We don't have a partnership, but we're a consulting organization. We've proposed Segment as a solution to a few of our clients, and some of them have adopted it. We've helped them with the configuration and integrations. One example is in the InsurTech space. The client had a direct-to-consumer (D2C) channel for selling and distributing policies, along with other channels like an agent portal for sales, leads from partners and purchased databases, and ads from Google and Facebook. We had a lot of different data sources, and we wanted to consolidate all those leads into a CDP instead of just sending them straight to the CRM, which was HubSpot. So, we used Segment to ingest all the leads from those sources, and then integrated with a few third-party tools like Verisk to qualify the leads within the CDP. The qualified leads were then sent directly to the CRM, where they became MQLs—marketing qualified leads—and entered the sales funnel.
Web Analytics solutions provide businesses with insights into their website performance and user behavior.
These tools collect and analyze data from website visits, allowing companies to optimize their digital presence. Through detailed reports and dashboards, businesses can monitor key metrics, analyze user journeys, and make data-driven decisions. Popular solutions include Google Analytics, Adobe Analytics, and Matomo.
Which features are critical in Web Analytics tools?
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We don't have a partnership, but we're a consulting organization. We've proposed Segment as a solution to a few of our clients, and some of them have adopted it. We've helped them with the configuration and integrations. One example is in the InsurTech space. The client had a direct-to-consumer (D2C) channel for selling and distributing policies, along with other channels like an agent portal for sales, leads from partners and purchased databases, and ads from Google and Facebook. We had a lot of different data sources, and we wanted to consolidate all those leads into a CDP instead of just sending them straight to the CRM, which was HubSpot. So, we used Segment to ingest all the leads from those sources, and then integrated with a few third-party tools like Verisk to qualify the leads within the CDP. The qualified leads were then sent directly to the CRM, where they became MQLs—marketing qualified leads—and entered the sales funnel.