Government
10%
University
7%
Comms Service Provider
7%
Computer Software Company
21%
Financial Services Firm
15%
Real Estate/Law Firm
11%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Amazon WorkMail?
We use the tool for transactional emails and marketing.
What needs improvement with Amazon WorkMail?
Amazon WorkMail's user interface could be more intuitive and user-friendly. Integration with Gmail using both SMTP and POP3 would be beneficial.
What advice do you have for others considering Amazon WorkMail?
Currently, I don't have any advice about using Amazon WorkMail. Since I only use AWS and am unfamiliar with its competitors, I can't recommend it.
What do you like most about MailChimp?
I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites.
What is your experience regarding pricing and costs for MailChimp?
I primarily use the free version, but sometimes, for specific client needs, we may have to purchase different versions or packages. So, I use a combination of the free version and paid plans depend...
What needs improvement with MailChimp?
Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time...
 

Comparisons

 

Also Known As

Amazon SES
No data available
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
The Atlantic, WNYC, Sierra Nevada, New York Times
Find out what your peers are saying about Amazon WorkMail vs. MailChimp and other solutions. Updated: January 2025.
837,501 professionals have used our research since 2012.