Reltio Cloud is used to handle big data, such as customer data. It is very useful for managing data and is mainly known for the unification of data, where the main purpose is matching and merging data from different sources. When both data sets seem identical, we design rules to determine if two accounts or customers are identical. Those accounts will be automatically merged if the rule is satisfied. If the match is only partial, some criteria are met, and the case is flagged as a suspect, it is sent for manual review. This way, we unify the overall data for accounts, customers, or other entities.
For example, a customer with the same name and phone number can be automatically merged into a single entity, along with every other attribute related to that customer. Different approval options exist for merging, such as deciding which customer number or name should be visible to the client. The key feature of Reltio is matching and merging, allowing us to unify data. After that, we can edit, add new attributes, or create new ones by updating the configuration.
We need to write code to create a match rule and everything, but we can still create one without writing code. Even someone working with Reltio for the first time can easily create a complex match rule using their UI.