Marketo Reviews

We use it in our company, which is a market research company. In terms of the version, I don't think there are multiple versions, so it's the latest one that I have.

The main feature of Marketo is sending out emails, so that would be the most valuable feature.

It could be more scalable.

I have been using this solution for six years.

So far, it looks stable.

It could be more scalable. Currently, 20 people are using it in my company. We are definitely going to expand its usage in the future.

Their technical support is all right.

I was not a part of it, but from what I've heard, it was complex.

It is expensive. We have a yearly license.

I would advise others to ask for expert services from an agency. I would rate Marketo an eight out of 10.

Great ease of use creation for campaigns. Marketo enables the use of templated landing pages and emails to make it easy to create messages and landing pages.

The available analytics are sub-par.

No.

No.

Customer Service:

This is where Marketo falls short. Their customer service is awful.

Technical Support:

OK>

Yes. Switched with a new company.

Straightforward.

In-house and vendor.

Yes.

- Relative ease of use - Advanced capabilities for closed-loop lead management - SFDC sync

- Can be more than what you really need - Wish it had a better user interface - Needs integration with marketing resource management

Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners. The ability to quickly build and automate complex scenarios, create dynamic lists, and analyze campaign results is invaluable.

With the increasing sophistication of anti-phishing and filtering software, we have seen a number of messages that return link clicks – even though links were not actually clicked.  A simple indicator of this, is when Marketo analytics show that every individual at a particular company has clicked on a link (usually the same one) in an email.  These “phantom clicks” can make it difficult to estimate the effectiveness of a particular email or piece of content.

This issue has been discussed extensively in the Marketo community, and the larger ESP community as well.  While there are several temporary works arounds, I would like to see a more proactive attempt at a long-term solution.  I do recognize that this problem is not limited to Marketo, and it certainly has not been a deal-breaker for our continued use of the platform.

Three years

I joined the organization after deployment, but am told it was a relatively smooth process. As with any automation solution, the real hurdle isn't in the deployment, it's in optimizing processes to take advantage of the product's unique capabilities.

Marketo is a solid automation platform with fantastic stability.

The scalability of the solution is virtually unmatched. We've expanded our operations (and database) greatly over the past few years without a hitch.

Customer service is prompt, friendly, and generally helpful.

Pricing depends on the size of your database and feature set.  Our experience with the renewal process has been frustrating.  Marketo bakes a substantial price increase into each contract which has required renegotiation every year.

I like the integration with Salesforce.

We have a better alignment of sales and marketing. It allows me to do things in Salesforce without an admin.

• Speed to sync if you have lots of leads
• Attribution reporting

We have been using this solution for six years.

In terms of stability, it takes longer to sync with Salesforce than it should at times.

In terms of scalability, the more leads you have, the longer it takes to sync with Salesforce.

I would give technical support a rating of 5/10.

I have used Act-On, HubSpot, and Infusionsoft. Many clients switch due to cost.

To make the initial setup better, brush up on best practices and come up with a naming convention that starts with the year, month, and date in order to keep things consistent.

We evaluated Pardot, HubSpot, and Act-On.

Map out your processes and customer journey before you start building.

amazing interface, simple to integrate with SFDC, Love the metrics and analytics- that part completely blows away the other vendors including eloqua. They understand how marketing needs to deliver business data.

They should share best practice implementation- because there's so much variation in how you can set it up- you can do it wrong. So setting it up right the first time would be ideal. This solution also doesn't scale for the large enterprise- a huge downside for them.

This is the best marketing automation solution out there, for the ease of use, the amazing metrics, the integration to SFDC, and the price.

Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects. HUGE ROI! Great customer service and still (relatively) nimble dev team always willing to help, even in special, or "one-off" scenarios.

UI is a little dated. Pricing. It is NOT cheap, given the functionality of the product. Feels like I could be paying less. Still the results I get from it more than justify the price. Could also do with some better WYSWIG editors for landing page configuration. I also wish that they provided more testing capability and other metrics, like open time, in addition to the metrics they are currently providing. If you're in B2B sales, and are using Salesforce, you NEED Marketo! They provide a comprehensive toolset, that when configured properly, widens the sales funnel in its entirety. You can cut back on SDRs and improve the productivity of each one, which is perhaps another reason of why they charge what they charge. I would highly recommend that if you are considering a Marketo deployment (or similar), you go through the steps necessary to make sure the system is well implemented. Spend time planning out your workflow prior to the implementation. Lead scoring, in conjunction with marketing automation, make for POWERFUL TOOLS. Marketo is no exception, but we made the mistake of doing a partial implementation in the first go round, and it was not until I saw another company's deployment that I realized how much we were leaving on the table.

Use case that would be extremely relevant for a Marketo Deployment: Interested parties submit information requests. They are stored into Marketo, based on what actions they take (how long they spent on the site, looked at these white papers, etc). They will then get follow-on emails to help qualify the opportunity. Once they respond, and certain criteria is met, the system will pass the lead off to a Sales rep, significantly cutting down on higher touch "pre-qualified" communication.

We use the solution for marketing automation such as email marketing and lead aggregation.

The smart campaign looks quite interesting and useful. My experience is in sales, though we use Marketo for marketing it has more strength for sales. They have a very good lead force system when somebody views our website or clicks on something, I notice a strong interest. I am able to understand what is the customer is looking for and what is the feature, or function that they care about. This solution gives me a qualified lead, it will drive your sales even faster. This is the beauty I found out about Marketo.

Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the Adobe website. I had to Google around and go to websites to get familiar with the system. 

For an upcoming release, the UI could improve.

I have been using the solution for four months.

We have not had any issues with the stability of the solution.

The solution has shown to be scalable. We have several users using the solution on a daily basis.

We did not have issues to use the support.

The maintenance of the solution is done internally.

The solution is expensive compared to others.

When it comes to sales I think this solution is more suitable but if you want a solution for marketing I believe Salesforce is better. Look at your companies culture, and into the teams to see which one has more influence, the sales, or the marketing team, then decide from there.

I rate Marketo an eight out of ten.

Public Cloud