What is your experience regarding pricing and costs for Tableau?

Tableau is an expensive solution.

Tableau is an expensive solution compared to Power BI. We have paid the upfront cost for Tableau, which is 40% more expensive than Power BI.

Tableau Cloud Pricing:

Tableau Cloud uses a per-user, monthly subscription model with three tiers:

• 
  Creator ($75/user/month): Full access for data exploration, analysis, and content creation (Tableau Desktop, Prep Builder, and Cloud Creator license).


• 
  Explorer ($42/user/month): Focused on self-service analytics, allowing users to explore trusted data and answer questions with pre-built dashboards (Cloud Explorer license).


• 
  Viewer ($15/user/month): View and interact with dashboards and visualizations shared by Creators (Cloud Viewer license).

Cloud vs. On-Premises (Server):

Here's a breakdown to help you decide:

Go for Tableau Cloud if:

• 
  Scalability and Flexibility: Cloud scales effortlessly to meet your growing user base. No upfront hardware costs and easier-to-manage resources.


• 
  Deployment Speed: Get up and running quickly without IT infrastructure setup.


• 
  Accessibility: Accessible from anywhere with an internet connection.


• 
  Security: Leverage enterprise-grade security features built into the cloud platform.


• 
  Automatic Updates: Benefit from automatic software updates and feature rollouts.

Consider Tableau Server (On-Premises) if:

• 
  Data Security: You require absolute control over data location and security.


• 
  Customization: You need extensive customization of the platform beyond what Cloud offers.


• 
  Offline Access: Users need access to data and dashboards even without an internet connection.


• 
  Upfront Cost vs. Ongoing Cost: If upfront investment is preferable to ongoing subscription fees.

Choosing the right option depends on your specific needs. Here are some key questions to ask yourself:

• How important is scalability and ease of deployment?


• What level of data security control is required?


• Do users need offline access?


• What is your IT budget and resource availability?

The product's price is relatively inexpensive and manageable for enterprise-level companies. However, they could reduce the cost or offer discounts for smaller companies.

Tableau has reasonable pricing similar to Power BI. It doesn't have any hidden costs.

The pricing for Tableau is the same as the other products in the market. I haven't checked Tableau's price recently, but I don't think it is a factor when choosing the tool.

The price is still quite high for many Tableau customers. That said, the company understands the value the solution provides. That, and the integration process is so much easier with Tableau. Even with the licensing being so high, it is worth it due to the simplicity and finally, they see the financial return of using the product.

I have a Tableau license. It's very, very cheap. For the use and the capability of the software, it's $70 per month, it’ an awesome price.

The price of Tableau could improve. The license is too expensive. There is a 14-day trial version available to those who want to try it.

To be in a competitive market, Tableau has to reconsider its approach on licensing to retain its customers and allow a similar Desktop version like Power BI to allow Data Visualization SME time to explore the tool and not limiting the time restrictions. 

Tableau is very aware of the market situation and its competitors and I'm sure they will take measures asap. Best wishes.

I'm using Tableau Public, which is free.

