My one-line advice, not just for CDPs but for many other products, is this: Don't adopt them simply because they exist. Establish and validate your use case, and consider the ROI before configuring requirements. This is especially relevant for startups. Often, they have a young CTO who's enamored by loads of technology, viewing them as shiny toys to play with. This can lead to adding excessive complexity that becomes difficult to manage later, potentially resulting in a net loss. I'd always recommend starting with the basics, and a CDP isn't a basic need for most organizations. Start simple, evaluate your needs continuously, and when you encounter challenges worth solving, explore solutions like Segment. Overall, I would rate the solution an eight out of ten.
Web Analytics solutions provide businesses with insights into their website performance and user behavior.
These tools collect and analyze data from website visits, allowing companies to optimize their digital presence. Through detailed reports and dashboards, businesses can monitor key metrics, analyze user journeys, and make data-driven decisions. Popular solutions include Google Analytics, Adobe Analytics, and Matomo.
Which features are critical in Web Analytics tools?
...
My one-line advice, not just for CDPs but for many other products, is this: Don't adopt them simply because they exist. Establish and validate your use case, and consider the ROI before configuring requirements. This is especially relevant for startups. Often, they have a young CTO who's enamored by loads of technology, viewing them as shiny toys to play with. This can lead to adding excessive complexity that becomes difficult to manage later, potentially resulting in a net loss. I'd always recommend starting with the basics, and a CDP isn't a basic need for most organizations. Start simple, evaluate your needs continuously, and when you encounter challenges worth solving, explore solutions like Segment. Overall, I would rate the solution an eight out of ten.