Solutions Architect - Marketing Automation at Nagarro
MSP
Top 5
2024-05-15T13:30:56Z
May 15, 2024
The pricing is not cheap, but it's not that expensive either. If we look for cheaper solutions, there's HubSpot and Pardot. Marketo was a little more expensive than HubSpot and Pardot, but it's pretty good for mid-scale companies and small-scale companies. So, it's a good fit for mid-scale businesses.
Global Product Marketing & Operations Lead at a hospitality company with 201-500 employees
Real User
2022-02-22T18:13:27Z
Feb 22, 2022
The initial pricing was excellent, but the pricing for renewals is not as good. I would give their initial pricing a four out of five, and their renewal fee is a one out of five. Upsells are available. The various components, such as attribution modeling and the calendar function. They simply have a lot of upselling pieces to it.
The licensing cost usually depends on the users. There are different factors to it. For example, how much of a database do you need, and which features do you want to have enabled. You can contact the customer relationship manager to provide you with the cost. There are no additional costs for this solution.
I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete. Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
The pricing is on the expensive side. I would rate it as a seven to eight out of ten.
The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra.
The pricing is not cheap, but it's not that expensive either. If we look for cheaper solutions, there's HubSpot and Pardot. Marketo was a little more expensive than HubSpot and Pardot, but it's pretty good for mid-scale companies and small-scale companies. So, it's a good fit for mid-scale businesses.
Marketo is too expensive for a small-sized company but more affordable for a larger-sized company.
I don't have any knowledge of the exact costs.
The initial pricing was excellent, but the pricing for renewals is not as good. I would give their initial pricing a four out of five, and their renewal fee is a one out of five. Upsells are available. The various components, such as attribution modeling and the calendar function. They simply have a lot of upselling pieces to it.
It is expensive. We have a yearly license.
The solution is expensive compared to others.
The licensing cost usually depends on the users. There are different factors to it. For example, how much of a database do you need, and which features do you want to have enabled. You can contact the customer relationship manager to provide you with the cost. There are no additional costs for this solution.
I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.