Tableau is a little cheaper as compared to Power BI and other technologies that we have used in the past. However, if the business users in our organization want to make presentations, Tableau has been asking us to purchase a Tableau Creator license, and $35 per month is expensive for business users. Power BI is giving a free desktop version for business users to connect to any data source and build their own dashboards. That's why we have proposed to use Power BI for most of the business users in our organization. We wanted them to be able to create charts and presentations for the management, and we didn't want to spend $35 per month on a Tableau Creator license. We tried to give them a Tableau Explorer license. We had purchased 15 licenses, but the Tableau Explorer license had a limitation where it did not allow business users to connect to their own data source. So, they had to come to IT to connect to the data source, which didn't work well for us. That's why we told them to use Power BI Desktop. This is where Power BI wins over Tableau. In 2011, we had purchased perpetual licenses for Tableau, and at that time, they were selling its perpetual license at $1,500. We had purchased these licenses for our business users, and they were making a lot of visualizations for presentations, but about a year or two ago, Tableau stopped issuing that license. Tableau can come up with a basic license for connecting with Excel because most of the business users only connect to Excel for preparing their visualization. They can provide one or two connectors at a cheaper rate than the Creator license. It would help them in promoting it to more business users and increase users across the organization. Most of our users are on the field, and because we are not on the cloud, one of the challenges with Tableau was about giving access to them. They didn't want to log in to Tableau Mobile, and they wanted the data in email. We have around 400 territory sales managers who want to see the data in email. When we have to publish that, Tableau charges us per user, even if they're not going to the dashboard to view it. For sending an email, they charge you per user. So, if I have to send an email to 400 users who don't even use dashboards, it becomes expensive. That's why we moved to MSBI, which is free for us. We have bought a perpetual core-based license, and we can send an email to unlimited users. We no longer use Tableau in this use case.

For me, for right now, the price is reasonable. Tableau is free.

The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model.

I can't speak to the pricing. We're a global company. Another team deals directly with contracts.

Licensing is slightly on the higher side compared to other products, such as Birst. There are different licensing options so you really have to be careful when choosing them. I recommend that you discuss your needs with the salesperson and try to negotiate the price. In general, the price is slightly higher than products such as Power BI and Birst.

It is reasonable based on what it offers.

This license is on a yearly basis.

The pricing of the solution is very good. We find it much cheaper than other options.

The pricing can't compete with Microsoft, for example, which basically gives their BI product away for free to those that purchase cloud products.

Its cost is quite high. A corporate license costs about 150-200K per year for all the users, but there was probably some discounted amount. This cost includes everything.

We have a standard license that we renew yearly.

The price could be improved. Licensing fees are paid on a yearly basis. The licensing is by addition, we currently have an administrator and the viewer.

Cost is where tools like MicroStrategy, Power BI, or Spotfire come into play. Cost-wise, Tableau is a little bit costlier than other tools such as Power BI. I have been using Tableau all these years, but about four years ago, Power BI came out at a very low cost. Their desktop version was free from the beginning. Power BI Desktop has always been free, whereas Tableau Desktop is costly. When it comes to cost, people prefer Power BI because it integrates very well with Office 365. You don't have to worry about integration with Teams or SharePoint.

SAP and Tableau have different pricing models. Their code-based license is around $13 to $15 per year. I don't think Tableau has a code-based licensing model at all, so those enterprise tools are on the higher side.But on the other hand, Power BI is on the cheaper side compared to Tableau. Power BI is much more affordable and also good.

It is a bit overpriced. They could decrease the price a bit. When compared to Power BI or Qlik, Tableau is overpriced when you go with creative licenses.

You do need to pay a licensing fee, however, there aren't any additional costs.

I'm not sure about our licensing costs at this time. We have changed license models during the journey.

One of the biggest drawbacks of Tableau is the price, it is expensive. The price should be reduced.

For data extraction and analysis, Tableau is better than any other tool I have used with the same pricing model.

We pay for the enterprise license for Tableau. The licensing could be cheaper and more flexible.

Tableau's price should be lower so more people can access this application.

We are paying an annual licensing fee.

Basically, we prefer a permanent license. A one-time charge is much better.

It is more expensive than other solutions.

It's an enterprise solution, and we have all licenses. Tableau has multiple licenses; there is a reader, a developer, and an administrator. If there are 50 or 100 users wanting to use Tableau, it's pretty expensive. The license is very expensive. We have 20 to 30 users in our company.

Tableau is an expensive tool for smaller firms.

Tableau's pricing structure is unusual. So let's consider all the other competitors in the market. For example, we have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly. Their desktop version is expensive, and if you're using their servers, it's even pricier. Of course, they give discounts to bigger organizations. For example, we are premium customers to them, so we are getting it at a different cost, but for an individual, it's costly.

