Marketo Reviews

Users have found varying degrees of success with ROI from Marketo. Some have achieved significant returns, including growth in product reach, while others struggle with ROI measurement. Marketo's ability to handle multiple business units effectively enhances its value. Effective setup can yield substantial ROI through detailed reporting. Although ideal for more than just email marketing, its worth depends on specific organizational needs and how well it's implemented.

Marketo's pricing is generally regarded as expensive, with costs influenced by database size, user numbers, and feature requirements. Users often experience frustration with renewal pricing, as increases necessitate annual renegotiations. While some find it more affordable than platforms like Oracle Eloqua, opinions vary, with Marketo being considered costlier than alternatives like HubSpot and Pardot. Upsells are common, adding to the cost. It is perceived as more affordable for larger enterprises but can be burdensome for smaller companies.

• "The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."
• "The pricing is not cheap, but it's not that expensive either."
• "Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

Marketo is used for marketing automation tasks such as creating landing pages, sending email campaigns, and engaging through various channels like social media. Users implement campaigns, track analytics, integrate with tools like Salesforce, and manage databases. They focus on lead scoring, lifecycle management, and event marketing. Primarily deployed in global enterprises, it assists with project management, designing, and data integration for B2B marketing and customer interaction, offering a robust platform for diverse marketing strategies.

Marketo customer service is mixed, with some finding prompt and friendly experiences, while others rate it poorly. Technical support often provides basic assistance, with a need for in-depth help via the community. While escalation can yield better results, initial encounters may lack knowledge. Many users appreciate the community for additional help. Communication challenges are noted, and setting priority levels for support cases can impact response times.

Users found Marketo's initial setup mostly straightforward and quick, although complexity varied depending on organizational structure and staff expertise. Experienced users achieved faster deployment while some found architecture and domain organization time-consuming. Familiarity with marketing and technology eased the process, with flexibility and a user-friendly interface noted as advantages. Some needed external specialists or IT professionals, emphasizing the importance of strategic knowledge alongside technical skills. Deployment times fluctuated based on database size and required features.

Marketo exhibits strong scalability, proficiently accommodating significant operational expansions and numerous active users without major issues. Users have noted improvements since the Adobe acquisition, though syncing with Salesforce can slow with increasing leads. Database scalability is considerable, supporting a substantial record count while adjusting user pricing. Some suggest scalability could enhance further, though experiences generally reflect robust capabilities across diverse organizations worldwide.

Marketo is largely stable, highly rated for reliability by users. Occasional slowdowns or minor disruptions are mentioned, especially with Salesforce integration and during heavy processing. These glitches are typically resolved quickly. Many rate its stability between eight and nine out of ten, indicative of a robust system. Advanced users appreciate its reliability for enterprise needs. Some feature limitations and rare data center issues are noted, but users experience minimal breakdowns.