This product was intended to be a corporate social network, but it serves many purposes to different people.
- In our organization, we have groups dedicated to outside interests like Formula 1, exciting innovations, internal projects, client projects, and knowledge sharing communities of practice.
- The groups enable group discussion on a large scale without polluting my email inbox. I can access it at my own pace, in my own time.
- I use Yammer to learn from others and to get access to the wealth of knowledge in our organization.
- Primarily, the group conversations and document sharing capabilities are what we use. Some people have not adopted it, so it is only as useful as the information available, based on the user base.
- It can be a really useful tool to avoid duplication of effort where others share things that they have done before.
- I would say the network and reach you get with this tool is what makes it great. I get answers from people I don't know and have never met. However, I get to learn from them and 'virtually' meet them, broadening my own network.