In Indian Rupees, Tableau costs about 30,000 to 40,000 per year.

Tableau's prices are relatively high for our market. I am from Serbia, so many companies in this market don't have the ability to pay for expensive software. My clients are quite satisfied with a lot of Tableau's qualities except for the prices.

I downloaded the solution online for free.

The price of Tableau is too high.

There is a license for the use of this solution and it is on a per-user basis. The server is free but the users you have to pay for.

I believe it has a lifelong license, and once you purchase it, you don't have to renew it, but I'm not sure.

We are on an annual license which costs us $1,400 which is very expensive. Microsft BI is less expensive.

We have a global package but I'm not involved in licensing and don't know the cost.

It is fairly expensive. I have no idea what they paid. We were on an enterprise license, so whatever it is they licensed at the enterprise level is what we paid.

I have no knowledge concerning the licensing costs of Tableau.

In general, if someone is new and wants to learn Tableau, it's around $70 per month.

Tableau must consider reducing its license costs

It's my understanding that the pricing of this solution is quite reasonable and very competitive. That said, I haven't really done an in-depth comparison against competitors.

This solution is a bit expensive. The pricing options have become more difficult over the years. I think they are bordering on pricing themselves out of the market. They need different pricing options for various-sized businesses. Where my organization is a large organization, we are happy to pay a higher price because we can leverage the products very extensively. For smaller enterprises, different pricing options would be good.

Tableau has variable licensing models, the cost is usually based around the number of developers and users.

Its licensing cost should be improved.

There is a license for this solution and we pay on an annual basis.

We bought a monthly license as we were not able to continue with it long-term. It was simply a specific client requirement that was not needed forever. The pricing of Tableau is a bit on a higher side compared to Power BI, however, for us, it didn't matter much as we were charging it to the client. That said, for a normal end-user, it would be considered a bit pricey compared to Power BI.

It is expensive when you compare it with Power BI. It should be cheaper.

Its price is a concern. It is more expensive than Power BI. My guess would be that it is $1000 or less per year. We might go for Power BI in the future because of its umbrella with Microsoft licensing. It is much cheaper for us to use Power BI, and some folks will go in that direction because they don't want to pay the higher license.

The pricing is pretty good. Previously, we found the pricing to be higher than the competition, however, they've adjusted it recently and it's much more competitive. We now find it to be quite reasonable.

Tableau has core-based and user-based licensing, and it is tied to scalability. The core-based licensing is about you buying a certain number of cores, and there is no restriction on the number of users who can use Tableau. The restriction is only on the number of cores. In user-based subscription licensing, there is a restriction on the number of users. Big companies and government organizations with a lot of users typically go for core-based licensing. User-based subscription licensing is a more common model. It has user roles such as creator, explorer, and viewer. A creator is someone who does the groundwork or development work. An explorer is someone who is into middle management but is not technically savvy, such as a category head. A viewer is like a typical decision-maker in senior management. For each role, Tableau is priced differently. The viewer role has the minimum price, and the creator role has the highest price. This pricing is available on their website. Everybody can see it.

There is a license required, we pay an annual license which is priced fair.

The pricing is $70 per month. You have to pay about $800 or something in that ballpark annually for one license.

Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer.

Its price is reasonable. Everything is included in the license.

Tableau is not as cost-effective as Microsoft BI.

The price of this solution could definitely be lower. It's quite expensive. We're on a monthly subscription — I am not sure exactly how much we pay.

Pricing could be better. I believe they should offer better pricing for deployment in small to mid-sized companies. Tableau needs to change the pricing model and offer a monthly option. This is the principal benefit their competitors offer. If companies can pay month-to-month, it would provide more opportunities for them.

If they want to be competitive in the market, the price must be improved. They should allow more than a 14-day trial version. It should be a longer duration otherwise no one will want to learn it. Tableau is $35, whereas Power BI is only $9.90. Tableau is not competitive and should reduce its price.

Our company hasn't yet made a decision on the product in terms of long-term usage. I'm not sure what the licensing status is at this point.

The solution is expensive but it depends on the customer's needs which will determine the cost of the licensing. How much they require and what package they want.

It's an annual fee with everything included but it's quite expensive.

The price of Tableau is high, although there are different types of licenses available.

The solution is very expensive. If you have many users then it is going to cost your company a lot of money.

It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free. What I always tell my trainees is that it is not so much about the cost, but rather, how you can quickly get the insights you have derived into the minds of your audience or stakeholders. It is important to consider the ease of use. If a product is free but usability is a problem then it is not actually free because it cannot be even used.

The professional version of Tableau is quite expensive. This is in comparison to some other products, such as Microsoft BI, which is only $110 per year.

At $70 per month, I think the price is a bit scary. I have a small consulting firm in Ghana, working in about 15 different African countries, and when it comes to our part of the world, $70 a month is a lot of money for software. In fact, where Tableau was approved for use in Gambia, I had the EU pay for three years. But I know it's expiring soon, and I don't think they will have the money to renew. I don't know how they're going to do it. When you come to Africa, especially when you're on the net, we don't use it so much, so I don't know if there is something that they can do about pricing for people in the African continent. Yet recently, I trained 265 medical statisticians on how to visualize their data, using Tableau Public. They were so happy. And they thought, "Oh, this is very easy for us to do." But when they asked me about the price and I told them, they said, "$70? But we can't pay." So that for me is a problem here. And, mostly, it's a problem for everybody. There are some companies that can easily afford it, but the majority of companies cannot.

The solution is quite expensive.

The price of Tableau is reasonable compared to other products. One thing to keep in mind is that price is not the only thing to consider. The first time that you want to test any BI tool, you have to give the user some time to work with it and learn it. This means that the trial period should be as long as possible. Many startups can't afford most of the BI tools, so they are looking for open-source platforms.

Pricing is not bad. It's competitive.

The pricing is expensive.

The pricing of the solution is a bit high.

It is reasonable and cheap as compared to other major tools. It has a good price, and people go for it because of its pricing.

The company chose to purchase a creator license for me, which was $70. With that license, you can also be an administrator. We also have 20-25 extra licenses and they cost around $20-$35 each. Those are for normal users who will be viewing the dashboards. Those are monthly charges. There aren't any other costs over and above that. Apart from that we had database licensing. So because we used Snowflake as a cloud database.

Licensing is charged per user, I believe. Even if they're just providing you a minimum specification there will be added costs if you need more processing power. If you want to connect to the data sources, then that needs to be included in the complete solution. It's an adaptive cost.

Check that you need the functionality that you pay for - Tableau is not cheap.

Be careful with the Tableau Viewer's licenses, and stay with the right number of users.

The initial cost that is set according to CPU cores is expensive. You need to go with at least thirty-two CPU cores for five thousand or more users.

Mainly, there is a free download version but with limitations that allow the user to evaluate and then contact the service provider for their respective installation and deployment.

The price is competitive. We always consider pricing when considering a new solution. We are a non-profit, and pricing is a huge concern.

Tableau is an expensive solution, though it comes with its advantages.

The price is good. The price could be higher for the quality of software, so they revised the pricing in this version, and I agree with the price for top version. The top version costs about $70 per month, and the price is cheap for the quality.

I like the payment model. For the people who need to create, they buy their licenses. Everyone else can use the free Tableau Viewer. This is much better than some of the competitor products, which require full licences for everything.

Tableau's licensing is pretty straightforward and simple. However, Tableau is a company that does not respect partners. Tableau is a company that overlaps and steps onto the partners' total deal. We had a very good example in Panama with one of the biggest companies in the country. They stepped in without notice, without having a partner laid out. The company turned down the deal and took it another year and a half to resurface. Finally, when it was close to closing, Tableau stepped in and messed it up. That is a common behavior of the boss company in Latin America.